---
title: 'Marketing Operations Lead at Lone Wolf Technologies'
canonical: 'https://feeny.ai/job/marketing-operations-lead-lone-wolf-technologies-united-states-xp8kdk8zk3cv'
type: 'job'
last_seen: '2026-10-17'
---

# Marketing Operations Lead at Lone Wolf Technologies

- **Company:** Lone Wolf Technologies
- **Location:** United States
- **Compensation:** $100k–$130k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.lever.co/lwolf/c836e83b-e5ee-4c24-9fd4-a6fa5b271292

## Job description

The Marketing Operations Lead owns the engine behind our marketing team the tech stack, the processes, the data, and the systems that let every campaign run smoothly and every result get measured. This person keeps HubSpot humming, brings AI tools into everyday workflows, and partners across Marketing, Sales, and RevOps to keep projects moving and reporting sharp.

Key Responsibilities:

- Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
- Design and continuously improve marketing processes to increase team efficiency and campaign velocity
- Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
- Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
- Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
- Manage lead scoring, segmentation, and lifecycle automation within HubSpot
- Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
- Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data

Requirements:

- 5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus)
- Proven experience with marketing analytics, reporting, and dashboarding
- Track record leading cross-functional projects with multiple stakeholders
- Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)
- Strong process-design and documentation skills
- Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders
- B2B SaaS or real estate industry experience a plusequirem

## About Lone Wolf Technologies

## Company Overview
- **One-liner**: Lone Wolf Technologies provides real estate technology solutions including back office, accounting, transaction management, CRM, and analytics to empower agents, brokers, and teams.
- **Entity Type**: Private (PE‑backed; funding rounds led by Vista Equity Partners and Stone Point Capital)
- **Headquarters**: Dallas, Texas, United States (with offices in Cambridge, Ontario, Canada and remote teams across North America, Philippines, Colombia, and Australia)
- **Founded**: 1989
- **Founders**: Lorne Wallace (chartered accountant and third‑generation real estate professional)

## Core Business
- **Primary industry**: Real estate technology (PropTech)
- **Target customers**: B2B – real estate agents, brokers, teams, and associations (SMB to enterprise)
- **Mission/purpose**: “To create solutions that enhance the human element of real estate. We aim to simplify the complexities of real estate transactions so agents and brokers can focus on what matters most—building lasting relationships with their clients.” [lwolf.com](https://www.lwolf.com/about)

## Products & Services
- **Lone Wolf Foundation** – The real estate industry cloud (launched 2024) that provides modular software covering the entire real estate journey: back office, front office, transaction management, CRM, analytics, and marketing. [lwolf.com](https://www.lwolf.com/about)
- **Back Office & Accounting** – Flagship accounting and back‑office software for brokerages (the company’s original product).
- **Transaction Management (zipLogix)** – Digital transaction and forms management tools, acquired in 2019.
- **CRM (LionDesk)** – Customer relationship management platform for agents, acquired in 2021.
- **Analytics & Data (W+R Studios, Terradatum)** – Market analytics, property data, and business intelligence tools, acquired in 2020‑2021.
- **Marketing & Mobile (HomeSpotter)** – Mobile and marketing solutions for agents, acquired in 2021.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual revenue of **$45 M** (estimated) [linkedin.com](https://linkedin.com/company/getlwolf)
- **Notable Investors / Partners**: Vista Equity Partners (led 2015 PE round), Stone Point Capital (led 2020 PE round) [linkedin.com](https://linkedin.com/company/getlwolf)
- **Growth Signals**:
  - Headcount of **517 employees** (+6.5 % YoY) [linkedin.com](https://linkedin.com/company/getlwolf)
  - Acquired six companies between 2017‑2021 (zipLogix, W+R Studios, LionDesk, HomeSpotter, Propertybase, Terradatum)
  - Launched the **Lone Wolf Foundation** cloud platform in 2024, signaling a shift to a unified, modular ecosystem
  - Workforce distributed across 7 countries with 22 % in technical roles [linkedin.com](https://linkedin.com/company/getlwolf)

## Competitive Advantages
- **35+ years of domain expertise** in real estate software, giving deep understanding of agent and broker workflows.
- **Comprehensive, integrated platform** covering accounting, CRM, transaction management, analytics, and marketing – reducing the need for multiple vendors.
- **Large, loyal customer base** in North America; the company’s back‑office software is considered the industry standard.
- **Modular cloud architecture** (Foundation) allows customers to adopt only what they need and scale.
- **Strategic acquisitions** have filled product gaps and brought in talent and technology.

## Strategic Focus
- **Unify the product suite** under the Lone Wolf Foundation cloud, creating a seamless end‑to‑end experience for real estate professionals.
- **Expand integrations** with third‑party tools and MLS systems to become the central hub for brokerages.
- **Invest in analytics and AI** to help agents and brokers turn data into actionable insights.
- **Grow international presence** – already have teams in the Philippines, Colombia, and Australia.

## Why Work Here
- **Remote‑first environment** – “Our remote‑first work environment allows you to stay inspired, productive, and engaged while contributing to something great.” [lwolf.com](https://lwolf.com/about/join-the-team)
- **Comprehensive benefits** – Health, vision, dental, mental health support; retirement savings with 50 % match on up to 6 % of earnings; responsible PTO policy.
- **Mentorship and professional development** – Formal mentorship program with experienced leaders, plus access to cutting‑edge learning resources. [lwolf.com](https://lwolf.com/about/join-the-team)
- **Global, diverse team** – Employees in 7 countries; 22 % of staff in technical roles, offering a mix of engineering, product, design, and customer support opportunities.
- **Growth opportunity** – The company is actively hiring (7 open roles as of the latest data) and has a track record of promoting from within; recent CEO transition suggests a new chapter.
- **Meaningful mission** – Work on software that directly impacts how people buy and sell homes, with a focus on “enhancing the human element of real estate.”

## Sources
1. [lwolf.com/about](https://www.lwolf.com/about)
2. [lwolf.com/about/join-the-team](https://lwolf.com/about/join-the-team)
3. [linkedin.com/company/getlwolf](https://linkedin.com/company/getlwolf)
4. [jobs.lever.co/lwolf](https://jobs.lever.co/lwolf)
5. [lwolf.com/leadership](https://www.lwolf.com/leadership)

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