---
title: 'Marketing Technology + Operations Manager at Mixbook'
canonical: 'https://feeny.ai/job/marketing-technology-operations-manager-mixbook-united-states-tv2z4kgh732q'
type: 'job'
last_seen: '2026-09-16'
---

# Marketing Technology + Operations Manager at Mixbook

- **Company:** Mixbook
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-17
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.gem.com/mixbook/am9icG9zdDpm46MbEzQWvb6uRa0aqxe9

## Job description

Marketing Technology + Operations Manager

The Marketing Technology + Operations Manager enables Mixbook’s Growth Marketing organization to execute faster, measure more accurately, and scale with confidence. This role connects marketing strategy with the technology, data, processes, and cross-functional partnerships required to support effective campaign execution, experimentation, product launches, and business decision-making.

Working across CRM/Lifecycle, Paid Media, App Growth, CRO/Merchandising, and Analytics, the Marketing Operations Manager drives alignment on marketing technology needs and ensures channel-led tool decisions account for shared data, integration, measurement, governance, and operational requirements. Reporting to the VP of Growth, this person will partner with channel owners, Platform Engineering, Product, Data, Analytics, Finance, and external vendors to translate business needs into clear requirements and ensure selected solutions are implemented and supported successfully.

Ultimately, this role provides operational continuity across Mixbook’s marketing technology and ecommerce ecosystem, ensuring the systems, data, and processes that power Growth Marketing are connected, reliable, and scalable. Success is measured by increasing operational clarity, measurement confidence, and launch readiness across the organization.

## Key Responsibilities

Marketing Technology

- Serve as the operational steward of Mixbook's marketing technology ecosystem.
- Partner with channel owners to evaluate, implement, and optimize marketing platforms and integrations.
- Establish governance, documentation, and best practices across marketing systems.
- Improve operational efficiency through automation, AI, and scalable processes.

Tracking & Measurement

- Own governance for campaign tracking, UTMs, events, attribution, and marketing data quality.
- Partner with Engineering, Platform, Data, and Analytics to implement and validate marketing instrumentation.
- Lead QA for marketing tracking across channels, platforms, and product launches.
- Monitor and resolve tracking, integration, and data quality issues.
- Ensure marketing technologies, tracking, and customer data practices support applicable privacy, consent, and compliance requirements.

Cross-Functional Operations

- Translate Growth Marketing requirements into clear technical specifications for Engineering and Platform teams.
- Coordinate marketing technology implementations and launch readiness across cross-functional stakeholders.
- Drive alignment across Marketing, Product, Engineering, Data, Finance, and external vendors.
- Develop repeatable operational processes that improve execution and scalability.

Reporting & Insights

- Partner with Analytics to define marketing reporting requirements.
- Validate that dashboards and reporting accurately reflect business and measurement requirements.
- Document metrics, tracking standards, and operational workflows.
- Identify opportunities to improve measurement, reporting, and operational effectiveness.

## Qualifications

- 5+ years of experience in Marketing Operations, Growth Operations, Marketing Technology, or a related role supporting DTC ecommerce, consumer app, subscription, or growth marketing organizations.
- Experience supporting cross-functional Growth Marketing teams across CRM/Lifecycle, Paid Media, App Marketing, CRO/Merchandising, Analytics, and Product.
- Hands-on experience implementing, administering, or optimizing marketing technology platforms and measurement tools such as Iterable, AppsFlyer, GA4, Google Tag Manager, Rockerbox, Impact, Looker, Google Ads, Meta Ads, or comparable platforms.
- Experience supporting DTC, ecommerce platforms (eg, Shopify).
- Strong understanding of campaign tracking, event instrumentation, attribution, UTMs, pixels, customer journeys, marketing data quality, and measurement best practices.
- Experience partnering with Product, Engineering, Platform, Data, Analytics, Finance, and external vendors to deliver marketing technology initiatives.
- Ability to translate business requirements into technical requirements, implementation plans, QA processes, and operational workflows.
- Strong project management, documentation, and organizational skills with the ability to manage multiple initiatives and stakeholders simultaneously.
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams without direct authority.
- Working knowledge of marketing privacy, consent, and customer data governance requirements (eg, GDPR, CCPA, CAN-SPAM).
- Experience with mobile app attribution, deep linking, and app event tracking.
- Familiarity with APIs, system integrations, and marketing data pipelines.
- Experience validating marketing data using structured queries.
- Experience using AI and automation tools to improve marketing operations, QA, documentation, or workflow efficiency.
- Experience supporting major product launches or cross-functional growth initiatives in a fast-paced consumer business.

## About Mixbook

## Company Overview
- **One-liner**: Mixbook is a #1 rated photo book platform that empowers people to design and share life’s most meaningful stories through customizable, high-quality photo goods.
- **Entity Type**: Private (funded with Series A, B, and venture rounds; total funding $20M)
- **Headquarters**: Redwood City, California, USA
- **Founded**: 2006
- **Founders**: Andrew Laffoon, Aryk Grosz

## Core Business
- **Primary industry**: Photo book and personalized photo goods (Software Development / Consumer Goods)
- **Target customers**: B2C – consumers (individuals and families) creating photo books, cards, calendars, prints, and wall art
- **Mission or purpose**: To empower people to be creative and connect deeply with the ones they love

## Products & Services
- **Mixbook Studio**: AI-powered online design tool for creating custom photo books, cards, prints, and calendars. Features include Story Mode (AI auto-creates book from photos and prompts), collaborative editing, and up to 400 pages per book.
- **Mixbook Movies**: A digital memory product that turns photos into a video story (launched 2024).
- **Mobile App (iOS)**: Free app for iPhone/iPad with photo organization and full creation capabilities; Android version in development (waitlist available).
- **Custom Photo Products**: Physical goods including photo books (various sizes and themes), greeting cards, calendars, prints, and wall art.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of $35M (latest available) and Total Funding of $20M (5 rounds, last round in 2010)
- **Notable Investors/Partners**: Investors include multiple unnamed venture funds (Series A from 2007 and 2008, Series B from 2010, venture round 2009). Partners: Martha Stewart, Hallmark, Crayola, PetSmart.
- **Growth Signals**: 115 employees (+7.8% YoY), 21M projects printed, 2B+ photos uploaded, 9.5M+ happy customers, #1 rated photo book by NYT Wirecutter and over 35,000+ 5-star reviews. Expanding into digital memories (Mixbook Movies) and AI-driven design.

## Competitive Advantages
- **#1 Rated in Photo Books**: Consistently top-rated by independent reviewers (NYT Wirecutter, Trustpilot) with over 30,000–35,000 5-star reviews.
- **AI-Powered Tools**: Story Mode and Auto-Create simplify the design process, reducing friction for users.
- **High Customization**: Books up to 400 pages, collaborative editing, and a vast library of themes.
- **Brand Partnerships**: Collaborations with Martha Stewart, Hallmark, Crayola, and PetSmart amplify credibility and reach.
- **19 Years of Operation**: Strong brand trust and operational maturity.

## Strategic Focus
- **AI Integration**: Deepening AI-driven design, photo curation, and image discovery to make memory-making easier.
- **Expansion into Digital**: Launch of Mixbook Movies (2024) signals a move beyond physical goods into digital storytelling.
- **Remote-First Culture**: Scaling a distributed workforce across 12 countries while maintaining a cohesive culture.
- **Mobile Growth**: Developing an Android app to capture a larger mobile user base.

## Why Work Here
- **Culture**: Remote-first company with employees across the US (and 7+ countries). Emphasizes "Pioneer Spirit," "Craftsmanship," and "Courageous Care."
- **Perks**: Flexible time off, comprehensive health coverage, self-care & wellness stipends, parental leave for all families, remote work stipend, equity at every level, performance bonuses, 401k with match + immediate vesting, professional development stipend, tuition assistance, and internal mobility.
- **Work Environment**: Remote-first but provides co-working space memberships. Average tenure ~4 years, indicating strong retention.
- **Engineering Culture**: Cloud-native architecture with modern tech stack; opportunities to work on AI, photo curation, and image discovery. Hiring for future engineering roles (Moldova office), Senior iOS, and Business Development Manager.

## Sources
1. [mixbook.com](https://www.mixbook.com/l/careers)
2. [mixbook.com](https://www.mixbook.com/about-mixbook)
3. [builtin.com](https://builtin.com/company/mixbook)
4. [mixbook.com](https://www.mixbook.com/)
5. [linkedin.com](https://linkedin.com/company/mixbook)

## Other roles at Mixbook

- [Senior Manager, Organic Growth](https://feeny.ai/job/senior-manager-organic-growth-mixbook-united-states-sqbwe5gya2a8) — United States
- [Talent Partner](https://feeny.ai/job/talent-partner-mixbook-united-states-854aa5ds84ab) — United States
- [Future Engineering Opportunities at Mixbook Moldova](https://feeny.ai/job/future-engineering-opportunities-at-mixbook-moldova-mixbook-moldova-q98hmszyadhx) — Moldova