--- title: 'Mid-Market Account Executive at GWI' canonical: 'https://feeny.ai/job/mid-market-account-executive-gwi-london-qdr9sb2tjs1a' type: 'job' last_seen: '2026-09-09' --- # Mid-Market Account Executive at GWI - **Company:** GWI - **Location:** London, United Kingdom - **Posted:** 2026-08-03 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/globalwebindex/jobs/8649796002 ## Job description Office requirement: Hybrid 3 days a week (Monday/Tuesday/Thursday) Employment type: Permanent Seniority level: Mid As our Account Executive, you’ll: Be a part of our dynamic global Revenue team reporting to Senior Sales Manager,  UK Mid-Market. You’ll be responsible for helping develop, drive and execute an account plan for generating new business revenue as well as year-on-year expansion and growth for your existing accounts within your remit, in line with GWI’s growth strategy across your book of business. Working within your dedicated market segment, you will be focused on winning new customers and driving growth & expansion in existing customers in an assigned book of business.  You will be responsible for: - Own the development and execution of a GTM strategy for your assigned territory, including existing customers and net-new accounts, to build a pipeline to ensure you can meet and exceed your sales quota. - Lead the entire sales cycle with your clients from initial opportunity creation to close. - Establish and build credibility with prospects from the outset. You’ll form a unique understanding of business challenges and present needs-based solutions that meet their business objectives - Partner closely with your Outbound SDR to craft and execute a winning outbound prospecting strategy that sparks conversations and generates high-quality opportunities - Build strong collaborative relationships with CSMs for your assigned customer accounts to ensure you are collectively helping customers drive value using GWI's solutions and identifying further opportunities for expansion. - Collaborate cross-functionally with Marketing, Insights, Leadership and other supporting teams to maximise success in live opportunities. - Track and update all sales activity within the CRM and accurately forecast revenue attainment via Salesforce/Clari. - Follow best practices, engaging fully with the available tech stack and continually refine and optimise your approach for maximum impact. Market Insight - Stay informed about industry trends, competitive landscape, and emerging technologies. - Utilise market insights to refine sales strategies, differentiate our offerings, and maintain a competitive edge. What do I need to bring with me? You’ll need to be able to demonstrate the core skills this role requires. Here’s what the team will be looking for in you: - Deep experience in SaaS or subscription sales, with a history of navigating and closing complex, enterprise-level deals. - A strategic mindset, able to see the bigger picture and connect technology solutions to real business challenges across multiple stakeholders. - A consistent track record of achieving (and often exceeding) ambitious goals. - First-hand experience bringing innovative, category-defining products to market in highly competitive spaces. - The ability to understand client needs and deliver value through both subscription and tailored solutions. - Familiarity with a structured sales methodology such as MEDDPICC, to guide opportunities through the pipeline with clarity and purpose. - Strength in multithreading, building trust, and fostering alignment across diverse buying groups. - Proficiency in Salesforce for managing pipeline, forecasting, and driving visibility across the sales process. - Clear and confident communication skills, with a talent for making complex ideas simple and compelling. - A proactive attitude - someone who thrives on building relationships and opening new opportunities, not just responding to inbound leads. - Confidence and credibility in engaging with senior executives and decision-makers. - Resilience and adaptability, with experience in the fast-moving world of start-ups and scale-ups. ## What We Offer 📝 At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes: 🌱 Time to recharge – 25 days’ annual leave, plus office closures over the holidays. 🌱 Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support. 🌱 Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success. 🌱 Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget. 🌱 Career growth – Accredited learning, leadership development, and global career mobility. 🌱 Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving. Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked. Diversity, Equity & Inclusion 🌍 Diversity is fundamental to who we are—both as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients. As a Disability Confident employer, we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities. At GWI, you will find a place where you can contribute meaningfully, grow professionally, and belong fully. We’re committed to a compliant workforce. As an E-Verify participant, we confirm employment eligibility for all U.S. hires, ensuring we employ individuals authorized to work in the United States. #li-hybrid #LI- ## About GWI ## Company Overview - **One-liner**: GWI provides a global consumer insights platform that delivers verified, anonymized human data to power smarter business decisions and more reliable AI. - **Entity Type**: Private (Series B) - **Headquarters**: London, UK (with hubs in New York, Athens, Prague, and Singapore) - **Founded**: 2009 - **Founders**: Tom Smith (CEO) ## Core Business - **Primary Industry**: Market Research & Consumer Insights / AI Data Infrastructure - **Target Customers**: Brands, agencies, media companies, and tech firms (B2B Enterprise). - **Mission**: To provide the human truth behind the numbers, making AI smarter, more reliable, and grounded in real human behavior. ## Products & Services - **GWI Global Human Insights Platform**: A subscription-based SaaS platform that allows users to explore consumer attitudes, interests, and behaviors across 50+ markets. It provides trended data and deep analysis tools. - **GWI Spark (Agent Spark)**: An AI-powered analyst tool that allows users to query the company's 35 billion data points using natural language, getting instant, data-backed answers. It is designed to integrate with other AI tools like ChatGPT and Claude. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (classified as a "Soonicorn" by Sifted in 2024). - **Key Metric**: **$100M in total bookings** (achieved in 2025). Total funding raised: **$180M** (Series B in 2022). - **Notable Investors/Partners**: Not explicitly listed in the provided sources, but the company is backed by institutional investors following its $180M Series B. - **Growth Signals**: Hit $100M in total bookings in 2025. Recognized by the Financial Times as one of Europe’s Long-Term Growth Champions (2024). Featured on Sifted’s “Soonicorns to watch” list (2024). Processes 35 billion data points and 2M+ interviews annually. ## Competitive Advantages - **Scale of Proprietary Data**: 35 billion data points from 2M+ interviews annually across 50+ markets, providing a massive, defensible dataset. - **Verification & Authenticity**: Unlike web-scraped data used by many AI models, GWI’s data is sourced from verified, anonymized survey respondents, making it more reliable and accurate for human truth. - **First-Mover in AI Integration**: Launching "Agent Spark" positions them at the intersection of market research and the AI agent ecosystem, making their data a critical input for enterprise AI applications. ## Strategic Focus - **AI-Native Product Development**: Transforming from a traditional insights platform into an AI-powered data infrastructure company. The launch of GWI Spark and making data available inside AI tools are key priorities. - **Expanding Data Monetization**: Moving beyond direct subscriptions to licensing data for use within third-party AI models and tools. - **Global Reach**: Continued expansion into key markets like APAC (Singapore office opened in 2021). ## Why Work Here - **Culture**: Described as open, autonomous, and trust-based. Values include curiosity, collaboration, and a genuine commitment to DEI. - **Work Environment**: Flexible working hours and a hybrid/office model with hubs in London, New York, Athens, Prague, and Singapore. The company emphasizes that work-life balance is a core principle, not a perk. - **Growth & Rewards**: Offers bespoke personal development, accredited leadership training, and a data-led rewards program. The company has a "scale-up mindset" with world-changing ambition. - **Engineering Culture**: Focus on building the "missing element" for the next generation of AI, offering engineers the chance to work on cutting-edge problems at the intersection of data science and AI. ## Sources 1. [gwi.com](https://www.gwi.com/) 2. [gwi.com/careers](https://www.gwi.com/careers) 3. [gwi.com/about-us](https://www.gwi.com/about-us) 4. [en.wikipedia.org](https://en.wikipedia.org/wiki/GWI_(company)) 5. [linkedin.com](https://www.linkedin.com/company/gwidotcom) ## Other roles at GWI - [Senior People Business Partner](https://feeny.ai/job/senior-people-business-partner-gwi-london-fp1fgmcaxdkw) — London, United Kingdom - [Sales Development Representative](https://feeny.ai/job/sales-development-representative-gwi-london-9zh0hp36p21r) — London, United Kingdom - [VP of Research and Insights](https://feeny.ai/job/vp-of-research-and-insights-gwi-new-york-h6e63ykqg8d9) — New York, NY - [Salesforce Product Lead](https://feeny.ai/job/salesforce-product-lead-gwi-london-zvs7pzbwbgbv) — London, United Kingdom - [VP Customer Success](https://feeny.ai/job/vp-customer-success-gwi-london-vrdy342mxy3w) — London, United Kingdom - [Senior Product Experience Executive](https://feeny.ai/job/senior-product-experience-executive-gwi-athens-6rbv34xpd66v) — Athens, Greece - [Product Experience Executive](https://feeny.ai/job/product-experience-executive-gwi-athens-85n0f2842t1a) — Athens, Greece - [Commercial Customer Success Manager](https://feeny.ai/job/commercial-customer-success-manager-gwi-london-nyzqnj625zfh) — London, United Kingdom - [Technical Product Manager (Data Platform)](https://feeny.ai/job/technical-product-manager-data-platform-gwi-athens-remq9n7bfeg5) — Athens, Greece - [Marketing Operations Executive](https://feeny.ai/job/marketing-operations-executive-gwi-london-h8ebamesm5px) — London, United Kingdom