--- title: 'Middle to Senior Data Analyst at Flodesk' canonical: 'https://feeny.ai/job/middle-to-senior-data-analyst-flodesk-da-nang-eztc862yy59q' type: 'job' last_seen: '2026-10-20' --- # Middle to Senior Data Analyst at Flodesk - **Company:** Flodesk - **Location:** Da Nang, Vietnam - **Work type:** onsite - **Posted:** 2026-10-16 - **Last confirmed live:** 2026-10-20 - **Apply:** https://job-boards.greenhouse.io/flodesk/jobs/5454885008 ## Job description Flodesk is recognized in the Inc 5000 as one of the world's fastest-growing email marketing companies, built to help entrepreneurs sell online and design emails that people love to get. We're committed to giving small businesses simple and intuitive tools that help them grow, nurture, and monetize their email list. We’re a remote-first company headquartered in San Francisco with a globally distributed team, including in-person hubs in Da Nang (Vietnam), Barcelona (Spain), and Menlo Park (California). Our team reflects the diversity and creativity of the people we serve. Join our mission to level the playing field for small business owners through good design. ## About The Opportunity The Data Team at Flodesk is part of our Engineering Team, based in our Da Nang office. We serve as the single source of truth for the company, providing data-driven insights that empower teams across Product, Marketing, Finance, and Engineering. As a Data Analyst, you’ll play a crucial role in translating raw data into meaningful insights, optimizing data pipelines, and maintaining a self-service BI ecosystem that enables teams to explore and understand data effectively. ## What you will do - Financial metrics and modeling: Own the dbt models behind Flodesk’s financial metrics, from MRR and its movements to billings, collected payments, retention, LTV, and CAC. Build them from Recurly billing data so they hold up through real-world cases like plan changes, failed payments, and refunds, and so the same month shows the same number in every report. - Revenue and cost reconciliation: Reconcile billings, collected payments, and MRR against the billing system, payment processors, and accounting records, and explain any gap in terms Finance can act on. Do the same for costs, so unit economics like affiliate commissions rest on numbers everyone trusts. - Finance partnership: Work directly with our Finance Director and leadership on metric definitions, cohort and pricing analysis, and recurring reporting. When a definition is genuinely open (say, how to count a member who converts and cancels in the same month), lay out the options and trade-offs, help Finance decide, and document the decision so it sticks. Partner with Marketing on acquisition spend and attribution for CAC. - Beyond finance: Support other domains when needs arise, such as product and growth analytics, bringing the same rigor to questions about feature adoption, funnels, and retention. - AI-first analytics: Do most of your building and analysis through AI agents rather than by hand. You’ll direct agents to write and review dbt models, run investigations, and build dashboards, and you’ll own the result: checking the logic, testing edge cases, and catching what the agent got wrong. - Self-serve analytics, rebuilt: We’re replacing traditional BI with a self-hosted portal of Claude-built dashboards, plus an analytics MCP that answers ad hoc questions in plain language. You’ll build and maintain the finance dashboards, and curate the metric definitions, model metadata, and guardrails that keep MCP answers accurate. ## What you need to be successful - Analytics experience, ideally in subscription or SaaS finance. - A fast learner with an open mind. Prior experience with subscription metrics such as MRR, LTV/CAC, or billing reconciliation is welcome but not required. - Advanced SQL and data modeling. You pick the right grain for each table and get snapshot and point-in-time logic right. dbt experience is a strong plus (our stack is dbt on Redshift and ClickHouse), and Python is a plus. - Experience doing analytics work through AI agents (Claude Code, Cursor, or similar) is highly desirable, and building an analytics MCP server or semantic layer for LLM use even more so. Either way, you have the judgment to check an agent’s output rather than trust it. - Rigor and healthy skepticism. When numbers don’t tie, you keep digging until you can explain the gap, and you’re upfront about caveats and definitional choices instead of presenting one tidy number. - Clear written and spoken English. You can explain a metric definition to Finance without jargon, and write documentation that people (and agents) can rely on. ## Why you should choose us - Impact & Scale: Your work will directly help thousands of SMBs, and you'll get to work with billion-scale data — a rare opportunity at most startups. - Culture: We're a lean, fast-growing team that values Clarity, Craft, Curiosity and Care. - Perks: - Competitive salary + 13th-month bonus - Performance bonuses based on company and individual contributions - Stock options for high contributors - Personal development allowance up to $1,000/year - Comprehensive healthcare coverage (annual health check, vaccines, premium insurance for you and up to 2 family members) - Flexible working hours, standard 5-day workweek - Modern office with top-notch equipment (MacBook Pro) - Opportunities for career growth, including overseas options If you're an innovative, forward-thinking Data Analyst, we'd love to hear from you! Flodesk is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Flodesk is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email people@flodesk.com Notice to California-based Candidates and Vietnam-based Candidates for Employment. This Candidate Privacy Notice is intended to provide information about how Flodesk collects and uses personal information to California consumers and candidates located in Vietnam (Vietnam-based candidates) who apply for employment with Flodesk. If you are employed by Flodesk, refer to the Employee Handbook for additional information. For any questions about this notice, please contact People@flodesk.com. Personal Information Flodesk Collects: Identifiers Including name, address, email, telephone number, social security number, driver license number, passport number, and other personal identifying information. For California-based candidates: Characteristics of protected classifications under California or federal law including demographic information and other personal information obtained during the application process, such as gender, race, national origin. Professional or employment-related information, such as salary/compensation and benefits packages, other relocation or job preferences, prior background, experience, skills, and other information in support of your application, reference information. Any other information you provide as a part of  recruitment, job application, or interview process. Purposes for Collecting Personal Information: To consider qualifications, skills, and interest for employment. To communicate with you during the recruitment and interview process. To provide compensation, including payroll, and  administer stock options and benefits, including medical, dental, vision, commuter, and retirement benefits. To provide human resources services and conduct performance evaluations. To monitor work eligibility including work-related licenses, credentials, training, and eligibility to work in the United States or in Vietnam. To improve recruitment and interview processes and  ensure a safe and efficient working environment. To comply with applicable legal or regulatory requirements as Flodesk may transfer or store internationally your information, including to or in the United States, European Union and Vietnam and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions. For Vietnam-based candidates: By clicking "Submit Application", You confirm that you have read the Privacy Notice and agree to allow Flodesk to process your personal data for this application, including cross-border transfer. You have the right to withdraw your consent or request data deletion at any time by contacting people@flodesk.com ## About Flodesk ## Company Overview - **One-liner**: Flodesk is a design-first email marketing and sales page platform that empowers small businesses and creators to build beautiful, high-converting marketing campaigns. - **Entity Type**: Private (bootstrapped) - **Headquarters**: San Francisco, California, United States - **Founded**: 2019 - **Founders**: Rebecca Shostak ## Core Business - **Primary industry**: Email marketing, digital marketing software - **Target customers**: Small business owners, entrepreneurs, creators, and solopreneurs (B2B / B2C hybrid) - **Mission or purpose**: To make small business owners more successful through good design and marketing, and to empower small businesses to be successful through stunning design, great marketing, and seamless customer experiences. ## Products & Services - **[Flodesk Email Marketing](https://flodesk.com/)**: SaaS platform for designing and sending on-brand marketing emails with patented layout technology, custom fonts, brand colors, countdown timers, and polls. Emails achieve 17% higher open rates than industry average. - **[Sales & Landing Pages](https://flodesk.com/)**: Built-in tool to create beautiful sales pages and landing pages for selling products, memberships, and services with conversion rates at 3x industry average. - **[Forms & Opt-ins](https://flodesk.com/)**: Opt-in forms that convert at double the industry average, including “link in bio” forms for social media profiles. - **[Automations & Workflows](https://flodesk.com/)**: Drag-and-drop workflow builder for abandoned cart series, welcome sequences, and personalized follow-ups, recovering up to 15% of lost sales. - **[Analytics](https://flodesk.com/)**: Detailed suite of analytics to track performance and audience segmentation, including embedded polls in emails. - **[Checkout & Commerce](https://flodesk.com/)**: Integrated online payments and instant product delivery, enabling direct sales through the platform. ## Market Standing - **Valuation/Market Cap**: Not disclosed (bootstrapped, no external funding) - **Key Metric**: $36 million in annual recurring revenue (ARR) as of April 2026 - **Notable Investors/Partners**: Bootstrapped; integrations include Shopify, WordPress, Zapier, Typeform. No external investors. - **Growth Signals**: - Over 100,000 customers - 13 billion emails sent in the past year - 314 million new subscribers added to customer audiences - $33 million in revenue generated through the platform by customers - Headcount grew 13.3% year-over-year to 64 employees - Expanding engineering presence in Da Nang, Vietnam ## Competitive Advantages - **Design-first approach**: Patented layout technology and intuitive editor that gives users full creative control without needing design skills or third-party tools. - **High deliverability**: Emails get seen 17% more than industry average, driving better engagement. - **Bootstrapped sustainability**: No venture capital pressure allows long-term focus on product and customer success. - **All-in-one platform**: Combines email marketing, sales pages, forms, automations, and commerce in a single tool with transparent pricing. ## Strategic Focus - **AI-powered innovation**: Developing proprietary AI technology for a new email builder that blends AI-assisted design with manual controls, aiming to make sophisticated marketing accessible to small businesses. - **Expansion beyond email**: Plans to grow into a broader marketing ecosystem, positioning itself as a creative partner for entrepreneurs. - **Global talent**: Building distributed engineering teams (notably in Vietnam) while maintaining a remote-first culture. ## Why Work Here - **Remote-first culture**: Globally distributed team with team members in the US, Vietnam, Spain, Portugal, Canada, Netherlands, Australia, and the UK. - **Mission-driven**: Focus on empowering small businesses through stunning design and great marketing. - **Values**: Good Design, Trust, Empower, Invest in People, Adapt. - **Engineering culture**: Strong emphasis on product and design; open roles include Senior Fullstack Engineer, Senior Backend Engineer, Senior to Lead Data Engineer, and Senior Product Designer. - **Work environment**: Minimalist interface philosophy, collaborative cross-functional teams, and direct access to leadership (CEO recently spent five months in Vietnam with product/engineering teams). - **Perks**: Not explicitly listed, but employer rating of 4.4/5.0 (Culture: 4.3, Work-Life: 4.0, Compensation: 4.0) on LinkedIn. - **Office locations**: San Francisco, CA (HQ) and Da Nang, Vietnam (engineering hub). ## Sources 1. [flodesk.com](https://flodesk.com/) 2. [greenhouse.io](https://job-boards.greenhouse.io/flodesk) 3. [cbinsights.com](https://www.cbinsights.com/company/flodesk) 4. [linkedin.com](https://www.linkedin.com/company/flodesk) ## Other roles at Flodesk - [Senior Applied AI Engineer, Agent Quality & Evaluations](https://feeny.ai/job/senior-applied-ai-engineer-agent-quality-evaluations-flodesk-remote-mbv3tvvmw42s) - [Sr. Product Manager, AI](https://feeny.ai/job/sr-product-manager-ai-flodesk-remote-qk5dy1brades) - [Web System Designer, Brand](https://feeny.ai/job/web-system-designer-brand-flodesk-barcelona-8vmdx4brm7fg) — Barcelona, Spain - [Senior Platform & Security Engineer](https://feeny.ai/job/senior-platform-security-engineer-flodesk-da-nang-33bm6jrvd6kz) — Da Nang, Vietnam - [Founding Information Security Lead](https://feeny.ai/job/founding-information-security-lead-flodesk-remote-synt942kbnnt) - [Senior Software Engineer (FE/BE)](https://feeny.ai/job/senior-software-engineer-fe-be-flodesk-da-nang-ke59hrs8jezj) — Da Nang, Vietnam - [Growth Lead, SEO & AEO](https://feeny.ai/job/growth-lead-seo-aeo-flodesk-san-francisco-mcnaaep7ahht) — San Francisco, CA