---
title: 'Marketing Operations Manager (AI & Automation) at The Global Talent Co.'
canonical: 'https://feeny.ai/job/marketing-operations-manager-ai-automation-the-global-talent-co-johannesburg-sp9trr9rbjhg'
type: 'job'
last_seen: '2026-09-09'
---

# Marketing Operations Manager (AI & Automation) at The Global Talent Co.

- **Company:** The Global Talent Co.
- **Location:** Johannesburg, South Africa
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-06-22
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/the-global-talent-co/07800dd7-062e-4adc-a0bc-bc09b40cd97e/application

**Skills:** n8n, Make, Zapier, Claude Code, Trigger.dev, Hookdeck, Process design, Workflow optimization, Marketing Operations, CRM Operations, Growth Operations, Brand Operations, AI-powered workflows, Omnichannel marketing, CRM lifecycle management, Campaign operations, Marketing reporting

> Build AI-powered marketing systems and automate complex workflows to improve operational efficiency. Partner with cross-functional teams to diagnose bottlenecks, design scalable processes, and implement solutions that drive business impact.

## Job description

## MARKETING OPERATIONS MANAGER (AI & AUTOMATION)

FULL-TIME (40HRS PER WEEK) / REMOTE (CET TIME)

CHECK OUT THE GLOBAL TALENT CO.’S TALENT NETWORK: HTTPS://WWW.GLOBALTALENT.CO/NETWORK

## THE ROLE

BUILD AI-POWERED MARKETING SYSTEMS THAT ELIMINATE MANUAL WORK, AUTOMATE COMPLEX WORKFLOWS, AND IMPROVE HOW AN ENTIRE MARKETING ORGANIZATION OPERATES.

You will work with one of Europe's fastest-growing consumer brands, helping scale its marketing organization through AI, automation, and operational excellence.

As the company continues its transition into a true omnichannel business, Marketing Operations has become a critical competitive advantage. In this role, you'll embed across multiple marketing teams to identify operational bottlenecks and solve them through process design, AI, workflow automation, and scalable systems.

This is not a Project Manager or Marketing Coordinator role. You won't simply recommend improvements, you'll diagnose problems, build solutions, implement them, train teams, and measure their business impact.

POSITION: MARKETING OPERATIONS MANAGER (AI & AUTOMATION) (FULL-TIME)

We're looking for a hands-on Marketing Operations professional who combines marketing expertise, automation skills, AI tools, and process thinking to improve how marketing teams work.

You'll partner with Growth Marketing, CRM, Creative, Influencer Marketing, and Brand teams, building the systems and workflows that allow them to execute faster, better, and with greater efficiency.

If you enjoy optimizing processes, building automations, and creating scalable operational systems that directly impact business performance, this role is for you.

## RESPONSIBILITIES

1. MARKETING OPERATIONS & PROCESS OPTIMIZATION

- Embed across Growth Marketing, CRM, Creative, Influencer Marketing, and Brand & Campaign Management to understand how each function operates.
- Identify where time, quality, or operational efficiency is being lost.
- Prioritize the highest-impact improvement opportunities and build scalable solutions.

1. DESIGN MARKETING OPERATING SYSTEMS:

- Own the marketing operating rhythm, including:
- Campaign brief intake
- Planning cadences
- Post-campaign reviews
- Weekly performance reporting
- Build repeatable operational processes that scale as the company grows.

1. AI, AUTOMATION & MARKETING TECHNOLOGY

- Own the marketing automation ecosystem.
- Evaluate existing tools and standardize the technology stack.
- Design and deploy automations using Claude Code, Trigger.dev http://Trigger.dev, Hookdeck, and n8n.
- Automate workflows including:
- Reporting
- Campaign QA
- Asset routing
- Lead management
- Lifecycle automation

1. REPORTING & BUSINESS IMPACT

- Build executive reporting used by marketing leadership.
- Partner closely with the Business Intelligence Lead to improve data infrastructure.
- Measure every initiative through tangible business outcomes, including:
- Hours saved
- Cycle-time reduction
- Error-rate improvements
- Faster decision making

1. END-TO-END OWNERSHIP

- Own every improvement initiative from diagnosis to implementation.
- Document new workflows and train teams to successfully adopt them.
- Ensure every solution continues working after handoff.
- Share learnings with the central AI team to help standardize operational best practices.

## REQUIREMENTS

- Experience in Marketing Operations, CRM Operations, Growth Operations, Brand Operations, or similar operational marketing roles.
- Strong understanding of both marketing strategy and marketing execution.
- Hands-on experience building automations using n8n, Make, Zapier, or similar no-code/low-code automation platforms.
- Experience using Claude Code or other AI-powered development tools.
- Strong skills in process design, workflow optimization, and operational excellence.
- Ability to independently prioritize initiatives and execute projects end-to-end.
- Strong analytical mindset with the ability to connect operational improvements to measurable business outcomes.
- Excellent stakeholder management and cross-functional collaboration skills.
- Outstanding communication, organization, and problem-solving abilities.

## NICE TO HAVE

- Experience implementing AI-powered workflows within marketing organizations.
- Experience in high-growth startups or rapidly scaling consumer brands.
- Exposure to omnichannel marketing environments.
- Experience partnering with Business Intelligence or Data teams.
- Strong understanding of CRM lifecycle management, campaign operations, and marketing reporting.

## ABOUT US

The company is one of Europe's fastest-growing consumer brands, serving millions of loyal customers through an expanding portfolio of innovative products.

Founded with the mission of creating better-tasting, healthier, and more sustainable beverage alternatives, the business has rapidly grown into a profitable international company while building one of the most engaged customer communities in the industry.

Now expanding from a successful direct-to-consumer business into a global omnichannel brand, the company continues to invest heavily in AI, technology, and operational excellence to support its next stage of growth.

Backed by leading consumer investors, the team combines ambitious goals with an entrepreneurial culture built around ownership, speed, collaboration, innovation, and continuous learning.

## WHAT WE OFFER

- Competitive compensation plus meaningful equity participation.
- The opportunity to shape operations during a period of international hypergrowth.
- A collaborative, ambitious, and down-to-earth team.
- Startup culture with high ownership, flat hierarchies, and fast decision-making.
- Flexible working hours.
- 28 vacation days.
- 30 work-from-abroad days.
- €1,500 annual learning & development budget.
- Urban Sports Club membership.
- Public transportation subsidy.
- Biannual 360° performance reviews linked to compensation.
- Modern tools and an environment built for continuous personal and professional growth.

## About The Global Talent Co.

## Company Overview
- **One-liner**: The Global Talent Co. connects innovative US and EU tech companies with pre-vetted, AI-powered marketing and tech professionals from Latin America, South Africa, and other global regions, serving as an Employer of Record.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2020
- **Founders**: Roman Kirsch (Founder & Investor), Brett Stapper (Co-Founder & Investor)

## Core Business
- Primary industry/industries: Marketing Services, HR Tech, Talent Marketplace
- Target customers: B2B — US and EU tech startups, SaaS companies, consumer businesses, and agencies seeking remote marketing and tech talent
- Mission or purpose statement: "Our mission is to solve this by creating jobs, unlocking opportunities, and building careers that change lives." The company envisions a world where talent is global, intelligent, and unstoppable, aiming to place 3,333 AI-powered marketing professionals into global opportunities by 2027.

## Products & Services
- **Global Talent Marketplace & Employer of Record (EOR)**: A platform that finds, vets, hires, pays, and manages remote professionals. The company acts as the legal employer, handling payroll, compliance, local benefits, taxes, and HR administration in over 30 countries.
- **AI-Powered Matching & Vetting**: An AI-driven system that assesses candidates through automated assessments and manual interviews, connecting companies with the top 1% of talent from a network of 450,000+ pre-vetted professionals.
- **Proprietary AI Training (MIRA AI)**: All marketing professionals hired through the platform receive extensive training in leading AI platforms (ChatGPT, Claude) and work alongside "MIRA AI," the company's proprietary AI-driven marketing assistant, designed to amplify their expertise.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Over 450,000 pre-vetted professionals in their talent network; 200 total employees (per Built In); 18 employees on LinkedIn (likely core team); 188 active job postings.
- **Notable Investors/Partners**: Not publicly disclosed (appears bootstrapped). Partners include US and EU tech startups.
- **Growth Signals**: High job posting growth (+12.6% monthly, +144.2% quarterly); expanding into new regions (South Africa, Latin America, Europe); strong LinkedIn follower growth (+52.2% yearly); operating in 8 countries.

## Competitive Advantages
- **AI-Centric Model**: Differentiates by explicitly training all marketing talent on AI tools (ChatGPT, Claude) and providing its own proprietary AI assistant (MIRA AI), creating a "next-generation AI-powered marketing workforce."
- **Risk Mitigation for Clients**: Offers a unique "talent guarantee" with unlimited free replacements and 30-day off-boarding notice, reducing hiring risk for startups.
- **Cost Arbitrage**: Clients save 50-70% compared to local US/EU hires while accessing top-tier talent from Latin America and South Africa.
- **Community Building**: Creates in-person and virtual marketing communities in every country of operation, with events, certification courses, and workshops to retain and upskill talent.

## Strategic Focus
- **Scaling the AI-Powered Workforce**: The company's stated ambition is to place 3,333 AI-powered marketing professionals by 2027, signaling a focus on volume and AI integration.
- **Geographic Expansion**: Currently operating in 8 countries (South Africa, Argentina, Colombia, Nigeria, Mexico, Ukraine, Germany, US) with plans to grow further.
- **Deepening the Talent Pool**: Growing the network from 400,000+ to 450,000+ pre-vetted professionals, with a focus on marketing, design, customer success, and finance roles.
- **Product-Led Growth**: Investing in AI-powered matching technology and a seamless EOR platform to reduce friction for both clients and candidates.

## Why Work Here
- **Remote-First Culture**: The company is fully remote with employees across 8 countries and 6+ locations. Offices exist in San Francisco, Mexico, Germany, Romania, South Africa, and Argentina, but the default is remote work.
- **Career Growth & AI Training**: The company heavily invests in upskilling its talent with AI certifications and access to proprietary AI tools, positioning workers for "future-proof" careers.
- **Global Community**: Emphasis on building local communities through in-person events and workshops, providing a sense of belonging for remote workers.
- **Competitive Compensation**: The company promises "the same compensation as your peers" in global tech roles, with a focus on high-impact, higher-paying roles compared to local market rates.
- **High Hiring Activity**: With 188 active job postings and rapid quarterly growth (+144.2%), the company is aggressively hiring, indicating strong momentum and opportunity for internal mobility.

## Sources
1. [globaltalent.co](https://globaltalent.co/about/)
2. [linkedin.com](https://www.linkedin.com/company/the-global-talent-co)
3. [builtin.com](https://builtin.com/company/the-global-talent-co)
4. [globaltalent.co](https://globaltalent.co/how-it-works/)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/the-global-talent-co)

## Other roles at The Global Talent Co.

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- [Senior Full Stack Engineer - AI](https://feeny.ai/job/senior-full-stack-engineer-ai-the-global-talent-co-gauteng-n1q50bcx7mhs) — Gauteng, South Africa
- [Growth & Acquisition Marketing Manager](https://feeny.ai/job/growth-acquisition-marketing-manager-the-global-talent-co-latin-america-m1kqns6y0gey) — Latin America
- [Strategic Client Director (m/w/d)](https://feeny.ai/job/strategic-client-director-m-w-d-the-global-talent-co-germany-zzwra4pxenbd) — Germany
- [Client Director (German-Speaking)](https://feeny.ai/job/client-director-german-speaking-the-global-talent-co-germany-yn8tvwst5nk2) — Germany
- [Recruiter](https://feeny.ai/job/recruiter-the-global-talent-co-johannesburg-s7gzfg5cpg5d) — Johannesburg, South Africa
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