---
title: 'Marketing Operations Manager at Foley'
canonical: 'https://feeny.ai/job/marketing-operations-manager-foley-united-states-3v50cbn2v236'
type: 'job'
last_seen: '2026-11-03'
---

# Marketing Operations Manager at Foley

- **Company:** Foley
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.ashbyhq.com/foley/eb30d13b-5f3e-4db9-8882-f64aa150fa78

## Job description

We're looking for a technical, data-driven Marketing Operations Manager to own HubSpot, our marketing automation platform, and serve as a key operational partner to our Director of Growth Operations. You'll be the go-to person for how marketing data moves through our systems, how campaigns get built and measured, and how our reporting stays accurate and trusted. This is a hands-on individual contributor role for someone who likes building systems as much as running them. We're especially excited about candidates who use LLMs and AI agents in their daily work to automate repetitive tasks, speed up analysis, and scale what one person can deliver.

## What You'll Do

HubSpot Ownership

- Serve as the primary administrator of HubSpot, owning configuration, user management, properties, lifecycle stages, lead scoring, workflows, lists, and forms.
- Build and maintain scalable automation for nurture programs, lead management, and campaign execution.
- Own data hygiene in HubSpot: deduplication, field governance, naming conventions, and documentation.
- Evaluate and roll out new HubSpot features, and keep the platform clean, well-documented, and ready to scale.
- Run the HubSpot website (CMS) operationally, including programs, forms, and list clean-up.

Campaign Operations

- Partner with the Director of Growth Operations and campaign owners to build, QA, and launch campaigns: emails, landing pages, forms, workflows, and webinar integrations.
- Set up campaign tracking, UTM standards, and attribution so every program can be measured from the start.
- Troubleshoot campaign and integration issues quickly and document the fixes.

Deliverability & Orchestration

- Own email and SMS orchestration across HubSpot and SendGrid, including sending domains, domain health, and spam-flag monitoring.
- Diagnose deliverability issues and coordinate fixes with IT and vendors.

Reporting & Analytics

- Support marketing and campaign reporting, including funnel metrics, channel performance, and pipeline contribution.
- Build and maintain dashboards in HubSpot and Salesforce that give stakeholders reliable, self-serve visibility.
- Investigate data discrepancies across systems and resolve them at the source.
- Trace what happened across HubSpot, Salesforce, calls, and contract records when something goes wrong, such as a customer question about what we sent, when, and why, and own the answer.
- Turn data into clear takeaways and recommendations for marketing leadership.

Systems & Integrations

- Maintain the HubSpot–Salesforce sync, including field mapping, sync rules, and lead/contact handoff to Sales.
- Work with RevOps on lead routing, lifecycle definitions, and funnel integrity across the GTM stack.
- Support integrations with tools such as 6sense, Zoom and other webinar platforms, and enrichment providers.

Sales Support

- Be the first line for BDR and AE system issues: triage, fix, and document.
- Own lead routing rules and SLAs with RevOps, and persona coverage on target accounts.

AI Agents & Process Automation

- Own the marketing ops agents in production: monitor runs, QA output, fix failures, and raise each agent's level of autonomy as its record allows.
- Use LLMs and agent-building tools to automate workflows, speed up QA, accelerate analysis, and draft documentation.
- Identify manual, repetitive processes across marketing ops and build AI-assisted solutions to replace them.
- Share what works so the broader team can adopt it.

## Who You Are

- 4–6+ years in marketing operations, with at least 3 years as a hands-on HubSpot administrator.
- Deep knowledge of HubSpot Marketing Hub: workflows, lead scoring, lifecycle management, segmentation, and reporting.
- Working knowledge of Salesforce, including objects, campaigns, reports, and how marketing data flows into the CRM.
- Familiarity with 6sense or other intent and ABM platforms.
- Demonstrated, practical use of LLMs (e.g., Claude, ChatGPT) and experience building agents or AI-assisted workflows to improve your own output. Be ready to show us examples.
- Strong analytical skills, with comfort working in spreadsheets, dashboards, and messy data.
- A technical mindset: you're comfortable with APIs, integrations, and troubleshooting across systems.
- Hands-on experience with email deliverability (sending domains, authentication, SendGrid or similar) and SMS tools.
- Highly organized, with a habit of documenting what you build.
- Clear communicator who can explain technical concepts to non-technical stakeholders.

## Nice to Have

- Experience with Marketo, especially migrating between or running alongside multiple MAPs.
- HubSpot certifications (Marketing Hub, Operations Hub) or Salesforce Administrator certification.
- Experience with ON24 or other webinar platforms, enrichment tools (e.g., ZoomInfo), or BI tools.
- SQL, Python, or scripting skills.
- B2B SaaS experience, ideally in a regulated or compliance-focused industry.

What Success Looks Like First 90 days: You've audited HubSpot, documented how it's configured, fixed the highest-impact data and automation issues, and you run day-to-day marketing ops independently. First 6 months: Campaign launches run on a repeatable, QA'd process; reporting is trusted; and you've shipped at least one AI-assisted workflow that saves the team real time. First year: HubSpot is a scalable, well-governed system, marketing leadership makes decisions from reporting you own, and the ops agents run with an owner, monitoring, and a clean run record.

## About us

At Foley, we’re reimagining how safety-sensitive industries hire, stay compliant, and manage risk. We’ve evolved into a modern SaaS company with an all-in-one, AI-ready platform that helps transportation, construction, distribution, and utility businesses operate faster, smarter, and safer. As we continue to grow, we’re looking for curious, strategic thinkers who thrive in complexity, are motivated by making an impact, and want to join a team that’s passionate about building great products and supporting customers. Our core values — Teammateship, Grit, and Innovation — guide everything we do. Whether we’re collaborating internally or helping customers, we approach every challenge with optimism, humor, and a shared commitment to success.

## Benefits

Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program.

## Equal Employment Opportunity

Foley is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected characteristic. Reasonable Accommodations If you require a reasonable accommodation during the application or interview process, please contact us at careers@foley.io Employment Status Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment. Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Privacy Policy: Please see our [Applicant Privacy Policy](https://www.foley.io/applicant-privacy-notice) for more information on how Foley processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

## About Foley

## Company Overview
- **One-liner**: Foley provides an all-in-one SaaS platform for hiring, background checks, and DOT compliance, primarily serving safety-sensitive industries like transportation and construction.
- **Entity Type**: Private (bootstrapped/services heritage)
- **Headquarters**: Hartford, Connecticut, United States
- **Founded**: 1992
- **Founders**: Not publicly available (company evolved from a services provider into a software company)

## Core Business
- Primary industry/industries: DOT Compliance, Transportation Risk Management, Employee Screening, HR Tech
- Target customers: B2B, focusing on fleet and safety managers, HR teams, and owner-operators in transportation, construction, manufacturing, agriculture, utilities, and other safety-sensitive industries. Serves companies with 5 to 500+ drivers.
- Mission or purpose statement: "Get you to Green—clear records, confident audits, and lower risk, powered by smarter data and relentless innovation." [foley.io](https://www.foley.io/)

## Products & Services
For each major offering:
- **Foley Platform (All-in-One)**: An AI-ready SaaS platform that integrates hiring, onboarding, and DOT compliance into a single system. It includes modules for background checks, drug & alcohol testing, FMCSA Clearinghouse management, MVR monitoring, CSA monitoring, and driver qualification file management.
- **Foley Navigator AI**: A built-in AI guide that provides quick clarity on compliance questions, recommended actions, and documentation steps, acting as an expert assistant without requiring training or support. [foley.io](https://www.foley.io/)
- **Apply by License**: A feature allowing applicants to start the hiring process simply by taking a photo of their license, enabling instant pre-screening of qualified drivers.
- **Audit Risk Monitor**: A tool that monitors safety data and flags changes that could increase the risk of an FMCSA review.
- **Compliance Score**: A proprietary, real-time risk scoring system paired with FMCSA data and peer benchmarking to give a clear, all-in-one view of compliance risk. [foley.io](https://www.foley.io/articles/foley-launches-reimagined-compliance-platform-to-help-fleets-save-time-stay-audit-ready-and-hire-smarter)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (Private company)
- **Key Metric**: Total Funding: Not publicly available (bootstrapped/services heritage). Estimated Revenue: $25M to $100M (USD) per Indeed company data. [indeed.com](https://www.indeed.com/cmp/Foley-5)
- **Notable Investors/Partners**: Not publicly available. The company is "Trusted by over 50,000 companies." [foley.io](https://www.foley.io/)
- **Growth Signals**: Headcount of 210 employees (+21.8% YoY growth). [linkedin.com](https://www.linkedin.com/company/foley) Launched a completely reimagined AI-ready platform in September 2025. [foley.io](https://www.foley.io/articles/foley-launches-reimagined-compliance-platform-to-help-fleets-save-time-stay-audit-ready-and-hire-smarter) Active job postings for Staff Data Engineer, Applied AI Engineer, and Senior Software Engineer, Backend, indicating a strong push into AI and engineering. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/foley)

## Competitive Advantages
- **Deep Domain Expertise**: 30+ year legacy as a trusted services provider and TPA (Third-Party Administrator) for DOT compliance, paired with modern SaaS innovation. [foley.io](https://www.foley.io/)
- **Integrated All-in-One Platform**: Uniquely combines hiring, screening, and compliance monitoring in one system, solving the "paperwork drowning" problem for fleet managers.
- **AI-Ready Innovation**: The Foley Navigator AI and proprietary Compliance Score provide a differentiated, data-driven approach to risk mitigation, moving beyond simple checklists.
- **Trusted Scale**: Trusted by over 50,000 companies, demonstrating strong market validation and network effects. [foley.io](https://www.foley.io/)

## Strategic Focus
- **Product-Led Growth**: Transitioning from a services provider to a leading-edge SaaS platform, with a major platform relaunch in 2025. [foley.io](https://www.foley.io/articles/foley-launches-reimagined-compliance-platform-to-help-fleets-save-time-stay-audit-ready-and-hire-smarter)
- **AI & Automation**: Deep investment in AI (Navigator, Compliance Score) to automate compliance tasks and provide predictive insights.
- **Full Workforce Coverage**: Expanding beyond just CDL drivers to support non-regulated employees and Drug-Free Workplace programs across various safety-sensitive industries.
- **Customer Experience**: Focus on mobile-friendly design, smart alerts, and modular packaging (Essentials, Professional, Power) to serve diverse customer needs.

## Why Work Here
- **Growth Trajectory**: The company is in a high-growth phase (+21.8% YoY headcount growth) and is actively investing in its engineering and AI teams, offering significant career growth opportunities. [linkedin.com](https://www.linkedin.com/company/foley)
- **Innovation Culture**: Foley is at the forefront of modernizing a critical, regulated industry with AI, making it an exciting place for engineers and data scientists to solve real-world problems.
- **Stability & Legacy**: With a 30+ year history and a trusted reputation, Foley offers the stability of an established company combined with the dynamism of a tech startup.
- **Compensation**: Active job postings list salaries like $180,000 - $210,000 a year for roles like Small Market Growth Director, indicating competitive pay for key roles. [indeed.com](https://www.indeed.com/cmp/Foley-5)
- **Work Environment**: Based on job postings, roles are available in Hartford, CT and Boston, MA. The company culture emphasizes "optimistic and motivated workers dedicated to providing the best possible service." [indeed.com](https://www.indeed.com/cmp/Foley-5) The tech stack and AI focus suggest a modern, data-driven engineering culture.

## Sources
1. [foley.io](https://www.foley.io/)
2. [linkedin.com](https://www.linkedin.com/company/foley)
3. [indeed.com](https://www.indeed.com/cmp/Foley-5)
4. [foley.io - Platform Launch Article](https://www.foley.io/articles/foley-launches-reimagined-compliance-platform-to-help-fleets-save-time-stay-audit-ready-and-hire-smarter)
5. [foley.io - Products Page](https://www.foley.io/products/)
6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/foley)

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