---
title: 'Media Buying Executive at ZURU'
canonical: 'https://feeny.ai/job/media-buying-executive-zuru-auckland-85c0jjntn3g8'
type: 'job'
last_seen: '2026-09-11'
---

# Media Buying Executive at ZURU

- **Company:** ZURU
- **Location:** Auckland, New Zealand
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/zuru/5cf21d16-aafc-4281-876a-a33e7a3ef3ef

## Job description

Take full ownership of a paid media portfolio at ZURU: manage budgets across Edge brands, build direct relationships with TikTok, YouTube, Meta, and Google, and turn performance data into real commercial impact.

Position Overview At ZURU, we put innovation and excellence at the core of everything we do, principles that have helped position us as one of the leading advertisers globally across digital and social platforms. The Media Buying Executive drives paid media buying for ZURU Edge brands across TikTok, YouTube, Meta, The Trade Desk, and emerging channels like retail media and programmatic DOOH. Building on the Coordinator foundation, the role adds direct partner relationships, deeper data analysis, and oversight of setup work handed to the India-based team, with a growth path toward Head Executive and Manager.

## About ZURU

ZURU exists to disrupt industries and challenge the status quo through radical innovation and automation. ZURU Toys reimagines play, ZURU Tech is building the next construction revolution, and ZURU Edge pioneers next-generation FMCG brands for modern consumers. Founded in 2003 by Nick and Mat Mowbray (EY Entrepreneur of the Year, World Entrepreneur Hall of Fame), ZURU has grown to a team of over 5,000 across more than 30 countries. Our toy brands, including Bunch O Balloons, Mini Brands, X-Shot, Rainbocorns, and Smashers, are some of the most recognised in the world. Our FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

Roles & Responsibilities

- Portfolio ownership – Own and maintain the paid media strategy for an assigned portfolio of ZURU Edge brands, stepping in on other campaigns across the team as needed.
- Campaign execution & pacing – Create, execute, and optimise paid media campaigns across TikTok, YouTube, Meta, The Trade Desk, and emerging channels like retail media and programmatic DOOH, with flawless pacing and delivery against plan.
- Budget & optimisation – Manage paid media budgets across brands, analysing performance and recommending adjustments to hit targets.
- Reporting & insight – Drive campaign performance reporting in conjunction with the Media Planning team, sharing learnings with brand teams and across the wider ZURU business.
- Partner relationship management – Grow relationships with TikTok, YouTube, Meta, and Google partner reps collaboratively and progressively, meeting weekly or fortnightly to unlock advanced product and investment opportunities.
- India collaboration – Work closely with the Paid Media Lead and the India-based team, ensuring seamless communication and consistent campaign execution across both offices.
- Continuous improvement – Challenge current ways of working to drive new platform, process, and technology adoption, including exploring AI tools once the core workload is solid.
- Cross-functional partnership & mentorship – Present portfolio performance confidently to the brand and content teams, and support newer Coordinators with setup questions as part of the Coordinator-to-Executive pathway.

## Skills & Experience

- Bachelor's degree in Marketing or a related field preferred, with a genuine passion for digital marketing.
- 1-2 years' hands-on paid media experience (agency or in-house); performance marketing/buying background preferred.
- Working knowledge of Meta, TikTok, YouTube, or Google/The Trade Desk ad platforms, with experience in at least one essential and openness to learn the rest.
- Strong Excel skills, comfortable using data to challenge and justify media decisions.
- Strong attention to detail and a willingness to take ownership and accountability for outcomes, not just tasks.

## What We Offer

- 🌱 Culture for Growth
- 🧘 Health Benefits
- 🌎 Global Opportunities
- 💡 Surrounded by an A Player Team
- 🍓 Lots of fresh fruit, coffee, pals fridge and more

ZURU – Reimagining tomorrow 🚀

## #LI-OS1

## About ZURU

## Company Overview
- **One-liner**: ZURU is a privately held, family-owned conglomerate that designs and manufactures innovative toys, disruptive consumer goods, and develops fully automated construction technology.
- **Entity Type**: Private (bootstrapped; funded via a $20,000 family loan and reinvested profits)
- **Headquarters**: Hong Kong (with major hubs in Shenzhen, Auckland, Los Angeles, London, Modena, Ahmedabad)
- **Founded**: 2003
- **Founders**: Nick Mowbray, Mat Mowbray, and Anna Mowbray

## Core Business
ZURU operates across three core divisions that span multiple industries: toys (ZURU Toys), fast-moving consumer goods (ZURU Edge), and construction technology (ZURU Tech). Its primary customers are children and families (B2C through retail and e‑commerce), consumers of personal care, baby, and pet products (B2C), and the global construction industry (B2B – developers, builders, and homeowners). The company’s mission, as stated on its website, is to **“reimagine tomorrow”** – relentlessly disrupting stagnant categories and redefining what’s possible.

## Products & Services
- **[ZURU Toys](https://zuru.com/)**: A portfolio of more than 15 toy brands including Mini Brands™, Bunch O Balloons™, XSHOT™, Rainbocorns™, Robo Alive™, Smashers™, and Fuggler™. Distributed to major retailers in over 120 countries. Known for rapid innovation and viral product launches.
- **[ZURU Edge](https://zuru.com/)**: A consumer‑goods division building “tomorrow’s brands” across five verticals:
  - **Baby Care** – Millie Moon (premium nappies), Rascals (value baby care)
  - **Personal Care & Beauty** – MONDAY Haircare (fastest‑growing haircare brand in the US)
  - **Pet Care** – Rhodes Pet Science
  - **Home Care**
  - **Health & Wellness**
- **[ZURU Tech](https://zuru.com/built-different-the-zuru-story/)**: A construction‑tech division developing the world’s first fully integrated, fully automated building ecosystem. Key components:
  - **Dreamcatcher** – A proprietary BIM (Building Information Modelling) platform built on a gaming engine that lets consumers customise homes room‑by‑room, automatically handling compliance, structural loads, and site conditions.
  - **Automated factory** – A planned full‑scale facility (2 km × 800 m) where components are manufactured without human intervention and shipped to site.
  - 600+ engineers working across six global R&D hubs; over 100 patents filed.

## Market Standing
- **Valuation/Market Cap**: $2.6 billion (as reported in ZURU’s own ‘Built Different’ story; year not specified, but context suggests 2024/2025)
- **Key Metric**: Employee count of **6,000** across 34 offices and 120+ markets (as of 2025). Annual revenue is not publicly disclosed.
- **Notable Investors/Partners**: The company is self‑funded (no external investors). Key partners include **Disney, Universal Studios, DreamWorks, Nickelodeon** (for entertainment toy lines), **Ulta Beauty** and **KFC** for co‑branded consumer‑goods launches, and **IKEA** (furniture scanned into Dreamcatcher for home customisation).
- **Growth Signals**:
  - ZURU Edge – MONDAY Haircare became one of the fastest‑growing US haircare brands within two years of launch.
  - ZURU Toys – Bunch O Balloons transformed the water‑balloon category; annual shipments of certain items exceed 39 million units.
  - ZURU Tech – First full‑scale homes are in production; the team is actively scaling the factory and software development.
  - Headcount grew from 5,000 (earlier reference) to 6,000, reflecting continued expansion.

## Competitive Advantages
- **Vertical Integration**: ZURU owns its entire value chain – from concept and design to automated manufacturing (over 100 acres of factory space) and global distribution.
- **Speed of Innovation**: Known for being faster, leaner, and more agile than incumbents – “fire bullets, fail fast” is a core operating principle.
- **Cross‑Division Synergy**: Insights and lean manufacturing from toys are applied to consumer goods and construction, creating economies of scale and rapid learning loops.
- **Proprietary Construction Tech**: Dreamcatcher is a unique, patent‑protected platform that directly connects a consumer‑facing front‑end to fully automated production, potentially disrupting the $40 trillion construction industry.

## Strategic Focus
- **Scale ZURU Edge**: Continue launching new brands in pet care, baby care, beauty, home, and health – targeting legacy categories with outdated incumbents.
- **Commercialise ZURU Tech**: Build the full‑scale automated factory, secure construction partners, and begin delivering homes at a fraction of traditional cost.
- **Global Expansion**: Extend reach into new markets (currently 120+ countries) and grow headcount, especially in engineering, R&D, and operations.
- **Talent Density**: Hire “the driven and the brave” – experts who can operate with radical candour and a compounding‑improvement mindset.

## Why Work Here
- **Culture**: ZURU’s internal DNA is built on principles like *Good Humans Only, Compounding Improvement (2% per week), Radical Candour, Shift the Needle, and Overprepare and Win*. The environment is described as high‑performance, meritocratic, and feedback‑driven.
- **Global Exposure**: Offices in 34 locations including **Shenzhen, Auckland, Los Angeles, London, Modena, and Ahmedabad**. Team members work on global projects that cross industries and markets.
- **Benefits**: Health insurance in most locations; 24/7 private gym (Shenzhen only); run clubs, table tennis, and social sporting teams; **Friday catered happy hours** to unwind and connect.
- **Professional Development**: Mentorship from leading entrepreneurs, access to training materials, and a culture of “leadership on the dance floor” – teams are given real responsibility early. Internship programs are available.
- **Work Model**: The company appears to be primarily **on‑site / office‑based**, though some roles may offer flexibility. The website emphasises collaboration and face‑to‑face connection.

## Sources
1. [zuru.com](https://zuru.com/) – Company overview, three divisions, mission
2. [wikipedia.org](https://en.wikipedia.org/wiki/Zuru_(company)) – Founding details, founders, headquarters, brands
3. [zuru.com/built-different-the-zuru-story](https://zuru.com/built-different-the-zuru-story/) – Valuation, employee count, ZURU Tech details, factory scale
4. [zuru.com/careers](https://zuru.com/careers/) – Culture values (Good Humans Only, Compounding Improvement, etc.), benefits, locations, recruitment process
5. [jobs.ashbyhq.com/zuru](https://jobs.ashbyhq.com/zuru) – Open roles (referenced for completeness)

## Other roles at ZURU

- [External & Internal Audit Manager](https://feeny.ai/job/external-internal-audit-manager-zuru-auckland-826rn8x2zejv) — Auckland, New Zealand
- [Marketing Graduate - Toys](https://feeny.ai/job/marketing-graduate-toys-zuru-auckland-grxfvr9wwwj3) — Auckland, New Zealand
- [Paid Media Graduate](https://feeny.ai/job/paid-media-graduate-zuru-auckland-9hgt23vdf5g9) — Auckland, New Zealand
- [Social & Content Manager - Pet & Confectionary](https://feeny.ai/job/social-content-manager-pet-confectionary-zuru-auckland-znzp7ktjatym) — Auckland, New Zealand
- [Talent Acquisition Director](https://feeny.ai/job/talent-acquisition-director-zuru-shenzhen-pxwb10gsdxgr) — Shenzhen, China
- [Business Analyst](https://feeny.ai/job/business-analyst-zuru-bentonville-nca0kv8wgmhc) — Bentonville, United States
- [Key Account Manager - France](https://feeny.ai/job/key-account-manager-france-zuru-paris-p04x3yss7wk3) — Paris, France
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- [C++ Software Engineer](https://feeny.ai/job/c-software-engineer-zuru-modena-dmd62rpd6epn) — Modena, Italy
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