---
title: 'Media Specialist at SALT XC'
canonical: 'https://feeny.ai/job/media-specialist-salt-xc-toronto-6arrg7cak9ft'
type: 'job'
last_seen: '2026-11-02'
---

# Media Specialist at SALT XC 

- **Company:** SALT XC 
- **Location:** Toronto, Canada
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-02
- **Apply:** https://job-boards.greenhouse.io/saltxc/jobs/5278489007

## Job description

## ROLE: MEDIA SPECIALIST

## TEAM: MEDIA

## LOCATION: TORONTO - HYBRID ONSITE 2X/WEEK

## COMPANY OVERVIEW

At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.

## ROLE OVERVIEW

The Media Specialist will work across an exciting mix of clients in the CPG, Retail & Banking industries providing day to day support to the wider media team, with a focus on implementation and reporting. You will need to be highly proficient in media implementation, reporting and analysis. This includes a strong understanding of Social Media platforms, Google Analytics and Google Ad Words. You will need to develop strong trust-based relationships with both the client and agency team members.

## CORE RESPONSIBILITIES

- Work directly with the Media Supervisor to heavily support implementation, optimization & reporting for all key clients
- Work directly with the Media Supervisor to assist with overall client planning & day to day client requests
- Work directly with all media vendors to book, implement and report on campaigns
- With direction from the Media Supervisor support the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief
- Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution to implement meaningful optimizations
- Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current
- Ensure that all media plans adhere to the agency's values, philosophies, and processes
- Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings
- Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required
- Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and KPIs
- Influence decision making by encouraging appropriate strategies and benefits of offerings to clients
- Participate in additional agency/team projects as required
- Work collaboratively with all departments at SALT, ensuring digital media requirements are understood and help the teams to provide the assets as needed

## REQUIREMENTS

- Minimum 2 years working at a media agency, in a digital focused role
- Bachelor's degree or Diploma in Marketing, Communication or Advertising required
- Prior hands-on experience in Google Analytics, Paid Social business manager accounts & Google Ad accounts (essential)
- Excellent communication skills (both written and verbal)
- Strong attention to detail
- Prior hands on experience with Google Data Studio an asset but not required
- Google Certifications (essential)
- Hands on management - planning, implementing, optimising & reporting for Fortune 100 brands
- Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form
- Experienced in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video
- Experience with e-commerce platforms such as Shopify is an asset
- Demonstrated creative and innovative thinker, who doesn’t mind rolling up there sleeves and getting the job done

## PERKS & BENEFITS THAT SET US APART

We don’t just talk about balance, growth, and culture, we build for it:

- Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns.
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you - wellness, RRSPs, or extra time off.
- Growth-Driven Culture: Dedicated Salt Days, learning access, and formal leadership development.
- Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
- Real Rewards: Referral and new business bonuses, phone reimbursement to support your everyday work, exclusive lifestyle perks, and personalized wellness options.
- Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.

## WHAT WE STAND FOR

- Salt of the Earth: We lead with humility, honesty, and heart — always.
- Do What’s Right: No shortcuts. We choose integrity over ease, every time.
- Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
- Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.
- Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.

The anticipated annual base salary range for this position is $60,000–$75,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

## About SALT XC 

## Company Overview
- **One-liner**: SALT XC is a North American full-service marketing and commerce agency that combines proprietary tech products to create connected consumer experiences through creative, digital, and media innovation.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 2019
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Advertising Services / Marketing & Commerce
- **Target customers**: B2B (enterprise brands), with a focus on consumer-facing companies seeking integrated online and offline experiences.
- **Mission or purpose statement**: The agency’s philosophy is “Experiential Commerce™” – designing better consumer experiences that earn attention and drive action.

## Products & Services
- **Experiential Commerce™ Framework**: A proprietary methodology that connects online and offline consumer journeys through data, media, and memorable moments.
- **Proprietary Tech Products**: A suite of technology tools (e.g., using a tech stack that includes Google Analytics, Asana, Sprinklr, Tableau, Webflow, React, etc.) to move faster, enhance value, and increase performance.
- **Specialist Teams**: Collaborative mix of practice areas – Creative, Digital, Media, Connections, The Kitchen (content/production), Account Management, and Creator Marketing.
- **Key Services**: Integrated marketing, media activation, experiential marketing, influencer marketing, social media management, creative development, and digital strategy.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Annual Revenue – USD $12.2 million (estimated, as of latest data)
- **Notable Investors/Partners**: ABB (became shareholder and partner in March 2024) [marketscreener.com]; acquired Brika Incorporated in February 2022.
- **Growth Signals**: 
  - Headcount: 284 employees (+24.8% YoY, +70 people) [linkedin.com]
  - Website traffic: ~26,778 monthly visits (+68.2% monthly, +230.6% yearly) [linkedin.com]
  - Active job postings: 38 (monthly increase of 58.3%, yearly increase of 660%) [linkedin.com]
  - LinkedIn followers: 40,024 (+1.7% monthly, +16.4% yearly) [linkedin.com]

## Competitive Advantages
- **Experiential Commerce™ focus**: A unique framework that integrates online and offline consumer touchpoints, differentiating from traditional agencies.
- **Proprietary tech stack**: Over 130 technologies used (including custom tools) enabling data-driven decision-making and faster campaign execution.
- **Integrated specialist teams**: In-house creative, digital, media, and content teams provide seamless cross-channel execution.
- **Strong talent pipeline**: Recruits from major brands like RBC, MLSE, Mosaic North America, and Red Bull [linkedin.com].

## Strategic Focus
- **Growth through acquisition**: Acquired Brika (2022) and partnered with ABB (2024) to expand capabilities and shareholder base.
- **Expansion of creator and influencer marketing**: Dedicated roles (Director, Manager, Specialist of Creator Marketing) signal a push into this high-growth area.
- **Geographic presence**: Operating in Canada (Toronto, Montreal), United States (Chicago, New York), Australia, and Israel, with plans to scale further.

## Why Work Here
- **Culture & Ratings**: Employer rating 3.9/5.0 (52 reviews) with strong scores for Culture (4.0) and Career (3.9) [linkedin.com]; work-life balance rated 3.1.
- **Perks & Benefits** (from Built In profile) [builtin.com]:
  - Generous PTO, paid sick days, bereavement leave
  - Health, dental, and vision insurance
  - 401(k), disability, life insurance
  - Generous parental leave
  - Employee Assistance Program (EAP)
  - Free snacks and drinks
  - Wellness initiatives
- **Workplace Policy**: In-Office (Toronto, Chicago, Montreal offices) – employees work from physical offices.
- **Growth Opportunities**: Rapid hiring (38 open positions as of March 2025), including roles in Creative, Media, Account Management, and Technology. [greenhouse.io]
- **Notable Teams**: The agency has a strong marketing (30%) and design (20%) workforce, with opportunities for specialists and directors.

## Sources
1. [saltxc.com](https://www.saltxc.com/)
2. [greenhouse.io](https://boards.greenhouse.io/saltxc)
3. [linkedin.com](https://www.linkedin.com/company/saltxc)
4. [builtin.com](https://builtin.com/company/salt-xc)
5. [marketscreener.com](https://www.marketscreener.com) (referenced in LinkedIn data for ABB partnership)

## Other roles at SALT XC 

- [Associate Creative Director, Art](https://feeny.ai/job/associate-creative-director-art-salt-xc-chicago-9ech0ksbfx7h) — Chicago, IL
- [Creator Manager](https://feeny.ai/job/creator-manager-salt-xc-toronto-fcmdw4jpt7pe) — Toronto, Canada
- [Content Creator](https://feeny.ai/job/content-creator-salt-xc-chicago-x9wfn1287a5j) — Chicago, IL
- [Content Creator](https://feeny.ai/job/content-creator-salt-xc-toronto-ebzeycpc66ew) — Toronto, Canada
- [Account Supervisor](https://feeny.ai/job/account-supervisor-salt-xc-toronto-45p3se1103g8) — Toronto, Canada
- [Account Executive](https://feeny.ai/job/account-executive-salt-xc-chicago-wv2n93nnxwsj) — Chicago, IL
- [Vice President, Media](https://feeny.ai/job/vice-president-media-salt-xc-toronto-9zqpxkxp73tp) — Toronto, Canada
- [Supervisor, Media Strategy](https://feeny.ai/job/supervisor-media-strategy-salt-xc-toronto-dm752fqbqjrg) — Toronto, Canada
- [Senior Media Director, Media Strategy](https://feeny.ai/job/senior-media-director-media-strategy-salt-xc-toronto-tt8vn8ggz56q) — Toronto, Canada
- [Managing Director, Media Strategy](https://feeny.ai/job/managing-director-media-strategy-salt-xc-toronto-0d4hhx7y56d4) — Toronto, Canada