---
title: 'Mobile Paid Media/Performance Marketing Manager (App Campaigns) at IDT'
canonical: 'https://feeny.ai/job/mobile-paid-media-performance-marketing-manager-app-campaigns-idt-mexico-city-pv1cbdvp5b0d'
type: 'job'
last_seen: '2026-09-12'
---

# Mobile Paid Media/Performance Marketing Manager (App Campaigns) at IDT

- **Company:** IDT
- **Location:** Mexico City, Mexico
- **Work type:** remote
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/idt/2bd3ad92-d062-474e-b762-579e7d8c8b26

## Job description

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.

IDT is looking for a hands-on Mobile Paid Media/Growth Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.

- The interview process will be conducted in English.

What You'll Do:

- Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
- Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
- Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
- Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
- Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
- Identify areas of improvement by analyzing performance data and converting insights into clear actions.
- Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
- Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
- Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

Requirements:

- 3+ years managing paid campaigns in a UA, performance marketing or growth role.
- B2C + App acquisition experience needed.
- Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
- Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
- Fluent in English, written and spoken.

Nice to have:

- Experience working with Tableau.
- Experience with fintech, remittance, or financial apps.
- Familiarity with MMPs.
- Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus.
- Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus.
- Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation).
- Experience with influencer marketing.

What we offer:

- 100% Remote work opportunity for the Latam region!
- B2B Employment ($, gross).
- Stable job with long-term growth perspective.
- Competitive salary with annual performance review.
- Really good hardware.
- An exciting and challenging job with talented people around.
- Continuous learning and career growth opportunities.
- Compensation for professional training, seminars, and conferences.
- Referral program – get rewarded for helping us grow the team with talented people.
- Company-supported English classes to enhance your professional growth.

Please attach CV in English. The interview process will be conducted in English.

Only accepting applicants from LATAM.

## About IDT

## Company Overview
- **One-liner**: IDT Corporation is a global provider of communications, payment, and point-of-sale services for consumers and businesses, operating under brands like Boss Revolution and net2phone.
- **Entity Type**: Public (NYSE: IDT, Russell Microcap component)
- **Headquarters**: Newark, New Jersey, United States
- **Founded**: August 1990
- **Founders**: Howard Jonas

## Core Business
- Primary industry/industries: Telecommunications, cloud communications, unified communications, financial services, point-of-sale (POS) systems.
- Target customers: B2C (prepaid calling, mobile, money transfer) and B2B (VoIP, unified communications, POS for retailers, merchant services, SMS marketing).
- Mission or purpose statement: To connect family, friends, and loved ones globally through innovative, reliable, and affordable communication and payment services.

## Products & Services
- **[Boss Revolution]**: Prepaid phone cards, international calling, mobile top-up, and money transfer services for consumers.
- **[net2phone]**: Cloud-based unified communications and VoIP solutions for businesses.
- **[National Retail Solutions (NRS)]**: Touch-screen point-of-sale systems for independent retailers, including payment processing and transaction services.
- **[IDT Global / IDT Express]**: Wholesale carrier services and enterprise communication solutions.
- **[BOSS Wireless]**: Affordable mobile wireless service for consumers.

## Market Standing
- **Valuation/Market Cap**: Approximately $1.2 billion (as of recent data from LinkedIn).
- **Key Metric**: Annual revenue of $1.2 billion (FY2023: $1.24B); latest quarterly revenue (Q3 FY2026) was $315.7 million.
- **Notable Investors/Partners**: Publicly traded; major institutional shareholders. Key partners include AT&T (historic investment in Net2Phone).
- **Growth Signals**: +1.4% YoY headcount growth (944 employees on LinkedIn); operations in 49 countries; continuous innovation in VoIP and POS; expanding merchant services and SMS sales.

## Competitive Advantages
- **Entrepreneurial culture**: Encourages in-house entrepreneurship and rapid idea-to-market execution.
- **Global reach**: Customers and teams distributed across six continents, serving a large multicultural community.
- **Innovation legacy**: Pioneered international call re-origination, VoIP (Net2Phone), and now leads in POS for independent retailers.
- **Diversified revenue streams**: Consumer (Boss Revolution) and B2B (net2phone, NRS) segments reduce dependency on any single market.

## Strategic Focus
- Continue to expand NRS (POS) and merchant services footprint.
- Grow net2phone’s unified communications customer base.
- Enhance mobile and money transfer offerings under Boss Revolution.
- Leverage global team to enter new markets and improve service reliability and security.

## Why Work Here
- **Culture**: Collaborative, family-like atmosphere with “small company feel” despite global scale. Values frankness, accountability, and employee development.
- **Flexibility**: Flexible working arrangements and convenient office locations with transportation options.
- **Benefits**: Competitive pay, health/dental/vision, 401k, generous PTO, free breakfast, in-office gym, recreational leagues (baseball, basketball, pool, chess).
- **Growth**: Long average employee tenure; promotion from within; opportunities for mastery and advancement.
- **Diversity**: Multicultural workforce; inclusive environment; IDT Charitable Foundation supports education, food, and medical services.

## Sources
1. [idt.net – Careers](https://www.idt.net/careers/)
2. [linkedin.com – IDT Company Page](https://linkedin.com/company/idt)
3. [idt.net – About Us](https://www.idt.net/about-us/)
4. [wikipedia.org – IDT Corporation](https://en.wikipedia.org/wiki/IDT_Corporation)
5. [jobs.lever.co – IDT Job Listings](https://jobs.lever.co/idt)

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