---
title: 'Marketing Science, Analyst - Media at Critical Mass'
canonical: 'https://feeny.ai/job/marketing-science-analyst-media-critical-mass-san-jose-b02a782q3vv2'
type: 'job'
last_seen: '2026-09-11'
---

# Marketing Science, Analyst - Media at Critical Mass

- **Company:** Critical Mass
- **Location:** San Jose, CA
- **Posted:** 2026-08-24
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/criticalmass/jobs/8043837

## Job description

Role:

As a Media Analyst, you will support the measurement, reporting, and analysis of paid media campaigns, helping teams understand performance and identify opportunities to optimize media investments.

You will partner closely with media, strategy, and account teams to translate campaign objectives into measurable KPIs, monitor performance across channels, and turn data into clear, actionable insights. You will play a key role in ensuring reporting is accurate, consistent, and focused on the metrics that matter most to campaign and business objectives.

This role connects media performance to broader marketing goals by identifying trends, evaluating campaign effectiveness, supporting test-and-learn initiatives, and helping teams make data-informed optimization decisions.

You will:

Media Measurement & Performance

- Support the development and maintenance of measurement frameworks that connect campaign objectives, media tactics, and KPIs.
- Analyze campaign performance across paid media channels, including paid search, paid social, display, programmatic, online video, and other digital media.
- Monitor performance against campaign goals, benchmarks, and historical results.
- Identify performance trends, opportunities, and areas requiring further investigation.
- Partner with media teams to provide actionable optimization recommendations.
- Help establish campaign benchmarks and baselines using historical performance data

Reporting & Insights

- Develop recurring campaign performance reports and dashboards across media channels.
- Translate media data into clear insights, implications, and recommended actions.
- Support monthly, quarterly, and campaign recap reporting, including Quarterly Business Reviews.
- Analyze performance by channel, campaign, audience, creative, placement, format, and other relevant dimensions.
- Develop concise performance narratives that help stakeholders understand what happened, why it happened, and what we should do next.
- Provide creative and media optimization insights based on campaign performance

Data & Dashboards

- Build and maintain dashboards and reporting tools that provide visibility into campaign performance.
- Work with data from media platforms, ad servers, web analytics platforms, and third-party measurement partners.
- Perform ongoing data QA to ensure reporting accuracy and consistency.
- Investigate data discrepancies and partner with appropriate teams to resolve tracking or reporting issues.
- Ensure campaign taxonomy and naming conventions are accurately reflected across reporting.

Collaboration

- Partner closely with media planners, buyers, account teams, strategists, and analytics stakeholders.
- Participate in campaign planning discussions to ensure measurement considerations are incorporated from the beginning.
- Communicate findings and recommendations clearly to both technical and non-technical stakeholders.
- Support senior analytics team members on larger measurement initiatives and ad hoc analyses.
- Contribute analytics and media performance insights to presentations, proposals, and client deliverables.

You have:

- B.S. degree in a quantitative or technical field (Economics, Mathematics, Computer Science, Business, etc.)
- 3–5 years of experience leading analytics deliverables in media marketing science, ideally within B2B contexts.
- Experience analyzing performance across digital media channels such as paid search, paid social, programmatic display, online video, and/or connected TV.
- Strong understanding of common media metrics, including impressions, reach, frequency, CPM, CTR, CPC, video completion rate, conversion rate, CPA, and ROAS.
- Experience working with media platforms and reporting data from platforms such as Google Ads, Meta, LinkedIn, TikTok, DSPs, or ad servers.
- Experience with web analytics platforms such as Google Analytics or Adobe Analytics.
- Strong proficiency in Excel and experience working with large datasets.
- Experience with data visualization and dashboarding platforms such as Tableau, Power BI, Looker Studio, or similar tools.
- Ability to identify trends within complex datasets and translate findings into clear, actionable recommendations.
- Strong attention to detail and commitment to data accuracy and quality.
- Strong written and verbal communication skills, with the ability to explain analytical findings to non-technical audiences.
- Working knowledge of SQL or other analytical tools is a plus.
- Experience with B2B media, CRM, account-based marketing, or lead-generation campaigns is a plus.

What We Offer:

- Global maternity and parental leave
- Work-life balance
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and flex days
- Access to online services for families and new parents
- Diversity and Inclusion Board with 13 affinity groups
- Internal learning and development programs
- Asociación Solidarista - You can join voluntarily

At Critical Mass, we value our employees and offer competitive compensation and benefits packages.  If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

The ask stems from our want to:

- Strengthen opportunity for continuous learning
- Improve collaboration and team relationships
- Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly. Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html If U.K. based: https://www.gov.uk/consumer-protection-rights If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx

## About Critical Mass

## Company Overview
- **One-liner**: Critical Mass is a digital experience design agency that creates connected digital ecosystems for global brands through design, technology, data, and AI.
- **Entity Type**: Private (subsidiary of Omnicom Group Inc., a publicly traded holding company)
- **Headquarters**: Calgary, Alberta, Canada
- **Founded**: 1996
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Advertising Services / Digital Experience Design & Marketing
- **Target customers**: B2B, Enterprise (serves globally renowned brands such as Apple, Adobe, BMW, Nike, Diageo, Airbnb, and BNY)
- **Mission or purpose statement**: “We create connected digital ecosystems through design and technology” – powering brand differentiation with performance driven by data, technology, AI, creative, and media.

## Products & Services
- **Intelligence & Insights**: Data-driven research and analytics to uncover customer behavior and market opportunities.
- **Brand & Creative**: Strategy, visual identity, and storytelling across digital and traditional channels.
- **Experience Design**: User experience (UX) and interface design for web, mobile, and connected products.
- **CRM & Loyalty**: Customer relationship management programs and loyalty platform design.
- **Social**: Social media strategy, content creation, and community management.
- **Technology**: Custom software development, platform engineering, and system integration.
- **Data & AI**: Advanced analytics, machine learning models, and AI-powered personalization.
- **Performance Marketing**: Paid search, social advertising, and programmatic media buying.
- **Media**: Media planning, buying, and optimization across channels.
- **Automation**: Marketing automation and workflow orchestration solutions.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (subsidiary of Omnicom Group Inc.)
- **Key Metric**: Annual Revenue of $300M (2024‑2025 data)
- **Notable Investors/Partners**: Parent company Omnicom Group Inc. (NYSE: OMC); key clients include Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY Mellon.
- **Growth Signals**: Headcount of ~1,448 employees (LinkedIn, 2025) with +6.9% YoY growth; 12–14 offices across North America, Europe, Latin America, and Asia; award wins – Fast Company’s 100 Best Workplaces for Innovators, Digiday’s Most Innovative Agency; in-house development program for emerging talent (no experience required).

## Competitive Advantages
- **Global footprint** with offices in 13+ countries enabling cross‑market campaigns.
- **Award‑winning creative and technical capabilities** recognized by industry peers.
- **Deep client relationships** with iconic brands across multiple verticals (tech, auto, luxury, finance).
- **In‑house development program** for emerging talent, lowering the barrier to entry and building a pipeline of skilled practitioners.
- Culture described as “big talent and tiny egos,” emphasizing collaboration and low politics.

## Strategic Focus
- Continued investment in **AI, data, and automation** to deliver connected ecosystems that drive measurable performance.
- Expanding **media and performance marketing** capabilities alongside traditional creative and design.
- Growing **global delivery network** (e.g., Costa Rica, Colombia, Japan) to offer cost‑effective scale.
- Nurturing **emerging talent** through internal programs to sustain a pipeline of digital‑first creators.

## Why Work Here
- **Culture**: “The people make the place” – a collaborative, low‑ego environment that attracts “digitally‑minded creative folks.” Fast Company named it one of the 100 Best Workplaces for Innovators.
- **Work policy**: In‑office (based on Built In profile and office‑centric job postings); 12 global offices (Vancouver, Calgary, Toronto, New York, Chicago, Los Angeles, London, São Paulo, Tokyo, San José, etc.).
- **Notable perks**: In‑house development program for emerging talent (“No experience required”); opportunities to work with world‑class brands; “equal parts laughter and resolve” in team culture.
- **Engineering/creative culture**: Cross‑functional teams (strategy, design, technology, media) with a flat hierarchy; employees report high autonomy on projects.

## Sources
1. [criticalmass.com](https://www.criticalmass.com/)
2. [criticalmass.com/jobs](https://www.criticalmass.com/jobs)
3. [linkedin.com/company/critical-mass](https://www.linkedin.com/company/critical-mass)
4. [builtin.com/company/critical-mass](https://builtin.com/company/critical-mass)
5. [job-boards.greenhouse.io/criticalmass](http://job-boards.greenhouse.io/criticalmass)

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