--- title: 'Marketing Operations Manager at Cordance' canonical: 'https://feeny.ai/job/marketing-operations-manager-cordance-united-states-e3qa0q7re9e7' type: 'job' last_seen: '2026-09-09' --- # Marketing Operations Manager at Cordance - **Company:** Cordance - **Location:** United States - **Work type:** remote - **Posted:** 2026-08-17 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/cordance/jobs/5392784008 ## Job description Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential. We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy. ## Overview of the Position We are seeking a strategic, analytical, and data-driven Marketing Operations Manager to own the reporting, measurement, and operational intelligence that enable Marketing leadership to make informed business decisions. This role serves as the operational bridge between Marketing, Revenue Operations, Finance, and Data Engineering — translating business needs into scalable reporting frameworks, standardized operating processes, and AI-enabled insights across multiple business units. This is a data- and systems-oriented role: the ideal candidate brings strong technical and analytical fluency, not a marketing-generalist background, and is comfortable operating in a fast-paced, multi-stakeholder environment. The ideal candidate is a curious, highly analytical, and results-oriented professional who enjoys solving business problems through data, process, and technology — not a marketer who moved into operations. They are comfortable partnering with both business and technical stakeholders, translating ambiguous questions into reporting and operational solutions, and are excited to contribute to the evolution of Marketing Operations through automation and AI. Core Responsibilities Marketing Performance & Analytics - Analyze Marketing performance across the funnel, pipeline, marketing-originated bookings, and campaign effectiveness to identify trends, opportunities, and risks, in close collaboration with Marketing and Data teams. - Ensure data accuracy and timeliness across automated performance scorecarding for lead-to-opportunity conversion, marketing-originated bookings, and marketing return on investment (ROMI), across all in-scope business units. - Analyze marketing budget performance and spend attainment to support planning and investment decisions. Reporting & Business Intelligence - Own the Marketing reporting suite within the centralized BI/reporting layer, ensuring reports remain accurate, relevant, and aligned with business needs. - Partner with the Data Engineering team to define reporting requirements, prioritize enhancements, and validate completed work through business acceptance testing (QA/UAT). - Develop and maintain standardized reporting documentation, metric definitions, and reporting logic. Marketing Measurement & Operations - Develop and refine measurement frameworks for campaign performance, attribution, lead scoring, pipeline source-mix tracking, and marketing ROI. - Create and refine standard operating procedures (SOPs) to improve marketing operations efficiency, consistency, and scalability across business units. - Optimize lead enrichment and lead routing processes to ensure data accuracy and seamless marketing-to-sales handoffs, including qualification standards prior to sales conversion. - Design and manage GTM cadences to align Marketing, Sales Development, and Sales teams for effective execution and pipeline growth. AI & Reporting Automation - Support the development and operationalization of AI-enabled reporting and business insights for Marketing. - Assist in the design and continuous improvement of automated reporting processes and AI-generated summaries. - Partner with Revenue Operations and Data Engineering to identify opportunities where AI can improve reporting efficiency and decision-making. Sales Development (SDR) Operations Support - Serve as the primary operations support for the sales development (SDR) function — reporting, activity data, and program cadences — partnering with Sales Operations, which retains ownership of SDR compensation and quota administration. Cross-Functional Partnership - Partner with Marketing, Revenue Operations, Sales Operations, Finance, and Data Engineering to ensure reporting and operational processes support business objectives. - Coordinate implementation of reporting enhancements and process improvements across multiple stakeholders. - Serve as a trusted operational partner to Marketing leadership by translating data into actionable business recommendations. Competencies - Strong project management and organizational skills, with experience managing multiple cross-functional initiatives simultaneously. - Proven cross-functional collaboration with sales, operations, and business unit leadership. - Excellent communication skills with the ability to translate data into actionable insights for both business-unit-level and centralized stakeholders. - Curious, highly analytical, and results-oriented. - Comfortable partnering with both business and technical stakeholders. - Able to translate ambiguous questions into reporting and operational solutions. Required Experience - 5+ years in Marketing Operations, Marketing Analytics, Revenue Operations, Business Intelligence, or a related analytical/technical field. - Strong data analytics and BI reporting skills, including experience working in a centralized BI/reporting layer (e.g., Looker, Tableau, Power BI) rather than direct CRM access, plus advanced Excel modeling. - Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce). - Strong understanding of demand generation metrics (lead qualification conversion, marketing-sourced pipeline, marketing-originated bookings), attribution, and marketing ROI. - Experience partnering with technical teams to define business requirements, validate reporting solutions, and improve analytics capabilities. ## Preferred Experience - Experience working in a centralized Marketing Operations or Revenue Operations organization supporting multiple business units. - Familiarity with SQL or the ability to work effectively with Data Engineering teams on reporting requirements. - Exposure to AI-assisted reporting, business intelligence automation, or generative AI tools. - Exposure to sales development (SDR) operations — activity reporting, tooling, and program cadences. Success Measurements - Ensure data accuracy and timeliness across automated performance scorecarding for lead-to-opportunity conversion, marketing-originated bookings, and marketing return on investment (ROMI), across all in-scope business units. - Improve marketing operations efficiency, consistency, and scalability across business units. - Optimize lead enrichment and lead routing processes to ensure data accuracy and seamless marketing-to-sales handoffs, including qualification standards prior to sales conversion. - Align Marketing, Sales Development, and Sales teams for effective execution and pipeline growth. - Improve reporting efficiency and decision-making through AI. - Ensure reporting and operational processes support business objectives. Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies. Why Join Us? At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance: - Health and Wellness: - Comprehensive Health Coverage: Coverage begins on your first day of employment. - Retirement Savings: - 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested. - RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested. - Paid Time Off: - Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life. - Parental Leave: - 12 weeks paid leave for all employees. - Remote Work Support: - Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely. - Holidays: - Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones. Join us and be part of a company that values your contributions and well-being from day one! EEOC & ADA Statement: Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws. Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Final candidate must be able to pass a background check. To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/ ## About Cordance ## Company Overview - **One-liner**: Cordance acquires and accelerates the growth of vertically-focused B2B SaaS companies by providing long-term tactical guidance, operational support, and financial backing. - **Entity Type**: Private (Acquisition/Holding Company) - **Headquarters**: Raleigh, North Carolina, United States - **Founded**: 2021 - **Founders**: Founding team came together to support founder-run businesses; specific individual founder names are not publicly listed as a single founder. ## Core Business - Primary industry/industries: Vertical B2B SaaS (Education Technology, Industrial Software, Commerce & Compliance, and other niche verticals) - Target customers: Acquired portfolio companies (B2B SaaS firms with less than $10M in ARR); end customers are the diverse customer bases of those portfolio companies. - Mission or purpose statement: "Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance." [cordance.co](https://cordance.co/about-us/) ## Products & Services Cordance does not sell a single product. Instead, it provides a platform for acquired companies: - **Acquisition & Long-Term Partnership**: Acquires established B2B SaaS companies (usually under $10M ARR) that have strong product-market fit, then partners with founders to scale. - **Operational & Financial Support**: Provides go-to-market leadership, operational resources, financial backing, and strategic guidance to portfolio companies. - **Portfolio Companies**: Includes brands such as **AppsAnywhere** (EdTech), **Hapara** (EdTech), **Royal 4** (Industrial Software), **RT Systems** (Commerce), **Blue Link Associates** (ERP), **Ithos Global**, and **Neatoscan**. [linkedin.com](https://www.linkedin.com/company/cordanceco) ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company). - **Key Metric – Annual Revenue**: USD $3.7 million (estimated, per LinkedIn). [linkedin.com](https://www.linkedin.com/company/cordanceco) - **Key Metric – Total Funding**: Not publicly disclosed as a standalone company (likely funded through equity/debt for acquisitions rather than traditional VC rounds). - **Notable Investors/Partners**: Not publicly disclosed. Leadership has backgrounds from Lone Wolf Technologies, JMI Equity, Aquiline Capital Partners, Sage Software, and Tyler Technologies. - **Growth Signals**: Headcount grew 26.1% year-over-year to 93 employees; acquired at least 7+ companies since 2022, including AppsAnywhere (2025/2026) and RT Systems; 15 active job postings with quarterly hiring up 87.5% and yearly up 275%. [greenhouse.io](https://job-boards.greenhouse.io/cordance) [linkedin.com](https://www.linkedin.com/company/cordanceco) ## Competitive Advantages - **Long-term focus**: Unlike typical PE roll-ups, Cordance emphasizes "long-term partnership" rather than a short-term flip, promising to support the culture and legacy of acquired companies. - **Experienced operator-led team**: Leadership collectively has over a century of combined experience building and scaling B2B SaaS companies, with backgrounds from both operating roles and private equity. - **Vertically-focused strategy**: Rather than a generalist approach, Cordance hones in on specific verticals (EdTech, Industrial, Commerce), allowing deep domain expertise and repeatable playbooks. - **Transparent acquisition process**: Explicitly commits to transparency with acquired company employees, seeking to allay fears typical of acquisitions. ## Strategic Focus - **Current priorities**: Deepening existing vertical portfolios (notably Education and Industrial Software); expanding the Commerce & Compliance division; continuing to acquire founder-led B2B SaaS companies under $10M ARR. - **Growth direction**: Scaling acquired businesses operationally and commercially; building a cohesive portfolio of market-leading niche software companies; hiring across sales, customer success, product, and M&A functions. ## Why Work Here - **Culture**: Positions itself as a "people-first" organization committed to building cultures where employees thrive. Core values include long-term partnership, growth orientation, accountability & transparency, and commitment. [cordance.co](https://cordance.co/about-us/) - **Work model**: Remote-first company (all current job postings list "United States - Remote"). [greenhouse.io](https://job-boards.greenhouse.io/cordance) - **Team composition & growth**: Small but rapidly growing team (93 employees) — new hires can have outsized impact. Talent has been sourced from notable SaaS companies like LogMeIn, Lone Wolf Technologies, and Allbridge. - **Leadership**: CEO Caroline Morris (former COO at Lone Wolf, Army veteran, Harvard MBA); CFO Dan Savage (former PE investor at Aquiline); strong operating and M&A background across the executive team. [cordance.co](https://cordance.co/about-us/) - **Notable perks**: Emphasis on learning culture, professional development, and impact. "We work hard and acknowledge others that do the same." [cordance.co](https://cordance.co/about-us/) - **Job roles open (as of mid-2026)**: Account Executives (multiple divisions), Sales Director, Customer Success Managers, Product Manager, M&A Professional, HR Director, VP of Expansion, Business Unit President. [greenhouse.io](https://job-boards.greenhouse.io/cordance) ## Sources 1. [cordance.co](https://cordance.co/) 2. [cordance.co/about-us/](https://cordance.co/about-us/) 3. [greenhouse.io](https://job-boards.greenhouse.io/cordance) 4. [linkedin.com](https://www.linkedin.com/company/cordanceco) ## Other roles at Cordance - [Business Systems Analyst](https://feeny.ai/job/business-systems-analyst-cordance-united-states-h2r0b09pzrf1) — United States - [Technical Project Manager](https://feeny.ai/job/technical-project-manager-cordance-united-states-x8zaqpwfjx0d) — United States - [Manager - Customer Success](https://feeny.ai/job/manager-customer-success-cordance-united-states-cjx1mqkh4j4v) — United States - [Data Architect](https://feeny.ai/job/data-architect-cordance-united-states-r683q95e1ppa) — United States - [Product Owner-SolutionsITW](https://feeny.ai/job/product-owner-solutionsitw-cordance-united-states-pwk6xapzc8xv) — United States - [Revenue Operations Analyst](https://feeny.ai/job/revenue-operations-analyst-cordance-united-states-29xnbktpmv71) — United States - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-cordance-united-states-a8dfaw2ejdyp) — United States - [M&A Professional](https://feeny.ai/job/m-a-professional-cordance-los-angeles-gcd6a4mqy9gs) — Los Angeles, CA - [Account Executive (EdTech Division)](https://feeny.ai/job/account-executive-edtech-division-cordance-united-states-651nv5r2jkpb) — United States - [Account Executive (Commerce & Compliance Divisions)](https://feeny.ai/job/account-executive-commerce-compliance-divisions-cordance-united-states-3ctrwkcq1h96) — United States