---
title: 'Marketing Technologies Director at PlayStation Global'
canonical: 'https://feeny.ai/job/marketing-technologies-director-playstation-global-united-states-bdwkz3bjct55'
type: 'job'
last_seen: '2026-10-17'
---

# Marketing Technologies Director at PlayStation Global

- **Company:** PlayStation Global
- **Location:** United States
- **Compensation:** $207k–$311k
- **Work type:** remote
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-17
- **Apply:** https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal/jobs/6223145004

## Job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Marketing Technologies Director

The Marketing Technologies Director, leads PlayStation's global marketing technology organization across engineering, product management, UX, measurement and experimentation, audience activation, and marketing data. This leader owns the technology vision, architecture, product strategy, and roadmap for platforms used by marketers worldwide to reach hundreds of millions of players. The role is accountable for building secure, scalable, AI-enabled capabilities that improve marketing effectiveness, speed, and customer experience.

We are seeking a technology leader with direct software or data engineering experience building marketing technology products and platforms. The successful candidate can lead engineers and technical product teams, make architecture and build-versus-buy decisions, and translate marketing needs into durable systems. Experience limited to administering vendors or managing a marketing technology stack without direct engineering experience does not meet the requirements of this role.

## Key Responsibilities

Technology Engineering and Product Leadership

- Lead multidisciplinary teams responsible for marketing technology engineering, product management, and UX, with clear goals, operating rhythms, and accountability for delivery.
- Own end-to-end delivery and operation of global marketing platforms, from discovery and architecture through launch, adoption, reliability, and continuous improvement.
- Set the architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.
- Define the marketing technology product vision and prioritize a multi-year roadmap based on customer value, technical feasibility, business impact, risk, and platform health.
- Establish engineering standards for security, privacy, reliability, observability, scalability, and the management of technical debt.
- Lead product discovery and UX research with marketing teams globally, converting user needs into intuitive workflows and measurable product outcomes.
- Evaluate build, buy, and partner options with technical rigor, and ensure third-party platforms integrate into a coherent, maintainable architecture.

Measurement Experimentation and Audience Activation

- Lead the measurement and experimentation function, including test design, measurement frameworks, platform capabilities, and the use of results in marketing decisions.
- Lead audience activation and marketing data teams responsible for identity, segmentation, consent-aware audience management, data quality, governance, and activation readiness.
- Connect audience, measurement, and activation capabilities across marketing channels so teams can plan, execute, learn, and optimize through shared data and platforms.
- Partner with Data Science and Analytics leaders to embed experimentation, causal measurement, predictive models, and decision support into marketing workflows.
- Assess and scale AI and automation use cases that improve marketer productivity, decision quality, and customer relevance.

Strategy and Transformation

- Serve as the technical and strategic partner to Media, Creative, Brand Marketing, Product Marketing, Marketing Operations, Data Science, and Business Analytics leaders.
- Align SIE teams that own or influence the marketing technology stack around a single architecture, product vision, roadmap, and set of investment priorities.
- Lead high-priority transformation initiatives, managing execution, organizational dependencies, adoption, and measurable business outcomes.
- Partner with marketing leaders to redesign workflows, processes, decision rights, and operating models around new platform capabilities.
- Balance global platform standards with appropriate local and product-level flexibility while maintaining security, privacy, and architectural integrity.
- Define success measures and post-launch KPI tracking for platform performance, adoption, marketing effectiveness, and business impact.

## Skills and Qualifications

- Bachelor's degree in software engineering, computer science, data engineering, or a related technical field; equivalent practical experience is acceptable. An advanced degree is preferred.
- 12+ years of experience across software or data engineering, technical product management, and marketing technology, including leadership of global teams.
- Direct software or data engineering experience and a record of leading engineering teams that built and operated production marketing technology systems.
- Demonstrated success building, launching, and operating enterprise SaaS products or internal platforms, beyond implementing or administering third-party tools.
- Technical depth in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability.
- Experience leading multidisciplinary organizations spanning engineering, product management, UX, measurement and experimentation, analytics or data science, and audience activation.
- Strong command of experimentation methods, marketing measurement, analytics, and the use of data to improve product and marketing decisions.
- Experience with AI-powered products, machine learning platforms, or automation in production environments.
- Experience owning multi-year technology and product roadmaps and making investment, architecture, and build-versus-buy decisions.
- Ability to influence senior leaders, communicate technical tradeoffs clearly, and lead transformation across teams and regions.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click [here](https://careers.playstation.com/benefits) to learn more.

This is a flexible role that can be remote, with varying pay ranges based on geographic location. For example, if you are based out of Seattle, the estimated base pay range for this role is listed below. $207,400—$311,200 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our [Candidate Privacy Notice](https://www.playstation.com/legal/careers-privacy-notice/) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

## About PlayStation Global

## Company Overview
- **One-liner**: Sony Interactive Entertainment (SIE) is the global leader in interactive entertainment behind the PlayStation brand, delivering generation-defining hardware, pioneering network services, and award-winning games.
- **Entity Type**: Private (wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: San Mateo, California, USA (with global functions in London, United Kingdom, and Tokyo, Japan)
- **Founded**: 1994 (with the launch of the original PlayStation in Japan)
- **Founders**: Not publicly available as a single founder; the PlayStation brand was created by Sony Corporation

## Core Business
- **Primary industry**: Gaming & Interactive Entertainment
- **Target customers**: B2C (gamers and consumers worldwide), B2B (game developers, publishers, and partners)
- **Mission or purpose statement**: "To be the best place to play" – pushing the boundaries of play and inspiring remarkable experiences for players everywhere.

## Products & Services
- **PlayStation 5 (PS5)**: Flagship home video game console, including PS5 Pro model, with cutting-edge hardware and immersive gaming experiences.
- **PlayStation Network (PSN)**: Online service platform enabling multiplayer, digital storefront, and social features.
- **PlayStation Plus**: Subscription service offering online multiplayer, monthly games, and cloud storage.
- **PlayStation VR2**: Next-generation virtual reality headset for PS5.
- **PlayStation Studios**: A collective of first-party game development studios producing iconic franchises (The Last of Us, God of War, Horizon, Spider-Man, etc.).
- **PlayStation Accessories**: Controllers (DualSense), headsets, and other peripherals.
- **PlayStation Store**: Digital marketplace for games, add-ons, and media.
- **PlayStation 5 Console & Games**: Hardware and software sold globally.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (wholly owned subsidiary of Sony Group Corporation)
- **Key Metric**: PS5 generation has generated more than **$136 billion in sales** and **$13 billion in operating income** as of March 31, 2026. PlayStation 5 sold-in over **93 million units** worldwide. **125 million monthly active users** (as of March 31, 2026). **Over 1.64 billion software units** sold across PS4 and PS5. **51 billion hours** of annual gameplay (as of March 31, 2025).
- **Notable Investors/Partners**: Sony Group Corporation (parent company); extensive network of third-party publishers, developers, and platform partners.
- **Growth Signals**: Record-high engagement levels; continued expansion of first-party studios; successful launch of PS5 Pro; increasing digital and subscription revenue; strong global brand recognition.

## Competitive Advantages
- **Integrated Ecosystem**: End-to-end control over hardware, software, network services, and first-party content creation.
- **Iconic IP Portfolio**: Beloved franchises (The Last of Us, God of War, Horizon, Gran Turismo, etc.) that drive platform loyalty.
- **Global Brand Power**: PlayStation is one of the most recognized entertainment brands worldwide.
- **Scale & Reach**: 125 million MAU, 93 million PS5 consoles sold, and a massive library of software.
- **Innovation Track Record**: Consistently pushing boundaries in graphics, haptics, VR, and online services.

## Strategic Focus
- Continuing to grow the PlayStation 5 install base and expand into new hardware (PS5 Pro, PS VR2).
- Strengthening first-party game development and acquiring/expanding studios.
- Growing network services and subscription revenue through PlayStation Plus.
- Leveraging IP across other media (film, TV, merchandise) via Sony Pictures.
- Enhancing cloud gaming and streaming capabilities.
- Fostering an inclusive, diverse, and innovative workplace culture.

## Why Work Here
- **Culture**: Celebrated for being "trailblazers, passionate, one" – a united, diverse, and innovative global team. Recognized as a 2025 & 2026 Company Leader in LGBTQ+ Workplace Inclusion (Human Rights Campaign Corporate Equality Index 100).
- **Flexible Work**: "Flex Modes" blend in-person collaboration and remote flexibility, allowing teams to connect when it counts and work from anywhere.
- **Benefits & Perks**: Comprehensive benefits package including learning & development tailored paths, well-being initiatives, and top-tier amenities.
- **Engineering & Tech**: Opportunities across software engineering, game development, network services, cybersecurity, data analytics, and more.
- **Global Presence**: Offices in San Mateo (HQ), London, Tokyo, and additional studios worldwide.
- **Internship Program**: "Internships that Inspire" for students and early-career talent.

## Sources
1. [playstation.com](https://www.playstation.com/en-us/corporate/about-us/) – About Us, facts, and leadership
2. [sonyinteractive.com](https://sonyinteractive.com/en/our-company/) – Company overview, values, fast facts
3. [careers.playstation.com](https://careers.playstation.com/) – Careers page with culture, benefits, and hiring process
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal) – Current job listings (e.g., Corporate Development, Business Analyst)

## Other roles at PlayStation Global

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