---
title: 'Mr D - Paid Media Lead at takealot.com'
canonical: 'https://feeny.ai/job/mr-d-paid-media-lead-takealot-com-cape-town-mt5bvayzt3p7'
type: 'job'
last_seen: '2026-09-11'
---

# Mr D - Paid Media Lead at takealot.com

- **Company:** takealot.com
- **Location:** Cape Town, South Africa
- **Posted:** 2026-07-13
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/takealotcom/jobs/8045864

## Job description

[Takealot.com](https://www.takealot.com/), South Africa’s leading online retailer, is looking for a highly talented Paid Media Lead to join our team.

We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us!

Think you’ve been challenged before? Think again!

- Scale: Over 4 million happy shoppers shop online on takealot.com and 2.7 million on Mr D. Show them what you can do.
- Learn: We work with the best of the best. Work alongside leaders and upskill in record time.
- Grow: Expand your career in the fast-growing Takealot Group: Takealot.com and Mr D. We like to promote from within: Here's your chance.

Who’s who in the space

The position reports to the Head of Customer Growth.

Purpose of the role:

The Paid Media Lead will oversee and execute strategies designed to drive high-quality traffic to the app and increase orders placed through the app, including first-time buyers. Operating within a fast-paced on-demand delivery app environment that connects users to restaurants, grocery stores, retailers, and more, this role focuses on achieving measurable results tied directly to traffic, orders, revenue, and market share.

The ideal candidate will be data-driven, innovation-oriented, and skilled at managing large-scale paid media efforts across various channels, aligning all traffic generation initiatives with business goals.

Your mission, should you choose to accept it:

- Paid Media Strategy Development:
- Create and oversee a cohesive paid media strategy that aligns with the broader marketing and business objectives, focusing on both user acquisition and retention.
- App Traffic Growth:
- Drive initiatives to increase app traffic that translates into order placements, including targeting first-time buyers and reactivating lapsed users.
- Campaign Execution:
- Plan, execute, and optimize multi-channel paid acquisition campaigns across search, social, display, programmatic, and other platforms to drive revenue and order targets.
- Cost Efficiency Management:
- Manage and optimize effective Cost Per Order (CPO) while ensuring channel efficiency and return on investment (ROI).
- Market Share Expansion:
- Utilize paid media strategies to expand the app's market share and secure its competitive positioning across different markets/regions.
- Cross-Functional Collaboration:
- Work closely with internal teams such as creative, analytics, CRM, and product teams to coordinate and improve campaign effectiveness.
- Audience Targeting and Segmentation:
- Leverage data to identify and refine key customer segments, ensuring personalized and relevant ad experiences to maximize conversion rates.
- Agency and Vendor Management:
- Lead partnerships with external agencies or vendors to ensure the delivery of high-performing paid advertising campaigns.
- Performance Analytics:
- Develop and maintain reporting systems to monitor campaign performance, traffic metrics, market share data, and achievement of revenue/order growth targets.
- Innovation and Trends:
- Stay ahead of digital advertising trends, tools, and platforms to ensure the company leverages state-of-the-art technologies and tactics.

Qualifications & Experience:

- A tertiary degree is required preferably within Marketing, Statistics, Mathematics or Computer Science
- Minimum of 5-7 years of experience in managing large-scale paid media campaigns, ideally within an on-demand, e-commerce, or app-focused environment.
- Strategic paid media campaign development and execution across multiple channels including search, social, display, and programmatic platforms to drive app traffic and order growth.
- Data-driven performance optimization with strong analytical skills to monitor campaign metrics, optimize cost-per-order efficiency, and achieve ROI objectives.
- Leadership and cross-functional collaboration experience to manage teams and work effectively with creative, analytics, CRM, and product teams.
- Deep technical expertise in digital advertising platforms such as Google Ads, Meta Ads, and attribution models within app-focused or e-commerce environments.
- Innovation-focused approach to stay ahead of digital advertising trends and leverage emerging technologies while maintaining cost efficiency and revenue targets.

The skills we need:

- Technical Expertise:
- Deep understanding of digital advertising platforms (Google Ads, Meta Ads, programmatic channels, etc.) and attribution models.
- Data-Driven Decision-Making:
- Strong analytical and problem-solving skills; ability to interpret campaign performance data and derive optimizations that boost performance.
- Leadership Skills:
- Experience managing and motivating a team, with the ability to work cross-functionally and inspire
- collaboration.
- Attention to Detail:
- High level of precision and care when designing and monitoring campaigns to ensure quality and
- compliance.
- Innovative Thinking:
- Ability to think creatively and adapt to rapidly changing environments while staying ROI-focused.
- Industry Insight:
- Demonstrable knowledge of trends, challenges, and opportunities in the on-demand app/delivery space

Let’s talk about life @ Takealot Group

- The power is in your hands: We offer a market-related Total Remuneration Package that allows full flexibility according to your needs. Go on, be the master of your own destiny.
- No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab, and make something great.
- Remote working: Love water cooler chats and working from home? Takealot.com offers a hybrid working model for the best of both worlds.
- Mentorship programme: We aren’t kidding when we say the people with the best people win. Now’s your chance to be one of the best by learning from the best.
- Naspers Tech Community & Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on MyAcademy, Udacity, Coursera, and more.
- Good times: Get to know the other extraordinary minds at takealot.com during regular social events and out-of-office activities (think hikes, think mini-golf, think good times).
- Staff discount. Millions of products across 28 departments. What more could you ask for?
- Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.
- Right tools, right job: Mac or Windows, two monitors or one. Whatever your preference, you’ll work on the latest tech of the latest tech.
- Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.
- Free parking: No more 5km fun runs to your desk (unless you want to).

Like what you see?

If you meet the above, you are an Extraordinary Mind. Apply today!!

Takealot is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference.

## About takealot.com

## Company Overview
- **One-liner**: Takealot.com is South Africa's largest online retailer, offering millions of products across 30+ categories through a marketplace and owned logistics network.
- **Entity Type**: Private (division of Takealot Group, majority-owned by Naspers; total funding $1.2B across multiple rounds)
- **Headquarters**: Cape Town, South Africa
- **Founded**: 2011
- **Founders**: Kim Reid

## Core Business
- Primary industry/industries: E-commerce / Online Retail
- Target customers: B2C consumers across South Africa, plus B2B services for 12,000+ marketplace sellers
- Mission or purpose: "Changing lives in South Africa for the better through e-commerce."

## Products & Services
- **Takealot.com Marketplace**: Core e-commerce platform offering millions of products from local and international brands, with options for delivery or collection at 100+ Pickup Points (including 30+ Pick n Pay locations).
- **Mr D**: On-demand food delivery service (part of Takealot Group).
- **Superbalist.com**: Online fashion and homeware retailer (part of Takealot Group).
- **TakealotMORE**: Membership/loyalty program offering perks and faster delivery.
- **Seller CAPITAL**: Funding program for marketplace sellers.
- **Pickup Points**: Nationwide network for order collection, including in-store Pick n Pay locations.
- **Exclusive Brands**: George & Mason, Getup, Campground, Fire Up.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Takealot Group is private, majority-owned by Naspers)
- **Key Metric**: Annual Revenue of $808M (2024) for takealot.com; takealot.com became profitable in 2024; Takealot Group targets group profitability by 2026.
- **Notable Investors/Partners**: Naspers (majority owner, 96% stake), Tiger Global Management (early investor), Pick n Pay (pickup point partner)
- **Growth Signals**: +18% employee headcount growth YoY (2,162 employees); 105 active job postings (+114% YoY); 288,225 LinkedIn followers (+18.9% YoY); operates in 13 countries

## Competitive Advantages
- Largest e-commerce platform in Africa with a vast product selection and owned logistics network (Mr D) enabling fast delivery.
- Extensive physical infrastructure: 100+ Pickup Points integrated into grocery stores, reducing last-mile costs.
- Exclusive financial tools for sellers (Seller CAPITAL) that lock in marketplace loyalty.
- Strong parent company backing (Naspers) providing capital and strategic support.

## Strategic Focus
- Achieving group profitability by 2026 after takealot.com's 2024 profit milestone.
- Expanding the marketplace ecosystem with more sellers and exclusive brands.
- Deepening customer loyalty through TakealotMORE membership and convenient Pickup Points.
- Investing in technology and supply chain automation to improve efficiency.

## Why Work Here
- Culture values: "Customer-obsessed, entrepreneurial, deliver results fast, achieve more together."
- Engineering roles available in Cape Town and Johannesburg, with a focus on Java, Python, Scala, and logistics tech.
- Hybrid/remote policy not explicitly stated; roles are based in South Africa.
- Notable perks: Opportunity to work on Africa's largest e-commerce platform, exposure to high-scale logistics and marketplace systems, and a diverse, trust-based environment.
- Employer rating: 3.2/5 (422 reviews) – strengths in culture (3.4) and career (3.3), but compensation rated lower (2.4).

## Sources
1. [Takealot Group – About Takealot.com](https://takealotgroup.com/takealot-com/)
2. [Takealot Group – Our Story](https://takealotgroup.com/)
3. [Takealot.com LinkedIn](https://za.linkedin.com/company/takealot)
4. [Takealot.com Careers (Greenhouse)](https://job-boards.greenhouse.io/takealotcom)
5. [Crunchbase-style data from LinkedIn](https://za.linkedin.com/company/takealot) (financials and employee info)

## Other roles at takealot.com

- [Business Management Intern](https://feeny.ai/job/business-management-intern-takealot-com-cape-town-4ygf7hkmwh62) — Cape Town, South Africa
- [Occupational Health and Safety Officer](https://feeny.ai/job/occupational-health-and-safety-officer-takealot-com-cape-town-06944wf6b9xk) — Cape Town, South Africa
- [Head of Product - Mr D](https://feeny.ai/job/head-of-product-mr-d-takealot-com-cape-town-k3wjwz93vhdy) — Cape Town, South Africa
- [Loss Prevention Lead](https://feeny.ai/job/loss-prevention-lead-takealot-com-johannesburg-9h7ehzfmxqya) — Johannesburg, South Africa
- [Mr D - Sales Executive](https://feeny.ai/job/mr-d-sales-executive-takealot-com-cape-town-pzjbge88kcyh) — Cape Town, South Africa
- [Mr D - Senior Copywriter and Content Strategist](https://feeny.ai/job/mr-d-senior-copywriter-and-content-strategist-takealot-com-cape-town-w3fda56364n5) — Cape Town, South Africa
- [Mr D - Sales Associate (Western Cape)](https://feeny.ai/job/mr-d-sales-associate-western-cape-takealot-com-cape-town-5m2g008wxprz) — Cape Town, South Africa
- [Mr D - Partner Success Associate 2](https://feeny.ai/job/mr-d-partner-success-associate-2-takealot-com-cape-town-p44anh9acc61) — Cape Town, South Africa
- [Supply chain Intern](https://feeny.ai/job/supply-chain-intern-takealot-com-cape-town-14vv8mb0jfvn) — Cape Town, South Africa
- [Complaints Administrator Intern](https://feeny.ai/job/complaints-administrator-intern-takealot-com-cape-town-wnvpn1kqpr68) — Cape Town, South Africa