---
title: 'Marketing Project Manager at Liquid I.V.'
canonical: 'https://feeny.ai/job/marketing-project-manager-liquid-i-v-el-segundo-bvd88weppb65'
type: 'job'
last_seen: '2026-10-19'
---

# Marketing Project Manager at Liquid I.V.

- **Company:** Liquid I.V.
- **Location:** El Segundo, CA
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/liquidiv/jobs/4423479009

## Job description

About Liquid I.V.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

About our Team:

We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.

At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.

Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.

About the role:

Liquid I.V. is seeking an experienced Project Manager to lead priority campaigns and projects within the Marketing organization. This is a PM role for someone who has mastered the craft, brings strong ownership, and makes cross-functional work run more smoothly.

You’ll work in a fast-moving environment with competing priorities, strong department leads, and a campaign calendar that doesn’t slow down. You’ll also help lead and coach the PM team, which supports everything Brand Marketing initiates and executes.

The ideal candidate knows the brand marketing and creative landscape - 360 campaigns, packaging timelines, agency partnerships, LTOs, and product innovation - and keeps projects on track from brief to launch.

Functions and duties of this role include, but not limited to:

Campaign Leadership - Growth Driving & Big Bet

- Own end-to-end project management for priority marketing campaigns and initiatives - including 360 brand campaigns and seasonal launches - from brief intake through launch and post-launch review.
- Lead cross-functional project teams across Brand, Creative, Media, Retail, Production, and agency partners, driving clarity on scope, timelines, milestones, and deliverables.
- Build and manage project timelines in Wrike, keeping all workstreams visible, current, and escalated when at risk.
- Serve as the PM point of contact for the AOR (Agency of Record) on campaign development and production timelines.
- Run kickoffs, briefing sessions, stage-gate reviews, and status meetings - making sure the right people are in the room and decisions are captured and followed through.
- Proactively identify and escalate risks, blockers, and scope changes before they affect delivery.

Brand Marketing & Creative Fluency

- Manage packaging artwork timelines, with a working understanding of dielines, print production stages, approvals, and vendor handoffs.
- Manage PDP (Product Detail Page) asset timelines across retailer and DTC channels, keeping deliverables on spec and on schedule.
- Track deliverables across 360 campaigns - video, photography, digital, social, retail, and print - so every asset is accounted for and delivered on time.
- Partner with Creative and Production leads to keep a clear view of asset status and delivery across all active projects.

PM Team Leadership

- Coach PM team peers by modeling best-in-class project management and offering day-to-day guidance on execution challenges.
- Be the PM team’s go-to for how to run a brief, manage a timeline, or work through a cross-functional conflict.
- Step in as PM lead for the team when needed, keeping all active projects moving.
- Help onboard new PM team members to tools, processes, and ways of working.

Tools & Process

- Champion Wrike alongside the Marketing Ops Manager, as the team’s project management system of record - maintaining clean, accurate project data and con
- Partner with the Marketing Ops Manager to champion Wrike as the PM team’s system of record, keeping project data clean and accurate.
- Maintain status views across all owned projects and provide regular updates to marketing leadership.
- Lead post-mortems at the close of key campaigns, capturing learnings and turning them into better PM practices.
- Partner with the Marketing Ops Manager on workflow and systems improvements, bringing the PM perspective on how projects run day to day.

Qualifications:

The successful candidate will have the following qualifications:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 10+ years of project management experience within a brand marketing, in-house creative, or agency environment - consumer goods or CPG brand experience strongly preferred.
- Strong understanding of how brand marketing and creative projects come together, including 360 campaigns, packaging artwork, and PDP assets.
- Expert-level proficiency in Wrike or a comparable PM platform, including building complex, multi-workstream project plans.
- Experience managing agency partner relationships as a client-side PM; comfortable holding agencies accountable to timelines and deliverable quality.
- Proven leadership instincts - you’ve mentored PMs, set team standards, and are the PM others rely on.
- Highly organized and detail-oriented with the ability to manage multiple high-priority workstreams simultaneously without losing sight of the details that matter.
- Strong cross-functional communicator - equally comfortable in a creative review, a packaging milestone meeting, or a senior leadership status update.
- Comfortable operating with ambiguity and pace: you don’t wait to be told what to do, you figure out what’s needed and drive toward it.
- A natural collaborator who builds trust quickly and holds relationships without sacrificing accountability.

What We Give:

- 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick leave programs that includes 10+ paid annual holidays each year + annual Holiday Office Closure.
- Wellness Days (Vitality Day and two Recharge Days).
- An Employee Assistance Program
- Monthly tech and wellness reimbursement.
- A monthly supply of Liquid I.V. for endless hydration!

Work Environment:

- This role is HYBRID (El Segundo, CA) 1-2 days onsite a week with flexibility for industry events. Candidates must be authorized to work in the United States without sponsorship.

The compensation band for this position is $116,100 - $174,100 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

You can find the Unilever privacy note [here](https://www.unilevernotices.com/recruitment-notices/recruitment-privacy-notice.html)

## About Liquid I.V.

## Company Overview
- **One-liner**: Liquid I.V. is a functional hydration company that produces powdered electrolyte drink mixes designed to hydrate faster and more efficiently than water alone.
- **Entity Type**: Private (Acquired by Unilever PLC in 2020)
- **Headquarters**: El Segundo, California, United States
- **Founded**: 2012
- **Founders**: Hayden Fulstone (Co-Founder)

## Core Business
- Primary industry/industries: Functional beverages, Consumer packaged goods (CPG), Wellness
- Target customers: B2C (health-conscious consumers, athletes, travelers, parents) and B2B (retailers like Costco, Target, Walmart, CVS, Amazon)
- Mission or purpose statement: "We exist to elevate the vitality of people and planet." The company believes water access is a fundamental human right and is committed to a healthier world for all.

## Products & Services
- **Hydration Multiplier®**: The flagship product, a powdered electrolyte drink mix that uses LIV HYDRASCIENCE™ to deliver hydration faster than water alone. Contains 3x more electrolytes than leading sports drinks.
- **Hydration Multiplier® Sugar-Free**: A zero-sugar version of the flagship product.
- **Hydration Multiplier® + Energy**: An enhanced formula with added energy-supporting ingredients.
- **Hydration Multiplier® + Immune Support**: Formulated with vitamins to support immune health.
- **Hydration Multiplier® + Kids**: A version tailored for children.
- **Hydration Multiplier® + Gut Health**: Contains prebiotics and probiotics for digestive wellness.
- **Hydration Multiplier® + Sleep**: Designed to support restful sleep with ingredients like melatonin.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (acquired by Unilever in 2020 for an undisclosed amount; prior to acquisition, the company had raised $10M in funding).
- **Key Metric**: Annual Revenue of approximately **$100M** (as of latest estimates).
- **Total Funding**: $10M prior to acquisition (Series B led by CircleUp in 2018 and a venture round in 2019).
- **Notable Investors/Partners**: Parent company Unilever PLC. Key retail partners include Costco, Target, Walmart, CVS, Amazon. Impact partners include DigDeep, Save The Children, and MAP International.
- **Growth Signals**: 
    - Headcount of 264 employees (+15.2% YoY).
    - Available in over 40,000 retail doors nationwide.
    - Operations in 6 countries (US, Canada, Brazil, India, Australia, Nepal).
    - 50,078 LinkedIn followers (+39% YoY).
    - Committed to donating 150 million servings globally by 2032 (over 62 million donated as of 2024).

## Competitive Advantages
- **Proprietary Technology**: The LIV HYDRASCIENCE™ formula is a key differentiator, clinically backed and designed for superior hydration efficiency.
- **Brand Dominance**: The #1 powdered hydration brand in America, with a strong, recognizable brand and a loyal customer base.
- **Massive Distribution Network**: Presence in over 40,000 retail doors including top national retailers like Costco, Target, and Walmart.
- **Unilever Backing**: Access to the resources, supply chain, and global reach of a major CPG conglomerate (Unilever PLC).
- **Strong Social Mission**: The Impact Program (donating over 1% of revenue) and water access initiatives create strong brand affinity and purpose-driven marketing.

## Strategic Focus
- **Global Expansion**: Scaling internationally while maintaining brand purpose and quality.
- **Product Innovation**: Continuously expanding the product line with new functional variants (e.g., Gut Health, Sleep, Energy).
- **Sustainability**: Working towards zero-waste packaging and committing to provide 2 million people with increased access to clean water by 2026.
- **Retail Growth**: Deepening relationships with existing retail partners and expanding into new channels.

## Why Work Here
- **Compelling Mission**: Employees are part of a company with a strong social purpose—elevating the vitality of people and the planet—and a tangible impact program.
- **Comprehensive Benefits**: 100% company-paid medical, dental, and vision insurance (PPO, HMO, Kaiser options); 401k with company match; short/long-term disability; generous PTO and 13+ paid holidays; wellness classes; monthly tech & wellness reimbursement; employee assistance program; pet insurance.
- **Culture & Perks**: Described as a "growing company" focused on helping people "grow into the best version of themselves." Includes an infinite supply of Liquid I.V. products.
- **Work Model**: Based in El Segundo, CA (Los Angeles area). Job postings indicate a preference for candidates within commuting distance.
- **Engineering Culture**: Roles span Marketing, Operations, Sales, Finance, R&D, Data, Analytics, and more. The company values innovation and challenging the norm.
- **Active Hiring**: 14 active job postings (as of latest data), with strong monthly growth in postings (+133.3%), indicating a scaling organization.

## Sources
1. [Liquid I.V. Careers Page](https://www.liquid-iv.com/pages/careers)
2. [Liquid I.V. About Us](https://www.liquid-iv.com/pages/about-us)
3. [Liquid I.V. LinkedIn](https://www.linkedin.com/company/liquid-i-v-)
4. [Liquid I.V. Job Application (Greenhouse)](https://job-boards.greenhouse.io/liquidiv/jobs/4017660009)
5. [Liquid I.V. Website](https://www.liquid-iv.com/)

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