---
title: 'Marketo Architect - Talent Connection at Nortal'
canonical: 'https://feeny.ai/job/marketo-architect-talent-connection-nortal-latin-america-sa6v74gw61dr'
type: 'job'
last_seen: '2026-10-25'
---

# Marketo Architect - Talent Connection at Nortal

- **Company:** Nortal
- **Location:** Latin America
- **Work type:** remote
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-10-25
- **Apply:** https://job-boards.greenhouse.io/nortal/jobs/5272489007

## Job description

Real ownership from day one, not check-ins and micromanagement. That's what the Marketo Architect role at Nortal looks like.

What working with us looks like

- Remote work with a LATAM team. Coffee breaks, tech talks, and games keep it human, even at a distance.
- No micromanagement. We hire for autonomy and expect you to use it.
- Support beyond the job. Our People Care team helps with time off, wellness, and anything in between.
- Our accounts team handles client relationships, so you focus on the work.

## What you get

- Competitive USD salary.
- Full remote work, with coworking spaces across LATAM if you want to meet the team in person.
- Paid time off under your country's rules, at full salary.
- National holidays.
- Sick leave, no stress attached.
- A yearly refundable credit. Spend it on anything related to your health and well-being.
- A day off for your birthday.

## About this search

Great talent doesn't wait for job postings, so we don't either. We're building a network of skilled professionals for roles that come up regularly with our clients.

Join our Future Talent network and you'll be one of the first people we reach when the right opening appears. We make around 160 hires a year, so it happens often.

## The role

As a Marketo Architect, you’ll lead the design and evolution of our marketing automation platform within a global MarTech team. You’ll set the platform’s direction, design scalable solutions and define governance standards. You’ll also shape how Buying Groups and Marketo Engage connect with the wider Adobe Experience Cloud, including AEP, Real-Time CDP, Journey Optimizer and CJA. Along the way, you’ll guide stakeholders and mentor Marketo Operations specialists through a large digital transformation.

Your day-to-day:

- Own the target architecture and governance of the Marketo Engage instance, including program templates, the data model, data quality and compliance (GDPR, CASL, CAN-SPAM, CCPA).
- Design end-to-end integrations and data flows across CRM, Marketo and the Adobe Experience Cloud (AEP, Real-Time CDP, Journey Optimizer, CJA), and define the roadmap for adopting them.
- Lead the solution design for Buying Groups and account-based frameworks, turning business requirements into scalable technical solutions.
- Mentor Marketo Operations specialists and advise stakeholders on technical options, trade-offs and recommendations.
- Assess how AI tools and automation can improve marketing operations, and lead their adoption.

## What we're looking for

- Bachelor's Degree in Computer Science, Engineering, or a related field.
- 8+ years of marketing automation experience, including at least 3 years in a Marketo architect, lead or solution design role in B2B enterprise environments.
- A track record of designing and delivering enterprise-scale Marketo Engage implementations, migrations or instance redesigns.
- Expert command of Marketo Engage at the architectural level: program and template frameworks, lead lifecycle and scoring models, multi-workspace setups, custom objects, Velocity Scripting and API limits.
- Deep experience designing CRM integrations (Salesforce and/or Microsoft Dynamics), including bi-directional sync strategy, custom objects, campaign member management and conflict resolution.
- Hands-on experience with Marketo Engage B2B capabilities such as Buying Groups, Account Profiling and Target Account Management, and with ABM strategy.
- Solid knowledge of the Adobe Experience Cloud ecosystem (AEP, Real-Time CDP, Journey Optimizer, CJA), including XDM schemas, identity resolution and the Marketo–AEP connectors.
- Strong grasp of integration architecture: REST APIs, webhooks, middleware/iPaaS, ETL patterns and event-driven data flows.
- SQL skills and an understanding of data modeling, data warehousing and marketing data pipelines.
- Experience designing and running governance frameworks covering data privacy, consent management, access control and change management.
- Ability to produce clear architecture artifacts: solution designs, data-flow diagrams, integration specs and standards documentation.
- Proven experience mentoring technical teams and working with Product Owners, Business Architects, Data/IT teams and senior business stakeholders.
- Strong communication and consulting skills, with the ability to influence decisions and explain complex technical topics in business terms.
- Working knowledge of HTML/CSS/JavaScript for templates, tracking and form behavior.
- Marketo Certified Expert and Marketo Certified Solutions Architect (or Adobe Certified Master – Marketo Engage Architect) required.
- Advanced English Level is required for this role, as you will work with US clients. Effective communication in English is essential to deliver the best solutions to our clients and expand your horizons.

How the process works

- Apply and upload your resume.
- We review your profile and add it to our talent database.
- We reach out for an interview to learn about your experience and share more about what we're looking for.
- When a role opens that fits, we contact you to start the process. Because we already know you, it moves faster.
- No intermediaries. You deal with us directly.

## About Nortal

For over 25 years, we've built the systems that global enterprises and public institutions run on. Today, that means using AI and data to help organizations make better decisions, not just build what they asked for.

We believe good solutions don't have to be complicated. That's why our clients trust us with the initiatives that matter most.

Real ownership, real impact, no micromanagement. If that's what you're after, apply now. 👇

By applying to this position, you authorize Nortal to collect, store, transfer, and process your personal data in accordance with our Privacy Policy. For more information, please review our Privacy Policy. (https://nortal.com/recruitment-and-hiring-privacy-statement/) By applying to this position, you authorize Nortal to collect, store, transfer, and process your personal data in accordance with our Privacy Policy. For more information, please review our [Privacy Policy.](https://nortal.com/recruitment-and-hiring-privacy-statement/)

## About Nortal

## Company Overview
- **One-liner**: Nortal is a multinational strategic change and technology company that drives digital transformation for governments and enterprises, best known for delivering 40% of Estonia’s e-government infrastructure.
- **Entity Type**: Private (employee-owned since 2016)
- **Headquarters**: Tallinn, Estonia
- **Founded**: 2000 (incorporated as Webmedia in Tartu, Estonia)
- **Founders**: Priit Alamäe (current CEO and Chairman) and Taavi Kotka (founding member, later Estonia’s first CIO)

## Core Business
- **Primary industries**: Business transformation, government contractor, IT consulting, cybersecurity, healthcare IT.
- **Target customers**: B2G (national governments, public sector agencies) and B2B (enterprise, Fortune 500 companies in telecommunications, media, and other industries).
- **Mission statement**: To create “game-changing solutions that deliver the future, seamlessly” – with a focus on making a tangible impact on a global scale through digital transformation.

## Products & Services
Nortal delivers integrated consulting, software engineering, and managed services rather than packaged products. Key offerings include:
- **E-Government Platforms**: End-to-end digital services for citizens and businesses (e.g., Estonia’s e-services, Oman’s “Invest Easy” portal, Nigeria’s GIFMIS financial management system).
- **Healthcare Solutions**: Laboratory information systems and proactive healthcare platforms (e.g., eHealth product line acquired from Cybernetica).
- **Digital Commerce & Customer Experience**: Transformative platforms for seamless user experiences (e.g., for telecom and media clients).
- **Data & AI Services**: Data analytics, AI-driven automation, and Industrial AI solutions (recognized as a key Microsoft partner in Industrial AI).
- **Cybersecurity & Defense**: Capabilities strengthened by the acquisition of UK-based 3DOT Solutions (2024) and NATO supplier status.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Revenue of €224.2 million (2023); 2,000+ employees (2025)
- **Notable Investors/Partners**: Employee-owned – no outside investors. Key partners include Microsoft (Industrial AI Partner Guide) and NATO (approved supplier under Basic Ordering Agreement).
- **Growth Signals**:
  - Expanded into 15 home markets (Estonia, Finland, Germany, US, Canada, Mexico, UK, Austria, GCC, etc.) with 30 offices worldwide.
  - Acquired Nearsure (2024, rebranded) adding 650+ professionals in Latin America.
  - Acquired 3DOT Solutions (UK cybersecurity/defense) and Questers (Bulgaria) in 2023–2024.
  - Named “Company of the Year” by Enterprise Estonia and “Best Workplace” in the DACH region.

## Competitive Advantages
- **Unmatched government transformation track record**: Delivered 40% of Estonia’s e-government – a globally recognized benchmark for digital public services.
- **Employee-owned structure**: 100% owned by employees since 2016, fostering long-term alignment and retention.
- **Deep vertical expertise**: Proven ability to execute complex, mission-critical projects across governments, healthcare, telecom, and defense.
- **Global delivery capabilities**: Presence in Europe, North America, Latin America, and the Middle East, with nearshore centers in Bulgaria, Poland, Ukraine, Serbia, Mexico, and more.
- **Strategic partnerships**: Microsoft Industrial AI partner, NATO supplier, and trusted advisor to 25+ Fortune 500 companies in North America.

## Strategic Focus
- **Expanding geographic footprint**: Continued growth in North America, the UK, and the Middle East, with new offices in Austria and Canada in 2024.
- **AI & automation**: Leveraging the Microsoft Industrial AI partnership to deliver AI-driven solutions for industry and government.
- **Defense & cybersecurity**: Strengthening national security offerings through the 3DOT Solutions acquisition and NATO framework.
- **Talent & culture**: Scaling the “Nortal Nomad” remote-work program and investing in learning paths to attract top global tech talent.

## Why Work Here
- **Flexibility**: Remote-first hybrid model – work from home, office, or “almost anywhere.” Full-time employees can become “Nortal Nomads” and work short-term in another country.
- **Culture**: People-first, with values of ownership, initiative, delivering value, and continuous growth. Awards include “Dream Employer in Estonia,” “Best Work-Life Balance in DACH,” and “Most Family-Friendly Company” (Germany).
- **Meaningful work**: Projects that impact billions – from national e-government systems to AI in healthcare and port innovation.
- **Global community**: 30 offices, 2,000+ colleagues from 40+ nationalities; remote collaboration tools and regular events.
- **Professional growth**: Structured learning paths, mentorship, and the chance to work on diverse projects across industries.

## Sources
1. [nortal.com](https://nortal.com/) – Corporate overview, NATO supplier announcement, Microsoft partnership
2. [careers.nortal.com](https://careers.nortal.com/) – Culture pillars, remote-first policy, Nortal Nomad program, awards
3. [en.wikipedia.org](https://en.wikipedia.org/wiki/Nortal) – Company history, revenue, employee count, acquisitions, founder details
4. [linkedin.com](https://www.linkedin.com/company/nortal) – Company description and size
5. [careers-en-nortal.icims.com](https://careers-en-nortal.icims.com/jobs/intro) – Open positions and location listings

## Other roles at Nortal

- [VP of New Business](https://feeny.ai/job/vp-of-new-business-nortal-latin-america-we1ch47wgcyy) — Latin America
- [VP of Client Services](https://feeny.ai/job/vp-of-client-services-nortal-latin-america-6msaz7q7wrq2) — Latin America
- [Business Development Representative](https://feeny.ai/job/business-development-representative-nortal-latin-america-nem6dg9b0ktp) — Latin America
- [(1610) Principal FE Engineer](https://feeny.ai/job/1610-principal-fe-engineer-nortal-latin-america-gcysxhqdq2f8) — Latin America
- [(EG0073) Senior Business Systems Analyst](https://feeny.ai/job/eg0073-senior-business-systems-analyst-nortal-latin-america-6wddj54tq87q) — Latin America
- [(EG0072) Senior AI Engineer (Full Stack)](https://feeny.ai/job/eg0072-senior-ai-engineer-full-stack-nortal-latin-america-wwt0xwawrp6f) — Latin America
- [(EG0071) Forward Deployed Engineer](https://feeny.ai/job/eg0071-forward-deployed-engineer-nortal-latin-america-f03n2epfb1k0) — Latin America
- [AI Engineer & Support Lead - Talent Connection](https://feeny.ai/job/ai-engineer-support-lead-talent-connection-nortal-latin-america-c6m73824cze8) — Latin America
- [(1604) Senior Business Analyst](https://feeny.ai/job/1604-senior-business-analyst-nortal-latin-america-qdvrnkr1695k) — Latin America
- [Sr. Marketo Operations Expert](https://feeny.ai/job/sr-marketo-operations-expert-nortal-latin-america-t2x5p12sncmw) — Latin America