---
title: 'Marketing Operations Manager at Basis AI'
canonical: 'https://feeny.ai/job/marketing-operations-manager-basis-ai-new-york-nhdj5c9hcybj'
type: 'job'
last_seen: '2026-09-09'
---

# Marketing Operations Manager at Basis AI

- **Company:** Basis AI
- **Location:** New York, NY
- **Compensation:** $100k–$200k
- **Employment:** full-time
- **Posted:** 2026-06-04
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/basis-ai/3acdba3d-8c99-403c-9448-969b77df6410/application

**Skills:** CRM, Salesforce, HubSpot, Marketing Automation, Lead Scoring, ICP Segmentation, Multi-touch Attribution, Funnel Reporting, Finance Industry Knowledge, Field Marketing, SQL, Analytics Tooling

> Build and own marketing operations from the ground up, managing lead scoring, attribution, and CRM automation to drive qualified pipeline. Define ICP segmentation, nurture workflows, and reporting structures while collaborating with sales and RevOps teams in a high-growth startup environment.

## Job description

[https://app.ashbyhq.com/api/images/user-content/a3ff9955-736e-4a64-a923-c3c42b253641/17b03131-be3b-4bb8-9ad9-dbafd99fd465/image.png]

## ABOUT BASIS

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.

We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.

Our investors include: Khosla Ventures (Keith Rabois & Vinod Khosla), Accel (Miles Clements), Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators/technical leaders.

"Basis is on the frontier of building production-grade, long-horizon agents. They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks. They've been a great collaborator in helping us shape what the future of agents looks like." — Prashant Mital, Applied AI Lead, OpenAI

What you'll be doing:

In this role, you’ll build Marketing Operations from the ground up, owning the systems and processes that turn marketing activity into qualified pipeline. You’ll define and score our ideal customer, structure ICP and segmentation logic, build and maintain lead scoring models, and design nurture, routing, recycling, and disqualification workflows so the right leads reach reps at the right time and every other lead has a clear next step.

You'll own end-to-end attribution tracking so we can tie spend to pipeline to revenue, and you'll run the operational backbone of our events motion—capturing, scoring, and routing event leads so nothing falls through the cracks. Working across marketing, sales, and RevOps, you'll keep our CRM and marketing automation stack clean, connected, and trustworthy.

As we scale, you'll shape our marketing operations function by codifying playbooks, instrumenting our funnel, and building the reporting that leadership uses to make decisions—then help grow the team as the GTM org expands.

📍 Location: NYC, Flatiron office. In-person team.

What you'll bring:

- 4+ years in marketing operations, revenue operations, or demand generation at a B2B software company
- Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and the integrations between them
- Proven track record building lead scoring models, ICP/segmentation frameworks, and lead lifecycle processes (nurture, MQL/SQL handoff, disqualification)
- Strong command of multi-touch attribution and funnel reporting—able to connect marketing activity to pipeline and revenue
- Bachelor's degree or equivalent practical experience
- Ability to work in office in Manhattan 5 days per week

What we'd love to see:

- Finance Experience: Familiarity selling or marketing into the office of the CFO (accounting, FP&A, finance teams)
- Experience operationalizing field marketing and events as a pipeline source
- Startup experience: Background at high-growth companies during scale phases, comfortable building process from scratch
- SQL or analytics tooling experience for self-serve reporting

What Success looks like in this role:

- Startup mindset: Excited about ambiguity and rapid growth
- All-in: This is not a 9-5, we have a massive opportunity ahead of us and are looking to further accelerate our velocity. We are optimizing for the best folks and happy to compensate generously.

## BENEFITS AT BASIS

We offer a competitive and thoughtful benefits package designed to support your physical, mental, and financial well-being:

- Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
- Basis will cover 100% of your Wellhub Gold https://wellhub.com/en-us/employees/?gad_source=1&gclid=CjwKCAjwy5rUBhB5EiwAIoAtCixehqvud1v9ahoeOFqYnuIiBWAVW73IQK_ysAVP8wl75ukUUW-myBoCDlcQAvD_BwE&utm_campaign=us_b2c_google-search-brand-plans-pricing-wellhub__el_con_ongoing_all_signup_0425&utm_content=181565584554&utm_id=22473088932&utm_medium=cpc&utm_source=google&utm_term=wellhub+gold+plan_801285082537 membership.
- Wellhub gives you access to gyms like Lifetime, SoulCycle, NYSC and so many more - as well as access to wellness apps like Strava & Headspace!
- Time off: Unlimited PTO + 12 paid company holidays.
- In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
- Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan
- Team Culture: Monthly office activities and frequent optional team happy hours.
- Parental Leave

## About Basis AI

## Company Overview
- **One-liner**: Basis AI builds autonomous AI agents that execute end-to-end accounting workflows for professional accounting firms.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York, United States
- **Founded**: 2023
- **Founders**: Mitchell Troyanovsky (Co-Founder), Matt Harpe (CEO)

## Core Business
- **Primary industry/industries**: Accounting Technology, Artificial Intelligence, Enterprise SaaS
- **Target customers**: B2B — Top accounting firms in the United States (CAS, Tax, Audit, Advisory practices)
- **Mission or purpose statement**: "The next era of accounting" — transforming knowledge workers from doers into reviewers by deploying agents that autonomously complete work.

## Products & Services
- **Basis Platform**: An AI agent platform that runs in the background executing accounting workflows end-to-end. Core modules built for CAS, Tax, Audit, and Advisory practice areas. Agents conform to a firm’s standards, adapt to specific engagement context, and deliver finished work ready for review. Runs across cloud and on-premise accounting systems. [getbasis.ai](https://www.getbasis.ai/)

## Market Standing
- **Valuation/Market Cap**: $1.15 billion (post Series B in February 2026) [getbasis.ai/careers](https://www.getbasis.ai/careers)
- **Key Metric**: Total funding raised — $137.6 million (across 4 rounds: Seed, Series A, Series B) [linkedin.com](https://www.linkedin.com/company/get-basis-ai)
- **Notable Investors/Partners**: Accel (lead, Miles Clements), GV (Google Ventures), Khosla Ventures (Vinod Khosla and Keith Rabois), BoxGroup, Better Tomorrow Ventures, Avid Ventures, Lloyd Blankfein (former CEO Goldman Sachs, lead Series B), Adam D’Angelo (CEO Quora), Nat Friedman (former CEO GitHub), Jeff Dean (Chief Scientist Google DeepMind), Noam Brown (OpenAI o1 co-creator), Amjad Masad (CEO Replit), Eric Wu (CEO Opendoor), and many other prominent angel investors.
- **Growth Signals**: 253.7% year-over-year headcount growth (95 employees as of mid-2026, up from ~27 a year prior). Active in 10 countries. Expanded from CAS into Tax and Audit verticals. 26 active job postings as of mid-2026. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)

## Competitive Advantages
- **Deep domain accuracy**: Built on foundational accounting principles, not a generic chatbot — agents understand the logic of the work itself and adapt to firm-specific standards.
- **End-to-end execution**: Agents run autonomously for hours, collaborating with accountants at key decision points, rather than just generating text suggestions.
- **Early market leadership**: Already deployed with the largest accounting firms in the country, with partners calling it the "most exciting new technology" they’ve seen in their careers.
- **Applied ML at scale**: Hundreds of agents behind every accountant, performing real, economically productive work for paying customers today. [getbasis.ai/about](https://www.getbasis.ai/about)

## Strategic Focus
- **Scaling across practice areas**: Expanding from CAS into Tax, Audit, and Advisory modules. A new "New Vertical" product design role is explicitly listed.
- **Building for a generational company**: "We believe the marginal cost of intelligence will trend toward zero… accounting is among the most important and foundational — and might happen the fastest." [getbasis.ai/about](https://www.getbasis.ai/about)
- **Deepening trust and governance**: Hiring Intelligence Architects and GRC specialists, indicating a focus on compliance, security, and enterprise-grade controls.
- **International expansion**: Already operating across 10 countries, with hires in Brazil, India, Argentina, and the UK. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)

## Why Work Here
- **Culture & intensity**: "The whole team in one room. Not a lot of formal meetings, but interesting conversations happening constantly… The standards are high and the feedback is frequent. People here are kind and fun, but they also push each other to be better." [getbasis.ai/careers](https://www.getbasis.ai/careers)
- **Engineering-centric**: Technical roles account for ~20% of headcount. Operating principles emphasize clear thinking and are referenced every day. Whiteboards everywhere.
- **Perks**: Premium Medical, Dental, Vision; Life Insurance; 6 coaching & 6 therapy sessions via Spring Health; unlimited PTO + 12 paid holidays; daily meal stipends; fully stocked kitchen; $300 custom desk setup; pre-tax commuter benefits; 401(k); paid parental leave.
- **Remote/office policy**: Office-first culture — "most of the team eats lunch and dinner together." Based in a dedicated office at 20 W 22nd St, New York (Flatiron district). No mention of fully remote roles in current postings.
- **Growth trajectory**: From ~27 to 95 employees in one year. Over 85% quarterly growth in job postings. Employees report huge responsibility from day one. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)

## Sources
1. [getbasis.ai](https://www.getbasis.ai/)
2. [getbasis.ai/careers](https://www.getbasis.ai/careers)
3. [getbasis.ai/about](https://www.getbasis.ai/about)
4. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/basis-ai)

## Other roles at Basis AI

- [Revenue Operations Analyst](https://feeny.ai/job/revenue-operations-analyst-basis-ai-new-york-xxsvngvet4nc) — New York, NY
- [GTM Engineer](https://feeny.ai/job/gtm-engineer-basis-ai-new-york-syvfrrb7e380) — New York, NY
- [Controller](https://feeny.ai/job/controller-basis-ai-new-york-41pm5d0k8r6r) — New York, NY
- [Business Development Representative](https://feeny.ai/job/business-development-representative-basis-ai-new-york-g5m4xdapjdq1) — New York, NY
- [Founding Legal Counsel](https://feeny.ai/job/founding-legal-counsel-basis-ai-new-york-7kepbg42kcwv) — New York, NY
- [Founding Demand Generation Manager](https://feeny.ai/job/founding-demand-generation-manager-basis-ai-new-york-gtc7rwtv8vnx) — New York, NY
- [Recruiting Associate](https://feeny.ai/job/recruiting-associate-basis-ai-new-york-1cpt62m9vpay) — New York, NY
- [Member of Technical Staff, IT (Senior/Lead)](https://feeny.ai/job/member-of-technical-staff-it-senior-lead-basis-ai-new-york-91w6ytx9kejh) — New York, NY
- [Product Manager- AI Education](https://feeny.ai/job/product-manager-ai-education-basis-ai-new-york-88qtfekgx8be) — New York, NY
- [Member of Technical Staff - Atlas FDE](https://feeny.ai/job/member-of-technical-staff-atlas-fde-basis-ai-new-york-s7tqg0wnkg07) — New York, NY