--- title: 'Marketing Team Lead Mexico at Emma – The Sleep Company' canonical: 'https://feeny.ai/job/marketing-team-lead-mexico-emma-the-sleep-company-mexico-city-gw85km32j8w8' type: 'job' last_seen: '2026-09-13' --- # Marketing Team Lead Mexico at Emma – The Sleep Company - **Company:** Emma – The Sleep Company - **Location:** Mexico City, Mexico - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-16 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.lever.co/emma-sleep/771b12e2-5c6a-47de-8c7f-bc0db95005dd ## Job description Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 20 countries with more than 35 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day. At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 70 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen! What you will do: - You will build and manage highly ambitious performing team. - You are defining the global marketing strategy for our Emma expansion across e-tailers and marketplaces such as Amazon, Mercado Libre, Falabella, etc. - You are setting up the optimal marketing mix for marketplaces, D2C & retail and fostering it with SEO-optimized content as well as impactful creatives. - You are exploring and testing new marketing channels and products based on recent market trends. - In cooperation with the country leads, you are defining the marketplace budget, allocating it to the different channels and negotiating marketing packages with our partners. - You are managing a team of marketing experts with who you optimize the marketing levers for our Emma products by keeping the ROAS stable. - You are responsible for conducting A/B Tests to optimize written and creative content against the constantly changing search algorithms. - You will be hiring additional Marketing Managers to help you shape and execute a tailored growth strategy for all countries - You will create a re-targeting strategy aiming at leveraging cross-selling opportunities Who we are looking for: - Must have: Working with Amazon or Mercado Libre Ads or a background in selling in marketplaces. - Detail-oriented: A meticulous attention to detail in developing and implementing marketing strategies and optimizing content. - Innovative thinker: A proactive approach to problem-solving, with the ability to think outside the box and develop innovative solutions to complex problems. - Growth-oriented: A desire to learn exponentially, constantly seeking opportunities for personal and professional development. - Must have experience leading teams What we offer: - A combination of personal and company growth to accelerate your career and help you reach your goals. - The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team. - Wellbeing activities - Hybrid home office policy - Flexible schedules - Pet-friendly office - Monthly salary + pantry & restaurant vouchers - Benefits higher than the law Become an Emmie Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​ We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible! ## About Emma – The Sleep Company ## Company Overview - **One-liner**: Emma – The Sleep Company is the world’s largest direct-to-consumer sleep brand, designing and selling mattresses and sleep accessories in over 35 countries. - **Entity Type**: Private (backed by FRANZ HANIEL & CIE. GMBH; one prior funding round) - **Headquarters**: Frankfurt am Main, Germany - **Founded**: 2015 - **Founders**: Not publicly disclosed in available sources ## Core Business - **Primary industry**: Retail / Consumer Sleep Products (D2C) - **Target customers**: B2C – end consumers looking for better sleep comfort - **Mission**: “Enhance people's sleep” and “Awaken your best every day” through innovative sleep products. ## Products & Services - **Emma Mattress (Original & Hybrid)**: Multi-layer foam and hybrid mattresses featuring proprietary AirGrid lattice technology for breathability, pressure relief, and support. Sold with a 100‑day free trial. - **Pillows, Mattress Toppers & Bedding**: Complementary sleep comfort products. - **Physical Retail Stores**: 25+ stores across Europe offering in‑person tryouts. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Annual revenue of $500M+ (LinkedIn estimate) - **Notable Investors/Partners**: Parent company is FRANZ HANIEL & CIE. GMBH, a German industrial group. - **Growth Signals**: - Headcount of 1,002 employees (+9.4% YoY as of 2025) - Operations in 20+ countries with 4 global offices (Frankfurt, Lisbon, Manila, Mexico City) - 1.5 million mattresses sold in 2020; now available in 35+ countries - Transitioning from e‑commerce into sleep tech ## Competitive Advantages - **Proprietary AirGrid Technology**: A lattice structure that combines memory‑foam pressure relief with enhanced breathability and responsiveness. - **Strong Brand Recognition**: Recommended by leading consumer associations in EMEA, APAC, and the Americas. - **Test‑and‑Learn Culture**: Data‑driven, hypothesis‑led execution that allows rapid iteration. - **Global Direct‑to‑Consumer Model**: Vertical integration from design to delivery, bypassing traditional retail mark‑ups. ## Strategic Focus - **Sleep Tech Expansion**: Moving beyond mattresses into technology‑driven sleep solutions (careers page lists “Transform sleep through tech” as a key area). - **Offline Retail Growth**: Expanding physical store presence across Europe to complement online sales. - **International Scaling**: Continued market entry (e.g., Taiwan & Hong Kong) and deepening local operations. ## Why Work Here - **Culture**: “Start‑up heart with corporate power” – high ownership, bias for action, data‑informed decision making. - **Hybrid & Flexibility**: Office‑first with up to 40% home office (22 home office days per quarter), flexible hours, pet policy in EU & Mexico offices. - **Learning & Growth**: 70-20-10 model (70% hands‑on, 20% mentorship/coaching, 10% workshops). Access to 40+ mentors, 300+ self‑paced courses, and above‑benchmark coaching investment. - **Diverse Community**: 900+ employees from 70+ nationalities, offices across 3 continents. - **Compensation & Rating**: LinkedIn rating 3.4/5 (982 reviews) – strengths in work‑life balance (3.5) and culture (3.3), compensation rated lower (2.9). ## Sources 1. [team.emma-sleep.com](https://team.emma-sleep.com/about-emma) 2. [jobs.lever.co](https://jobs.lever.co/emma-sleep) 3. [team.emma-sleep.com](https://team.emma-sleep.com/life-at-emma) 4. [teams.emma-sleep.com](https://teams.emma-sleep.com/) 5. [linkedin.com](https://de.linkedin.com/company/lifeatemma) ## Other roles at Emma – The Sleep Company - [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-emma-the-sleep-company-frankfurt-4b92a5beqwct) — Frankfurt, Germany - [Logistics Intern - (French Speaker)](https://feeny.ai/job/logistics-intern-french-speaker-emma-the-sleep-company-lisbon-4k2pjmrqg3vf) — Lisbon, Portugal - [(Junior) Customer Escalation Manager](https://feeny.ai/job/junior-customer-escalation-manager-emma-the-sleep-company-lisbon-jh0226z6xc4r) — Lisbon, Portugal - [Junior Logistics Manager](https://feeny.ai/job/junior-logistics-manager-emma-the-sleep-company-manila-05kkmr3f9j4c) — Manila - [Recruiting Coordination Intern](https://feeny.ai/job/recruiting-coordination-intern-emma-the-sleep-company-lisbon-4t6c2tjnqat5) — Lisbon, Portugal - [Logistics Manager](https://feeny.ai/job/logistics-manager-emma-the-sleep-company-lisbon-df1phe2e61q3) — Lisbon, Portugal - [Assistant Store Manager - Munich (m/w/d)](https://feeny.ai/job/assistant-store-manager-munich-m-w-d-emma-the-sleep-company-munich-cj7847hf6tze) — Munich, Germany - [Store Manager - Munich (m/w/d)](https://feeny.ai/job/store-manager-munich-m-w-d-emma-the-sleep-company-munich-mwjcwg75ds5x) — Munich, Germany - [Assistant Store Manager - Oberhausen (m/w/d)](https://feeny.ai/job/assistant-store-manager-oberhausen-m-w-d-emma-the-sleep-company-oberhausen-s7ww969k9et8) — Oberhausen, Germany - [Store Manager - Oberhausen (m/w/d)](https://feeny.ai/job/store-manager-oberhausen-m-w-d-emma-the-sleep-company-oberhausen-596hr7pajeb2) — Oberhausen, Germany