--- title: 'Mid-Market Account Executive - East at Canopy Works' canonical: 'https://feeny.ai/job/mid-market-account-executive-east-canopy-works-eastern-7yy3c73v8ztx' type: 'job' last_seen: '2026-09-08' --- # Mid-Market Account Executive - East at Canopy Works - **Company:** Canopy Works - **Location:** Eastern, United States - **Work type:** remote - **Posted:** 2026-08-06 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/canopyworks/jobs/4357642009 ## Job description Mid-Market Account Executive Location: Remote - Hiring for multiple U.S. region, starting with Eastern US Reports To: SVP, Sales ## About the Role We are seeking an experienced, high-performing Mid-Market Account Executive to own the full sales cycle for selling new healthcare system customers. This role will focus on driving net-new revenue by introducing Canopy’s flagship wearable safety platform to C-level executives, security leaders, and operational decision-makers in hospitals and health systems. You’ll be selling a solution with an obvious ROI, a compelling emotional value proposition, and a proven track record of rapid adoption in one of healthcare’s most urgent priority areas—staff safety. Successful candidates will have a proven track record of driving new logo sales by identifying, prospecting, and closing six-figure deals in US-based healthcare systems, helping them solve complex, cross-functional business challenges with innovative solutions. ## Key Responsibilities - Pipeline Generation – Identify, research, and target prospective health systems and hospitals; develop and execute account penetration strategies. - Full-Cycle Sales Execution – Own the sales process from first meeting through close, including discovery, ROI modeling, proposal creation, contract negotiation, and handoff to implementation. - Enterprise Stakeholder Management – Engage with multiple decision-makers including CNOs, COOs, CIOs, and Security Chiefs to navigate complex buying committees. - Solution Selling – Articulate the value of Canopy’s wearable safety platform, demonstrating both operational impact and emotional ROI for staff safety. - Pipeline Management: Maintain a robust and accurate sales pipeline, providing regular forecasts and updates to leadership. - Market Development – Represent Canopy at industry conferences, security forums, and healthcare technology events to build relationships and brand awareness. Required Experience & Skills - Track Record – 3+ years of B2B SaaS or healthcare technology sales experience with a history of exceeding quota in a new business role. - Enterprise Sales Expertise – Skilled in multi-stakeholder, moderately complex sales cycles (3-6 months typical), with deal sizes in the $100-200K ARR range. - Solution & Value Selling – Ability to quantify ROI and also sell based on strategic, operational, and cultural value drivers. - Stakeholder Alignment – Proven ability to engage, align, and gain consensus across diverse organizational stakeholders, from frontline staff to C-suite executives, to ensure successful decision-making and adoption. - Self-Starter – Highly motivated, autonomous, and adept at building pipeline from scratch. ## Preferred Qualifications - Familiarity with selling to regulated industries. Healthcare and security experience is helpful but not required. - Experience working in a MEDDIC-based sales organization - Background in selling category-creating or disruptive technology solutions. Success in This Role Looks Like - Landing 10-13 new healthcare logos annually. - Ability to run an adaptable, repeatable playbook for engaging, converting, and expanding new accounts. - Establishing Canopy as the default choice for wearable safety in your territory. f you're excited about the opportunity to lead and shape innovative products, collaborate with a talented team, and make a positive impact on the lives of healthcare workers, we'd love to hear from you. Join us in making a difference, no matter where you're located, and apply now! The base salary range for this position is $100k per year with a $100k variable. Canopy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Canopy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ## About Canopy Works ## Company Overview - **One-liner**: Canopy Works provides a connected safety platform for healthcare workers, using wearable technology and real-time alerts to protect hospital and clinical staff. - **Entity Type**: Private (Series B) - **Headquarters**: Palo Alto, California, United States - **Founded**: 2019 - **Founders**: Shan Sinha (CEO & Co-Founder), Vinay Pulim (CTO & Co-Founder), Hemanth Meenakshisundaram (Chief Scientist & Co-Founder) ## Core Business - **Primary Industry**: Healthcare safety technology - **Target Customers**: B2B – hospitals, health systems, outpatient clinics, and home health services (Enterprise) - **Mission**: “To enhance healthcare worker safety and well-being through reliable, innovative, and ubiquitously connected technology solutions, delivered as a comprehensive, partnership-driven service.” ## Products & Services - **Canopy Connected Safety Platform**: End-to-end managed service integrating wearable safety devices, real-time alerts, and actionable insights. Includes four core solutions: - **Canopy Protect**: Wearable duress button for staff on hospital campuses (indoors and outdoors) - **Canopy Go**: Extends coverage to home health and community settings - **Canopy Find**: Personnel location and tracking (RTLS-based) - **Canopy Track**: Analytics and reporting for safety trends and operational improvements All products are delivered as a full-service offering (hardware, deployment, integration, training, 24/7 monitoring). ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Total funding raised – **$22M** (Series B closed approximately 5 months prior to search date) - **Notable Investors/Partners**: Not publicly disclosed beyond “partnership with leading health systems” and a team of “veteran Silicon Valley entrepreneurs.” No lead investors named in available sources. - **Growth Signals**: - Protects over **350,000 healthcare workers** across **1,000+ locations** at 60+ leading health systems - Headcount grew **268.4% YoY** to 61 employees (as of mid-2025) - Claims **30% average reduction in assaults** in first 6 months and **75% improvement in staff safety confidence** - Open roles increased 50% monthly (LinkedIn data) ## Competitive Advantages - **End-to-End Managed Service**: Canopy handles everything from design and deployment to ongoing monitoring, reducing burden on hospital staff. - **Healthcare-Specific Design**: Purpose-built for clinical workflows, moving beyond generic panic buttons and legacy RTLS. - **Ubiquitous Coverage**: Reliable hardware works indoors, outdoors, and in community settings (home health). - **Proven Impact**: Published metrics on assault reduction and staff confidence improvement, strengthening ROI for customers. - **Deep Domain Expertise**: Leadership combines experience from Google, Microsoft, Amazon, and Dialpad with clinical understanding. ## Strategic Focus - **Expanding Adoption**: Growing from 60+ health systems to nationwide coverage; emphasis on reducing workplace violence in healthcare. - **Product Innovation**: Developing new solutions (Canopy Go, Find, Track) under the Connected Safety Platform. - **Scaling Team**: Aggressively hiring across engineering, sales, customer success, and marketing to support growth. - **Building Safety Culture**: Moving beyond technology to become a strategic partner for healthcare safety and retention. ## Why Work Here - **Mission-Driven**: Directly contributes to protecting healthcare workers and reducing workplace violence. - **Growth Stage**: Joining a company with 268% headcount growth and strong product-market fit — opportunity for career acceleration. - **Flexible Work**: Many roles are US-remote (Eastern, Central, or West Coast); engineering roles in SF Bay Area or NYC metro (hybrid). - **Culture**: Described as collaborative, purpose-driven, with emphasis on “meaningful impact” and “owning your work.” - **Cross-Functional Exposure**: Small team (~61 people) means engineers and product managers work closely with clinical strategy, sales, and customer success. - **Perks**: Not explicitly listed, but the company offers “comprehensive benefits” (standard for Series B) and a focus on work-life balance. ## Sources 1. [canopyworks.com](https://www.canopyworks.com/) 2. [canopyworks.com/about](https://www.canopyworks.com/about) 3. [LinkedIn – Canopy](https://www.linkedin.com/company/canopy-works) 4. [CB Insights – Canopy](https://www.cbinsights.com/company/canopy-22) 5. 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