---
title: 'Merchandise Planning Manager - Men''s, Kids & Home at THE ICONIC'
canonical: 'https://feeny.ai/job/merchandise-planning-manager-men-s-kids-home-the-iconic-sydney-8rwg1jfvntf3'
type: 'job'
last_seen: '2026-09-16'
---

# Merchandise Planning Manager - Men's, Kids & Home at THE ICONIC

- **Company:** THE ICONIC
- **Location:** Sydney, Australia
- **Posted:** 2026-07-23
- **Last confirmed live:** 2026-09-16
- **Apply:** https://job-boards.greenhouse.io/theiconic/jobs/8080888

## Job description

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.

Our Commercial team is driven by data, trends, and a passion for our customers—curating the region’s top fashion platform. The Category Buying and Planning teams work closely to drive sales, maximise profit, and deliver on-trend ranges that excite our customers.

Our Planners are a mix of strategic problem-solvers and creative analytical thinkers who love products. They analyse and forecast financial and product trends, review the performance of our products, and make sure that sufficient stock is available. They also work with brands and suppliers to negotiate price structures, delivery dates, specific merchandise requirements and contracts so that we continue to meet our goals. They are key in rolling out company-wide projects and have a keen eye for process improvement and streamlining – they are dedicated to efficiency and love the numbers.

We currently have an exciting opportunity for a Planning Manager to join our growing Men, Kids & Home team to help us evolve the landscape of Australian e-commerce and fashion. If you are a highly skilled planner and looking for your next role then please read on!

Reporting to the Planning Director, this role will be responsible for driving the Menswear, Kids & Home Planning team & working closely with departmental planning teams. As part of the planning team you will be responsible for maximising business profits and meeting the strategic direction of the business through effective management of merchandise from conception to sale. As the leader in the Men's Planning team you will support, coach and mentor team members to achieve business goals.

## About the Role

- Drives the segment strategy and contributes to the wider business strategy
- Develops a mid to long term strategic view to drive growth and profit for the segment that compliments the company mid to long term targets
- Rolls up and presents the over segment strategy, ensuring a comprehensive strategy pack backed by a solid financial plan is delivered and implemented
- Leads company wide projects from a Category Management view, providing support and ensures completion
- Suggests actions to take based on potential future concerns, either based on economic or social trends
- Anticipates the Manager’s needs and prepares documentation, analysis or responses ahead of time
- Works closely with the Manager to maximize profit for the season
- Monitors all facets of the segment, implements plans for any underperforming departments and identifies ways to potentialize opportunities to still deliver segment KPI’s
- Drives the focus for marketing campaigns and support.
- Ensures promotional activity delivers the best possible outcome, retaining margin
- Supports Company Planning with management of reporting Company wide and Global
- Works closely with other Planning Managers to have a united Category Management approach
- Collaborates cross functionally, establishing strong relationships with key departments.
- Drives projects and improvements that require support and input from key stakeholders across the business
- Challenges, develops and inspires their team.
- Demonstrates strong communication and management skills, ensures deadlines are met and the team have a clear understanding of what is required of them at all times

## Key Skills

- Previous experience working for an eCommerce Fashion retailer is desirable
- 5+ years in Merchandise planning Management is desirable
- Excellent attention to detail and analytical skills
- Expert knowledge of Excel
- Strong commercial acumen & instinctive trading skills
- Ability to communicate at all levels with an open and honest approach
- Exceptional organizational skills with the ability to meet deadlines & work under pressure
- Proactive mindset with the ambition to drive improvements
- Thinking ahead mentality to continuously challenge the status quo
- Collaborates cross departmentally, establishing strong relationships with other Category Management departments. Uses these relationships to strengthen department’s position
- Embraces and drives positive change across the department
- Embodies THE ICONIC Priciples and refers to the values when setting goals and KPIs

Life at THE ICONIC

At THE ICONIC, we do things differently—and we have a lot of fun along the way! Our people are our greatest asset, and we’re committed to empowering every ICONITE to do their best work, grow their skills, and bring their unique flair to our vibrant culture.

Here’s a glimpse of what makes life at THE ICONIC so special:

- Flex Your Way: Enjoy hybrid working options to suit your lifestyle.
- Learning Collective: Level up with learning days, access to Linkedin Learning, hackathons, and ongoing development opportunities.
- Family Friendly:  Parental leave and an extra day off for your child’s first day at school.
- Birthday Bliss: Enjoy a paid day off and treat yourself with an exclusive ICONIC voucher—because you deserve it!
- Style Perks: Staff discounts and exclusive sample sales to keep your wardrobe fresh.
- Wellness First: Discounted gym memberships and wellbeing programs to keep you feeling your best.
- People First: Comprehensive Employee Assistance Program for you and your family.
- Give Back: Volunteer days with our charity partner, Thread Together, to make a real impact

Additional Information

We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: talent.attraction@theiconic.com.au

By submitting your application, you acknowledge and agree to the terms of THE ICONIC's [Candidate Privacy Policy](https://www.theiconic.com.au/playbook/candidate-privacy-policy).

## About THE ICONIC

## Company Overview
- **One-liner**: THE ICONIC is Australia and New Zealand’s leading online destination for fashion, sports, beauty, home, and lifestyle, connecting customers with over 1,500 brands and a curated own-brand collection.
- **Entity Type**: Private (subsidiary of Global Fashion Group, which is publicly listed)
- **Headquarters**: Sydney, New South Wales, Australia
- **Founded**: 2011
- **Founders**: Adam Jacobs, Finn Age Haensel, Andreas Otto

## Core Business
- **Primary Industry**: Online fashion and sports retail, e-commerce
- **Target Customers**: B2C (individual shoppers in Australia and New Zealand)
- **Mission/Purpose**: To redefine the future of retail by creating a seamless, inspiring experience with benchmark-setting customer service, delivery, and returns. The company is committed to being people and planet positive.

## Products & Services
- **THE ICONIC Marketplace**: A comprehensive e‑commerce platform offering over 165,000 items across fashion, sportswear, beauty, kidswear, homewares, and lifestyle products.
- **Own-Brand Collections**: In‑house designed apparel and accessories under THE ICONIC’s private labels.
- **Fulfilment Centre**: A 28,000 sqm facility in Yennora, Sydney, featuring one of the largest mezzanines and pick towers in the Southern Hemisphere, enabling fast delivery and efficient returns.

## Market Standing
- **Valuation / Market Cap**: Not publicly available
- **Key Metric**: Annual revenue ~$50.6 million (LinkedIn estimate); total funding $135 million across three rounds
- **Notable Investors / Partners**: Parent company Global Fashion Group; partners include 1,500+ brands such as Nike, Adidas, Levi’s, Calvin Klein, P.E Nation, Sass & Bide, and Estée Lauder
- **Growth Signals**: Headcount of ~558 employees (+3.5 % YoY); operates in 19 countries (including Vietnam, Philippines, India, UK, Malaysia); engaged in sustainability initiatives and a Reconciliation Action Plan

## Competitive Advantages
- **Scale & Brand Density**: One of the largest online fashion retailers in the region with a vast brand catalogue and exclusive own‑brand lines.
- **Logistics Infrastructure**: Massive fulfilment centre enables industry‑leading delivery speeds and flexible return policies.
- **Customer Obsession**: Known for exceptional customer service, generous returns, and a seamless digital shopping experience.
- **Sustainability Focus**: Active in people‑and‑planet‑positive initiatives, including a Reconciliation Action Plan and support for the Uluru Statement from the Heart.

## Strategic Focus
- Deepen market leadership in Australian and New Zealand fashion e‑commerce
- Expand own‑brand and exclusive products
- Continue investing in technology and AI to enhance the customer experience and operational efficiency
- Drive sustainability and positive social impact through measurable initiatives

## Why Work Here
- **Culture & Values**: A community‑driven environment that encourages authenticity. Employees highlight a welcoming, supportive culture and diverse exposure.
- **Flexibility**: Flexible working solutions including personalised start/finish times and work‑from‑home options.
- **Perks**: Generous employee discounts, exclusive sample sales, professional photo shoots, gym and health insurance discounts, and paid parental leave (including a first‑day‑of‑school leave).
- **Development**: The Learning Collective offers Learning Days, hackathons, coaching, and a Learning Bank for continuous growth.
- **Work Environment**: Dog‑friendly office, open and collaborative spaces.
- **Reviews**: 3.3/5.0 on SEEK (356 reviews). Positives: culture, benefits, diversity. Concerns: occasional heavy workloads, need for clearer management priorities, and limited career progression opportunities for some roles.

## Sources
1. [theiconic.com.au](https://www.theiconic.com.au/playbook/careers)
2. [theiconic.com.au - homepage](https://www.theiconic.com.au/)
3. [seek.com.au - company culture](https://www.seek.com.au/companies/the-iconic-433922/culture)
4. [seek.com.au - company profile](https://au.seek.com/companies/the-iconic-433922)
5. [linkedin.com](https://au.linkedin.com/company/the-iconic)

## Other roles at THE ICONIC

- [Entry Category Buyer - Own Brand](https://feeny.ai/job/entry-category-buyer-own-brand-the-iconic-sydney-1htnw40enf0k) — Sydney, Australia
- [Maintenance Technician](https://feeny.ai/job/maintenance-technician-the-iconic-yennora-gngvy6w7zv20) — Yennora
- [Infrastructure Manager](https://feeny.ai/job/infrastructure-manager-the-iconic-sydney-rkpn6p0v3k0w) — Sydney, Australia
- [Junior Maintenance Technician (Rotating Roster Dayworker & Shiftworker)](https://feeny.ai/job/junior-maintenance-technician-rotating-roster-dayworker-shiftworker-the-iconic-7r9834qq1ts8) — Yennora
- [Process Improvement Facilitator](https://feeny.ai/job/process-improvement-facilitator-the-iconic-yennora-xtfgjcnddqnr) — Yennora
- [Established Category Buyer - Own Brand - 6 Month Max Term Contract](https://feeny.ai/job/established-category-buyer-own-brand-6-month-max-term-contract-the-iconic-sydney-t6t9wjhehd18) — Sydney, Australia