--- title: 'Marketing Operations Lead at Rho' canonical: 'https://feeny.ai/job/marketing-operations-lead-rho-new-york-9s1sh1wc8yg0' type: 'job' last_seen: '2026-09-10' --- # Marketing Operations Lead at Rho - **Company:** Rho - **Location:** New York, NY - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-09-09 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.ashbyhq.com/rho/d2f0b117-288a-47c8-87b8-cfd084d7022a ## Job description ## About Us Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support. ## About the role We're hiring a Marketing Operations Lead to own the data and systems layer under Rho's marketing team. Today it's spread across a dozen platforms, mostly unmodeled, with no single owner. We can tell you what we spent and roughly what came in. We can't tell you reliably which channels produce funded customers, or at what cost. You'll fix that. Define what marketing measures, get every source into Snowflake as modeled data, and build the reporting marketing, exec, and the board actually run on. This is hands-on. You work in the same infrastructure as everyone else: Snowflake and dbt, alongside data engineering. You are not here to build a parallel marketing data stack inside Salesforce, HubSpot, or a spreadsheet. If it matters, it lives in the warehouse. Data engineering owns the platform and the pipelines. RevOps owns the CRM and the sales systems of record. You own marketing metric definitions, the models built on them, and the activation layer. ## Responsibilities - Define the marketing metrics layer: grain, definitions, and the join path from every marketing source to funded outcomes. This is the current bottleneck and it's yours on day one. - Model every source in Snowflake: paid social, web analytics, search console, organic social, affiliate and referral, call platform, CRM, AI search visibility. Data engineering handles ingestion, you own the dbt models. - Build attribution that holds up, including reconciling ad platforms, the CRM, and our call platform, where the same funnel can return three different numbers. - Ship the recurring reporting: weekly channel performance, cost per funded customer, CAC and payback by channel and cohort, marketing health. - Own the activation layer: reverse ETL from the warehouse into lifecycle, ads, and sales tooling, so audiences come from modeled data instead of hand-pulled lists. - Own marketing systems hygiene: form capture, UTM and campaign taxonomy, data contracts. Lead routing and CRM sync jointly with RevOps, who own the CRM. - Get PII handling right by design: where lead capture data lands, what gets passed to third parties. - Instrument programs at launch, not after. - Document and monitor everything, so a wrong number surfaces on a dashboard instead of in a board meeting. ## Requirements - Fluent SQL, and you've built and owned dbt models in a real warehouse. This isn't a role you can do from platform UIs. - You've owned marketing or GTM data where the number mattered financially, and defended a CAC or attribution figure to a skeptical exec. - You've reconciled conflicting numbers across ad platforms, a CRM, and a warehouse, and can explain the gap rather than picking the flattering one. - Systems experience, not just analysis: forms, routing, CRM sync, reverse ETL, taxonomy. Comfortable owning plumbing. - You define metrics instead of waiting to be handed them. - Judgment on PII and compliance in a regulated financial services context. - Comfortable as the only person in your function, working across marketing, data engineering, sales ops, and growth without authority over any of them. ## Nice to have - Fintech, banking, or another regulated environment. - Snowflake, dbt, Hightouch, Salesforce, HubSpot. - Measurement for AI search and answer engine visibility. It's an active channel for us and barely instrumented anywhere. Our people are our most valuable asset. The base salary for this role is $130-180K. In addition to base pay, Rho offers equity, healthcare benefits and paid time off. Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities. ## About Rho ## Company Overview - **One-liner**: Rho is a modern financial platform that combines business banking, corporate cards, treasury, bill pay, expense management, and accounting automation into a single connected workflow for startups and scaling companies. - **Entity Type**: Private (Series C, $365M total funding per [fastaijobs.com](https://www.fastaijobs.com/companies/rho)) - **Headquarters**: New York, United States - **Founded**: 2018 - **Founders**: Not publicly named on the website or in widely available biographical detail (the platform was built by an internal team; the "About Us" page references the founding team as having built the platform they "wish we had when we first launched the company" [rho.co/about](https://www.rho.co/about)) ## Core Business - **Primary industry**: Financial Services / Fintech – specifically Business Banking, Spend Management, and Corporate Cards. - **Target customers**: B2B – founders (from two-person startups to public companies), finance teams (controllers, CFOs), and business owners at all stages of growth. - **Mission/purpose**: Built to eliminate financial busywork, enabling companies to focus on building a world-changing business. As stated on their "About Us" page: "We built the Rho platform for them… to focus less on busywork and more on activities that actually drive the business forward." [rho.co/about](https://www.rho.co/about) ## Products & Services - **Business Checking & Savings Accounts**: FDIC-insured accounts for managing day-to-day cash flow. - **Rho Cards**: Corporate credit cards with strict spend limits, category restrictions, and expense rules to control spending. - **Bill Pay**: AI-powered invoice scanning, automated approval routing, and direct payments to vendors. - **Expense Management**: Automated reimbursements and real-time transaction organization to keep compliance in check. - **Treasury Accounts**: Earn competitive market yields on company cash that would otherwise sit idle. - **Accounting Integrations**: Syncing across banking, cards, and treasury so books stay clean and audit-ready. - **Rho Mobile App**: A mobile interface for on-the-go management. All of these are offered as a connected SaaS platform. [rho.co](https://www.rho.co/) ## Market Standing - **Valuation**: Not publicly disclosed. - **Key Metric – Total Funding**: **$365M** per [fastaijobs.com](https://www.fastaijobs.com/companies/rho) (specific breakdown from [LinkedIn](https://www.linkedin.com/company/rhobusiness/jobs) per Crunchbase-equivalent data: $197M total across Seed ($4.9M + $2.3M), Series A ($15M), Series B ($75M), and Debt Financing ($100M) — however, the higher "Series C" figure of $365M in total funding suggests a later round occurred or different aggregator methodology). - **Net Discrepancy Note**: Different sources report total funding inconsistently: Crunchbase data via LinkedIn shows $197M across 4 early rounds, while a newer aggregator (fastaijobs) cites $365M. This is labeled as **conflicting reports**. - **Annual Revenue**: **$25M** as estimated by [LinkedIn](https://www.linkedin.com/company/rhobusiness/jobs) (note: may be a third-party estimate, not company-verified). - **Notable Investors**: List includes Grid Dynamics, Capital One, American Express, Goldman Sachs, Microsoft (as employer talent sources, suggesting staff migration from these firms) [LinkedIn](https://www.linkedin.com/company/rhobusiness/jobs). Debt financing (April 2021) had a single undisclosed investor; Series B (Dec 2021) had 5 investors. - **Growth Signals**: - Headcount of **236 employees** as of mid-2026, with **+30.2% YoY growth** [LinkedIn](https://www.linkedin.com/company/rhobusiness/jobs). - **32 open roles** as of mid-2026 [rho.co/careers](https://www.rho.co/careers), spanning NYC, San Francisco, Austin, Boston, Los Angeles, Belgrade (Serbia), Poland (remote), and US-wide remote. - Active hiring in engineering (Senior/Full Stack Software Engineers), Go-to-Market (Account Executives, Advisors, Startups Banking), Product (VP of Product, Product Managers, Design), and Marketing (Brand, Events, Consumer). ## Competitive Advantages - **All-in-one platform**: Unlike piecemeal setups, Rho connects banking, cards, treasury, bill pay, and expense management in one workflow — reducing the need for 3–5 separate vendors. - **Fast implementation**: "Get up and running quickly with hands-on onboarding and a dedicated team… response times under a minute" [rho.co](https://www.rho.co/). - **Enterprise-grade without bloat**: "No monthly fees" and strict spend controls, while still offering features like AI invoice scanning and automated approvals. - **Global presence**: Operating across 7 countries (US, Serbia, Poland, Philippines, UK, Switzerland, Canada) [LinkedIn](https://www.linkedin.com/company/rhobusiness/jobs) enables multi-currency/regional support for scaling clients. ## Strategic Focus - **Scaling with customers**: The platform is explicitly designed to support companies "from inception stage to IPO and beyond… never outgrow" the platform [rho.co/about](https://www.rho.co/about). - **Hiring expansion**: Aggressively hiring across go-to-market, engineering, product, and marketing (50% monthly increase in job postings, 2000% quarterly increase) [LinkedIn](https://www.linkedin.com/company/rhobusiness/jobs), signaling a major growth push. - **Automation depth**: Focus on AI-driven features (invoice scanning, expense automation) to reduce manual finance work. - **Treasury/Runway focus**: Emphasis on putting cash to work (treasury yields) suggests a strategic bet on serving cash-rich startups and SMBs looking to maximize runway. ## Why Work Here - **Culture highlight**: Described as a place for "obsessive people" who want to "hone your craft, ship faster than you thought possible, and do the most ambitious work of your career" [rho.co/careers](https://www.rho.co/careers). The "About Us" page repeatedly emphasizes "creating delightful experiences" for customers and earning the right to serve them. - **Remote/Hybrid/Office Policy**: Mixed model. Roles exist in NYC (HQ), San Francisco, Austin, Boston, Los Angeles, Belgrade, and Poland (remote). Some roles are explicitly "US - Remote" or "Poland - Remote" while others specify a city (e.g., "NYC", "San Francisco"). The company has 4 offices globally (likely NYC, SF, Belgrade, and one other) [rho.co/careers](https://www.rho.co/careers). - **Notable perks/culture signals**: - 32 open roles spanning multiple functions — strong signal of growth. - Technical staff makes up 22% of headcount; Sales 10%; Finance 9%, suggesting an engineering-led but GTM-heavy current hiring phase. - Talent sources include American Express (32 hires), Capital One (7), Microsoft (7), Goldman Sachs (5) — implying a strong Fintech/Finance DNA. - Alumni go to Rippling, Amazon, Deloitte — suggesting a pedigree similar to high-growth Fintech. - **Engineering culture**: With 73 technical staff (22% of total), and open roles for Senior Software Engineers (Belgrade + Poland remote), Full Stack Engineers (Poland remote), and multiple Product Designers, engineering appears to be a core focus area for growth. ## Sources 1. [rho.co](https://www.rho.co/) 2. [rho.co/about](https://www.rho.co/about) 3. [rho.co/careers](https://www.rho.co/careers) 4. [LinkedIn – Rho Company Profile & Jobs](https://www.linkedin.com/company/rhobusiness/jobs) 5. [fastaijobs.com – Rho Careers & Jobs](https://www.fastaijobs.com/companies/rho) ## Other roles at Rho - [Financial Crime Analyst](https://feeny.ai/job/financial-crime-analyst-rho-new-york-fsj3hn7zyv4v) — New York, NY - [Financial Crime Analyst](https://feeny.ai/job/financial-crime-analyst-rho-salt-lake-city-mk62wdtb0nfa) — Salt Lake City, UT - [Partnerships Associate](https://feeny.ai/job/partnerships-associate-rho-san-francisco-dsr9htafv9j5) — San Francisco, CA - [Law Firm & Accounting Partnerships Lead](https://feeny.ai/job/law-firm-accounting-partnerships-lead-rho-san-francisco-bp798h7h2vnn) — San Francisco, CA - [Executive Assistant](https://feeny.ai/job/executive-assistant-rho-new-york-5a15zjf57eg9) — New York, NY - [Head of Financial Crimes Compliance](https://feeny.ai/job/head-of-financial-crimes-compliance-rho-new-york-sw76kgqj3xjk) — New York, NY - [Workplace Generalist](https://feeny.ai/job/workplace-generalist-rho-new-york-red9ag7ekbj8) — New York, NY - [Senior Data Scientist/ML](https://feeny.ai/job/senior-data-scientist-ml-rho-belgrade-544n5ys5x7xy) — Belgrade, Serbia - [Growth BDR](https://feeny.ai/job/growth-bdr-rho-new-york-8shcrjd7fppc) — New York, NY - [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-rho-belgrade-sqp99gq9nre7) — Belgrade, Serbia