--- title: 'Marketing Specialist at Aplazo' canonical: 'https://feeny.ai/job/marketing-specialist-aplazo-mexico-city-jv6ee9xyny5h' type: 'job' last_seen: '2026-09-05' --- # Marketing Specialist at Aplazo - **Company:** Aplazo - **Location:** Mexico City, Mexico - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-11 - **Last confirmed live:** 2026-09-05 - **Apply:** https://jobs.ashbyhq.com/aplazo/651db5c6-cc1c-4f7b-be8b-33f8cb6a9488 ## Job description ## About Aplazo Aplazo is Mexico’s leading “buy now, pay later” platform, giving consumers flexible, transparent payment solutions while helping merchants grow their sales. We’re a fast-growing Series B fintech backed by top global investors, combining technology, data, and design to redefine financial access. ## Role’s Mission The Marketing Specialist is responsible for implementing Aplazo’s B2B and B2C strategies through the coordination of merchant campaigns and support for Key Account Managers. This role ensures brand consistency and provides data-driven insights to boost merchant participation and commercial expansion. A central goal is the acquisition and conversion of strategic partners, reinforcing Aplazo’s position as a vital catalyst for business development. ## Key responsibilities 1. MERCHANT CAMPAIGN EXECUTION - Plan and execute multi-channel marketing campaigns for Aplazo’s merchants, ensuring timely delivery and quality across all touchpoints. - Coordinate and oversee campaign calendars, tracking milestones and ensuring flawless execution from planning to post-mortem. 1. CROSS-FUNCTIONAL COLLABORATION WITH COMMERCIAL TEAM AND GROWTH MARKETING - Work closely with KAMs to understand merchant needs, upcoming promotions, and commercial opportunities. - Translate commercial objectives into actionable marketing initiatives and materials. - Serve as a bridge between Marketing and Sales/Partnerships to ensure alignment on messaging, timelines, and expectations. 1. MERCHANT COMMUNICATION & ENABLEMENT - Develop, adapt, and deliver marketing materials such as pitch decks, POP , digital assets, email communications, and co-branded content. - Ensure all materials align with Aplazo’s brand guidelines and communicate value clearly to merchants. - Support KAMs with marketing toolkits, updated assets, and seasonal promotional kits 1. BRAND ALIGNMENT & CONSISTENCY - Ensure consistent application of Aplazo’s brand voice and visual identity across all merchant-facing materials, act as the brand´s guardian in on and offline communications. 1. REPORTING, ANALYTICS & INSIGHTS - Track campaign performance, merchant engagement metrics, and key KPIs. - Prepare post-campaign reports with insights, learnings, and actionable recommendations. - Identify opportunities to elevate campaign effectiveness and merchant satisfaction. 1. PROCESS OPTIMIZATION, PROACTIVE CONTRIBUTION TOOLS & ANALYTICS - Identify process gaps, workflow improvements, and new ways to scale merchant marketing efforts. - Collaborate with growth and field operations teams. - Analyze campaign, event, and channel performance metrics, budget optimization ## Requirements - Understanding of basic B2B+ B2C marketing campaigns . metrics and strategies. - Knowledge of branding and how to develop and maintain a brand identity. - Basic understanding of customer journeys and how to communicate effectively with different business segments. - Analytical thinking with the ability to interpret data and draw insights. - Critical thinking and problem-solving abilities, with a focus on finding solutions and improving processes. - Strong organizational skills to manage multiple projects and tasks simultaneously. - Excellent written and verbal communication skills. - Ability to work effectively with internal and external teams. - Attention to detail and a focus on quality deliverables. - Proactive and quick to learn new processes and tools. - Ability to adapt to changing environments and new challenges. - Proven capability in utilizing AI to streamline operational flows, drive automation, and improve output quality within daily marketing functions. Must have: - Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred Languages - Spanish - English (Advanced) Pro Tip: How do we review your CV? Help us find you! We filter applications with the help of AI. To ensure your profile is properly evaluated, we recommend describing your experience using the keywords from this job posting. Personal data collected during the recruitment process will be processed in accordance with the Privacy Notice of Aplaz, S.A. de C.V. (“Aplazo”), available at our Privacy and Policy Notice https://aplazo.mx/privacy-and-policy. Aplazo does not discriminate on the basis of race, religion, skin color, sex, gender, age, ethnic or national origin, marital status, disability, social or economic status, sexual preferences, or any other condition or characteristic. Selection is based solely on the qualifications and merits of the candidates. ## About Aplazo ## Company Overview - **One-liner**: Aplazo is a Mexican fintech that provides a buy now, pay later (BNPL) platform enabling consumers to purchase goods in installments without needing a credit card, serving both online and physical merchants. - **Entity Type**: Private (Series B, $45 million raised in May 2024) - **Headquarters**: Mexico City, Cuauhtémoc, Mexico City, Mexico - **Founded**: 2020 - **Founders**: Angel Peña (Co-Founder & CEO) and others (COO also co-founder, but name not disclosed in sources) ## Core Business - **Primary industry/industries**: Financial technology (BNPL / consumer payments) - **Target customers**: B2C (underbanked and credit-invisible consumers in Mexico) and B2B (offline and online merchants seeking to increase sales and loyalty) - **Mission or purpose statement**: To become the preferred payment method in Mexico by making credit more transparent, flexible, and accessible, especially for the large unbanked population. ## Products & Services - **Aplazo BNPL**: A virtual card that allows shoppers to pay in installments (typically 20% upfront, remainder in fixed payments) without a credit card. Available in-store (more than half of transactions) and online. - **Merchant Tools**: Integration services and data analytics that help businesses offer installment payments, drive conversion, and build customer loyalty. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: Total equity funding of ~$100 million, with an additional $75 million in committed debt. Revenue reportedly tripled in the past year (as of May 2024), and the company claimed to be near cash-flow breakeven. - **Notable Investors/Partners**: QED Investors (led Series B), Oak HC/FT, Kaszek, Picus Capital, and Volpe Capital (new investor). Partnerships with nearly 10,000 merchants. - **Growth Signals**: Revenue tripled year-over-year; delinquency rates cut by half while business more than 3x’d; 40% of users have no credit history, giving Aplazo a unique data advantage; strong presence in physical retail (in-store >50% of transactions). ## Competitive Advantages - **AI-powered underwriting**: The company uses AI to assess risk per transaction, enabling low delinquency even with limited traditional credit data. - **Massive underserved market**: Mexico has a large underbanked population (~40% of users have no credit history), making it difficult for international players like Klarna or Affirm to compete. - **Dual channel (online + offline)**: In-store BNPL is a key differentiator in a market where e-commerce penetration is still low. - **Data moat**: With ~10,000 merchant relationships and millions of transactions, Aplazo’s data network continues to compound, improving both underwriting and merchant value. ## Strategic Focus - **Deepen product ecosystem**: Use BNPL as a stepping stone to broader financial services (e.g., credit building, savings, or lending) for both consumers and merchants. - **Expand merchant network**: Continue onboarding physical and digital retailers, leveraging in-store adoption. - **Self-funded growth**: With near breakeven status and strong unit economics, the company aims to grow without heavy reliance on future dilution. ## Why Work Here - **Hybrid work model**: Employees work in a combination of remote and on-site (office in Mexico City). Some roles are fully remote; others require occasional in-office time. - **Culture of efficiency and AI**: The company emphasizes lean, data-driven operations. Engineering and data science teams are central, with AI embedded across the organization. - **Growth trajectory**: Revenue tripling and disciplined scaling make it an attractive place for those wanting impact in an emerging market fintech. - **Notable perks**: Not explicitly listed, but a “high-growth startup” environment with a focus on financial inclusion and real-world impact. Headcount is around 190 (BuiltIn) or 130 (TechCrunch 2024); engineering team of ~65 is a significant portion of the company. ## Sources 1. [aplazo.mx](https://aplazo.mx/) 2. [Built In - Aplazo careers](https://builtin.com/company/aplazo) 3. [TechCrunch - Series B announcement](https://techcrunch.com/2024/05/13/aplazo/) 4. [The Org - Aplazo team structure](https://theorg.com/org/aplazo) ## Other roles at Aplazo - [Technical Lead Manager](https://feeny.ai/job/technical-lead-manager-aplazo-remote-decyhebaj6t6) - [FP&A Manager](https://feeny.ai/job/fp-a-manager-aplazo-mexico-city-qzn8evavv4r0) — Mexico City, Mexico - [Lead Backend Engineer](https://feeny.ai/job/lead-backend-engineer-aplazo-mexico-vf0xftcwe0v2) — Mexico - [DevOps Tech Lead Manager](https://feeny.ai/job/devops-tech-lead-manager-aplazo-mexico-csrsy925xnwb) — Mexico - [Creative & Brand Guardian](https://feeny.ai/job/creative-brand-guardian-aplazo-mexico-city-qye7gwfjepj6) — Mexico City, Mexico - [Senior Software Development Engineer in Test](https://feeny.ai/job/senior-software-development-engineer-in-test-aplazo-mexico-927mzxcm7krf) — Mexico - [Inside Sales Representative](https://feeny.ai/job/inside-sales-representative-aplazo-mexico-city-hst2a5paxr9y) — Mexico City, Mexico - [Territory Supervisor - Mexico City](https://feeny.ai/job/territory-supervisor-mexico-city-aplazo-mexico-city-xh4jmcdj8qpy) — Mexico City, Mexico - [Accounting & Tax Manager](https://feeny.ai/job/accounting-tax-manager-aplazo-mexico-city-3hm4k4hy1h24) — Mexico City, Mexico - [Product Manager, BNPL Online](https://feeny.ai/job/product-manager-bnpl-online-aplazo-mexico-city-76ax2ys4x5xt) — Mexico City, Mexico