---
title: 'Marketing Specialist at Reacher'
canonical: 'https://feeny.ai/job/marketing-specialist-reacher-remote-xy5k3ecykt1v'
type: 'job'
last_seen: '2026-10-15'
---

# Marketing Specialist at Reacher

- **Company:** Reacher
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-04-20
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/reacher/1499d1f3-f235-4d37-a29d-6108abbb2f88

## Job description

Marketing Specialist (Social Media, Content Strategy, Ads & Product Marketing) Location: Remote Employment Type: Full-time

## About the Role

We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space. This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.

## Key Responsibilities

Social Media Management

- Own and manage social media presence across platforms such as TikTok, LinkedIn, and X
- Plan and execute structured content calendars aligned with growth goals
- Develop short-form video strategies targeting e-commerce brands and agencies
- Monitor engagement performance and continuously optimize content output

Content Strategy

- Build and execute a consistent multi-channel content strategy
- Translate product features into compelling educational and conversion-focused content
- Collaborate with internal stakeholders to develop thought leadership content
- Produce:
- short-form videos
- carousels
- product explainers
- insight-driven posts
- creator economy commentary

Paid Advertising Campaigns

- Plan, launch, and optimize paid campaigns across platforms such as:
- TikTok
- Meta
- LinkedIn
- Google (optional but preferred)
- Test creatives, audiences, and messaging variations
- Improve acquisition efficiency and conversion performance
- Track and report campaign performance metrics

Product Marketing

- Support the go-to-market strategy for new feature releases
- Help position AI-driven creator discovery and outreach tools clearly in the market
- Develop messaging frameworks for agencies and e-commerce brands
- Contribute to landing page messaging and campaign narratives

Growth & Analytics

- Track and report on key marketing KPIs
- Identify opportunities to scale acquisition and engagement
- Run experiments across content, positioning, and paid channels
- Support pipeline generation and brand awareness initiatives

Ideal Candidate Profile Required

- 2–5+ years of experience in growth marketing, social media marketing, or product marketing
- Strong experience managing social media for SaaS, creator economy, or e-commerce brands
- Experience running paid acquisition campaigns
- Ability to create high-performing short-form content
- Comfortable working in a fast-paced startup environment
- Strong execution capability (not strategy-only)

## About Reacher

## Company Overview
- **One-liner**: Reacher is an AI-powered platform that automates creator marketing for TikTok Shop and beyond, combining creator discovery, outreach, CRM, sample management, and campaign analytics in one tool.
- **Entity Type**: Private (Pre-Seed stage; Y Combinator Summer 2025 batch)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2024
- **Founders**: Jerry Qian (Co-Founder & CEO) and Bora Mutluoglu (Co-Founder & CRO)

## Core Business
- **Industry**: Creator marketing / influencer marketing software; e-commerce enablement
- **Target Customers**: B2B – brands and agencies selling on TikTok Shop, Amazon, and Shopify who want to partner with creators on TikTok, Instagram, YouTube, and X.
- **Mission**: “We automate creator marketing for the world’s largest brands” – making marketing teams 10x more productive by handling manual creator workflows.

## Products & Services
- **AI Creator Discovery**: AI analyzes millions of creator profiles to find matches based on content style, audience demographics, and brand values.
- **Automated Outreach**: Sends personalized bulk DMs, collab invites, emails, and sample requests to thousands of creators daily.
- **Creator CRM**: Manages creator relationships, tracks messages, samples, and GMV in one place; group and segment creators.
- **Campaign Management**: Runs retainers, challenges, contests, and tracks GMV per campaign with real-time analytics.
- **Creative Agent**: Analyzes top-performing videos and auto-generates creative briefs and scripts.
- **Social Intelligence**: Monitors viral trends, competitor strategies, and tracks top-performing brands, products, and videos on TikTok Shop.
- **Multi-Platform Integration**: Currently dominates TikTok Shop; building to support Amazon, Shopify, Instagram, YouTube, and X.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed
- **Key Metric**: $500,000 in total Pre-Seed funding (led by Y Combinator, October 2025)
- **Notable Investors**: Y Combinator (lead), plus 3 other investors in the Pre-Seed round
- **Growth Signals**:
  - Trusted by 1,000+ brands
  - Headcount grew ~82% YoY (from ~10 to 18 employees)
  - 19 active job postings (as of mid-2025)
  - Expanding from TikTok Shop to multiple platforms; official TikTok Shop Partner and TAP Agency
  - Globally available in 10 markets with employees in the US, Germany, UK, Turkey, and India

## Competitive Advantages
- **AI-first creator discovery** that matches based on actual video content and audience demographics, not just keywords
- **End-to-end automation** of the entire TikTok Shop affiliate workflow – from discovery to payment tracking – in one platform
- **Official TikTok Shop Partner** status, ensuring compliance and native integrations
- **Unified multi-platform vision** – building the universal layer for all creator-brand collaborations
- **YC-backed** with a strong founding team from Meta, Berkeley, and NASA

## Strategic Focus
- Dominate the TikTok Shop affiliate market while building the universal creator collaboration platform that works across Amazon, Shopify, Instagram, YouTube, and X.
- Continue to invest in AI capabilities for creative intelligence and campaign optimization.
- Scale the go-to-market team and customer success function to support a growing brand base.

## Why Work Here
- **Early-stage startup** with Y Combinator backing and strong product-market fit in a fast-growing creator economy
- **Distributed / remote-friendly** team with employees across multiple countries; hub in San Francisco
- **Engineering culture**: building AI-powered marketing automation; roles include full-stack software engineering, AI, and founding account executives
- **Active hiring** with 19 open positions across engineering, customer success, partnerships, and GTM
- **Compensation**: salary ranges visible on YC jobs (e.g., $115K–$200K for Senior Software Engineer)
- **Growth trajectory**: 82% headcount growth YoY and expanding into new platforms

## Sources
1. [reacherapp.com](https://www.reacherapp.com/)
2. [linkedin.com/company/reacherapp](https://www.linkedin.com/company/reacherapp)
3. [ycombinator.com/companies/reacher](https://www.ycombinator.com/companies/reacher)
4. [ycombinator.com/companies/reacher/jobs](https://www.ycombinator.com/companies/reacher/jobs)
5. [jobs.ashbyhq.com/reacher](https://jobs.ashbyhq.com/reacher)

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