--- title: 'Marketing Operations Manager at Iru' canonical: 'https://feeny.ai/job/marketing-operations-manager-iru-miami-dgbtswcyk17h' type: 'job' last_seen: '2026-11-09' --- # Marketing Operations Manager at Iru - **Company:** Iru - **Location:** Miami, FL - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-11-06 - **Last confirmed live:** 2026-11-09 - **Apply:** https://jobs.lever.co/iru/4de3f0af-8537-47ca-a306-af4e08f3ac73 ## Job description ## About Iru Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back. Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Cursor, Vercel, Bumble, Plaid, Glean, Apollo, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction. How You Will Make a Difference Day to Day: - Own the architecture of our marketing systems (website, HubSpot, campaign, and data infrastructure) and make sure all of it works together reliably. - Find the highest-volume manual work across marketing and replace it with AI agents and automations. Examples include lead research and enrichment, routing, list building, campaign QA, and reporting. - Build, monitor, and improve the AI workflows you ship. Treat them like products: add fallback logic, track whether they’re working, and iterate. - Map and maintain how data moves across the GTM stack, from website and form capture through HubSpot, the data warehouse, and reporting. - Own website data capture, including forms, tracking, and tag management, so every visitor and conversion is captured correctly and flows into HubSpot. - Set and enforce UTM and campaign tagging standards so every channel and campaign is tracked and attributed accurately. - Design, build, and maintain HubSpot workflows, lead and account scoring, lifecycle stages, lead routing, and custom objects/data models for a multi-product business. - Own MQL definitions, lifecycle stage progression, and lead handoffs to SDRs and Sales. - Manage the broader martech stack, including enrichment and AI tools, and own the integrations between them. - Use SQL to query, model, and validate marketing data. Build dashboards on attribution, campaign performance, and funnel conversion in Hex, Looker, and HubSpot. - Make marketing data AI-ready: structured, clean, and documented so agents and analysts can both trust it. - Work with GTM Ops and GTM Engineering to keep data consistent across functions, and document systems so the team can scale on them. Minimum Qualifications: We’re looking for a systems-minded operator who is as comfortable building an AI workflow as running a HubSpot audit. - Experience: 5+ years in Marketing Operations, ideally at a multi-product B2B SaaS company. - AI & Agentic Workflows: Hands-on experience building and running AI-powered workflows or agents in production, using tools like Claude, OpenAI, Clay, n8n, or HubSpot’s AI features. You know where AI adds real leverage and where it adds noise. - HubSpot: Deep hands-on expertise, including workflows, scoring, lifecycle management, and building custom objects and data models. - Systems Architecture: A track record of designing and maintaining marketing and GTM systems, including website, CRM, and campaign infrastructure, and how they connect. - Data & SQL: Strong SQL skills and comfort working with data models, CRM architecture, and warehouse data. - BI & Reporting: Experience building dashboards and analysis in tools like Hex, Looker, or Tableau. - Attribution & Tracking: Strong grasp of UTM governance, campaign tracking, attribution modeling, and funnel analytics. - Integrations: Experience managing APIs, middleware tools, and data syncs across GTM systems. - Operational Rigor: Close attention to detail and the ability to turn messy business needs into clean, scoped builds. Nice-to-Haves: - LLM APIs: Experience wiring LLM APIs or MCP-connected tools into marketing workflows. - Website Data Capture: Experience with tag management (e.g., Google Tag Manager), web analytics, and form-to-CRM data flows. - Enrichment Tools: Hands-on experience with tools like Clay, ZoomInfo, or Clearbit. - Multi-Product GTM: Experience supporting attribution and lifecycle models across several products or business lines. - Security / IT Market: Exposure to B2B security, IT, or infrastructure software companies. ## Benefits & Perks Competitive salary Hybrid work environment (3 days in office per week) 100% individual and dependent medical + dental + vision coverage 401(K) with a 4% company match 20 days PTO Iru Wellness Week the first week in July Equity for full-time employees In-office lunch stipend provided Up to 16 weeks of paid leave for new parents Paid Family and Medical Leave Modern Health mental health benefits for individuals and dependents Fertility benefits Working Advantage employee discounts Onsite fitness center Free parking Exciting opportunities for career growth We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you. At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law. #LI-Hybrid ## About Iru ## Company Overview - **One-liner**: Iru provides an AI-powered, unified security and IT platform that collapses the traditional stack of point solutions for identity, endpoint management, and compliance automation. - **Entity Type**: Private (Funding Stage: Series D, $288.4M total raised) - **Headquarters**: Puerto De Pollença, Spain, with a significant U.S. presence in Miami, Florida [linkedin.com] - **Founded**: 2018 [linkedin.com] - **Founders**: Not publicly available in provided sources ## Core Business - **Primary industry**: Cybersecurity, IT Management, Compliance Automation - **Target customers**: B2B – IT and security teams in fast-growing companies (mid-market to enterprise); over 6,000 teams use the platform [iru.com/company/about] - **Mission**: Build a unified platform that works the way IT & security teams work, giving them time and control back [iru.com/company/about] ## Products & Services - **Iru AI**: Agentic layer that turns live signals into insights, orchestrates actions, and maintains audit-ready evidence [iru.com/meet-iru] - **Endpoint Security & Management (Unified Endpoint Management)**: Single agent to manage and protect every device, including Endpoint Detection and Response (EDR) and Vulnerability Management [iru.com/company/about] - **Compliance Automation**: AI-generated controls, adaptive evidence mapping, and a public security posture portal to stay audit-ready [iru.com/company/about] - **Identity & Access**: Passwordless access with device-bound passkeys tied to device posture – forms a trust fabric between users, devices, and authenticators [iru.com/meet-iru] ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metrics**: - **Total Funding**: $288.4M across six rounds [linkedin.com] - **Employees**: ~253 (as of mid-2026), with monthly growth of +2.6% [linkedin.com] - **Notable Investors/Partners**: Led by General Catalyst (Series D, $100M, July 2024); previous rounds led by Tiger Global Management, Felicis, and First Round Capital [linkedin.com] - **Growth Signals**: 6,000+ customer teams; headcount distributed across 6 countries; active job postings (26 open roles) despite a slight monthly decline [linkedin.com] ## Competitive Advantages - **Unified platform** that collapses the stack of separate IT and security tools – intelligence compounds across identity, endpoint, and compliance (the “Iru Context Model”) [iru.com/meet-iru] - **AI-native from day one** – agentic layer woven into every product for automated detection, response, and compliance evidence [iru.com/company/about] - **Built from first principles** – same team that created Kandji (leading Apple endpoint solution) applied abstraction and automation to a broader stack [iru.com/company/about] ## Strategic Focus - Continue expanding the unified platform for the AI era, leveraging the Iru Context Model and AI to further automate IT and security operations [iru.com/meet-iru] - Scale go-to-market internationally (presence in US, UK, Australia, Japan, France) [linkedin.com] - Deepen capabilities in identity, endpoint, and compliance while maintaining a single-agent, low-friction experience [iru.com/company/about] ## Why Work Here - **Culture**: Emphasizes hiring “drivers, not passengers,” humility, low ego, speed (days not weeks), and quality – they “part ways respectfully with unremarkable performers” [iru.com/company/careers] - **Remote/Hybrid**: Some roles (e.g., Operations Engineer in Miami) are listed as hybrid; likely a mix depending on location and team [jobs.lever.co] - **Perks & Benefits** [iru.com/company/careers]: - Competitive salary and equity - 100% medical, dental, and vision coverage for employees and dependents - Mental health support via Modern Health - Generous fertility benefit - 20 days PTO + 5 sick days - Retirement matching (401k/equivalent) - $5,000 employee referral bonus - Working Advantage employee discount program - **Engineering Culture**: High bar for talent, focus on first‑principles thinking, and building a platform that customers depend on [iru.com/company/careers] ## Sources 1. [iru.com/company/careers](https://www.iru.com/company/careers) 2. [iru.com/company/about](https://www.iru.com/company/about) 3. [iru.com/meet-iru](https://www.iru.com/meet-iru) 4. [linkedin.com/company/officiallyiru](https://linkedin.com/company/officiallyiru) 5. [jobs.lever.co/iru](https://jobs.lever.co/iru) ## Other roles at Iru - [Director, AI-Driven Marketing](https://feeny.ai/job/director-ai-driven-marketing-iru-miami-bzphtec4hqwc) — Miami, FL - [Security Researcher](https://feeny.ai/job/security-researcher-iru-miami-ngy4c4qnps46) — Miami, FL - [Senior Manager, GTM Engineering](https://feeny.ai/job/senior-manager-gtm-engineering-iru-miami-7dgfxdzh9nj0) — Miami, FL - [Manager, Sales Development](https://feeny.ai/job/manager-sales-development-iru-miami-5wsywkf6rxc7) — Miami, FL - [Manager, Solutions Engineering](https://feeny.ai/job/manager-solutions-engineering-iru-miami-mec6eme5re6q) — Miami, FL - [Senior Software Engineer, Software Delivery & Developer Experience (SDDX)](https://feeny.ai/job/senior-software-engineer-software-delivery-developer-experience-sddx-iru-miami-6k4kgd3286jp) — Miami, FL - [Senior Visual Designer](https://feeny.ai/job/senior-visual-designer-iru-miami-k93zxtedex9p) — Miami, FL - [Senior Site Reliability Engineer](https://feeny.ai/job/senior-site-reliability-engineer-iru-miami-nq4xyc34ndgy) — Miami, FL - [Manager, Customer Success, EMEA](https://feeny.ai/job/manager-customer-success-emea-iru-london-x96fehhg57qs) — London, United Kingdom - [Workplace Coordinator](https://feeny.ai/job/workplace-coordinator-iru-miami-ass5w92jkegr) — Miami, FL