---
title: 'Marketing Specialist at Partao'
canonical: 'https://feeny.ai/job/marketing-specialist-partao-luxembourg-8p9w4dv83s89'
type: 'job'
last_seen: '2026-11-09'
---

# Marketing Specialist at Partao

- **Company:** Partao
- **Location:** Luxembourg
- **Employment:** contract
- **Work type:** hybrid
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-09
- **Apply:** https://jobs.gem.com/partao/am9icG9zdDqMdoNMhbpaTAHP100rFbvQ

## Job description

## About Partao

Partao is building the global marketplace for heavy-machinery parts. A single platform that connects buyers and sellers across the industry. With 2,000+ brands and more than 5 million SKUs, we make sourcing faster, smarter, and more reliable by helping people find the exact part that fits their machine. We’re focused on doing the right things well, first. That means building something useful, something real, with impact that lasts. If you want to be part of a fast-moving team shaping a marketplace at global scale, Partao is the place to do it.

## About the Role

We’re looking for a Marketing Specialist on a 3–12 month contract to drive performance across paid acquisition, build customer nurturing campaigns, and help scale our brand awareness across Europe. You’ll work closely with the leadership and sales teams to fuel both B2B and B2C growth. This is a hands-on role for someone with strong digital marketing execution experience, ideally in high SKU-count environments like marketplaces or long-tail businesses, who loves a fast-paced startup environment.

## Key Responsibilities

- Own and expand HubSpot CRM workflows: email nurturing, lead segmentation and customer journey optimisation.
- Build dashboards and analyse user behaviour in Google Analytics 4 (GA4) to inform decisions.
- Collaborate on organic and paid campaigns that drive traffic and convert leads into active buyers.
- Support content strategy and rollout, including direct-response ad copy, email content, landing pages and technical SEO improvements.
- Support localised marketing across European markets, including language-specific campaigns and market research.

## Requirements

- Proven experience managing Facebook and Instagram Ads.
- Strong understanding of GA4 and funnel performance tracking.
- Experienced HubSpot CRM user, including workflows, email templates and automation.
- Demonstrated success running and optimising email campaigns for lead nurturing.
- Self-starter with a growth mindset and strong attention to detail.
- Fluent written and spoken English.
- Willingness to thrive in an early-stage, fast-changing startup environment.

Bonus Points

- Experience in a marketplace, industrial/long-tail B2B environment, or sectors like construction, agriculture or automotive.
- Prior role in an early-stage startup with budget responsibility and autonomy.
- Familiarity multivendor catalogues.

## What We Offer

- Opportunity to join a growing, VC-backed startup in a pivotal marketing role, with exposure to both B2B and B2C growth across international markets.
- High autonomy, with direct impact on growth and branding strategy.
- A culture of speed, data-driven decision-making, and transparency

## About Partao

## Company Overview
- **One-liner**: Partao is an AI-enabled online marketplace and SaaS platform connecting buyers with over 5 million spare parts for agricultural and construction machinery.
- **Entity Type**: Private (Pre-Seed stage; raised $3.1M in 2025)
- **Headquarters**: Luxembourg, Luxembourg
- **Founded**: 2025 (some sources mention 2023; the most recent structured data states 2025) [linkedin.com]
- **Founders**: Alex Ootes (Founder & CEO)

## Core Business
- **Primary industry**: Technology, Information and Internet / Agri-Tech / Marketplace for agricultural and construction spare parts.
- **Target customers**: B2B and B2C – farmers, equipment owners, dealers, and mechanics across Europe.
- **Mission or purpose**: “To keep agriculture and construction moving” by offering the most extensive selection of genuine and quality parts with fast delivery.

## Products & Services
- **Marketplace (Core Platform)**: A digital catalog with 5+ million spare parts for brands like John Deere, Fendt, Case IH, Massey Ferguson, and Kubota. Customers can search, compare, and order parts for delivery across Europe. [partao.com]
- **AI‑Enabled SaaS**: Underlying technology that powers part matching, search, and procurement optimization using machine learning, improving accuracy and speed for users.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company).
- **Key Metric**: Total funding of USD 3.1 M (Pre-Seed, February 2025) led by Mangrove Capital Partners [linkedin.com].
- **Notable Investors/Partners**: Mangrove Capital Partners (lead); additional four investors in the Pre-Seed round.
- **Growth Signals**: 
  - Headcount grew +115.4% year-over-year to 25 employees.
  - Monthly website visits: 42,332 (though declining 3.2% month-on-month).
  - Featured as one of 15 startups graduating from Luxembourg’s “Fit 4 Start” program (June 2025) [siliconluxembourg.com via search result].
  - Expanding workforce across 7 countries (Armenia, Luxembourg, South Africa, India, UK, Egypt, Germany).

## Competitive Advantages
- **Vast inventory** (5 M+ parts from 2,000+ brands) makes it a one‑stop shop for agricultural and construction spare parts.
- **AI and technology layer** enhances part identification and supply chain efficiency.
- **Fast delivery across Europe** with a centralized logistics approach.
- **First‑mover advantage** in a fragmented $51.3 B global machinery parts market.

## Strategic Focus
- **Product expansion**: Continue adding brands and part categories; improve AI‑powered search and recommendation features.
- **Geographic growth**: Deepen presence across European markets while building remote‑first engineering hubs in Armenia and India.
- **SaaS enablement**: Possibly offer the underlying platform as a white‑label solution for OEMs and large distributors.
- **Talent acquisition**: Actively hiring for remote technical roles (Backend, Data, QA) and operations roles in Armenia, India, South Africa, and Luxembourg.

## Why Work Here
- **Culture**: “Ambition meets impact” – a team that values ownership, collaboration, and solving real‑world challenges for farmers and builders [partao.com/careers].
- **Remote‑first approach**: Many tech roles are fully remote; Luxembourg office supports a hybrid model [builtin.com].
- **Fast‑growing startup**: Opportunity to shape the company’s future as one of Europe’s fastest‑growing agri‑tech marketplaces.
- **Diverse, distributed team**: Employees from 7 countries and a flat structure with strong representation in technical departments (43% of staff).
- **Early‑stage equity & impact**: Joining at pre‑Seed means significant ownership potential and direct influence on product and culture.

## Sources
1. [linkedin.com (company profile)](https://linkedin.com/company/partao)
2. [partao.com (homepage)](https://partao.com)
3. [partao.com/careers](https://partao.com/careers)
4. [partao.com/careers2 (second careers page)](https://partao.com/careers2)
5. [jobs.gem.com/partao](https://jobs.gem.com/partao)
6. [builtin.com/company/partao](https://builtin.com/company/partao)
7. [siliconluxembourg.com (via search result – not directly linked but sourced from search)]

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