--- title: 'Marketing Specialist - Amazon US at SharkNinja' canonical: 'https://feeny.ai/job/marketing-specialist-amazon-us-sharkninja-united-states-ekt0apwy3hm5' type: 'job' last_seen: '2026-09-08' --- # Marketing Specialist - Amazon US at SharkNinja - **Company:** SharkNinja - **Location:** United States - **Compensation:** $67k–$100k - **Work type:** remote - **Posted:** 2026-03-23 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/sharkninjaoperatingllc/jobs/4661622006 ## Job description ## About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. In the role of Marketing Specialist, Amazon US, you will be at the center of elevating SharkNinja’s Amazon marketing efforts to the next level.  We are focused on innovating this space to create a competitive advantage for our business and you will be at the center of this exciting journey. The role will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the US business unit. You will have a strong understanding of the Amazon media landscape and will collaboratively plan investments across all paid media channels working cross-functionally with the marketing team to drive the US business through efficient and effective media execution. You should have experience in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large complex budgets and item catalogs. You will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives.  Additionally, you will support integrating future technologies, such as third-party media platforms, data clean rooms, artificial intelligence, and machine learning to drive competitive advantages. You will stay ahead of trends to ensure the brand deploys best-in-class media campaigns that mirror the values of innovation, relentlessness, and creativity. You’ll measure success on the effectiveness and efficiency of media performance - and ladder up to the global marketing objectives. Strategy & Planning - Collaborate on the Amazon media planning across campaigns and channels - Support weekly progress meetings through data analysis with cross-functional and agency partners - Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals - Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes. - Collaborate with network and platform providers to ensure Amazon is at the forefront of the conversation and pushing boundaries across the industry with our partners. - Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box - Help foster a culture of innovation, collaboration, and continuous learning. Production & Execution - Constantly optimize the execution of all media plans for the SharkNinja Amazon brands through data-driven decisions and media technology. - Pivot and make quick decisions based on in-market performance and opportunities that arise within lead time to maximize our business impact with all investments. - Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments. - Connect-the-dots between all business facets to ensure media timing and spend is in line with key selling periods, inventory availability, and promo events and react quickly to implement contingencies if needed. - Effectively communicate media performance to internal stakeholders - Ideate with Brand and Creative teams on custom content, experiential and brand partnership campaigns. - Partner with cross functional teams to ensure strategy remains consistent through execution and comms development. - Project manage initiatives in alignment with media plan and quickly pivot to support ad hoc requests. - Manage significant budgets across campaigns, accurately account for billing in a timely manner. Analysis and Success Measurement - Monitor not only media KPIs but how media investments are impacting the business; spotting smoke before it is fire when there is an issue and using data/insights to capitalize on what is working well. - Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels. - Continue to stress test defined KPIs and identify new indicators for commercial success. - Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible. ## Skills & Experience - Minimum 2-3 years of hands-on keys experience managing Amazon sponsored ads and DSP - Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry. - Experience working with third party platforms such as Skai or Pacvue - Experience with non-Amazon retail media such as search, programmatic, social, etc is a plus - 4-year degree in relevant field. - Strong analytical skills and ability to interpret data to drive strategic decision-making. - Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, and AI, is desirable. - Excellent communication and organizational skills with a methodological approach to work. - Experience managing external agency relationships and collaborating with cross-functional teams. - Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition. Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $67,100—$100,000 USD Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. ## What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: https://sharkninja.com/dei[Life At SharkNinja](https://www.instagram.com/sharkninja/) [Outrageously Extraordinary](https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ) SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/candidate-privacy-notice.html). - For candidates based in China, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-china.html). - For candidates based in Vietnam, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html). We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com ## About SharkNinja ## Company Overview - **One-liner**: SharkNinja is a global product design and technology company that designs, develops, and markets innovative small household appliances under the Shark and Ninja brands. - **Entity Type**: Public (NYSE: SN) - **Headquarters**: Needham, Massachusetts, USA - **Founded**: 2008 (as a merger of Shark and Ninja brands; founding roots go back decades) - **Founders**: Mark Rosenzweig ## Core Business - **Primary industries**: Small household appliances (floor care, kitchen, food preparation, beauty, home environment) - **Target customers**: B2C consumers across all income brackets; sold through major retailers (online and offline) and distributors globally - **Mission statement**: “To positively impact people’s lives every day in every home in our global markets.” ## Products & Services - **Shark**: Floorcare products (vacuums, mops, steam cleaners) – #1 floorcare brand in the US by dollar sales. - **Ninja**: Small kitchen appliances (blenders, food processors, cookers, beverage systems) – best-selling small kitchen appliance brand in the US. - **Beauty & Home Environment**: Hair care, air purifiers, and other lifestyle appliances (growing category). - **Product type**: Hardware (consumer electronics/appliances) with integrated software and app connectivity in select products. ## Market Standing - **Valuation/Market Cap**: Not publicly stated in provided sources; as of 2025 annual report, net sales were $6.4 billion. - **Key Metric**: Annual Revenue (2025) – $6.4 billion net sales, up ~16% year-over-year. Adjusted EBITDA $1.14 billion (19% growth). Adjusted EPS $5.28 (up 21%). - **Notable Investors/Partners**: Publicly traded; major institutional investors. Key retail partners include Walmart, Target, Amazon, Costco, and international distributors. - **Growth Signals**: 21% headcount growth since 2008 (now 4,000+ associates). Expanded into 38 product subcategories. International net sales grew 20.8% in 2025. Strong market share gains across categories. ## Competitive Advantages - **Continuous disruptive innovation**: Rapid product iteration and refinement based on “always-on” consumer insights and reviews, allowing SharkNinja to solve problems competitors overlook. - **Scaled engineering powerhouse**: Global cross-functional engineering and product development team that can quickly bring new products to market. - **Brand trust and market leadership**: Shark is #1 in US floorcare; Ninja is best-selling small kitchen appliance brand. Products have broad appeal across price points, taking share from both higher- and lower-priced competitors. - **Extensive IP portfolio**: Proprietary technologies and intellectual property that differentiate products and extend product life cycles. ## Strategic Focus - **Category expansion**: Entering new product categories (beauty, home environment) and subcategories within existing lines. - **International growth**: Expanding presence in EMEA, Asia, and other global markets (international sales growing faster than domestic). - **AI and digital transformation**: “Jailbreak” company-wide AI initiative, including AI hackathons and an AI-native early talent program (SharkByte) with a $1M AI Awards prize. - **Sustainability**: Designing energy-efficient products, reducing carbon footprint across the value chain. ## Why Work Here - **Culture**: Described as “outrageously extraordinary” – encourages fearless thinking, cross-functional collaboration, and rapid experimentation. Emphasis on innovation and impact. - **Growth opportunities**: High-impact programs like “Breakthrough Intensive Thinking”, “Built-to-Lead” sessions with executive leadership, and workshops with external voices. - **AI immersion**: Every employee gets hands-on with AI through Jailbreak initiatives; interns/co-ops in SharkByte program work on real projects with a shot at the $1M AI Awards. - **Diversity & inclusion**: 14 Employee Resource Groups (ERGs) with executive sponsors, over 500 members worldwide. - **Community & planet**: Nearly $3.7M donated to nonprofits since 2020; paid volunteer day; matching gifts up to $500/year. Sustainability commitments. - **Work model**: Not explicitly stated as fully remote; likely hybrid/office-based given headquarters and global offices. Roles span product, engineering, marketing, sales, digital technology, customer excellence, and corporate functions. - **Locations**: Needham, MA (HQ); offices across America, Europe, and Asia (including UK, China). ## Sources 1. [sharkninja.com](https://www.sharkninja.com/about-us/our-company.html) 2. [careers.sharkninja.com](https://careers.sharkninja.com/) 3. [sec.gov - 2025 Annual Report](https://www.sec.gov/Archives/edgar/data/1957132/000195713226000025/sn-2025arsfinal.pdf) 4. [linkedin.com](https://www.linkedin.com/company/sharkninja) ## Other roles at SharkNinja - [Senior Director, Industrial Design](https://feeny.ai/job/senior-director-industrial-design-sharkninja-needham-ma-4j97fqa1fw09) — Needham MA, United States - [Sr. Manager, Commercial Strategy Brazil](https://feeny.ai/job/sr-manager-commercial-strategy-brazil-sharkninja-mexico-city-mexico-city-f4bwr77mn6sm) — Mexico City Mexico City, Mexico - [Global Design Director, Shark Home](https://feeny.ai/job/global-design-director-shark-home-sharkninja-london-z6kvcsvxea8b) — London, United Kingdom - [Demand Lead, Commercial Planning](https://feeny.ai/job/demand-lead-commercial-planning-sharkninja-needham-ma-qztker74fcwg) — Needham MA, United States - [Global Product Strategy Manager](https://feeny.ai/job/global-product-strategy-manager-sharkninja-needham-ma-p6brw0ws1sjf) — Needham MA, United States - [Supply Planner](https://feeny.ai/job/supply-planner-sharkninja-needham-ma-6s61zx8v33x9) — Needham MA, United States - [Key Account Manager (Department Stores)](https://feeny.ai/job/key-account-manager-department-stores-sharkninja-mexico-city-mexico-city-h1ffc8792vbp) — Mexico City Mexico City, Mexico - [Lead Compensation Analyst](https://feeny.ai/job/lead-compensation-analyst-sharkninja-united-states-4ven3jm6fjkx) — United States - [Product Integrity Engineer - Floorcare](https://feeny.ai/job/product-integrity-engineer-floorcare-sharkninja-needham-ma-vt47x8w893en) — Needham MA, United States - [Senior Product Integrity Engineer](https://feeny.ai/job/senior-product-integrity-engineer-sharkninja-needham-ma-5a9kw9155vww) — Needham MA, United States