--- title: 'Mindshare: Associate, Performance, Lebanon at WPP Media' canonical: 'https://feeny.ai/job/mindshare-associate-performance-lebanon-wpp-media-beirut-g0fypm25w0gw' type: 'job' last_seen: '2026-09-10' --- # Mindshare: Associate, Performance, Lebanon at WPP Media - **Company:** WPP Media - **Location:** Beirut, Lebanon - **Posted:** 2026-09-09 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5419736008 ## Job description ## About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders ## Role Summary and Impact As an Associate, Performance, you will be a vital engine driving client success by supporting your team with the execution and optimization of performance media campaigns across search, social, and display channels. You will directly impact client revenue growth by strategically managing campaigns and identifying opportunities for improved performance. Your work will have a significant impact on the overall success of our clients' marketing efforts, contributing to increased brand awareness and customer acquisition. - Proactively contributing to achieving client performance goals by implementing effective campaign strategies and optimization techniques. - Executing thorough Search Query Report (SQR) analysis to identify irrelevant or low-performing keywords, implementing negative keywords, and optimizing keyword bidding strategies for improved campaign efficiency. - Developing and presenting comprehensive weekly performance reports, analyzing key metrics and translating data into clear, actionable recommendations for campaign improvement. - Overseeing the analysis of campaign results, identifying trends, drawing conclusions, and documenting key learnings to inform future campaign strategies and best practices. - Analyzing user engagement metrics (e.g., click-through rates, conversion rates, bounce rates) to identify opportunities for optimizing ad creative, landing pages, and targeting parameters to improve overall campaign performance. - Conducting in-depth reporting and analysis of paid media performance and audience behavior, identifying key trends and insights to inform strategic decisions related to targeting, messaging, and budget allocation. - Overseeing finance reconciliation processes, verifying campaign spend, identifying discrepancies, and ensuring accurate financial reporting and budget management. ## Skills and Experience - Bachelor's degree preferred, ideally in a STEM (Science, Technology, Engineering, Mathematics) Major. - Experience in digital media, paid advertising, or media buying (agency experience a plus!). - A proven track record of managing successful paid search and social campaigns. - Exceptional analytical skills and the ability to translate data into actionable insights. - A creative and solutions-oriented mindset. - Excellent communication and collaboration skills. - A meticulous and organized approach to work. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: - Be Extraordinary by Leading Collectively to Inspire transformational Creativity. - Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. - Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy for more information on how we process the information you provide. Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide. ## About WPP Media ## Company Overview - **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands. - **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP) - **Headquarters**: New York, United States - **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years) - **CEO**: Brian Lesser (CEO, WPP Media) ## Core Business - **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology - **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies - **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes. ## Products & Services - **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform) - **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform) - **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service) - **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service) - **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service) ## Market Standing - **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025) - **Key Metric**: $65 billion in managed media annually (from wppmedia.com) - **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers. - **Growth Signals**: - 40,000+ media experts worldwide - 160 offices across 80+ markets - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth - Strong investment in AI-first capabilities and privacy-forward data unification ## Competitive Advantages - **Scale**: One of the largest media buying organizations globally, managing $65B in media. - **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization. - **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof. - **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution. - **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network. ## Strategic Focus - **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes. - **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy. - **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills. - **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities. ## Why Work Here - **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo. - **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts. - **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets. - **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands. - **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives. ## Sources 1. [wppmedia.com](https://www.wppmedia.com/) 2. [WPP Media Company Info](https://www.wppmedia.com/company-info) 3. [WPP Media Careers](https://www.wppmedia.com/careers) 4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do) 5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media) 6. 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