---
title: 'Marketing Technology & Media Platforms Consultant at Right Side Up'
canonical: 'https://feeny.ai/job/marketing-technology-media-platforms-consultant-right-side-up-austin-qyw5bk83xcgc'
type: 'job'
last_seen: '2026-09-08'
---

# Marketing Technology & Media Platforms Consultant at Right Side Up

- **Company:** Right Side Up
- **Location:** Austin, TX
- **Work type:** remote
- **Posted:** 2026-05-29
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/rightsideup/b0251f71-2767-42b5-8a16-93b4d41a63b5

## Job description

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

We’re looking to connect with Marketing Technology & Media Platforms Consultant(s) who can help teams make their marketing systems work better together.

This work is for someone who understands how media platforms, MMPs, analytics tools, attribution systems, and data environments all connect—and how to fix things when they don’t. The focus is on building cleaner data flows, stronger measurement foundations, and more scalable infrastructure across acquisition programs.

## Responsibilities

- Improve how marketing platforms, media systems, MMPs, and reporting tools connect

- Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs

- Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping

- Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting

- Partner with media, analytics, ad operations, and engineering teams to improve system reliability

- Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows

- Recommend improvements that make marketing infrastructure more scalable, accurate, and usable

## Qualifications

- 5–8+ years of experience across martech, adtech, media platforms, acquisition analytics, or marketing systems

- Deep experience with Google Marketing Platform, including DV360, CM360, SA360, GA4, and BigQuery

- Experience working with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava

- Strong understanding of mobile measurement, attribution, tracking, tagging, taxonomy, and event infrastructure

- Working knowledge of APIs, data connectors, SQL, dashboards, and large-scale marketing data environments

- Familiarity with SKAN, ATT, identity stitching, cost integrations, MTA, incrementality, and automation concepts

- Ability to work cross-functionally with engineering, analytics, media, and ad operations teams

- A systems-thinking mindset with the ability to stay strategic while getting hands-on

## About Right Side Up

## Company Overview
- **One-liner**: Right Side Up is a talent platform that connects pre-vetted, A+ marketing professionals with ambitious companies to deliver growth through fractional consulting, full-service agency teams, or full-time hiring.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2016 (some sources cite 2017 as the founding year by Tyler Elliston)
- **Founders**: Tyler Elliston

## Core Business
- Primary industry: Marketing Services / Growth Marketing
- Target customers: B2B, B2C, from early-stage startups to global enterprises (e.g., Uber, Yelp, Procter & Gamble)
- Mission: "To empower growth, the right way" – reinventing the traditional agency model by putting strategy, talent, and flexibility at the center.

## Products & Services
Right Side Up offers three engagement models, each tailored to client needs:

- **Fractional Talent**: Temporary or part-time deployment of individual senior growth marketers (e.g., SEO, paid social, lifecycle marketing) for project-based or ongoing support.
- **Full-Service Agency**: Custom, cross-channel agency teams (offline marketing, affiliate, ecommerce marketplaces, creative services, B2B ads) for complex, scaled growth initiatives.
- **Full-Time Recruitment**: End-to-end sourcing and vetting of full-time marketing hires, led by former marketers, with a typical turnaround of two weeks.

All engagements are supported by proprietary technology, a dedicated Project Strategy team, and ongoing client engagement management.

## Market Standing
- **Valuation / Market Cap**: Not publicly available
- **Key Metric**: 112 employees (as of 2026), with 20.9% year-over-year headcount growth and a LinkedIn follower count of 30,129 (+14.3% YoY)
- **Notable Investors / Partners**: No external funding rounds or investors disclosed; key clients include Uber, Lyft, Yelp, Rocket Money, DoorDash, Robinhood, and Procter & Gamble.
- **Growth Signals**: 20.9% employee growth, expansion into multiple countries (US, Colombia, South Africa, Germany, France), and a growing roster of open consultant roles across diverse marketing disciplines.

## Competitive Advantages
- **Vetted talent pool**: Only the top ~1% of marketers are accepted into the collective after a rigorous vetting process.
- **Speed and flexibility**: Can recommend a marketer within two days of an intro call and have them in place within two weeks – far faster than traditional recruiting.
- **Proven model**: A "third way" between hiring an agency and building an in-house team, with a track record of serving thousands of companies.
- **Remote-first, distributed team**: Enables access to best-in-class talent regardless of geography, keeping overhead low and culture strong.

## Strategic Focus
- Continuing to scale the talent platform and proprietary technology that powers the matching and engagement process.
- Expanding service offerings into emerging areas like Generative Engine Optimization (GEO) and marketing AI operations.
- Maintaining a high-touch, consultative approach while growing the collective of senior marketers and the breadth of client industries served.

## Why Work Here
- **Remote-first culture**: Fully remote team across the USA (and now globally), with a monthly coworking stipend to choose your own workspace.
- **Work-life balance**: Unlimited PTO, comprehensive medical/dental/vision insurance, 401(k) with equity incentive plan, and bi-annual in-person retreats.
- **High employee satisfaction**: 4.7/5 on LinkedIn (39 reviews), with 4.9 for Work-Life Balance, 4.9 for Culture, 4.7 for Compensation, and 4.6 for Career Development.
- **Culture**: Collaborative, apolitical community committed to "being the best in the world" – with a strong emphasis on experimentation, creativity, and continuous improvement.
- **Growth opportunities**: Access to a wide variety of high-impact client projects across industries, plus the chance to work alongside some of the best marketing talent in the industry.

## Sources
1. [rightsideup.com/careers](https://www.rightsideup.com/careers) – Benefits, culture, remote policy, core values
2. [rightsideup.com/about](https://www.rightsideup.com/about) – Mission, history, how the model works
3. [jobs.lever.co/rightsideup](https://jobs.lever.co/rightsideup) – Open roles, AI hiring disclosure
4. [linkedin.com/company/rightsideup](https://linkedin.com/company/rightsideup) – Employee count, growth, ratings, industry classification
5. [rightsideup.com/blog/how-right-side-up-works](https://www.rightsideup.com/blog/how-right-side-up-works) – Detailed explanation of engagement models, client examples, and timeline

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