---
title: 'MarTech Specialist at So Shall We'
canonical: 'https://feeny.ai/job/martech-specialist-so-shall-we-buenos-aires-t9khxty0kgpc'
type: 'job'
last_seen: '2026-11-04'
---

# MarTech Specialist at So Shall We

- **Company:** So Shall We
- **Location:** Buenos Aires, Argentina
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-04
- **Apply:** https://jobs.ashbyhq.com/soshallwe/dd7c871c-18f2-4cfd-a327-2ac7aac595c0

## Job description

About So Shall We: We partner with mid‑market owners and executives in the US to drive bottom‑line growth with mutual upside. A rare combination of consulting, full-stack execution and aligned incentives to eliminate what is wrong with the agency model. We are what remains. We make growth feel easy. Because your growth is our business.

## Your Mission

As a MarTech Engineer, you'll own the server-side tracking and attribution architecture that tells our clients which marketing dollars actually drive revenue. You'll be fully autonomous: you take ambiguous problems, define the approach and ship it, with the backing of the MarTech Lead and our performance, CRM and account teams. This role is hands-on first, with the technical judgment to set the patterns the rest of the team builds on. It requires deep conversion API, data and TypeScript skills to build reliable, scalable attribution across Meta, Google Ads, Bing and the CRMs our US clients run on.

## What You’ll Do

- Design and build server-side attribution services: event capture, identity stitching and dispatch to Meta, Google Ads, Bing Ads and other platforms.
- Own the reliability of conversion pipelines: deduplication, idempotency, retries, monitoring and alerts that catch silent failures.
- Build data models and SQL/HogQL reporting that reconcile with ad platforms and define the source of truth for each metric.
- Design integrations across GHL, HubSpot, Stripe, Zoho, Salesforce and Hyros.
- Lead root-cause investigations on complex attribution gaps across platforms, CRMs and the database.
- Define and document the team's patterns, data models and QA standards, and review SSr work that touches production.
- Write build-vs-buy recommendations and lead technical calls with US stakeholders and vendors.
- Use Claude Code and the Claude Agent SDK to build team tooling and work faster, safely.

Who You Are:

- Results-Driven Operator: You care whether the conversion data is right, not just whether the pixel fires.
- Systems-Level Thinker: You see the full path from browser to CRM to ad platform, and where it breaks silently.
- Quality-First Builder: You write tests first, keep systems simple and ship on Cloudflare Workers, Vercel, Render and Supabase with TypeScript.
- Data-Driven Decision-Maker: When the cause is unclear, you measure before you fix twice.
- Clear Communicator: Fluent spoken and written English; your design docs are easy to decide on.
- Mentorship-Minded Leader: You make Jr and SSr engineers better through reviews and pairing, without managing them.

Why So Shall We?

- Great salary
- Work with great humans in a supportive, growth-oriented team that delivers real results.
- Your personal development will be done directly with the CEO
- Amazing office space in Palermo Hollywood
- Opportunities for career development and professional growth.
- Unlimited PTO.

## About So Shall We

## Company Overview
- **One‑liner**: So Shall We is a growth marketing agency that helps mid‑market online businesses scale by combining paid media, creative, conversion optimization, and tracking into a compounding growth system.
- **Entity Type**: Private (bootstrapped; no disclosed funding rounds)
- **Headquarters**: Buenos Aires, Argentina (with additional offices in Australia and staff across 5 continents)
- **Founded**: Year not publicly available
- **Founders**: Not publicly listed; the CEO and Partner is Christopher Gross ([theorg.com](https://theorg.com/org/so-shall-we))

## Core Business
- **Primary industry**: Growth marketing / performance marketing agency
- **Target customers**: Mid‑market online businesses (typically $5M–$50M annual revenue) that are spending significantly on ads but struggling to scale efficiently.
- **Mission/purpose**: To deliver compounding growth – not linear tweaks – by optimizing the entire funnel in unison (ads, creative, CRO, tracking, and CRM).

## Products & Services
- **[Compound Growth Protocol]**: A proprietary full‑funnel methodology that integrates paid media, creative production, landing page development, CRO, and automation/CRM. Unlike agencies that optimize one channel at a time, So Shall We improves every lever simultaneously so each gain amplifies the others.
- **Service delivery model**: Dedicated senior‑level teams (account managers, performance marketers, CRO specialists, creative producers) with in‑house developers and designers. Month‑to‑month contracts with no long‑term lock‑in.
- **Client assets owned by client**: All ad accounts, creative assets, and landing pages remain the client’s property.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metrics**:
  - **Total ad spend managed**: $400M+ ([soshallwe.com](https://www.soshallwe.com/))
  - **Average ROI delivered**: 6.2× over the first six months, based on client results
  - **Client count**: 300+ clients
  - **Team size**: ~50–70 employees (70 listed on Built In; website says 50‑person team across 5 continents) ([builtin.com](https://builtin.com/company/so-shall-we))
- **Notable clients & team pedigree**: Team members have worked at Amazon, Meta, Google, Accenture, Fox Sports, and Vodafone. Clients have included Zoom, News Corp, and businesses in the $5M–$50M revenue range.
- **Growth signals**: Active hiring for multiple junior and senior roles (listed on Built In and their careers page); presence across 5 continents with a hybrid work model; “Kickstart” program for entry‑level talent.

## Competitive Advantages
- **Full‑funnel compounding**: Most agencies optimize ads or landing pages in isolation. So Shall We’s approach optimizes the entire funnel simultaneously, creating a compounding effect where each improvement multiplies others.
- **Founder/leadership experience**: The CEO and senior leadership have previously built and scaled companies themselves and have been on the client side firing agencies – they claim this gives them unique insight into what truly works.
- **Transparency & ownership**: Clients retain all assets, and contracts are month‑to‑month – lowering switching costs and building trust.
- **Results‑oriented track record**: 6.2× average ROI in the first 6 months, based on managed ad spend of over $400M.

## Strategic Focus
- **Scale the “Kickstart” talent pipeline**: The company is investing in junior roles (CRO analysts, performance marketers, UX/UI designers, account managers) to build the next generation of digital talent from within.
- **Deep client partnerships**: Instead of taking many clients, they take fewer and go deeper – likely maintaining high client satisfaction and enabling the compounding approach.
- **Global hybrid operations**: With offices in Buenos Aires and Australia, and team members across 5 continents, they balance remote flexibility with on‑site collaboration in key hubs.

## Why Work Here
- **Learning & growth**: Junior roles are explicitly designed to “learn fast and make real impact from day one.” The company offers a formal Kickstart program for entry‑level hires.
- **Hybrid flexibility**: Many roles are listed as “Remote or Hybrid” with typical on‑site time in Buenos Aires offices ([builtin.com](https://builtin.com/company/so-shall-we)).
- **Exposure to high‑stakes growth work**: Employees work on campaigns for companies spending $5M–$50M annually, with direct responsibility for performance.
- **Culture & perks**: Information about specific perks (equity, benefits) is not publicly available. The careers page emphasizes a data‑driven, collaborative environment with cross‑functional exposure.

## Sources
1. [soshallwe.com – Homepage](https://www.soshallwe.com/) (company value prop, metrics, team)
2. [soshallwe.com – Grow Page](https://www.soshallwe.com/grow) (detailed service description, ROI claims, contract terms)
3. [soshallwe.com – Careers Page](https://www.soshallwe.com/careers) (junior roles, Kickstart program)
4. [builtin.com – So Shall We Company Profile](https://builtin.com/company/so-shall-we) (employee count, office locations, hybrid policy, job listings)
5. [theorg.com – So Shall We Org Chart](https://theorg.com/org/so-shall-we) (CEO Christopher Gross)

## Other roles at So Shall We

- [Sales Director](https://feeny.ai/job/sales-director-so-shall-we-buenos-aires-8p4cwkmk23sv) — Buenos Aires, Argentina
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-so-shall-we-canada-s3h6dpqny8d1) — Canada
- [Account Manager](https://feeny.ai/job/account-manager-so-shall-we-buenos-aires-sz07hba2506n) — Buenos Aires, Argentina
- [Senior Performance Marketer](https://feeny.ai/job/senior-performance-marketer-so-shall-we-buenos-aires-xmr78y8enwba) — Buenos Aires, Argentina