--- title: 'Marketing Technology Engineer (BCN) at VML/WPPEnterprise Solutions' canonical: 'https://feeny.ai/job/marketing-technology-engineer-bcn-vml-wppenterprise-solutions-barcelona-j44wwjnx6kc8' type: 'job' last_seen: '2026-11-11' --- # Marketing Technology Engineer (BCN) at VML/WPPEnterprise Solutions - **Company:** VML/WPPEnterprise Solutions - **Location:** Barcelona, Spain - **Posted:** 2026-11-06 - **Last confirmed live:** 2026-11-11 - **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8789213002 ## Job description ## Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Working in MarTech with WPP Enterprise Solutions WPP Enterprise Solutions is a full-service digital agency helping ambitious brands deliver connected, personalised experiences across digital channels. Our expertise spans Marketing, Commerce, CRM, PXM and CX, enabling us to deliver end-to-end solutions with measurable impact. Our clients include Bayer, MSD, Dyson, Johnson & Johnson, RTL, Nestlé, Tommy Hilfiger, Calvin Klein and other global brands. Our teams are based in Amsterdam, Barcelona, London, Poland and India, with access to the wider WPP network worldwide. The Opportunity You'll help design and build MarTech solutions across Salesforce Marketing Cloud, Data Cloud and the wider Salesforce platform, working collaboratively across the wider team. Depending on the client, you may work across platforms such as Braze, Klaviyo, Bloomreach and Adobe, together with data and cloud technologies including Snowflake, Databricks, BigQuery, Tealium, Segment, AWS, Azure and GCP. ## What You'll Do 1. Design the solution and data - You help shape the data model and integrations, then build, test and support reliable production code with the wider team. - Most of our depth sits in Salesforce Marketing Cloud, but the architecture rarely stops at one platform. - Relational schemas, keys, retention, extract and ingestion strategies. - Identity resolution across fragmented sources. 1. Build the integrations - REST, SOAP, webhooks, batch or event-driven - you help select the right pattern, implement it and ensure failures recover safely. - Work at the warehouse and CDP layer, not just the activation platform at the end of it. 1. Build maintainable solutions - Build with AMPScript, SSJS, Apex, LWC, Liquid, Jinja or general-purpose code, depending on the platform and problem. - Queries and automation logic driving segmentation and journeys at volume. - Improve the team’s versioning, review and deployment practices where they add value. - Decisions documented so they outlast your engagement. 1. Translate for the client - Shape ambiguous requirements into something buildable and present the solution yourself. ## What You Bring 1. Software Engineering - Production experience with Node.js, Python, Java, PHP or .NET. - You write maintainable, tested and idempotent code with effective error handling and logging. 1. Data Engineering and Architecture - Strong SQL against large datasets - not just reads, but the queries that drive segmentation and automation. - You understand customer identity resolution across fragmented sources, including deterministic and probabilistic matching, survivorship and profile consolidation. 1. Integration and Delivery - Delivered a production integration using REST, SOAP or webhooks. - Understands batch and event-driven patterns, rate limits, retries, failure recovery and duplicate prevention. - Hands-on version control in a team setting - branching, pull requests, peer review. 1. Front-end Development - Comfortable building and debugging rendered output with HTML, CSS and JavaScript. 1. Marketing Platform Delivery - Hands-on delivery on an enterprise marketing or CRM platform - Salesforce, Braze, Klaviyo, Bloomreach, Adobe or equivalent. - Built audience segmentation and multi-step customer journeys against a live data source. - Worked directly with marketing stakeholders on requirements, not only via a ticket queue. Bonus experience - Additional Marketing Automation Experience: Salesforce Personalization, Pardot or Marketing Cloud Next; Adobe Campaign, Journey Optimizer or Marketo Engage; or HubSpot. - Core CRM Platforms: Salesforce Sales, Service, Experience, Commerce or Industry Clouds. - CDP Platforms: Data Cloud, Tealium, Segment or equivalent. - Platform Development: AMPScript, SSJS, Apex, LWC, Liquid, Jinja. - Data Engineering and Architecture: ETL / ELT, batch and streaming pipelines, data governance, big data. - APIs & Integration: GraphQL. - Front-end Development: React, Angular, Vue. - DevOps: CI/CD, SFMC DevTools, Salesforce CLI, Copado, Gearset. - Email Development: Responsive email build, including cross-client and dark mode testing. - Email Deliverability: Sending reputation and authentication - SPF, DKIM, DMARC, dedicated IP warming. ## How You Work 1.Stay hands-on across the delivery lifecycle - This is a hands-on developer role. You help design and build solutions using platform languages, SQL and the appropriate integration technologies. - You also review, audit, migrate and improve inherited solutions. - You build solutions that are bulk-safe, observable and tested, with error handling and logging included from the start. - You name things properly, you leave comments where the platform forced an ugly decision, and you don't hand over a black box. 1. Platform-pragmatic - You work the constraint rather than resenting it. Enterprise marketing platforms often won't let you build the elegant solution, and you find the one that holds. - You know when a platform's native tooling is enough and when the problem belongs in real code. 1. Design, document and deliver responsibly - You consider the data model and integration pattern before building, keeping the design effort proportionate to the problem. - You write the design down. Decisions and trade-offs outlast your engagement. - You take responsibility for what you ship and can diagnose production issues. - Your work lives in version control, gets reviewed by peers, and deploys the same way twice. - You'd rather have a design challenged early than find the problem in production. 1. Client-facing across disciplines - You lead requirements discussions and present solutions clearly to both marketing and technical stakeholders. - You adapt the level of detail to your audience. - You work closely with campaign operations, data engineers, developers and strategists, translating effectively between disciplines. In return, this is what we offer We encourage ambitious ideas, invest in your development and support a flexible, welcoming workplace. Our compensation - An annual gross salary of €43,700–€50,000, depending on experience. - Company private health insurance. - A choice of a Mac or Windows laptop. Career progression - Deepen your technical path towards Senior Marketing Technology Engineer, with a longer-term route into Technical Lead responsibilities across a portfolio. - Broaden your practice path by improving how we deliver, what we standardise and how the wider team develops. - We’ll help you build either path through demonstrated impact, growing responsibility and business need. Our culture - Work from home at least one day a week. - A culture of trust, with a feel-at-home vibe and an international environment. - Mental health: Complimentary membership to EAP counselling services. - Experience working across both B2B and B2C delivery contexts. Note to recruitment agencies: We are unable to collaborate with external agencies at this moment in time, applications sent won't be processed. ## About WPP WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/). WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. ## About VML/WPPEnterprise Solutions ## Company Overview - **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands. - **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded. - **Headquarters**: London, United Kingdom - **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R) - **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan. ## Core Business - **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI - **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology - **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness. ## Products & Services For each major offering: - **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities. - **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation. - **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce. - **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact. - **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation. ## Market Standing - **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network. - **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn). - **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals. - **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships). - **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025). ## Competitive Advantages - **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof. - **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery. - **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe. - **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI. ## Strategic Focus - Scaling AI‑driven transformation and automation for enterprise clients. - Deepening omnichannel commerce capabilities (B2B, DTC, marketplace). - Expanding consulting and CX services alongside technology delivery. - Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity. - Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings. ## Why Work Here - **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers). - **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent. - **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments. - **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand. - **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists. ## Sources 1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions) 2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers) 3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions) 4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions) ## Other roles at VML/WPPEnterprise Solutions - [Analista de e-commerce Pleno (Híbrido SP)](https://feeny.ai/job/analista-de-e-commerce-pleno-hibrido-sp-vml-wppenterprise-solutions-sao-paulo-dv3ep7kmxb3d) — São Paulo, Brazil - [Consultant Senior - Transformation, Marketing & Expérience Client (F/H)](https://feeny.ai/job/consultant-senior-transformation-marketing-experience-client-f-h-vml-9wp713edkw8d) — Paris, France - [Analista de Martech Pleno I](https://feeny.ai/job/analista-de-martech-pleno-i-vml-wppenterprise-solutions-sao-paulo-qc5vtsx4t4pp) — São Paulo, Brazil - [Business Analyst - Enterprise & AI Solutions](https://feeny.ai/job/business-analyst-enterprise-ai-solutions-vml-wppenterprise-solutions-amsterdam-jg9bkbdnfp91) — Amsterdam, Netherlands - [Salesforce Marketing Cloud Developer](https://feeny.ai/job/salesforce-marketing-cloud-developer-vml-wppenterprise-solutions-cape-town-b4bba59dvmq0) — Cape Town, South Africa / Johannesburg, South Africa - [PXM Business Analyst](https://feeny.ai/job/pxm-business-analyst-vml-wppenterprise-solutions-amsterdam-t3bm7mvxrzmv) — Amsterdam, Netherlands - [UI_Architect](https://feeny.ai/job/ui-architect-vml-wppenterprise-solutions-bengaluru-bw4jgq55gsgg) — Bengaluru, India - [Adobe Target](https://feeny.ai/job/adobe-target-vml-wppenterprise-solutions-noida-zdkythzj3b7h) — Noida, India - [SFCC Frontend Developer](https://feeny.ai/job/sfcc-frontend-developer-vml-wppenterprise-solutions-mumbai-d8c40wqhkqx5) — Mumbai, India - [SFCC Frontend Developer](https://feeny.ai/job/sfcc-frontend-developer-vml-wppenterprise-solutions-mumbai-ktseb9hrn0tf) — Mumbai, India