--- title: 'Mobile Consumer Engineer at Reacher' canonical: 'https://feeny.ai/job/mobile-consumer-engineer-reacher-san-francisco-jp5kth3qe5x2' type: 'job' last_seen: '2026-11-05' --- # Mobile Consumer Engineer at Reacher - **Company:** Reacher - **Location:** San Francisco, CA - **Employment:** full-time - **Posted:** 2026-11-05 - **Last confirmed live:** 2026-11-05 - **Apply:** https://jobs.ashbyhq.com/reacher/feee83b1-5b0d-44ce-b978-aef18ba6d4a8 ## Job description ## About Reacher Reacher is AI-powered TikTok Shop affiliate software. Brands and agencies use it to find creators, run outreach, manage creator relationships, and grow TikTok Shop revenue. Brands describe the creator they want and AI finds matches from a database of 4M+ creators. They can automate outreach by DM, Target Collab, and email (up to 10,000 creators a day) and track samples, content, and GMV in one CRM. Reacher is backed by Y Combinator, is an official TikTok Shop Partner and TAP Agency, ranks #1 on the TikTok Shop App Store, and is trusted by 2,000+ brands. We were founded in 2024 and are based in San Francisco. ## The role We're hiring a Mobile Consumer Engineer to build the Reacher creator app. The app helps creators find deals, talk to brands, and earn on TikTok, Meta, and Snap. It's how we grow our creator network, so it needs to feel like a great consumer product. You'll report to Hari, our Head of Engineering, and work on a small app team. ## What you'll do - Own features in the creator app end to end, from design through release - Build polished, fast mobile experiences in React Native and Expo with strict TypeScript - Work with TanStack Query, Zustand, the TikTok Shop API, and our AI avatar video features - Ship to the App Store and Google Play, then measure, learn, and iterate - Work closely with design, the creator team, and creators themselves ## What you bring - A track record of shipping consumer mobile apps that people use every day - Strong React Native and TypeScript skills; Expo experience is a plus - Good product taste and attention to UX, performance, and reliability - Comfort moving fast at an early-stage startup ## Nice to have - Experience with LLM or AI features in a consumer product - Familiarity with TikTok, the creator economy, or e-commerce ## About Reacher ## Company Overview - **One-liner**: Reacher is an AI-powered platform that automates creator marketing for TikTok Shop and beyond, combining creator discovery, outreach, CRM, sample management, and campaign analytics in one tool. - **Entity Type**: Private (Pre-Seed stage; Y Combinator Summer 2025 batch) - **Headquarters**: San Francisco, California, United States - **Founded**: 2024 - **Founders**: Jerry Qian (Co-Founder & CEO) and Bora Mutluoglu (Co-Founder & CRO) ## Core Business - **Industry**: Creator marketing / influencer marketing software; e-commerce enablement - **Target Customers**: B2B – brands and agencies selling on TikTok Shop, Amazon, and Shopify who want to partner with creators on TikTok, Instagram, YouTube, and X. - **Mission**: “We automate creator marketing for the world’s largest brands” – making marketing teams 10x more productive by handling manual creator workflows. ## Products & Services - **AI Creator Discovery**: AI analyzes millions of creator profiles to find matches based on content style, audience demographics, and brand values. - **Automated Outreach**: Sends personalized bulk DMs, collab invites, emails, and sample requests to thousands of creators daily. - **Creator CRM**: Manages creator relationships, tracks messages, samples, and GMV in one place; group and segment creators. - **Campaign Management**: Runs retainers, challenges, contests, and tracks GMV per campaign with real-time analytics. - **Creative Agent**: Analyzes top-performing videos and auto-generates creative briefs and scripts. - **Social Intelligence**: Monitors viral trends, competitor strategies, and tracks top-performing brands, products, and videos on TikTok Shop. - **Multi-Platform Integration**: Currently dominates TikTok Shop; building to support Amazon, Shopify, Instagram, YouTube, and X. ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed - **Key Metric**: $500,000 in total Pre-Seed funding (led by Y Combinator, October 2025) - **Notable Investors**: Y Combinator (lead), plus 3 other investors in the Pre-Seed round - **Growth Signals**: - Trusted by 1,000+ brands - Headcount grew ~82% YoY (from ~10 to 18 employees) - 19 active job postings (as of mid-2025) - Expanding from TikTok Shop to multiple platforms; official TikTok Shop Partner and TAP Agency - Globally available in 10 markets with employees in the US, Germany, UK, Turkey, and India ## Competitive Advantages - **AI-first creator discovery** that matches based on actual video content and audience demographics, not just keywords - **End-to-end automation** of the entire TikTok Shop affiliate workflow – from discovery to payment tracking – in one platform - **Official TikTok Shop Partner** status, ensuring compliance and native integrations - **Unified multi-platform vision** – building the universal layer for all creator-brand collaborations - **YC-backed** with a strong founding team from Meta, Berkeley, and NASA ## Strategic Focus - Dominate the TikTok Shop affiliate market while building the universal creator collaboration platform that works across Amazon, Shopify, Instagram, YouTube, and X. - Continue to invest in AI capabilities for creative intelligence and campaign optimization. - Scale the go-to-market team and customer success function to support a growing brand base. ## Why Work Here - **Early-stage startup** with Y Combinator backing and strong product-market fit in a fast-growing creator economy - **Distributed / remote-friendly** team with employees across multiple countries; hub in San Francisco - **Engineering culture**: building AI-powered marketing automation; roles include full-stack software engineering, AI, and founding account executives - **Active hiring** with 19 open positions across engineering, customer success, partnerships, and GTM - **Compensation**: salary ranges visible on YC jobs (e.g., $115K–$200K for Senior Software Engineer) - **Growth trajectory**: 82% headcount growth YoY and expanding into new platforms ## Sources 1. [reacherapp.com](https://www.reacherapp.com/) 2. [linkedin.com/company/reacherapp](https://www.linkedin.com/company/reacherapp) 3. [ycombinator.com/companies/reacher](https://www.ycombinator.com/companies/reacher) 4. [ycombinator.com/companies/reacher/jobs](https://www.ycombinator.com/companies/reacher/jobs) 5. [jobs.ashbyhq.com/reacher](https://jobs.ashbyhq.com/reacher) ## Other roles at Reacher - [Customer Support Specialist](https://feeny.ai/job/customer-support-specialist-reacher-remote-f930zepqz47s) - [Customer Success Manager, Pro (China)](https://feeny.ai/job/customer-success-manager-pro-china-reacher-remote-2pk1ad8jhwp2) - [Customer Success Manager, Pro (US/UK)](https://feeny.ai/job/customer-success-manager-pro-us-uk-reacher-remote-3azbnw933k31) - [Partnerships Lead](https://feeny.ai/job/partnerships-lead-reacher-remote-ez89dan23n85) - [Social Media Marketer](https://feeny.ai/job/social-media-marketer-reacher-remote-xy5k3ecykt1v) - [Founding Account Executive (LATAM)](https://feeny.ai/job/founding-account-executive-latam-reacher-remote-bn3tchn3txhk) - [Founding Account Executive (Canada)](https://feeny.ai/job/founding-account-executive-canada-reacher-remote-qnyqmrw19wz5) - [Backend Software Engineer - India](https://feeny.ai/job/backend-software-engineer-india-reacher-remote-egxf0jpgyv0j) - [Software Engineer - Latam](https://feeny.ai/job/software-engineer-latam-reacher-remote-ac5p5nzn6p22) - [Full Stack Software Engineer - Canada](https://feeny.ai/job/full-stack-software-engineer-canada-reacher-remote-zx6h2zc7wnf6)