---
title: 'Media Buyer / Performance Marketing Lead at REEKON Tools'
canonical: 'https://feeny.ai/job/media-buyer-performance-marketing-lead-reekon-tools-boston-r8v5jr7f2ekg'
type: 'job'
last_seen: '2026-09-12'
---

# Media Buyer / Performance Marketing Lead at REEKON Tools

- **Company:** REEKON Tools
- **Location:** Boston, MA
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/reekon-tools/66936b7e-f068-4dc5-b0c6-1f58b4a35e48

## Job description

Join REEKON Tools, a US based company, as we upgrade the tools professionals use on construction projects big and small! We are looking for an experienced Media Buyer to take full ownership of our paid acquisition across Meta and Google. We make a variety of construction tools and software that we sell online and in stores to customers across the globe. You will own roughly $1-1.5M in annual ad spend across Meta and Google. This is a hands-on, in-platform role where you will build, test, and optimize campaigns yourself, and you will do it alongside an internal creative team that produces a high volume of video and static assets into a high functioning machine. Your job is to feed that engine, tell the creative team what is working and what to make next, and turn their output into profitable growth. We will primarily be running ads to our own website which is Shopify based. We are looking for someone who thinks in blended terms rather than platform reported ROAS, who has a real testing methodology rather than a list of hacks, and who is comfortable being the single owner of a budget this size and knows the ins and outs of the industry.  Role will focus on media buying but also have touch points and ownership across our marketing stack.

## The Role

- Own day to day management of approximately $1.2M in annual paid spend across Meta and Google (Shopping, Performance Max, Search, and YouTube)
- Build, launch, and optimize campaigns in platform — account structure, budgets, bidding, audiences, and daily pacing
- Run a structured creative testing program with our internal creative team, and brief them on what to produce next based on what the data actually shows
- Report performance against blended MER and contribution margin targets, not just platform reported ROAS
- Manage our product data feeds for Google Shopping and the Meta catalog, including feed quality, titles, and segmentation
- Own tracking accuracy across Meta Pixel and CAPI, Google tags, and GA4, and surface discrepancies before they distort decisions
- Plan and run landing page and offer tests to improve conversion rate
- Help us grow demand creation and not only demand capture
- Create automations (n8n and Zapier) for reporting, pacing alerts, and creative trafficking
- Recommend where budget should move, including telling us clearly when we should be spending less

## Your Background

- Minimum 4 years of hands on media buying experience, including at least 2 years with direct personal responsibility for $75-150k per month in spend
- Demonstrable ecommerce or DTC experience. You must be able to walk us through accounts you personally ran, with real numbers
- Strong across both Meta and Google. If you are meaningfully stronger on one, tell us which and be honest about the gap
- Working command of blended metrics (MER, CAC, contribution margin) and a clear view of when platform reported numbers are misleading you
- Solid measurement fundamentals: pixel and CAPI setup, conversion tracking, attribution windows, and the basics of incrementality testing
- Experience partnering with an in house creative team. Writing briefs, diagnosing creative fatigue, and turning results into the next round of assets
- Exceptional written English - grammar, tone, and clarity must be outstanding, as you will be writing briefs and analyses we act on
- Physical product or considered purchase experience is a plus. Construction, tools, or the trades is a significant plus
- Amazon Ads experience is a plus

Even if you don’t check every box mentioned above, we still strongly encourage you to apply!  At REEKON Tools, diversity is a cornerstone of the business we are building.  We know that diverse perspectives foster the innovation we need to be successful and are committed to building our team that encompasses a wide variety of backgrounds, experiences, and skills!

We are an equal opportunity employer.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

For any questions - please email us at careers@reekon.tools

## About REEKON Tools

## Company Overview
- **One-liner**: REEKON Tools designs and manufactures Bluetooth-connected digital measuring and layout tools, paired with jobsite software, to increase speed and reduce errors for construction professionals.
- **Entity Type**: Private (Bootstrapped via crowdfunding and product sales)
- **Headquarters**: Boston, Massachusetts, United States
- **Founded**: 2020
- **Founders**: Christian Reed, Konstantinos Oikonomopoulos

## Core Business
- **Primary industry/industries**: Construction tools, consumer electronics, proptech
- **Target customers**: Professional contractors, construction crews, tradespeople (B2B and B2C)
- **Mission or purpose statement**: "Upgrading construction jobsites with a suite of interconnected software and hardware tools designed to work seamlessly to streamline operations and maximize efficiency."

## Products & Services
- **M1 Caliber**: A measuring attachment for miter saws that uses a spring-loaded wheel to measure material as it passes under the tool – hardware.
- **T1 Tomahawk**: A digital tape measure with a digital display, on-board memory, and a green alignment laser – hardware.
- **T1M Utility**: A lower-cost, compact digital tape measure – hardware.
- **P1L Tagger**: A handheld printer for producing labels to identify materials on the jobsite – hardware.
- **T1R Range**: A hybrid tool combining a steel tape, a laser distance meter, and a level – hardware.
- **Boldr Pro**: Software that collects and organizes measurement data captured by REEKON tools, enabling data export to QMS, ERP, MES, or other factory software via Bluetooth – SaaS/application.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private, bootstrapped)
- **Key Metrics**: Annual Revenue estimated $5–25 million; Total Funding $6.4 million (raised via crowdfunding campaigns); Over 100,000 digital tape measures sold as of 2025.
- **Notable Investors/Partners**: Crowdfunded via Kickstarter and Indiegogo; customers include SpaceX, Steelcase, and Schneider Electric; products sold through The Home Depot, Lowe’s, and Amazon.
- **Growth Signals**: Products sold in more than 60 countries; warehouses on 5 continents; continues to launch new product lines (e.g., T1R Range); 9,112 LinkedIn followers (+8.2% yearly growth).

## Competitive Advantages
- **Engineering pedigree**: Conceived by carpenters, designed by MIT engineers, and built in Boston.
- **Military-grade durability**: All products meet stringent military-grade requirements for job site conditions.
- **Interconnected ecosystem**: Hardware + software integration that preserves customer flexibility (open data export via Bluetooth, no lock-in).
- **Award-winning design**: Red Dot Award, Time Invention of the Year, and other accolades.
- **Crowdfunding model**: Low dependency on venture capital allows for product-driven growth and customer-funded innovation.

## Strategic Focus
- **Global expansion**: Continuing to serve customers in 60+ countries with local warehousing.
- **New product development**: Iterating on novel electromechanical assemblies and form factors for high-volume production.
- **Seamless customer experience**: Unified design across hardware and software to reduce error and increase speed on the jobsite.
- **Adapting to tariff policy**: Paused some new product manufacturing in 2025 amid U.S. tariff changes, indicating active supply chain management.

## Why Work Here
- **Small, mission-driven team**: ~14 employees, offering high autonomy, ownership, and a results-focused culture.
- **Hands-on engineering**: On-site iteration with world-class fabrication and testing facilities overlooking the Mystic River in Boston.
- **Design-centric**: Industrial and UX design are central to every product, fostering a collaborative and creative environment.
- **On-site presence**: All current job postings (Embedded Firmware Engineer, Mechanical Design Engineer, etc.) are on-site in Boston, MA.
- **Startup community involvement**: Active in the Boston startup ecosystem, hosting educational meetups and mentorship sessions.
- **Impactful work**: Products are used on thousands of job sites globally, directly improving speed and safety for construction professionals.

## Sources
1. [wikipedia.org](https://en.wikipedia.org/wiki/REEKON_Tools)
2. [linkedin.com](https://linkedin.com/company/reekontools)
3. [reekon.tools](https://reekon.tools/pages/about-us)
4. [reekon.tools](https://reekon.tools/pages/careers)
5. [jobs.lever.co](https://jobs.lever.co/reekon-tools)

## Other roles at REEKON Tools

- [Operations Coordinator](https://feeny.ai/job/operations-coordinator-reekon-tools-boston-kyw4sccr26sx) — Boston, MA
- [Content Creator - Social Media](https://feeny.ai/job/content-creator-social-media-reekon-tools-boston-p8pesxhdw03j) — Boston, MA
- [Embedded Firmware Engineer](https://feeny.ai/job/embedded-firmware-engineer-reekon-tools-boston-htmgab35mxnh) — Boston, MA
- [Electrical Systems Design Engineer](https://feeny.ai/job/electrical-systems-design-engineer-reekon-tools-boston-s0hxny9by08h) — Boston, MA
- [Mechanical Design Engineer](https://feeny.ai/job/mechanical-design-engineer-reekon-tools-boston-0n59gkn9tgvf) — Boston, MA
- [Software Engineer](https://feeny.ai/job/software-engineer-reekon-tools-boston-e18t0rrpnv12) — Boston, MA