---
title: 'Marketing Operations Specialist at Orion Innovation'
canonical: 'https://feeny.ai/job/marketing-operations-specialist-orion-innovation-mumbai-wbyjf1633jc0'
type: 'job'
last_seen: '2026-10-15'
---

# Marketing Operations Specialist at Orion Innovation

- **Company:** Orion Innovation
- **Location:** Mumbai, India
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-15
- **Apply:** https://www.orioninc.com/careers/job/?gh_jid=4720048006

## Job description

Orion Innovation is a premier, award-winning, global business and technology services firm.  Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity.  We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.

Job Summary

We are looking for a Marketing Operations Specialist to support the execution and optimization of Orion Innovation’s B2B marketing and demand generation programs. This is a hands-on role focused on marketing automation, campaign execution, CRM and lead management, website operations, audience management, campaign tracking, and performance reporting. The ideal candidate is highly organized, detail-oriented, and comfortable working across marketing technology platforms. You will work closely with Marketing, Sales, creative teams, agencies, and other stakeholders to ensure campaigns are executed accurately, efficiently, and on schedule.

You will also have opportunities to use AI and automation tools to streamline repetitive marketing processes, improve reporting, and enhance operational efficiency.

Key Responsibilities:

Marketing Automation & Campaigns

- Build, configure, test, and launch campaigns using ClickDimensions.
- Create and manage emails, forms, landing pages, segments, and automated workflows.
- Manage campaign triggers, audience criteria, and lead flows.
- Conduct quality checks and troubleshoot campaign issues before and after launch.
- Coordinate with internal teams and agencies to ensure campaigns are delivered on time and meet brand standards.

CRM & Lead Management

- Manage marketing-related lead and contact activities in Microsoft Dynamics 365.
- Ensure accurate data synchronization between ClickDimensions and CRM.
- Support lead qualification, routing, allocation, and follow-up.
- Maintain data accuracy and resolve discrepancies across marketing and CRM systems.

Website & Digital Operations

- Create and update website pages using approved CMS templates.
- Manage content, forms, links, images, and campaign landing pages.
- Support website updates, migrations, and publishing activities.
- Ensure digital assets are accurate, functional, and brand-compliant.

Campaign Tracking & Reporting

- Maintain campaign trackers, timelines, deliverables, and status updates.
- Collect and validate campaign performance data.
- Prepare mid-campaign and post-campaign reports.
- Use ChatGPT and Claude to support reporting, analysis, research, and content development.
- Identify key campaign trends and communicate insights to stakeholders.

Audience & Lead Research

- Research LinkedIn followers and identify profiles aligned with Orion’s ICP, target industries, accounts, and roles.
- Maintain audience research records and share relevant insights with Marketing and Sales.
- Monitor inbound business inquiries and route relevant opportunities to the appropriate stakeholders.

Required Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in Marketing Operations, Demand Generation, Campaign Management, or Digital Marketing.
- Hands-on experience with ClickDimensions or another marketing automation platform.
- Working knowledge of Microsoft Dynamics 365 or a comparable CRM.
- Basic HTML/CSS knowledge for email and landing-page troubleshooting.
- Experience with website CMS platforms.
- Strong attention to detail, organization, and communication skills.
- Comfortable working with data, spreadsheets, campaign trackers, and reporting.
- Comfortable using AI tools such as ChatGPT and Claude.

## Preferred Qualifications

- Experience in B2B, IT services, SaaS, or enterprise technology.
- Familiarity with ClickDimensions and Dynamics 365.
- Exposure to lead scoring, segmentation, campaign attribution, or ABM.
- Experience with LinkedIn audience research and ICP-based marketing.
- Interest in marketing automation, AI, and process improvement.

Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Candidate Privacy Policy

Orion Systems Integrators, LLC and its subsidiaries and its affiliates (collectively, “Orion,” “we” or “us”) are committed to protecting your privacy. This https://www.orioninc.com/candidate-data-privacy-policy/ (“Notice”) explains:

- What information we collect during our application and recruitment process and why we collect it;
- How we handle that information; and
- How to access and update that information.

Your use of Orion services is governed by any applicable terms in this notice and our general [Privacy Policy](https://www.orioninc.com/privacy-policy/).

## About Orion Innovation

## Company Overview
- **One-liner**: Orion Innovation is a global software engineering and data company that helps enterprises modernize technology, reimagine customer experiences, and accelerate growth through Data, AI, Cloud, and Experience Design.
- **Entity Type**: Private (acquired by One Equity Partners in 2018)
- **Headquarters**: Iselin, New Jersey, United States
- **Founded**: 1993
- **Founders**: Not publicly available

## Core Business
- **Industries**: IT Services and IT Consulting, with deep vertical expertise in Banking, Financial Services & Insurance (BFSI), Healthcare & Life Sciences, Telecom, Media & Technology, Sports & Entertainment, and Professional Services.
- **Target Customers**: Large enterprises and mid-market organizations (B2B) across regulated industries seeking digital transformation.
- **Mission/Purpose**: To help clients solve complex challenges, drive transformation, and move confidently toward what’s next. Their purpose is to build what matters, using Data, AI, and Cloud to turn technology into tangible business impact.

## Products & Services
Orion delivers services rather than a single product, organized into core capabilities:

- **Engineering**: Cloud-native development, AI/ML, mobile development, and quality engineering to accelerate time to market.
- **Data & Analytics**: Data strategy, engineering, migration, analytics, and modern data platforms.
- **AI**: Enterprise AI adoption advisory, responsible AI, generative AI development, and agentic systems.
- **Cloud**: Cloud and VMware migration, legacy modernization, cloud security, managed services, and DevSecOps (hybrid and multi-cloud).
- **Experience Design**: Human-centered design, UX/UI prototyping, journey management, and martech.
- **Cybersecurity**: Adaptive cybersecurity, AI security, cyber defense operations, and GRC.

## Market Standing
- **Valuation**: Not disclosed (private company, owned by One Equity Partners).
- **Key Metric (Revenue)**: Annual revenue of **$1.3 billion** (2025 data from LinkedIn).
- **Key Metric (Headcount)**: **6,000+ global associates** (as per company website; LinkedIn reports 3,122 with +8.0% YoY growth).
- **Notable Investors/Partners**: **One Equity Partners** (majority owner); partner ecosystem includes hyperscalers (AWS, Azure, GCP) and leading data, cloud, and cybersecurity technology partners.
- **Growth Signals**:
    - 30+ years in business with **20+ years average tenure** of top 10 clients (indicating high retention).
    - **12 major global delivery centers** in the US, Canada, Mexico, Europe (incl. Serbia, Romania), and India/APAC.
    - Active M&A history: acquired Banktech Software Services (2023), NetRD (2021), MERA (2019), Behavior (2019), Cabeus (2019).

## Competitive Advantages
- **Deep Domain Expertise**: Unlike generalist IT shops, Orion has 30+ years of specialized experience in highly regulated industries (BFSI, Healthcare, Telecom).
- **Full-Stack Digital Transformation**: Uniquely combines Data, AI, Cloud, Engineering, Design, and Cybersecurity under one roof, acting as a true end-to-end partner.
- **Global Delivery Model**: Operates nearshore and offshore centers (12+ major delivery locations) enabling 24x7 support and cost efficiency.
- **High Client Stickiness**: Average tenure of top 10 clients is **20+ years**, a strong signal of trust and delivery quality.
- **Hyperscaler Partnerships**: Co-innovates with the three major cloud providers, acting as a trusted advisor.

## Strategic Focus
- **Becoming a Data and AI Powerhouse**: The company is explicitly evolving into a global "Data and AI" leader, investing heavily in AI/ML, generative AI, and agentic systems.
- **Enterprise AI Adoption**: Focus on moving clients from pilot to production scale with responsible and secure AI.
- **Geographic Expansion**: Continued investment in their global delivery network across North America, Europe, and India/APAC.
- **Industry Specialization**: Deepening vertical expertise in existing high-value sectors (BFSI, Healthcare, Telecom).

## Why Work Here
- **Culture & Growth**: Described as a place where "curiosity drives progress" with a "Growth Mindset" value. Employees report high exposure to cutting-edge Data, AI, and next-gen engineering [orioninnovation.com](https://www.orioninnovation.com/careers/life-at-orion/).
- **Learning & Development**: Strong emphasis on upskilling through the **Orion Academy** and hands-on global project work. Leaders are said to invest in employee progress [orioninnovation.com](https://www.orioninnovation.com/careers/life-at-orion/).
- **Work Model**: **Hybrid** work model designed for "connection, flexibility, and high-performance teams" [orioninnovation.com](https://www.orioninnovation.com/careers/life-at-orion/). They blend flexibility with intentional collaboration.
- **Global & Diverse**: A team of 6,000+ across 20+ nationalities. Inclusion is a stated priority, with cultural celebrations and an environment encouraging authenticity.
- **Impact & Stability**: The company boasts high client retention (20+ year average) and works on mission-critical systems for large enterprises, offering a mix of project stability and challenging work.
- **Perks & Recognition**: Awarded the **Cigna Healthy Workforce Designation**, indicating a focus on employee well-being and health benefits [orioninnovation.com](https://www.orioninnovation.com/careers/life-at-orion/).

## Sources
1. [Orion Innovation - Homepage](https://www.orioninnovation.com/)
2. [Orion Innovation - About Us](https://www.orioninnovation.com/about/who-we-are/)
3. [Orion Innovation - Life at Orion](https://www.orioninnovation.com/careers/life-at-orion/)
4. [Orion Innovation - Careers](https://job-boards.greenhouse.io/orioninnovation)
5. [Orion Innovation - LinkedIn Profile](https://www.linkedin.com/company/orioninnovation)

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