--- title: 'Motion Designer | Betty CA at Betty' canonical: 'https://feeny.ai/job/motion-designer-betty-ca-betty-sofia-j94h3kyfzj19' type: 'job' last_seen: '2026-09-19' --- # Motion Designer | Betty CA at Betty - **Company:** Betty - **Location:** Sofia, Bulgaria - **Posted:** 2026-09-15 - **Last confirmed live:** 2026-09-19 - **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5238609007 ## Job description About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: - We are honest - we value honesty in all aspects. - Bring the Olives - we offer premium customer experience. - Think Big - we believe in always striving for more. About the Role: We are looking for a talented Motion Designer to create high-quality video and motion creative across our paid advertising and marketing channels. You will work closely with Creative and User Acquisition to turn concepts, scripts and performance insights into engaging video assets designed to capture attention and drive results. Key Responsibilities: - Create motion graphics, animations and video ads for paid social, display, app acquisition and other digital channels. - Turn creative briefs, scripts and storyboards into polished performance marketing assets. - Adapt and iterate existing creatives into new hooks, formats, lengths and variations for testing. - Edit video, UGC and other source material into compelling advertising content. - Work closely with UA to develop and iterate creatives based on performance insights. - Produce assets across multiple formats and placements including Meta, TikTok, YouTube and app advertising. - Ensure creative follows Betty's visual identity, platform requirements and Compliance guidelines. - Stay up to date with new motion design trends, formats and creative tools. Requirements: - 3+ years of experience in motion design, video editing or a similar creative role. - Strong skills in motion graphics, animation and video editing. - Strong proficiency with tools such as After Effects, Premiere Pro and the Adobe Creative Suite. - Good understanding of pacing, typography, composition and storytelling for short-form video. - Ability to create multiple creative variations quickly without sacrificing quality. - Strong attention to detail and ability to manage several projects simultaneously. - Ability to collaborate effectively with designers, marketers and performance teams. - Fluency in written and spoken English. Nice to Have: - Experience creating performance advertising or paid social creative. - Experience in gaming, iGaming, mobile apps or another digital consumer business. - Experience with AI-assisted creative and video-generation tools. - Basic 3D animation skills. What we offer: - Competitive salary - Premium Health insurance - Career and skills development opportunities - Fun and collaborative team environment - New modern office space ## About Betty ## Company Overview - **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment. - **Entity Type**: Private (Seed stage) - **Headquarters**: New York, New York, United States - **Founded**: 2022 - **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed ## Core Business - **Primary industry**: Online casino / iGaming / mobile gaming - **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada) - **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos. ## Products & Services - **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed) - **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership) - **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023 ## Competitive Advantages - **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms. - **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance. - **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos. - **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets. ## Strategic Focus - **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform. - **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience. - **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention. ## Why Work Here - **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products. - **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia. - **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category. - **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance. - **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives. ## Sources 1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming) 2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard) 3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca) 4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard) ## Other roles at Betty - [Casino Operations Manager | Betty CA](https://feeny.ai/job/casino-operations-manager-betty-ca-betty-sofia-4rgczg7r4dxb) — Sofia, Bulgaria - [Head of User Acquisition | Betty CA](https://feeny.ai/job/head-of-user-acquisition-betty-ca-betty-london-j2kqkw5g1e8y) — London, United Kingdom - [Head of User Acquisition | Betty CA](https://feeny.ai/job/head-of-user-acquisition-betty-ca-betty-sofia-j26ff6jcsaq3) — Sofia, Bulgaria - [VIP Management Team Lead | Betty CA](https://feeny.ai/job/vip-management-team-lead-betty-ca-betty-toronto-d0ahpf1x1t3g) — Toronto, Canada - [Senior Product Manager-BizOps | Betty CA](https://feeny.ai/job/senior-product-manager-bizops-betty-ca-betty-sofia-czkxej17a4az) — Sofia, Bulgaria - [CRO Manager - Paid Acquisition | Betty CA](https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-london-4t4zfdc14kqc) — London, United Kingdom - [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-sofia-n7t8119xexsf) — Sofia, Bulgaria - [Senior Insights Analyst (Revenue)](https://feeny.ai/job/senior-insights-analyst-revenue-betty-sofia-wqpm5qa335p1) — Sofia, Bulgaria - [Performance Creative Producer | Betty CA](https://feeny.ai/job/performance-creative-producer-betty-ca-betty-sofia-crzdzz8nm8f6) — Sofia, Bulgaria - [CRO Manager - Paid Acquisition | Betty CA](https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-sofia-4x3rbtr0hrwa) — Sofia, Bulgaria