--- title: 'Marketing Operations Specialist at Redwood Software' canonical: 'https://feeny.ai/job/marketing-operations-specialist-redwood-software-hyderabad-6wksfs74hthj' type: 'job' last_seen: '2026-10-19' --- # Marketing Operations Specialist at Redwood Software - **Company:** Redwood Software - **Location:** Hyderabad, India - **Posted:** 2026-10-16 - **Last confirmed live:** 2026-10-19 - **Apply:** https://job-boards.greenhouse.io/redwoodsoftware/jobs/4370290009 ## Job description Marketing Operations Specialist ## Role Overview The Marketing Operations Specialist will play a critical role in enabling a high-performing SaaS marketing team through scalable processes, reliable systems, and strong operational guidance. This role will own campaign execution within Marketo, support data hygiene and governance initiatives, manage key marketing technologies, and help ensure seamless lead lifecycle operations from acquisition through routing to sales development. This person will partner closely with demand generation, sales development, content, and operations teams to deliver high-quality campaign builds, troubleshoot technical issues, optimize workflows, and maintain reporting consistency. They will also ensure strong alignment between marketing and sales by supporting program builds, explaining operational processes, and maintaining accurate attribution and tracking frameworks—including UTM strategy and various martech integrations. ## Key Responsibilities Marketing Automation & Campaign Execution - Build, QA, and launch campaigns in Marketo, including emails, nurtures, landing pages, forms, lists, and program templates. - Maintain scalable program architectures and ensure proper attribution setup. - Manage lead scoring, lifecycle stages, and routing workflows in partnership with Revenue Operations. - Troubleshoot automation or campaign issues, ensuring timely resolution. Marketing Technology & Integrations - Support administration and daily operations of tools including Marketo, Leandata, Outreach and other components of the martech. Having experience in tools handling ABM efforts, digital campaigns and third-party sourcing tools is preferred. - Ensure integrations (especially Salesforce ↔ Marketo) function properly and data flows are accurate. Data Hygiene & Governance - Maintain data quality standards, including normalization, deduplication, segmentation, and enrichment. - Monitor database health and proactively address data gaps or inconsistencies. Lead Management & Operational Processes - Support the full lead lifecycle across marketing and sales development—including routing, various data logic, handoff routing, and SLA adherence. - Collaborate with SDR leadership to ensure clean handoffs, accurate tracking, and operational insights that improve performance. - Provide clear documentation and operational guidance to help marketing and sales understand processes and best practices. Required Skills & Experience Technical Expertise - 2–4+ years in marketing operations, preferably within a B2B SaaS environment. - Strong hands-on experience with Marketo, including program setup, cloning frameworks, tokens, smart campaigns, and troubleshooting. - Working knowledge of Salesforce (Leads, Contacts, Accounts, Opportunities, Campaigns). - Understanding of API connections, enrichment tools, and data management principles. Operational Knowledge - Solid understanding of lead lifecycle journeys, program attribution and routing logic. - Experience supporting and collaborating with Sales Development / SDR teams. - Familiarity with attribution models, UTM management, and campaign tagging. - Ability to translate operational concepts into clear explanations for non-technical marketing partners. Analytical & Process Skills - Strong problem-solving skills with the ability to diagnose issues across systems and workflows. - Detail-oriented mindset with a commitment to maintaining clean, accurate data. - Ability to create documentation, playbooks, and enablement materials for internal teams. - Comfortable managing multiple projects, meeting deadlines, and partnering cross-functionally. Soft Skills - Excellent communication skills—both technical and non-technical. - Collaborative and proactive approach to partnering with marketing, sales development and operations. - Adaptability within a fast-moving SaaS environment. If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! ## THE LEGAL BIT Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it. Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at Privacy@Redwood.com ## About Redwood Software ## Company Overview - **One-liner**: Redwood Software provides an autonomous enterprise AI orchestration platform that automates and orchestrates mission-critical business and IT processes across hybrid cloud, ERP, and agentic AI systems. - **Entity Type**: Private (owned by Vista Equity Partners; previously funded with $382.5M) - **Headquarters**: Vienna, Virginia, United States - **Founded**: 1993 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Enterprise automation and orchestration (IT process automation, business process automation, SAP orchestration, managed file transfer) - **Target customers**: B2B, large enterprises and global organizations (trusted by 50% of the Fortune 50) - **Mission**: Empower our customers with lights-out automation for their mission-critical business processes ## Products & Services - **Redwood RunMyJobs**: SaaS-based workload automation and job scheduling for hybrid cloud environments. - **Redwood ActiveBatch**: Enterprise job scheduling and workload automation for complex IT landscapes. - **Redwood Tidal**: Workload automation and orchestration for SAP and other enterprise applications. - **Redwood JSCAPE**: Secure managed file transfer (MFT) solution. - **Redwood Cerberus**: FTP and file transfer automation tool. - **Agentic Orchestration Platform**: Enables integration of AI agents with existing business logic for autonomous execution. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: Total funding of $382.5M (2021 round led by Turn/River Capital); annual revenue estimated at $50M (per LinkedIn, may not be current) - **Notable Investors/Partners**: Vista Equity Partners (owner), Warburg Pincus, Turn/River Capital; SAP (endorsed app and premium certified orchestration platform) - **Growth Signals**: 30+ years in automation; 50% of Fortune 50 as customers; named a Leader in 2025 Gartner® SOAP reports and a Customers’ Choice in Gartner Peer Insights; headcount growth of 21% YoY (491 employees as of 2024); active job postings up over 1300% year over year. ## Competitive Advantages - **SAP Endorsed App**: Only orchestration platform part of RISE with SAP reference architecture. - **99.95% guaranteed uptime** with 24x7 proactive support. - **Single-tenant cloud architecture** for zero-effort maintenance and security. - **30 years of domain expertise** and over 50 billion automations run. - **Agentic orchestration** capabilities that extend automation into AI agent execution with governance and visibility. ## Strategic Focus - **Agentic orchestration**: Building the next frontier of enterprise automation where AI agents go beyond assisting to executing mission-critical processes. - **Hybrid cloud automation**: Unifying automation across private, public, and multi-cloud environments. - **ERP-centric automation**: Deepening integrations with SAP (Joule, Cloud ALM, Cloud ERP, BTP) and maximizing ROI on SAP investments. ## Why Work Here - **Culture & Values**: Emphasizes “One Team, One Redwood”, customer obsession, ownership, curiosity, and respect. Inclusive, supportive coaching culture. - **Work model**: Remote-first and flexi-work approach – choose where you work. - **Benefits**: Competitive pension/401k, medical insurance, generous leave, professional development programs. - **Tech stack**: Java, JavaScript, C#, C++, Python, AWS, EKS, Terraform – build mission-critical cloud services. - **Growth**: Access to development programs, opportunities to work on industry-leading automation products. - **Global presence**: Offices in North America, South America, Europe, and India; operates in 23 countries. ## Sources 1. [redwood.com](https://www.redwood.com/) 2. [redwood.com/about-us](https://www.redwood.com/about-us/) 3. [redwood.com/careers](https://www.redwood.com/careers/) 4. [linkedin.com/company/redwood-software](https://www.linkedin.com/company/redwood-software) 5. 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