---
title: 'Marketing Specialist - Loyalty at Kogan.com'
canonical: 'https://feeny.ai/job/marketing-specialist-loyalty-kogan-com-south-melbourne-1r0c5cwh1exe'
type: 'job'
last_seen: '2026-09-17'
---

# Marketing Specialist - Loyalty at Kogan.com

- **Company:** Kogan.com
- **Location:** South Melbourne, Victoria
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-09-17
- **Apply:** https://jobs.lever.co/kogan/fd97c8fb-db50-4c91-809e-78604607d4f7

## Job description

Our Marketing team has a fantastic opportunity for a CRM Coordinator to join the team! Reporting through to our Head of Loyalty and Performance Marketing, you'll be responsible for supporting the delivery of CRM programs across Kogan's stores and brands, analysing data and reporting, plus managing a range of marketing automation projects. This role is perfect for a driven digital marketer looking to take the next step in their career, utilizing their existing foundation in CRM and lifecycle marketing to deliver high-quality work and enable an exceptional experience for our customers! This is a fantastic opportunity to bring your proven knowledge of digital campaigns to an industry-leading eCommerce retailer and truly own your development. If you love working with Salesforce Marketing Cloud and want to further develop your skills, you’re in luck - this is a core component of the role! If you're looking to elevate your Digital Marketing career, this is a fantastic opportunity to work in an industry-leading and innovative space, providing exposure to how an ASX listed, eCommerce pioneer runs!

In this role you'll be responsible for:

- Support the scoping, briefing, delivery, and reporting of Kogan First projects, tests, and initiatives.
- Own end-to-end delivery of the Giveaways program — planning, briefing, and day-to-day maintenance — continuously refining the process for better outcomes.
- Run the weekly Giveaways WIP meeting, keeping the agenda sharp and actions clearly documented.
- Ensure cross-team alignment on giveaways projects, with clear briefs and on-time delivery.
- Deliver monthly Kogan First reporting and monitor key KPIs such as growth, retention, acquisition, and conversion.
- Perform QA testing and auditing of new FIRST processes, dashboards, and projects.
- Work with Engineering on the Kogan First roadmap and with external legal advisors to keep the program within acceptable risk levels.

To be successful in this role, you should be:

- Degree qualified in Marketing, Business, Communications, or a related field.
- Experience in a marketing, loyalty, or project coordination role, ideally within Retail or eCommerce.
- Strong project management skills, with the ability to juggle multiple initiatives and deadlines.
- Comfortable working with reporting tools such as dashboards, spreadsheets, and templated SQL reports.
- Excellent attention to detail, particularly around QA, auditing, and compliance-related tasks.
- A clear communicator, confident briefing stakeholders and running structured meetings.
- Highly analytical and ready to delve into data. You'll be working in the detail, using data to drive business decisions and make recommendations on what you find!
- Tech-savvy and AI-forward. You have an interest in or exposure to utilizing AI tools (like ChatGPT, Claude, or built-in CRM predictive tools) to help brainstorm copy, streamline workflows, or analyse customer segments faster
- Able to multitask effectively - we expect you to juggle 50 different tasks at once without dropping the ball (we're not kidding)
- Inquisitive and ready to be challenged - we're not afraid of putting in hard work to deliver a superior product!

Why Kogan.com?

- Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future
- Your role has a lot of ownership, autonomy and little red tape
- You’ll be empowered to achieve positive outcomes and your work will have a real impact
- You’ll be at the forefront of the eCommerce industry  with us and be part of a company that are the Pioneers of eCommerce in Australia
- Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ
- A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!

To apply

Express your interest in this opportunity by uploading your CV and Cover Letter, outlining your interest in the position and how you think you can help grow the Kogan business.

Hot tip, generic Cover Letters won’t cut it here! Stand out with an application that shows a deep knowledge of the Kogan.com business and how we operate, to allow yours to be looked upon more favourably.

Innovative thinking got our business to where it is now, so it makes sense that we look for like-minded problem solvers! As a first step to our process, all new candidates will be sent testing, so be sure to keep an eye out for it!

## About Us

We’re Kogan.com, Pioneers of eCommerce in Australia.

At Kogan.com we offer rewarding careers, where you build your skills, are mentored by the best in the industry and get to share your expert knowledge in an innovative Company where your ideas and opinions count. You get to solve really important challenges to drive eCommerce’s future,  and get to do it with a great team culture and benefits!

Join Kogan.com to master your craft, do your best work, make a real difference and work with the best.  At Kogan.com, your work will have an immediate impact on transforming the Australian and New Zealand retail environment.

Heads up! Kogan.com is a fast-paced business - our vacancy close dates are subject to change. We will assess applications as they are received, so don't wait to apply! All new Kogan.com team members are required to undergo a National Police Record check and must have full-time Australian working rights

## About Kogan.com

## Company Overview
- **One-liner**: Kogan.com is a vertically integrated Australian eCommerce company that offers a wide range of products and services, positioning itself as the largest pure play online retailer in Australia and New Zealand.
- **Entity Type**: Public (ASX: KGN)
- **Headquarters**: Melbourne, Australia (implied by Australian operations; exact city not specified in sources)
- **Founded**: 2006
- **Founders**: Ruslan Kogan (widely known as founder, though not explicitly stated in provided sources)

## Core Business
- **Primary Industry**: E-commerce / Online Retail
- **Target Customers**: B2C (consumers across Australia and New Zealand), with a marketplace model also serving sellers (B2B)
- **Mission/Purpose**: To make the most in-demand products and services more affordable and accessible. [careers.kogan.com](https://careers.kogan.com/)

## Products & Services
- **Kogan Retail**: Flagship online store (kogan.com) plus other retail brands: DickSmith.com.au, MattBlatt.com.au, Brosa, and Mighty Ape. Offers millions of products across electronics, furniture, appliances, and more.
- **Kogan Marketplace**: Curated platform allowing third-party sellers and distributors to access Kogan’s customer community, with an Advertising Platform for seller promotion. [annual report](https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02857866-3A651639)
- **Kogan Mobile**: Mobile virtual network operator (MVNO) in partnership with TPG.
- **Kogan Travel**: Online travel booking service.
- **Kogan Energy**: Energy retail services.
- **Kogan Internet**: Broadband internet services.
- **Kogan Insurance**: Insurance products in partnership with NAB.
- **Kogan FIRST**: Subscription membership offering exclusive deals, discounts, and rewards. Over 502,000 subscribers as of June 2024. [annual report](https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02857866-3A651639)

## Market Standing
- **Valuation/Market Cap**: Not publicly available from provided sources (public company; real-time market cap can be obtained from ASX, but not included in search results)
- **Annual Revenue**: $488.1 million (reported by LinkedIn, likely fiscal year data) [linkedin.com](https://linkedin.com/company/kogan)
- **Key Metric (Private)**: N/A (public company)
- **Notable Investors/Partners**: TPG (for Kogan Mobile), NAB (for Kogan Insurance). No funding round data (public company).
- **Growth Signals**: Expansion into services (energy, internet, insurance); launch of Advertising Platform for Marketplace sellers; 2.6 million active customers and 502,000+ Kogan FIRST subscribers as of June 2024. [annual report](https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02857866-3A651639)

## Competitive Advantages
- **Vertically Integrated Model**: Combines technology, data analytics, sourcing, and logistics to control the value chain and offer competitive pricing.
- **Exclusive Brands**: Market-leading private label capabilities that complement third-party brands.
- **Data-Driven Culture**: Heavily analytical approach to product selection, pricing, and customer experience, as reflected in hiring and operational processes. [careers.kogan.com/how-we-hire](https://careers.kogan.com/how-we-hire)
- **Scalable Platform**: Marketplace and advertising platform create additional revenue streams and network effects.

## Strategic Focus
- **Service Portfolio Expansion**: Continuing to add everyday essential services (mobile, travel, energy, internet, insurance) to increase customer lifetime value.
- **Marketplace & Advertising Growth**: Scaling the curated marketplace and advertising platform to attract more sellers and drive incremental sales.
- **Customer Base Growth**: Growing Kogan FIRST membership and active customer count through data-driven marketing and value proposition.

## Why Work Here
- **Culture**: Data-driven, analytical, and problem-solving environment. Emphasis on logical thinking and continuous improvement. [careers.kogan.com](https://careers.kogan.com/)
- **Work-Life Balance**: Flexible working arrangements available.
- **Perks & Benefits**:
  - Exclusive discounts on Kogan products
  - Free Kogan FIRST membership
  - Health & wellness benefits (free yoga, Pilates, event participation)
  - Career development opportunities and professional learning budget
  - Team referral program with generous bonuses
  - Community engagement and volunteering opportunities
  - Performance and loyalty awards
- **Office Environment**: Office-based with pop-up food trucks, pool table, and table tennis. *Note: The company does not offer remote-only/virtual positions.* [careers.kogan.com/how-we-hire](https://careers.kogan.com/how-we-hire)
- **Hiring Process**: Analytical testing (for all candidates), psychometric and technical testing for some roles; two-stage behavioral interviews; cover letter required. Equal opportunity employer.

## Sources
1. [careers.kogan.com](https://careers.kogan.com/)
2. [linkedin.com/company/kogan](https://linkedin.com/company/kogan)
3. [jobs.lever.co/kogan](https://jobs.lever.co/kogan)
4. [Annual Report (FY2024)](https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02857866-3A651639)
5. [careers.kogan.com/how-we-hire](https://careers.kogan.com/how-we-hire)

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