---
title: 'National Sales Manager at goodr'
canonical: 'https://feeny.ai/job/national-sales-manager-goodr-los-angeles-63wd4439nrp7'
type: 'job'
last_seen: '2026-09-17'
---

# National Sales Manager at goodr

- **Company:** goodr
- **Location:** Los Angeles, CA
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-17
- **Apply:** https://job-boards.greenhouse.io/goodr/jobs/8760603002

## Job description

## ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

- FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
- AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

- HYBRID WORKING: This role is required to be in the Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
- PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

- 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
- CARBON NEUTRAL: In 2019, goodr became a [100% carbon neutral company](https://goodr.com/blogs/goodrtimes/100-carbon-neutral#:~:text=In%202019%2C%20through%20the%20purchase,a%20100%25%20carbon%20neutral%20company!).

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

## ABOUT THE ROLE

We know why you're here. It's because you peaked at age eight when you cornered the market on bottled water sales at your little league soccer tournaments, ensuring maximum hydration and maximum profit. You wouldn’t take no for an answer, ensuring your teammates (and your wallet) were in tip top shape. That history of intense retail negotiation makes you the perfect person to seek out and convert key accounts in the big leagues of the vast Active Sports market. In this role, you'll also nurture existing relationships so sweetly, they'll forget you used to charge $10.50 for a single serving of H2O. So channel your childhood sales persona and apply today to be goodr’s National Sales Manager!!!

## RESPONSIBILITIES

- Prospect, qualify, and convert new retail accounts in the active lifestyle market while nurturing long-term growth with existing partners
- Build comprehensive joint business plans and long-term strategies for key accounts to ensure sustained brand presence and revenue growth
- Track sales KPIs and analyze market trends to provide leadership with accurate forecasts and actionable data insights
- Collaborate with the Legal team to navigate contract negotiations and ensure all partnership agreements are executed seamlessly
- Maintain real-time accuracy of customer information and sales activities within Salesforce to keep the pipeline moving at light speed
- Deliver high-energy product presentations and represent the brand at industry trade shows to solidify goodr’s position in the market
- No direct reports – you get to lead the charge/channel/category/strategy, without managing your fellow flamingos
- This role is in the National Sales team and will report directly to the Director of National Sales
- Perform other related duties as assigned

## ABOUT THE IDEAL CANDIDATE

- May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
- 4+ years experience in National Account Sales in Consumer Packaged Goods (CPG)
- Deep understanding of CPG sales processes and the sports/outdoor/active lifestyle categories
- Proven ability to negotiate complex contracts and execute joint business plans that drive visible results
- Expert presenter who is comfortable commanding a room and sharing the goodr vision with large groups
- Working experience using Salesforce and NetSuite, with the ability to navigate CRM tools with ease
- Possesses a valid driver's license and the flexibility to travel up to 10% for meetings and events
- Strong working knowledge of Asana is a BIG plus
- Strong communicator who lives into collaboration
- Driven by personal growth and thrives in an environment of constant feedback
- Is proactive and an independent problem solver! (Can you google a question?)

## WHAT YOU GET

- A role at a company that is going to the moon
- The opportunity to show up every day and have fun
- The ability to learn and grow as a person
- Paid vacation (we encourage you to take time off!)
- Paycheck... obviously. Salary range: $90K - $100K, final offer will be made within this range based on experience
- Medical, Dental, and Vision benefits
- 401(K) with company matching
- Financial Wellness Counseling
- Sunglasses. Obviously.

**No Visa Sponsorship is available for this position.

## NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date.

1. Application
2. Fill out a form with basic questions
3. 30 minute introductory interview with HR team member
4. 30 minute virtual interviews with peers and manager
5. Final assignment and presentation
6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING:

- Review goodr's [Applicant Privacy Policy](https://goodr.com/pages/goodr-applicant-privacy-notice). By submitting an application to goodr, you are confirming that you have read the [Applicant Privacy Policy](https://goodr.com/pages/goodr-applicant-privacy-notice) and agree to its terms. (Because nothing says “fun” like reading legal documents!)
- Resume
- Links to projects or groups you’re involved with (if you have them)
- A drawing of an octopus fighting a pirate (not joking)*
- We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.

*We accept submissions using accessibility tools.

#LI-Hybrid

## About goodr

## Company Overview
- **One-liner**: goodr designs and sells affordable, polarized, no-slip sunglasses and active eyewear for sports and everyday life, built around a fun, authentic brand.
- **Entity Type**: Private (bootstrapped; no disclosed funding rounds)
- **Headquarters**: Inglewood, California, United States
- **Founded**: 2015
- **Founders**: Ben Abell, Keri Blunt, Stephen Lease

## Core Business
- **Primary industry**: Sporting goods manufacturing / retail (active eyewear).
- **Target customers**: B2C – athletes, runners, outdoor enthusiasts, and style-conscious consumers. Products are also sold through national retailers (B2B wholesale).
- **Mission or purpose statement**: “To give you permission to be unabashedly yourself…unless you’re an asshole.” The company is guided by its four Fs: Fun, Fashionable, Functional, and ‘Ffordable.

## Products & Services
- **Active Eyewear (Sunglasses)**: The core product line – polarized, no-slip, no-bounce sunglasses designed for running, cycling, and everyday wear. Available in classic, fashion, and performance styles.
- **Winter Goggles**: Protective eyewear for cold-weather sports.
- **Prescription Shades**: Rx-ready sunglasses.
- **Cases & Accessories**: Carrying cases and occasional limited-edition merchandise.
- **Retail & E-commerce**: Products sold on goodr.com, at the company’s flagship store (The goodr Cabana on Abbot Kinney in Los Angeles), and through national partners including REI, Fleet Feet, Dick’s Sporting Goods, Public Lands, Scheels, and Target.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company).
- **Key Metric**: Annual revenue of approximately **$31 million** (as of current data) and **137 employees** (up 10% year-over-year). [linkedin.com](https://www.linkedin.com/company/goodr)
- **Notable Investors/Partners**: No external investors mentioned. Retail partners include REI, Dick’s Sporting Goods, Target, Fleet Feet, Public Lands, and Scheels.
- **Growth Signals**: 10% year-over-year headcount growth; operates in 5 countries (United States, Canada, Spain, United Kingdom, Panama); active job postings increased 350% year-over-year (9 current openings). [linkedin.com](https://www.linkedin.com/company/goodr)

## Competitive Advantages
- **Product Differentiation**: No-slip, no-bounce design that stays put during high-motion activities – a patented feature that appeals to runners and athletes.
- **Affordability & Quality**: Polarized lenses at a price point that competes with premium brands, making performance eyewear accessible.
- **Strong Brand Identity**: A distinctive, irreverent, and fun brand voice that resonates with a loyal community. The company is 100% carbon neutral and a member of 1% for the Planet, adding a sustainability angle.
- **Retail Distribution**: Broad wholesale presence in major sporting goods and big-box retailers, giving wide consumer reach.

## Strategic Focus
- **International Expansion**: Already operating in five countries, goodr is likely scaling its global footprint.
- **Product Line Extension**: Continued development of winter goggles, prescription options, and accessories to capture adjacent market segments.
- **Omnichannel Growth**: Balancing direct-to-consumer e-commerce with physical retail (flagship store and wholesale partnerships).
- **Talent Investment**: Aggressive hiring (job postings up 350% YoY) and a focus on building a strong internal culture to support scaling.

## Why Work Here
- **Culture**: Frequently ranked as a top workplace – named one of Inc. Magazine’s Best Workplaces in 2023 and a Fortune Best Workplace in Retail (2020, 2021, 2023). [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820) Employees describe the culture as “fun and authentic,” with a high trust index (68% of employees say it’s a great place to work vs. 57% at a typical U.S. company). [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820)
- **Perks & Benefits**: Hybrid schedule, free lunch every Tuesday, 10+ paid holidays, 401k matching, health/dental/vision insurance, free sunglasses, and learning & development opportunities. [goodr.com](https://goodr.com/pages/work)
- **Engineering & Product Culture**: A “recklessly committed to fun” ethos; the company celebrates failure with a “Flock Up of the Year” award for teams that took a big swing. Cross-functional collaboration is emphasized.
- **Work Environment**: Hybrid model (office in Inglewood, CA and a retail location in Venice/Los Angeles). The team is described as hard-working and playful, with a strong sense of community.

## Sources
1. [goodr.com](https://goodr.com/pages/work)
2. [linkedin.com](https://www.linkedin.com/company/goodr)
3. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820)
4. [boards.greenhouse.io/goodr](https://boards.greenhouse.io/goodr)

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