---
title: 'Media Buying Cluster Lead at Genius Sports'
canonical: 'https://feeny.ai/job/media-buying-cluster-lead-genius-sports-new-york-new-york-7zgx1xdtnv54'
type: 'job'
last_seen: '2026-09-13'
---

# Media Buying Cluster Lead at Genius Sports

- **Company:** Genius Sports
- **Location:** New York New York, United States
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-13
- **Apply:** https://boards.greenhouse.io/geniussports/jobs/7989071003?gh_jid=7989071003

## Job description

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. [Learn more at geniussports.com.](https://www.geniussports.com/about-us/)

## THE ROLE:

The Media Buying Cluster Lead is essential for the design, configuration, and optimization of all media buying campaigns. This role involves collaboration with Business Development and Account Management teams to define campaign objectives, and subsequently own trading strategies to support a range of Key Performance Indicators (KPIs).

The Lead will be responsible for implementing the campaign setup, continuously monitoring performance, and making necessary adjustments to achieve optimal results. A core function is also to produce detailed, insightful reports for clients detailing campaign performance. Whilst also managing a cluster of media buyers responsible for a book of clients predominantly in real-money gaming, sports betting and performance-led brands. You will be accountable for the KPI outcomes on those accounts as well as your teams’ executional consistency.

You will report to the VP of Programmatic Trading and work alongside cluster leads in London, Tallinn and Medellín as part of a single global trading practice

Team & Client Management:

- Own the performance, manage the bandwidth, lead and develop your media buying cluster
- Coach traders through live optimization decisions to drive self sufficiency and skill growth.
- Run onboarding and ongoing training for new traders, and act as the escalation point for complex or at-risk campaigns in the cluster.
- Seamlessly manage team members and their direct communications with clients and other stakeholders, ensuring high-quality standards and timely problem resolution with excellent service.
- Conduct training for new staff and adjacent stakeholders in client services and sales teams

Campaign Strategy & Execution:

- Serve as the senior trading on our largest accounts and own campaign architecture, bidding strategy, supply strategy, budget pacing and KPI performance.
- Create and execute client campaigns based on available data, audience segments, creative assets, and required targeting.
- Liaise with our global media planner to execute comprehensive campaign plans tailored to the nature of each campaign.
- Drive lower-funnel outcomes across acquisition and retention goals, diagnose CPA and ROAS shortfalls to enhance campaign performance.
- Analyze recorded data and implement changes, settings, or modifications to improve the efficiency of the clients' inventory serving pattern.
- Analyze, present, and execute strategic offerings to clients to enhance performance across all media channels.

Reporting & Optimization:

- Review and fully understand client reporting tools and attribution models to ensure accurate optimizations and generate value for clients within the cluster.
- Create insightful reports for managed campaigns, including in-depth deep dives and recaps for weekly meetings.

Leadership

- Codify modern trading principles into documented playbooks and build processes to support a growing business across clusters.
- Drive consistency in campaign setup, naming, taxonomy, whitelisting and optimization cadence.

## WHAT YOU’LL BRING:

- 4+ years of experience in programmatic media buying, digital advertising, or ad tech, with a strong track record in trading leadership roles.
- Deep expertise in DSPs, SSPs, ad exchanges, DMPs, and data-driven trading strategies. (TTD, Amazon DSP, Moloco and Beeswax in particular).
- A demonstrable track record on lower funnel acquisition campaigns - you can walk through an account you turned around and explain exactly what you changed and why.
- Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
- Basic knowledge understanding and experience is social and walled gardens (Meta, Snap, X and Google Ads)
- Ability to manage accounts with multiple activity types and complex setups (Acquisition, Branding, Retention, etc).
- Ability to run standard queries to extract data relevant to the managed campaign, provide insights based on the extracted data.
- Clear and strategic understanding and knowledge of inventory partners and SSPs.
- Advanced understanding of tagging solutions, ad servers and digital 3 party attribution partners and ability to navigate through the respective environment.
- Strong understanding of measurement and attribution, specifically ad servers, MMPs (AppsFlyer, Adjust, Branch, Kochava), and pixels.
- Knowledge of internal tools in use with campaign processing such as JIRA, Confluence, PowerBI, and other reporting platforms, etc.
- Understanding of sports media, gaming, betting, or related industries is a plus.

The salary for this role is based on an annualized range of $110,000 - $130,000 USD. In addition to base salary, this role will be eligible for our US benefits and 401k plans.

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at[Reward | Genius Sports.](https://www.geniussports.com/reward/)

One team, being brave, driving change

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at[Culture | Genius Sports.](https://www.geniussports.com/culture/)

Let us know when you apply if you need any assistance during the recruiting process due to a disability.

## About Genius Sports

## Company Overview
- **One-liner**: Genius Sports is a sports data and technology company that provides data management, video streaming, and integrity services to sports leagues, bookmakers, and media companies.
- **Entity Type**: Public (NYSE: GENI)
- **Headquarters**: London, United Kingdom
- **Founded**: 2001
- **Founders**: Not publicly available (key executives include Mark Locke, CEO; Jack Davison, CCO; Steven Burton, COO; Nick Taylor, CFO)

## Core Business
- Primary industry: Sports data, analytics, and technology
- Target customers: Sports leagues and teams, sportsbooks and betting operators, media companies and content owners, brands and advertisers (B2B)
- Mission: To champion a more sustainable sports ecosystem for everyone — connecting every moment on the pitch with the fans who consume it.

## Products & Services
- **Perform**: AI-powered sports performance analysis and officiating tools for teams and leagues.
- **Engage**: Fan engagement platform using real-time data, gamification, and personalised campaigns.
- **Bet**: Live betting solutions, including in-game odds and risk management, powered by AI for sportsbooks.
- **GeniusIQ**: AI-driven insights and algorithms for odds, risk, and marketing.
- **Data Capture & Sports Data API**: Real-time data collection and distribution across 240,000+ annual events.
- **FanHub**: Sports-first advertising platform for omni-channel fan activation and media buying.

## Market Standing
- **Valuation/Market Cap**: $586.6 million (as of mid-2026)
- **Key Metric**: Annual revenue of $669.5 million (most recent fiscal year)
- **Notable Investors/Partners**: Apax Partners (acquired in 2018), dMY Technology Group (SPAC merger for NYSE listing in 2021). Partners include major sports leagues and 650+ long-term partnerships.
- **Growth Signals**: 2,600 employees globally (+7.1% YoY); 800+ hires in 2024; operates in 113 countries; acquired Second Spectrum ($200M), Spirable, and FanHub Media.

## Competitive Advantages
- Exclusive official data partnerships with many of the world’s top sports leagues, providing a data moat.
- End-to-end platform covering data capture, AI analytics, betting, fan engagement, and advertising — a full-stack sports technology ecosystem.
- Deep AI and machine learning capabilities applied to live sports data for real-time insights and betting.
- Scale: 240,000+ events covered annually, 650+ partnerships, and a global footprint.

## Strategic Focus
- Continuing to expand AI-driven products (GeniusIQ, Perform) to drive revenue and efficiency for partners.
- Growing the FanHub advertising business to capture more brand spend in sports.
- Deepening relationships with leagues and content owners through data-rich fan experiences and integrity services.
- International expansion, especially in Asia Pacific and Latin America.

## Why Work Here
- **Culture**: Values include “One Team,” “Brave,” and “Drive Change” — collaborative, ambitious, and growth-minded environment.
- **Global Reach**: 18 offices across five continents (London, New York, Sofia, Vilnius, Tallinn, Medellin, Los Angeles, Melbourne, Singapore, Shanghai, and more).
- **Learning & Growth**: Multiple learning programs, skills development opportunities, and a fast-paced setting where everyone is encouraged to make an impact.
- **Wellbeing**: Initiatives promoting work-life balance, employee wellbeing, and a focus on belonging and inclusion.
- **Perks**: Competitive reward packages, job satisfaction, and the chance to work with cutting-edge sports tech and smartest minds in the industry.
- **Work Model**: Not explicitly stated as remote/hybrid; roles are posted with specific locations (London, New York, Medellin, etc.) suggesting office-based or hybrid arrangements.

## Sources
1. [geniussports.com](https://www.geniussports.com/)
2. [geniussports.com/about-us](https://www.geniussports.com/about-us/)
3. [geniussports.com/careers](https://www.geniussports.com/careers/)
4. [linkedin.com/company/geniussports](https://www.linkedin.com/company/geniussports)
5. [craft.co/genius-sports](https://craft.co/genius-sports)

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