---
title: 'Marketing Strategy & Planning Manager at Ashby'
canonical: 'https://feeny.ai/job/marketing-strategy-planning-manager-ashby-united-states-6gqbnt3kcsps'
type: 'job'
last_seen: '2026-09-08'
---

# Marketing Strategy & Planning Manager at Ashby

- **Company:** Ashby
- **Location:** United States
- **Compensation:** $150k–$207k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/ashby/2107ff75-aa4e-4097-aef6-a76c04df3103

## Job description

## ABOUT THIS ROLE

Ashby's Marketing team is scaling pipeline generation across a multi-product portfolio (ATS, Onboarding). As our Marketing Strategy & Planning Manager, you'll be the only dedicated marketing ops hire on the team—owning the full technical and analytical foundation that lets Marketing run campaigns, measure performance, and improve efficiency with confidence.

This role sits within Revenue Operations, the horizontal function that makes the entire GTM system work, and partners in close, near-daily collaboration with the VP of Marketing and her leadership team. You'll be embedded in the day-to-day (tracking, dashboards, campaign systems) while also shaping how Marketing measures pipeline generation and CAC as we scale.

## Why this role matters now

We're in an active expansion phase: new products, new segments, new channels. The person in this role will shape how Marketing operates for the next chapter of Ashby's growth.

## WHAT YOU'LL DO

## MARKETING CAMPAIGN MANAGEMENT AND ANALYTICS

- Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in HubSpot
- Lead design and execution of complex marketing automation workflows
- Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness
- Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance

## CROSS-FUNCTIONAL LEADERSHIP AND STRATEGY

- Operate as part of the Revenue Operations organization, aligning Marketing, RevOps, and Business Systems teams around shared marketing operations priorities and company objectives
- Lead technical implementation of marketing initiatives, ensuring proper setup and execution
- Develop and maintain documentation for marketing operations processes and best practices
- Train team members on marketing technology tools and best practices

## DATA MANAGEMENT AND COMPLIANCE

- Develop and implement data governance frameworks to maintain high-quality marketing data
- Create and manage data segmentation strategies for targeted marketing initiatives
- Ensure compliance with GDPR, CCPA, and other relevant data privacy regulations
- Regularly audit marketing systems and processes to maintain data integrity and security

## MARKETING TECHNOLOGY AND SYSTEMS

- Act as the dedicated subject matter expert, overseeing lead management processes, automation rules
- Collaborate with the Systems and Tooling team on improvements to existing tech stack
- Evaluate and recommend new marketing technologies to enhance our capabilities

## WHAT WE'RE LOOKING FOR

- 7+ years of experience in marketing strategy + operations, marketing strategic planning or a similar role
- SQL knowledge and experience with data manipulation
- Strong business acumen and understanding of marketing metrics and reporting
- Advanced expertise in marketing automation tools
- Strong analytical skills with experience in data analysis and visualization
- Strong understanding of marketing automation, lead management, and campaign attribution
- Experience with web analytics tools (Google Analytics, Adobe Analytics)
- Knowledge of data privacy regulations and compliance requirements

## NICE TO HAVE

- Experience with business intelligence tools (Heap Analytics, Looker)
- Project management experience
- Experience with API integrations and webhook management

THIS ROLE MAY NOT BE A FIT IF:

- You are most interested in the operational side of Marketing Strategy and Planning, and prefer to have hands on systems ownership vs owning strategy and analysis
- You want a team to delegate execution to—this is a hands-on, individual-contributor seat with no marketing ops team beneath you
- You prefer owning one channel deeply rather than the full technical stack (tracking, automation, reporting, compliance) end to end
- You do your best work when requirements are fully specified, rather than when you need to diagnose ambiguous problems and set the KPIs yourself

## INTERVIEW PROCESS

1. Recruiter Screen
2. Hiring Manager Interview
3. Challenge Interview
4. Final Round with multiple key stakeholders

We’re running an A/B test with our Marketing Strategy role to optimize clarity and candidate response. Both postings (Marketing Strategy & Operations Manager and Marketing Strategy & Planning Manager) feature identical responsibilities, qualifications, and compensation. The only difference is the title. By testing which title resonates more particularly in search, candidate engagement, and application rates, we ensure we're zeroed in on the best fit for each team, without muddying the waters or causing confusion across two similar listings.

## ABOUT ASHBY

At Ashby, we’re building the future of enterprise software—starting with a suite of products that empower talent leaders, recruiters, and hiring managers to drive better hiring outcomes with data-informed strategies. We're backed by Y Combinator and top-tier investors like Elad Gil and Lachy Groom. Our customers include global leaders like Snowflake, OpenAI, Shopify, Ramp, and Notion.

We’re growing fast—over 100% year-over-year in revenue and we’ve only just scratched the surface of a massive market opportunity. This is your chance to get in early and help shape a category-defining company.

## BENEFITS

- 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
- Unlimited PTO with four weeks recommended per year.
- Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
- Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
- $100/month education budget with more expensive items (like conferences) covered with manager approval.
- If you’re in the US, top-notch health insurance for you and your dependents, with all premiums covered by us.

Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

Ashby is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position.

## About Ashby

## Company Overview
- **One-liner**: Ashby provides an all-in-one recruiting software platform that combines ATS, CRM, Scheduling, and Analytics, with AI embedded across every layer.
- **Entity Type**: Private
- **Headquarters**: San Francisco, California, USA (remote-first company)
- **Founded**: 2018
- **Founders**: Benjamin Encz (Co-founder & CEO), Abhik Pramanik (Co-founder & VP of Engineering)

## Core Business
- **Primary industry/industries**: Recruiting technology (HR Tech), Applicant Tracking Systems (ATS), Talent Acquisition Software
- **Target customers**: B2B, serving ambitious teams from startups to enterprises (1–100 employees through 1,000+ employees)
- **Mission or purpose statement**: To empower ambitious teams to excel at hiring by providing a powerful, integrated recruiting platform that evolves at the speed of AI.

## Products & Services
For each major offering:
- **[Ashby ATS & CRM]**: All-in-one recruiting platform combining Applicant Tracking System and Candidate Relationship Management. Manages the full hiring workflow from sourcing to offer.
- **[Ashby Scheduling]**: Automated interview scheduling integrated directly into the platform.
- **[Ashby Analytics]**: Advanced recruiting analytics that can work on top of existing recruiting tools, providing custom reporting and actionable insights.
- **[Ashby for Enterprise]**: Enterprise-grade solution with sophisticated hiring needs, supporting large organizations with structured hiring and deep integrations.
- **[Ashby for Growth]**: Scalable solution for companies with 101–1,000 employees needing robust hiring capabilities.
- **[Ashby for Startups]**: Easy-to-use, all-in-one product designed for early-stage companies (1–100 employees) that scales with them.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total Funding (Private company) — not publicly disclosed; serves 2,900+ customers as of 2025.
- **Notable Investors/Partners**: Not explicitly listed in available sources, but the company has grown to over 2,900 customers with 135% YoY growth.
- **Growth Signals**: 135% year-over-year growth; expanded from "only a few hundred customers" to 2,900+; operates as a remote team across 20+ countries; added major enterprise capabilities.

## Competitive Advantages
- **True all-in-one platform**: No need to choose between ATS, CRM, scheduling, and analytics — all are natively integrated, reducing tool sprawl.
- **AI embedded in every layer**: Meaningful AI integration built on a strong data foundation, not just superficial features.
- **Structured hiring end-to-end**: Enables more accurate and fair candidate assessments with structured, data-driven processes.
- **Custom reporting and insights**: Provides instant visibility and actionable analytics to improve hiring continuously.
- **Remote-by-design company culture**: Built as a fully remote team from the start, with employees across 23 countries in North America, South America, Europe, and Asia.
- **Strong operating principles**: Documented culture emphasizing principled thinking, ownership, thoughtful communication, and long-term optimization.

## Strategic Focus
- **Current priorities and direction for growth**: Deepening AI capabilities across the entire platform; scaling to serve larger enterprise customers; maintaining high-quality customer experience as the company grows; expanding globally with remote teams across multiple continents.

## Why Work Here
- **Culture**: Remote-first company with a well-defined set of operating principles including "Be Frustratingly Patient About Hiring," "Optimize For The Long Term," and "Care Deeply About Our Customers." Team emphasises continuous improvement, constructive debate, and thoughtful communication.
- **Remote/hybrid/office policy**: Fully remote-first — employees work from 23 different countries across North America, South America, Europe, and Asia. Hosts annual company-wide gatherings and individual team meetups.
- **Notable perks or engineering culture**: Strong engineering culture with multiple open engineering roles (Staff Product Engineer, Staff Platform Engineer, Senior Software Engineer, Engineering Managers). Emphasis on "principled thinking over experience" — the company values how you think and solve problems over simply having the right background.
- **Growth trajectory**: Joining a rapidly scaling company (135% YoY growth) with significant career development opportunities as the company expands.
- **Current open roles (as of search date)**: Engineering Manager (multiple regions), Staff Product Engineer, Staff Platform Engineer, Staff Design Engineer, Senior Software Engineer, Senior Product Designer, Technical Recruiter, Product Support roles, Strategy & Operations roles, various sales and customer success positions.

## Sources
1. [ashbyhq.com](https://www.ashbyhq.com)
2. [ashbyhq.com/careers](https://www.ashbyhq.com/careers)
3. [ashbyhq.com/team](https://www.ashbyhq.com/team)
4. [ashbyhq.com/blog/culture/ashbys-operating-principles](https://www.ashbyhq.com/blog/culture/ashbys-operating-principles)
5. [jobs.ashbyhq.com/ashby](https://jobs.ashbyhq.com/ashby/)

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