---
title: 'Marketing Science Analyst at Critical Mass'
canonical: 'https://feeny.ai/job/marketing-science-analyst-critical-mass-san-jose-knts1xcx6ta9'
type: 'job'
last_seen: '2026-11-06'
---

# Marketing Science Analyst at Critical Mass

- **Company:** Critical Mass
- **Location:** San Jose, CA
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-11-06
- **Apply:** https://job-boards.greenhouse.io/criticalmass/jobs/7943557

## Job description

As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 1 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You understand the nature and purpose of the main digital marketing channels, enjoy collaborating with others, and are able to communicate clearly and effectively.

You will support an account that focuses on media performance, measurement, reporting, data visualization, and activation. You will work closely with analytics leadership and client teams to build reporting, uncover insights, improve measurement, and make sure data is used to guide real marketing decisions — not just decorate slide decks.

You will:

- Turn data into actionable insights through storytelling and data visualization.
- Analyze media and site performance to identify trends, explain changes, and recommend optimizations.
- Build, maintain, and improve dashboards, recurring reports, and ad hoc analyses across media performance, campaign activity, and business outcomes.
- Gather, validate, and QA data from analytics platforms, media platforms, dashboards, databases, and other relevant sources.
- Support measurement strategy, including KPI definition, reporting requirements, tagging needs, testing plans, and performance frameworks.
- Collaborate with media, strategy, creative, account, project management teams and partner agencies to connect data to broader marketing decisions and deliver comprehensive solutions to both internal and client requests.
- Present findings to internal teams and clients in a clear, confident, and approachable way.

You have:

- 1-3 years of experience in marketing analytics, digital analytics, media analytics, business intelligence, consulting, or a related field.
- Experience analyzing media performance, campaign results, customer journeys, or digital marketing effectiveness.
- Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
- Understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, Programmatic Display, etc.) including how each one works and how they interact with one another.
- Expertise with at least one of the following engineering skills: database management, data architecture (ETL/data integration), setting up data connections with media tools, implementing data governance processes, automated data ingestion.
- Experience working with Excel to clean, query, analyze, or automate data.
- Experience with at least one of the following analytics and visualization tools such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker Studio, or similar platforms.
- Has a baseline understanding of statistical analysis techniques and quantitative methods.
- Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
- High attention to detail and a strong sense of ownership over data accuracy, deliverable quality, and deadlines.
- Curiosity, collaboration, problem-solving instincts, and the judgment to know when a number is meaningful versus simply loud.

Nice-to-Haves:

- Experience working with SQL, Python, R, or other tools used to clean, query, analyze, or automate data.
- Familiarity with the function of data architecture, APIs, and API data calls.

## What We Offer

- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, personal/sick days, and flex days
- Access to online services for families and new parents
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
- 13 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html If U.K. based: https://www.gov.uk/consumer-protection-rights If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx

## About Critical Mass

## Company Overview
- **One-liner**: Critical Mass is a digital experience design agency that creates connected digital ecosystems for global brands through design, technology, data, and AI.
- **Entity Type**: Private (subsidiary of Omnicom Group Inc., a publicly traded holding company)
- **Headquarters**: Calgary, Alberta, Canada
- **Founded**: 1996
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Advertising Services / Digital Experience Design & Marketing
- **Target customers**: B2B, Enterprise (serves globally renowned brands such as Apple, Adobe, BMW, Nike, Diageo, Airbnb, and BNY)
- **Mission or purpose statement**: “We create connected digital ecosystems through design and technology” – powering brand differentiation with performance driven by data, technology, AI, creative, and media.

## Products & Services
- **Intelligence & Insights**: Data-driven research and analytics to uncover customer behavior and market opportunities.
- **Brand & Creative**: Strategy, visual identity, and storytelling across digital and traditional channels.
- **Experience Design**: User experience (UX) and interface design for web, mobile, and connected products.
- **CRM & Loyalty**: Customer relationship management programs and loyalty platform design.
- **Social**: Social media strategy, content creation, and community management.
- **Technology**: Custom software development, platform engineering, and system integration.
- **Data & AI**: Advanced analytics, machine learning models, and AI-powered personalization.
- **Performance Marketing**: Paid search, social advertising, and programmatic media buying.
- **Media**: Media planning, buying, and optimization across channels.
- **Automation**: Marketing automation and workflow orchestration solutions.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (subsidiary of Omnicom Group Inc.)
- **Key Metric**: Annual Revenue of $300M (2024‑2025 data)
- **Notable Investors/Partners**: Parent company Omnicom Group Inc. (NYSE: OMC); key clients include Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY Mellon.
- **Growth Signals**: Headcount of ~1,448 employees (LinkedIn, 2025) with +6.9% YoY growth; 12–14 offices across North America, Europe, Latin America, and Asia; award wins – Fast Company’s 100 Best Workplaces for Innovators, Digiday’s Most Innovative Agency; in-house development program for emerging talent (no experience required).

## Competitive Advantages
- **Global footprint** with offices in 13+ countries enabling cross‑market campaigns.
- **Award‑winning creative and technical capabilities** recognized by industry peers.
- **Deep client relationships** with iconic brands across multiple verticals (tech, auto, luxury, finance).
- **In‑house development program** for emerging talent, lowering the barrier to entry and building a pipeline of skilled practitioners.
- Culture described as “big talent and tiny egos,” emphasizing collaboration and low politics.

## Strategic Focus
- Continued investment in **AI, data, and automation** to deliver connected ecosystems that drive measurable performance.
- Expanding **media and performance marketing** capabilities alongside traditional creative and design.
- Growing **global delivery network** (e.g., Costa Rica, Colombia, Japan) to offer cost‑effective scale.
- Nurturing **emerging talent** through internal programs to sustain a pipeline of digital‑first creators.

## Why Work Here
- **Culture**: “The people make the place” – a collaborative, low‑ego environment that attracts “digitally‑minded creative folks.” Fast Company named it one of the 100 Best Workplaces for Innovators.
- **Work policy**: In‑office (based on Built In profile and office‑centric job postings); 12 global offices (Vancouver, Calgary, Toronto, New York, Chicago, Los Angeles, London, São Paulo, Tokyo, San José, etc.).
- **Notable perks**: In‑house development program for emerging talent (“No experience required”); opportunities to work with world‑class brands; “equal parts laughter and resolve” in team culture.
- **Engineering/creative culture**: Cross‑functional teams (strategy, design, technology, media) with a flat hierarchy; employees report high autonomy on projects.

## Sources
1. [criticalmass.com](https://www.criticalmass.com/)
2. [criticalmass.com/jobs](https://www.criticalmass.com/jobs)
3. [linkedin.com/company/critical-mass](https://www.linkedin.com/company/critical-mass)
4. [builtin.com/company/critical-mass](https://builtin.com/company/critical-mass)
5. [job-boards.greenhouse.io/criticalmass](http://job-boards.greenhouse.io/criticalmass)

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