---
title: 'Marketing Operations Manager at Boku'
canonical: 'https://feeny.ai/job/marketing-operations-manager-boku-london-yqg2en0e98db'
type: 'job'
last_seen: '2026-11-05'
---

# Marketing Operations Manager at Boku

- **Company:** Boku
- **Location:** London, United Kingdom
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-05
- **Apply:** https://boards.greenhouse.io/boku/jobs/6231904004?gh_jid=6231904004

## Job description

Build the payment infrastructure powering global commerce.

Boku connects billions of consumers to the payment methods they prefer, one market at a time. Our platform connects the world’s leading digital businesses to the local payment methods their customers already use. Spotify, Meta, Microsoft, Netflix and Tencent already run on Boku’s payment infrastructure. We operate across 60+ countries, support 200+ local payment methods and reach 7.5 billion consumer accounts.

With headquarters in London and San Francisco and colleagues working across markets around the world, Boku is global by default. From London to Mumbai, São Paulo to Singapore, our teams collaborate across time zones, markets and cultures to build products for customers around the world.

Join us to solve complex, real-time payment challenges at global scale. We share knowledge freely, take ownership of complexity and look for people who question how things are done and find better ways to build.

## Role Purpose

The Marketing Operations Manager owns the systems, data and processes that power how Boku Marketing operates globally and how Marketing feeds the wider go-to-market motion. This hands-on role combines deep technical expertise with strategic, commercial leadership: building a trusted MarTech foundation, improving marketing influence and attribution, and turning campaigns into measurable pipeline and revenue impact. The role works closely with Demand Generation, Sales and Revenue Operations to deliver scalable campaign operations, disciplined lead management and practical AI-enabled ways of working.

## Key Responsibilities

Own and continuously improve the operating model, technology and data that enable Marketing to plan, execute and measure high-impact global activity.

- MarTech stack and architecture: Own the end-to-end marketing technology stack, anchored on Salesforce and Account Engagement. Configure, document and optimise integrations, data flows, permissions and processes so the stack is reliable, scalable and easy for teams to use.
- Marketing influence, attribution and reporting: Build and evolve marketing influence and attribution models that connect programmes and touchpoints to pipeline and revenue. Establish reporting standards and actionable dashboards for campaign performance, funnel conversion, contribution and ROI.
- Lead lifecycle management: Design and maintain the trackable path from initial signal and conversion capture through enrichment, scoring and qualification to sales handover, opportunity creation and revenue. Partner with Revenue Operations to define service levels and measure lead-to-opportunity performance.
- Lead scoring and data strategy: Build and iterate fit, engagement and intent scoring models. Own data hygiene, enrichment, segmentation, consent and governance practices, including GDPR and applicable regional requirements.
- Campaign and event operations: Build and optimise event, email and nurture campaigns in Account Engagement. Partner with marketing stakeholders to create repeatable campaign workflows, audience logic, tracking and post-campaign measurement.
- ABM operations: Enable our account-based marketing approach through account selection, segmentation, buying-group data, account journeys, orchestration and measurement in close partnership with Demand Generation, Sales and Channel Marketing.
- AI and workflow automation: Turn AI into practical improvements by automating recurring work, reducing manual effort and improving quality. Build and maintain Marketing’s AI standardisation framework, including approved tools, prompt libraries, review standards and data handling rules.
- Marketing operating cadence: Support marketing leadership to define strategic initiatives, targets and OKRs; manage the operational cadence and leadership reviews; track budget and progress; and unblock cross-functional initiatives across demand generation, channel marketing and brand.
- Process improvement and delivery: Drive operational efficiency by identifying friction, establishing best-practice project management methods and coordinating high-priority integrated campaigns across content, events and ABM.
- Team enablement and adoption: training programmes, playbooks, documentation, office hours, new-user onboarding, and using adoption feedback to improve processes.

Measures of Success

- Trusted marketing data: agreed data-quality standards, documented governance and measurable improvement in completeness, accuracy and compliance.
- Lead lifecycle performance: visible conversion and velocity from MQL through sales acceptance, opportunity creation, pipeline and revenue.
- Effective scoring and handover: scoring model and service-level performance regularly reviewed with Revenue Operations and Sales, with actions taken to improve quality and follow-up.
- Campaign and event operational excellence: campaigns launched accurately, on time and with consistent audience, tracking, consent and reporting standards.
- Marketing contribution insight: influence and attribution reporting used in leadership decisions, with clear visibility of programme contribution to pipeline and revenue.
- Operational leverage: practical AI and workflow automation adopted for priority processes, reducing manual effort while maintaining quality and data-handling standards. Training, playbooks, and measurable user adoption

## Key Skills, experience and Competencies

- Salesforce and Account Engagement expertise: Advanced hands-on experience designing, building and optimising marketing automation, CRM processes, integrations, reporting and governance.
- B2B marketing operations: Demonstrated experience in high-growth payments, SaaS or technology environments, supporting demand generation, channel marketing, ABM and brand teams.
- Attribution and analytics: Strong analytical capability, with the ability to translate complex funnel, campaign and revenue metrics into clear business insights and decisions.
- Lead management and data governance: Experience developing lead scoring, lifecycle, enrichment and handover frameworks, alongside strong knowledge of data quality, privacy and GDPR.
- Campaign and ABM execution: Hands-on expertise building email, nurture and event campaigns, with a deep understanding of ABM strategy, audience operations and measurement.
- AI and automation: Practical experience identifying high-value automation opportunities and applying AI responsibly through repeatable workflows, standards and controls.
- Programme leadership and influence: Able to lead operational cadences, manage competing priorities and influence cross-functional stakeholders without direct authority in a fast-paced environment.
- Enablement and training. Ability to turn technical capabilities into practical guidance and training for marketing team.

## Qualifications

- No formal qualification is essential; min 7 years equivalent practical experience in marketing operations, revenue operations or marketing technology is required.
- Salesforce and/or Account Engagement certifications, or demonstrable equivalent hands-on expertise.

## About Boku

## Company Overview
- **One-liner**: Boku provides a global payment network that connects merchants to local payment methods, including mobile wallets and real-time payment schemes, to help them acquire and retain customers worldwide.
- **Entity Type**: Public (LSE: BOKU)
- **Headquarters**: San Francisco, California, USA (North America HQ); London, UK (Europe HQ)
- **Founded**: 2009
- **Founders**: Not publicly listed as a single founder; the company was founded by a team.

## Core Business
- **Primary industry/industries**: Fintech, Payments, Mobile Commerce
- **Target customers**: B2B, specifically large global enterprises (tech giants) in eCommerce, entertainment, and digital advertising (e.g., Netflix, Spotify, Google, Amazon, Meta).
- **Mission or purpose statement**: "The future of payments is local." Boku helps global companies tap into local payment methods to reach mobile-first consumers.

## Products & Services
- **Boku Payment Network**: A single integration connecting merchants to 200+ local payment methods across 90+ countries, reaching over 7 billion consumer payment accounts. It supports mobile wallets (e.g., GCash), carrier billing, account-to-account (A2A) real-time payments (e.g., Blik), and recurring billing.
- **Mobile Identity & Authentication**: Capabilities acquired from Danal in 2018, providing mobile identity and authentication services.
- **Payment-Linked Marketing**: Programs to help merchants attract, engage, and retain digital subscription users.
- **Merchant Services**: Services that ease the complexities of global settlement, compliance, tax, and fraud mitigation.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources. As a public company (BOKU.L), this fluctuates daily. Check financial platforms for current market cap.
- **Key Metric**: Annual Revenue (Public Company). Revenue is publicly reported in annual and quarterly filings. The company processes **$9B+ annually** and has a **55M+ increase in newly acquired users in the past 12 months** [boku.com](https://www.boku.com/).
- **Notable Investors/Partners**: Public company; no venture capital investors listed. Key merchant partners include Netflix, Spotify, Google, Amazon, Meta, and Sony [boku.com](https://www.boku.com/).
- **Growth Signals**: 
    - Revenue and user growth: 475% growth in Monthly Active Users since 2018 [boku.com](https://www.boku.com/).
    - Strategic acquisitions: Acquired Danal (2018) and Fortumo (2020) to expand capabilities and geographic presence [boku.com](https://www.boku.com/about-us).
    - Major partnership expansions: Global partnership with Amazon (2023) and Google for Blik in Poland (2024) [boku.com](https://www.boku.com/about-us).
    - Awards: Winner of "Paytech Company of the Year" (2023 Fintech Awards London) and "Best Payment Facility" (2024 The Card and Payments Award) [boku.com](https://www.boku.com/about-us).

## Competitive Advantages
- **Massive, Unique Network**: The world’s largest selection of local payment methods, reaching over 7 billion consumer payment accounts. This is a significant moat, as building and maintaining these custom connections is complex and time-consuming.
- **Deep Enterprise Relationships**: Trusted by the world’s largest tech and entertainment brands (Netflix, Spotify, Google, Amazon, Meta), creating a high barrier to entry for competitors.
- **Recurring Revenue Model**: Focus on automatic, repeatable charges for subscription merchants, providing predictable, high-margin revenue.
- **Proprietary Technology**: Each payment method is "reengineered" for automatic, repeatable charges and multi-factor authentication to prevent chargebacks, differentiating it from simple aggregation [boku.com](https://www.boku.com/).

## Strategic Focus
- **Expand Payment Method Coverage**: Continue to add the most popular and high-performing local payment methods, prioritizing those that solve merchants' most urgent needs.
- **Deepen Merchant Partnerships**: Move beyond simple payment processing to offer tailored success strategies (performance, conversion, retention, settlement) for each merchant.
- **Lead in Real-Time Payments**: Capitalize on the massive growth in real-time payment transaction volume (289% increase expected between 2022-2027) by adding support for more A2A schemes [boku.com](https://www.boku.com/).
- **Global Expansion**: Continue to grow its global team and presence, with employees in 29 countries.

## Why Work Here
- **Culture**: Described as a diverse, global team ("We are many. But we are also one.") that values customer focus, operating as one team, unleashing ingenuity, and knowing the impact of their work [boku.com](https://www.boku.com/careers).
- **Work Model**: Hybrid/Office-based, with fully stocked kitchens in offices. A WFH stipend is provided to create a productive home workspace [boku.com](https://www.boku.com/careers).
- **Perks**:
    - **Equity Scheme**: Employees receive shares of Boku’s publicly traded stock [boku.com](https://www.boku.com/careers).
    - **Generous Vacation Policy**: Generous annual time off in all countries [boku.com](https://www.boku.com/careers).
    - **Healthcare**: Healthcare benefits provided [boku.com](https://www.boku.com/careers).
    - **Personal Development**: Learning & development programs to grow careers [boku.com](https://www.boku.com/careers).
- **Engineering Culture**: The company emphasizes its engineering teams can "adapt our platform to meet your unique implementation requirements," suggesting a high level of autonomy and technical challenge [boku.com](https://www.boku.com/).

## Sources
1. [boku.com](https://www.boku.com/)
2. [boku.com](https://www.boku.com/about-us)
3. [boku.com](https://www.boku.com/careers)
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/boku)
5. [investors.boku.com](https://investors.boku.com/)

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