---
title: 'Membership Value, Senior Manager, UCANZ at Crunchyroll, LLC'
canonical: 'https://feeny.ai/job/membership-value-senior-manager-ucanz-crunchyroll-llc-los-angeles-mybza94c7mjd'
type: 'job'
last_seen: '2026-10-25'
---

# Membership Value, Senior Manager, UCANZ at Crunchyroll, LLC

- **Company:** Crunchyroll, LLC
- **Location:** Los Angeles, CA
- **Compensation:** $124k–$155k
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-10-25
- **Apply:** https://boards.greenhouse.io/crunchyroll/jobs/8283204?gh_jid=8283204

## Job description

## About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

UCANZ Membership Value, Senior Manager

## POSITION PREMISE

The UCANZ Membership Value, Senior Manager, supports regional go-to-market strategy and marketing execution for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value businesses.

Working in close partnership with global commercial centers, regional marketing leads and cross-functional teams, this role translates global strategies and objectives into locally relevant plans, briefs, activation calendars and campaign deliverables.

The role coordinates assigned workstreams across available regional channels—including O&O, lifecycle, social, PR, partnerships, events and paid media—to support business goals while ensuring each program strengthens the broader Crunchyroll membership proposition.

Success means delivering high-quality, timely, and measurable regional marketing programs that give fans more reasons to join, engage, stay and deepen their relationship with Crunchyroll.

## KEY AREAS OF RESPONSIBILITY

## REGIONAL MEMBERSHIP VALUE & GTM EXECUTION

- Support the development and execution of regional go-to-market plans for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value propositions.
- Translate global commercial strategies into regional briefs, A/B tests, priorities, activation calendars, audience plans and campaign deliverables.
- Serve as a key regional point of contact for global commercial centers, helping ensure priorities are clearly understood and delivered in the region.
- Coordinate assigned workstreams across O&O, lifecycle, social, PR, partnerships, events and paid media, managing timelines, dependencies, approvals and handoffs.
- Identify opportunities to connect related businesses and campaigns into a more cohesive regional Crunchyroll membership experience.
- Track campaign and business performance, prepare reporting and recommend optimizations against acquisition, engagement, retention, revenue and membership-value goals.

## REGIONAL GAMES VAULT MARKETING

- Manage regional GTM and marketing execution for Games Vault in partnership with the global Games commercial center.
- Support discovery, trial and engagement through O&O, lifecycle, social, paid media, partnerships, events and other regional channels.
- Develop locally relevant campaigns connecting Games Vault titles with anime fandoms, franchises and cultural moments.
- Support awareness and utilization of Games Vault as a meaningful membership benefit.
- Maintain reporting on adoption, engagement and membership impact, and recommend optimization opportunities.

## REGIONAL ECOMMERCE MARKETING

- Lead execution of regional go-to-market and marketing plans for Crunchyroll Ecommerce in partnership with the global ecommerce team and relevant regional and enterprise partners.
- Help translate the Store’s evolving mission into a locally relevant membership-value proposition: a premium, curated, members-first destination for exclusive anime merchandise, limited drops and distinctive fandom experiences.
- Develop campaign briefs and channel plans that build demand for exclusive product drops and curated collections through IP-led storytelling connected to anime, characters and fan communities.
- Support Ecommerce positioning as a meaningful Mega and Ultimate membership benefit, including targeted awareness and upgrade activity for eligible Fan audiences.
- Coordinate integrated launch, drop and ongoing marketing activity across O&O, lifecycle, social, editorial, PR, influencers, partnerships, events, paid media, streaming surfaces and onsite experiences.
- Manage execution across announcement, lookbook and anticipation, launch, sell-through, last-chance and evergreen phases, coordinating channel sequencing, assets, approvals and timelines.
- Coordinate with Store, Product, Engineering, Creative, Content, Curation, Customer Experience, Lifecycle, Communications and Legal partners to align messaging, access rules, site readiness, localization and customer support.
- Monitor product sell-through, engagement, conversion, membership upgrades, repeat visits, sentiment, customer feedback and retention signals; prepare insights and recommend improvements.
- Ensure Ecommerce communications are fan-first, IP-centered, transparent, culturally relevant and consistent with Crunchyroll’s brand.

## REQUIREMENTS

- 8+ years of experience in regional marketing, go-to-market, integrated marketing, campaign management, ecommerce, membership marketing or a related field within entertainment, media, streaming, technology, gaming or another consumer business.
- Demonstrated experience translating global or enterprise strategies into locally relevant marketing plans and executing programs across multiple markets, channels and audiences.
- Experience managing integrated campaigns across O&O, lifecycle, social, editorial, PR, partnerships, paid media, events, onsite or streaming surfaces.
- Experience marketing membership benefits, ecommerce, content, entertainment releases, games, digital products or other consumer propositions; direct-to-consumer or subscription experience strongly preferred.
- Demonstrated ability to manage end-to-end campaign execution, including briefs, workback schedules, asset requirements, localization, approvals, dependencies, launch readiness and post-launch follow-up.
- Strong project and operational management skills, with the ability to manage multiple concurrent programs, shifting priorities and complex cross-functional dependencies.
- Experience partnering with global commercial centers, regional marketing teams, creative functions, channel owners and external agencies or vendors.
- Strong analytical skills and experience tracking performance across metrics such as acquisition, engagement, conversion, retention, revenue, sell-through, membership upgrades, sentiment and repeat behavior.
- Proven ability to use insights and performance data to recommend optimizations, improve execution and support business decisions.
- Excellent written, verbal, presentation and stakeholder-management skills, with the ability to influence without direct authority across a matrixed organization.
- Highly organized, detail-oriented and dependable, with strong follow-through and the ability to manage deadlines, approvals and executional risks.
- Strong understanding of anime, entertainment, streaming, gaming, ecommerce, fandom-driven brands or multicultural audiences is highly preferred.
- Experience with campaign-management, project-management, digital asset-management, CRM, ecommerce or marketing analytics platforms is a plus.
- Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience ideal but not required.
- Willingness to travel domestically or internationally as needed.

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks. Pay Transparency - Los Angeles, CA $123,700—$154,600 USD

## About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

- Courage. We believe that when we overcome fear, we enable our best selves.

- Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

- Kaizen. We have a growth mindset committed to constant forward progress.

- Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

## About Crunchyroll, LLC

## Company Overview
- **One-liner**: Crunchyroll is the world’s largest anime streaming service, delivering anime content, theatrical releases, merchandise, games, news, events, and music to a global fan community.
- **Entity Type**: Private (Joint Venture between Sony Pictures Entertainment and Aniplex of Japan)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: 2006
- **Founders**: Not publicly available in recent sources

## Core Business
- **Primary industry**: Entertainment (anime streaming and media)
- **Target customers**: B2C – anime fans globally (individual consumers)
- **Mission or purpose statement**: “We deliver what anime fans love—anytime, anywhere. We believe anime is more than entertainment—it’s a way of life.” [crunchyroll.com](https://crunchyroll.com/about/jobs)

## Products & Services
- **Crunchyroll Streaming Service**: The world’s largest anime streaming library with subtitled and dubbed content, available via web, mobile, and TV apps. (SaaS/Subscription)
- **Theatrical Releases**: Distribution of anime films in theaters worldwide.
- **Merchandise Store**: Official anime merchandise, figures, apparel, and collectibles (e-commerce).
- **Crunchyroll Games**: Mobile and browser games based on popular anime franchises.
- **News & Events**: Anime news coverage, virtual and in-person fan events, and conventions.
- **Music**: Anime soundtracks and original music distribution.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (acquired by Funimation in 2020 for $1.175B; now part of Sony/Funimation Global Group)
- **Key Metric**: Annual Revenue of $140.0M (as of latest data) [linkedin.com](https://www.linkedin.com/company/crunchyroll)
- **Total Funding**: $26.8M across 3 rounds (last venture round in 2015 led by Otter Media) [linkedin.com](https://www.linkedin.com/company/crunchyroll)
- **Notable Investors/Partners**: Sony Pictures Entertainment, Aniplex of Japan, Otter Media, TV Tokyo
- **Growth Signals**: 1,453 employees operating in 31 countries; job postings up +82.9% year-over-year; LinkedIn followers +20.5% yearly; active in India, France, Mexico, Japan, and more. [linkedin.com](https://www.linkedin.com/company/crunchyroll)

## Competitive Advantages
- **Largest anime streaming library** globally, with deep catalog and simulcast rights.
- **Sony/Aniplex partnership** provides unique access to Japanese anime production and distribution.
- **Integrated ecosystem** spanning streaming, merchandise, games, events, and music—creating multiple touchpoints for fans.
- **Authenticity and cultural roots** in Japan, reinforced by the Aniplex connection.
- **Global scale** with offices in 14 cities and localized content in multiple languages.

## Strategic Focus
- Expand global reach into emerging markets (India, Latin America, Southeast Asia).
- Deepen fan engagement through interactive experiences (games, events, community features).
- Grow the merchandise and e-commerce business.
- Continue investing in original co-productions and theatrical releases.
- Leverage AI/ML for personalization and content discovery (e.g., hiring Manager of Machine Learning and Data Science). [builtin.com](https://builtin.com/company/crunchyroll)

## Why Work Here
- **Mission-driven culture**: Employees are passionate about anime and serving a global fan community. [builtinsf.com](https://www.builtinsf.com/company/crunchyroll/faq/workplace-perception)
- **Hybrid work model**: Three in-person days per week (Tuesdays, Wednesdays, Thursdays) with flexibility; remote options for some roles. [builtin.com](https://builtin.com/company/crunchyroll)
- **Comprehensive benefits**: Health insurance, 401(k) match, mental-health support, flexible time off, free anime subscriptions, catered lunches, commuter benefits, pet-friendly offices, childcare benefits, and parental leave. [builtin.com](https://builtin.com/company/crunchyroll)
- **Career development**: Job training, conferences, online course subscriptions, and promotion opportunities. [builtin.com](https://builtin.com/company/crunchyroll)
- **Positive employee sentiment**: High satisfaction ratings on Glassdoor and Comparably, with praise for collaborative environment and growth opportunities. [builtinsf.com](https://www.builtinsf.com/company/crunchyroll/faq/workplace-perception)
- **Diversity & inclusion**: Dedicated DEI staff, documented equal pay policy, and highly diverse management team. [builtin.com](https://builtin.com/company/crunchyroll)
- **Offices in 14 global locations**: Los Angeles, San Francisco, Tokyo, Paris, Berlin, London, Mexico City, Hyderabad, and more. [builtin.com](https://builtin.com/company/crunchyroll)

## Sources
1. [linkedin.com](https://www.linkedin.com/company/crunchyroll) – Company overview, financials, workforce, and growth data.
2. [builtin.com](https://builtin.com/company/crunchyroll) – Perks, culture, hybrid policy, benefits, and technology.
3. [crunchyroll.com](https://crunchyroll.com/about/jobs) – Official about page and mission.
4. [help.crunchyroll.com](https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs) – Hiring process and recruitment fraud warnings.
5. [builtinsf.com](https://www.builtinsf.com/company/crunchyroll/faq/workplace-perception) – Employee satisfaction and workplace perception.

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