--- title: 'Mobile User Acquisition Manager at Medialicious' canonical: 'https://feeny.ai/job/mobile-user-acquisition-manager-medialicious-gibraltar-v2p2w6p8wka6' type: 'job' last_seen: '2026-10-20' --- # Mobile User Acquisition Manager at Medialicious - **Company:** Medialicious - **Location:** Gibraltar - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-09 - **Last confirmed live:** 2026-10-20 - **Apply:** https://jobs.ashbyhq.com/medialicious/9dc44c62-bbc5-4dbd-ab51-31dec303ce83 ## Job description ## About Medialicious At Medialicious, we're a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: to be the industry leader through deep domain expertise, constant innovation, and strategic scale. ## The Role We are looking for a Mobile User Acquisition Manager to own hands-on acquisition performance across our portfolio of skill gaming and social gaming apps. Reporting to the Head of Mobile, you will turn the mobile growth strategy into scaled, profitable install and player acquisition across UA networks and app DSPs You will manage significant budgets, work closely with creative, BI, product and other acquisition teams, and use cohort, LTV and ROAS data to decide where capital goes next. You will bring direct experience acquiring players for skill gaming apps, and the judgement to scale them efficiently. ## What you will be doing - You'll plan, launch and optimise app install campaigns across UA networks and app DSPs — AppLovin, Unity Ads, ironSource, Moloco, Liftoff and more — chasing quality players, not just cheap installs. - You'll turn the Head of Mobile's growth strategy into real channel plans, budgets and testing roadmaps, and report progress against shared mobile KPIs. - You'll live in the numbers: cohort, LTV, retention and ROAS analysis that tells you exactly when to scale, shift spend or pull the plug. - You'll work with BI and the Head of Mobile on MMP setup, attribution accuracy and incrementality testing, including SKAN and ATT. - You'll brief and iterate with creative on concepts and messaging that actually land with skill gaming audiences. - You'll partner with product, CRO and CRM to lift conversion, activation and retention — and keep every campaign inside platform and regulatory requirements. ## What we are looking for - Proven experience acquiring players for skill gaming apps — this one is non-negotiable. - A strong track record in mobile user acquisition and app performance marketing, scaling gaming apps and managing large media budgets. - Deep hands-on experience with UA networks and app DSPs (AppLovin, Unity Ads, ironSource, Moloco, Liftoff). - Confident with AppsFlyer (essential) and similar MMPs and mobile analytics tools. - Sharp analytical skills — cohort, LTV and ROI analysis, and the ability to turn messy data into clear optimisation calls. Incrementality testing and predictive LTV are a big plus. - Clear, direct communicator who works easily across creative, product, BI and analytics, thrives on changing priorities, and holds a degree in Marketing, Business Administration or similar. iGaming or social casino experience welcome. We're small, fast and allergic to bureaucracy. You'll have real ownership from day one, direct access to decision-makers, and the freedom to build something properly good rather than sit in meetings about it. How we work: open communication in Slack (not hidden in DMs), outcomes documented in [Monday.com](http://Monday.com), deadlines we actually agree and keep, cameras on for calls because we like feeling connected, and communication that says it in 20 words, not 1,000. Our values are simple — PASSION and PERFORMANCE. We love the product, we want to work with the best, we hold each other accountable, we choose progress over perfectionism, and we have a strict no-arsehole policy. If that sounds like your kind of team, we'd love to hear from you. ## Equal Opportunities We hire based on skills, drive, and ideas — nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive. ## About Medialicious ## Company Overview - **One-liner**: Medialicious is a digital advertising partner that helps businesses scale growth across affiliate marketing, paid social, paid search, SEO, and programmatic channels. - **Entity Type**: Private (Privately Held) - **Headquarters**: Gibraltar, Gibraltar (operates from 2 offices in Gibraltar, with team members across 17 countries) - **Founded**: 2021 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Digital Advertising / Performance Marketing - **Target customers**: B2B – primarily businesses in competitive verticals (e.g., iGaming, social gaming) seeking to accelerate customer acquisition through data-driven ad campaigns. - **Mission**: "Mastering the art of online marketing in the world's most competitive verticals." [medialicious.com](https://www.medialicious.com/) ## Products & Services - **Attribution & Tracking**: Expertise in affiliate tracking, attribution modelling, and data analysis. - **Paid & Organic Social**: Management of campaigns on Facebook, TikTok, Snapchat, Instagram, LinkedIn, and more. - **Paid Search & Programmatic**: Google Ads, Bing Ads, DV360, programmatic buying with optimization. - **SEO**: Organic search strategy, technical SEO, content optimization. - **Creative Production**: Landing pages, video production, banner ads, and playable ad development (HTML5, Unity). - **Scaling & Optimization**: Ad optimization, revenue/sales forecasting, and channel scaling. [medialicious.com](https://www.medialicious.com/) ## Market Standing - **Valuation**: Not disclosed. - **Key Metric**: 33 employees (as of 2026), with **29.4% yearly headcount growth** (+10 people). [linkedin.com](https://gi.linkedin.com/company/medialicious) - **Notable Investors/Partners**: Not publicly listed, but the company has grown organically with no disclosed external funding. - **Growth Signals**: 15 active job postings (as of mid-2026); monthly job postings up 7.1%, quarterly up 87.5%, yearly up 1400%. The team operates in 17 countries, with presence in UK, Spain, Poland, Slovakia, Italy, Israel, and more. [linkedin.com](https://gi.linkedin.com/company/medialicious) ## Competitive Advantages - **Integrated channel approach**: Combines affiliates, paid social, search, programmatic, and creative production under one roof, allowing for seamless experimentation and scaling. - **Data-driven experimentation**: Emphasises structured processes around testing, analysis, and scaling winning channels and creatives. - **Specialization in competitive verticals**: Deep experience in high-competition sectors (e.g., iGaming, social gaming), giving them a niche moat. - **Creative & technical talent**: In-house capabilities for playable ads, HTML5 development, and video production (Cinema 4D, Unity, Figma). [medialicious.com](https://www.medialicious.com/) ## Strategic Focus - **Growth through talent**: Aggressively hiring across marketing, design, and engineering roles, especially for remote and Gibraltar-based positions. - **Scaling for clients**: Expanding into new channels (e.g., influencer marketing, playable ads) and markets. - **Operational excellence**: Building repeatable processes for campaign optimization and reporting using tools like Looker, Tableau, and Google Analytics. ## Why Work Here - **Culture**: Described as "more than just a business; we're a community of innovators, dedicated to redefining the digital landscape." [medialicious.breezy.hr](https://medialicious.breezy.hr/) - **Remote/Hybrid Policy**: Many roles are fully remote; some positions offer remote or hybrid options, with a physical office in Gibraltar. [builtin.com](https://builtin.com/company/medialicious) & [dynamitejobs.com](https://dynamitejobs.com/company/medialicious) - **Typical Perks**: Not explicitly detailed, but the company fosters a "modern and open" environment with opportunities for growth and professional development. [medialicious.breezy.hr](https://medialicious.breezy.hr/) - **Engineering & Creative Culture**: Uses a modern tech stack (Python, JS, HTML5, Unity, Figma, Looker) and encourages cross-functional collaboration between marketing, design, and data teams. [linkedin.com](https://gi.linkedin.com/company/medialicious) ## Sources 1. [medialicious.com](https://www.medialicious.com/) 2. [medialicious.breezy.hr](https://medialicious.breezy.hr/) 3. [linkedin.com](https://gi.linkedin.com/company/medialicious) 4. [builtin.com](https://builtin.com/company/medialicious) 5. [dynamitejobs.com](https://dynamitejobs.com/company/medialicious) ## Other roles at Medialicious - [Head of Client](https://feeny.ai/job/head-of-client-medialicious-malta-8qk6psptdwcx) — Malta - [Head of Client](https://feeny.ai/job/head-of-client-medialicious-gibraltar-nr5tqzev0cka) — Gibraltar - [Mobile User Acquisition Manager](https://feeny.ai/job/mobile-user-acquisition-manager-medialicious-bulgaria-xtqy00j3rm1b) — Bulgaria - [Creator Manager (Influencers/Streamers)](https://feeny.ai/job/creator-manager-influencers-streamers-medialicious-brazil-p2nafjbkf03z) — Brazil - [Creative Strategist](https://feeny.ai/job/creative-strategist-medialicious-georgia-9hejv3dm6dak) — Georgia - [Creative Strategist](https://feeny.ai/job/creative-strategist-medialicious-gibraltar-80rb0ys0v11p) — Gibraltar - [Creative Strategist lead - Maternity Cover](https://feeny.ai/job/creative-strategist-lead-maternity-cover-medialicious-malta-6r1zzs1w0rwg) — Malta - [Creative Strategist lead - Maternity Cover](https://feeny.ai/job/creative-strategist-lead-maternity-cover-medialicious-gibraltar-c5ew9nhwvmm5) — Gibraltar