--- title: 'New Business Strategist at Deeplocal' canonical: 'https://feeny.ai/job/new-business-strategist-deeplocal-pittsburgh-zap6dhvye2yw' type: 'job' last_seen: '2026-11-06' --- # New Business Strategist at Deeplocal - **Company:** Deeplocal - **Location:** Pittsburgh, OR - **Work type:** remote - **Posted:** 2026-09-25 - **Last confirmed live:** 2026-11-06 - **Apply:** https://job-boards.greenhouse.io/deeplocal/jobs/8204768 ## Job description Deeplocal is seeking a New Business Strategist with a self-starter attitude, desire to succeed and exceptional interpersonal communication and relationship-building skills. This person is Deeplocal's "door opener" and will be responsible for the challenging task of prospecting and procuring new brand clients that align with the strategic growth objectives of the business. Your primary responsibility will be to identify potential customers, understand their unique business needs, and articulate how Deeplocal can address those needs effectively. We are looking for someone who can bring a strategic perspective to early conversations with new clients. This is also an opportunity to work on high-profile accounts. You will become an expert in the client’s business, with strong knowledge of the competitive landscape and the technology we use to bring brands to life. You will be a champion of Deeplocal’s creative work and have an unshakable “can do” attitude. We’re looking for someone who can bring energy and enthusiasm to client meetings, and create authentic bonds that lead to more business. You will build the trust and respect that can withstand healthy discussion, and are not afraid to push back on clients. The ideal candidate will have a background in marketing strategy. They should also be comfortable owning new business administrative tasks - making sure our CRM is up-to-date, helping to make presentation decks, responding to inbound emails, and managing internal communications. They will also be expected to maintain and edit all business development related materials including capabilities decks, case studies, creative assets, etc. This role will report to Deeplocal’s Managing Director and collaborate closely with the Director of Technical Strategy,  and creative team. The New Business Strategist will be responsible for: - Brand Representation  – Learn and demonstrate a strong understanding of Deeplocal’s capabilities, process and positioning within our industry; know what our brand would (and wouldn’t) do, and how our brand would (and wouldn’t) act; and communicate this in spades in the marketplace. - Prospecting and Strategy - Analyze market conditions, identify target customer segments, and create a comprehensive plan to effectively reach and convert potential customers. - Pitching – Present Deeplocal’s offering in a compelling way that wins new work and builds enthusiasm for the brand. Work collaboratively to bring in the right stakeholders to the conversation at the right time. - Client Communication – Bring insight-driven, strategic thinking to conversations with new client prospects; communicate Deeplocal’s integrated process, brand, and unique position in the industry. Use a clear, direct communication style to manage relationships into new client contracts. - Relationship Strengthening – Visit/virtually meet with existing clients and brainstorm about projects we could work on together; energize and excite clients about these possibilities. Understand what individual clients are looking for in a partner, and understand their brief with the ability to read between the lines. - Strategic selling - Help to sell concepts and experiences that make sense for both the client and Deeplocal. - Business Brief Development for Pitches - Write creative briefs and lead conversations with prospective clients that extract the necessary information for our teams to be successful creatively. Ask the right questions to understand clients’ goals and objectives. Be your client’s internal spokesperson, telling their story and communicating their business challenges to internal teams. - Pitch Deck Review - Provide input and review pitch decks and budgets. Assist in developing the overall story, content and messaging strategy. Support creative and technical team leads as necessary to develop and finalize materials for pitches. When required, contribute to writing the final copy. Ensure decks and content are meticulously reviewed and proofread for accuracy and error-free presentation. - Request for Proposal (RFP) Procurement & Oversight: Procure and internally communicate new RFPs. Manage the RFP process to ensure exceptional and timely delivery. - CRM Management – Maintain an organized, detail-oriented process for capturing and tracking sales leads along the funnel within Deeplocal’s CRM platform. - Reporting and Analysis – Provide weekly reporting on items such as new leads, upcoming meetings, RFP development. Conduct post-mortem analyses of closed deals to identify success factors and areas for improvement, using data-driven insights to refine sales strategies. Must-Haves - Bachelor’s degree in Marketing, Business or a relevant field, and/or 2-4 years working in a related role, ideally client-facing, preferably in experiential, interactive marketing. - An easy-going and engaging communication style in front of clients and teammates. - A natural ability to bring sharp strategic insights to your work and build coherent and compelling narratives. - Technically minded, able to understand complex concepts and explain them to others with varying levels of technical proficiency. - Confidence in making creative decisions and giving/receiving feedback that improves the quality of the work, pushes the boundaries of the brief, and reinforces the unique perspective of Deeplocal. - Excited by new challenges, and bringing a growth mindset. - Comfortable with developing strategies and implementing them; you’ll be wearing many hats at first. - Aptitude to lead and project manage new business pitches. - Highly organized with exceptional communication skills and attention to detail. - Exceptional writing (short- and long-form)  and storytelling skills. - Flexibility and adaptability to a fast-paced work environment with an ability to work under tight deadlines with a sense of urgency. - Willingness to work extended hours and on weekends when necessary. - Proficiency with software tools including Google Workspace (G Suite), email marketing platforms (Mailchimp or similar), and CRMs (Hubspot, Sugar, etc). Nice-to-Haves - A network of client-side contacts. - Knowledge of and interest in emerging cultural trends and technologies. - A passion for brand thinking, creativity, and the experiential industry. Location This position is open to remote candidates outside of Pittsburgh, PA, but candidates must be willing to travel to Pittsburgh and/or client locations as required for training and business development efforts. Preference will be given to candidates located in Pittsburgh, or in close proximity to a client hub (NYC, LA, SF). The base salary range for this position at the time of this posting is $85,000 - $125,000 USD.  Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. You don’t need to match every skill on this list to apply—we welcome applicants with a variety of experiences. If you require a reasonable accommodation during the interview process, please email us at hr@deeplocal.com ## About Deeplocal Deeplocal is an internationally-recognized innovation studio based in Pittsburgh, PA. Our team includes experts in marketing, engineering, design, and fabrication who collaborate to develop never-seen-before physical experiences for brand clients. Deeplocal has been behind some of advertising’s most talked about campaigns: the Netflix Switch, Google Photos Pay With A Photo, and the Nike Chalkbot. From creating a mind-controlled bike that allowed riders to shift with their thoughts, to building a robotic pitching machine that allowed a child to throw out the first pitch at a baseball game from thousands of miles away, to a single button that dims the lights, orders food, silencers your phone and puts on your favorite show, our projects are wide-ranging and unique. Our work has been featured on Fast Company, Wired, NYTimes, USA Today, the Today Show, Good Morning America, Gizmodo, Engadget, Forbes, and many more. Deeplocal’s studio is located in a renovated brewery loft space in Sharpsburg, PA—just outside of Pittsburgh and within a few minutes of Lawrenceville. All team members at Deeplocal contribute and participate in work for our amazing roster of clients. ## Our Mission Invent products and experiences for innovative brands. Our Purpose To be a place where amazing talent can invent, create and inspire. Our Core Values Deeplocal is committed to maintaining the company's core values and culture as the company grows. Employees should exhibit the following Deeplocal core values: - Inventive - Impactful - Resourceful - Humble - Efficient Deeplocal is part of [WPP](https://urldefense.com/v3/__http://wpp.com/__;!!H_q-o1I4kFo!l8XioxKOHSJq2n-nAiDh9na_YbDXVp0T7tgmOs3QyzB8KpzrhAf8MlXc2k4v2tjfQgx0Eq-VCU3215-hagqyxkYczME$), the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. ## About Deeplocal ## Company Overview - **One-liner**: Deeplocal is a creative agency and production studio that designs and builds interactive, physical-digital experiences to connect people with brands. - **Entity Type**: Private (subsidiary of WPP, acquired in 2017) - **Headquarters**: Pittsburgh, Pennsylvania, United States - **Founded**: 2006 - **Founders**: Not publicly disclosed ## Core Business - **Primary industry/industries**: Advertising services, experience design, creative technology, interactive installations - **Target customers**: B2B – large brands (e.g., Google, Taco Bell, Torani) seeking unconventional, immersive marketing and brand experiences - **Mission or purpose statement**: “We create interactive experiences that connect people to brands” – described as “in pursuit of the anti-boring – sparking connections between people and brands.” [deeplocal.com/about](https://www.deeplocal.com/about) ## Products & Services - **Experience Design & Strategy**: Audience research, concept development, copywriting, graphic/motion/industrial/scenic design - **Engineering & Development**: Mechanical, electrical, software, and robotics engineering; prototyping; media systems architecture; AI/ML, computer vision, gesture recognition, haptics, mixed reality - **Production & Installation**: In-house fabrication, assembly, testing, logistics, on-site installation, long-term maintenance - **Gumband**: A cloud-based platform (built by Deeplocal) that serves as an operating system for interactive experiences – allows brands to manage content and measure real-world engagement remotely. [deeplocal.com/about](https://www.deeplocal.com/about) - **Notable Projects**: Taco Bell Live, Torani Flavor Factory, Google Cloud Space, “YOU: THE BAND”, Drive-thru Cam, FRIENDSW [deeplocal.com](https://www.deeplocal.com/) ## Market Standing - **Valuation/Market Cap**: Not disclosed (privately held; parent WPP is public) - **Key Metric**: Annual Revenue ~$12M (LinkedIn estimate); Total Funding $175K (convertible note, 2010) [LinkedIn](https://www.linkedin.com/company/deeplocal) - **Notable Investors/Partners**: Acquired by WPP Digital (2017); long-term innovation partner with Google (10+ years) [deeplocal.com/about](https://www.deeplocal.com/about) - **Growth Signals**: Headcount of 53 (-6.7% YoY), but job postings increased +100% YoY and +100% quarterly; active openings for Experience Designer and 3D Design Intern [LinkedIn](https://www.linkedin.com/company/deeplocal) [Greenhouse](https://job-boards.greenhouse.io/deeplocal) ## Competitive Advantages - **Full in-house production**: 55,000 sq ft studio space allows nimble, integrated concept-to-installation workflow, reducing reliance on external vendors. [deeplocal.com/about](https://www.deeplocal.com/about) - **High technical density**: 30% of staff are engineers and creative technologists (mechanical, electrical, software, robotics). [deeplocal.com/about](https://www.deeplocal.com/about) - **Proprietary platform**: Gumband provides a recurring revenue / software layer and differentiates their offering from traditional agencies. - **Long-standing client relationships**: Being a “go-to innovation partner” for Google for over a decade signals trust and repeat business. ## Strategic Focus - **Current priorities**: Continuing to push the boundary between digital and physical experiences; investing in AI, computer vision, and gesture recognition; expanding the Gumband platform; maintaining a culture of invention and “building the plane” as they go. [deeplocal.com/about](https://www.deeplocal.com/about) - **Direction for growth**: Likely scaling Gumband as a standalone product, while securing more large-scale experiential campaigns for global brands. ## Why Work Here - **Culture**: Values include inventive, resourceful, impactful, humble, efficient. Described as “a place to invent, create, and inspire” where “aerospace engineers build with arcade buttons and balloons.” [deeplocal.com/careers](https://www.deeplocal.com/careers) - **Work environment**: Flexible office, pet-friendly studio; hybrid/remote possible (details with People Team). [deeplocal.com/careers](https://www.deeplocal.com/careers) - **Benefits**: 12+ weeks paid parental leave, 20+ days PTO, 401(k) matching (WPP Vanguard plan), health & wellness coverage, paid compassionate leave, WPP stock options, “Choose Your Own Holiday” swap. [deeplocal.com/careers](https://www.deeplocal.com/careers) - **Engineering/creative blend**: 30% of employees are engineers; strong ties to Carnegie Mellon University (17 alumni) and local Pittsburgh talent. [LinkedIn](https://www.linkedin.com/company/deeplocal) - **Employee reviews**: Mixed – overall 2.8/5 (42 reviews) on LinkedIn; culture 2.8, compensation 3.6, career 2.9. [LinkedIn](https://www.linkedin.com/company/deeplocal) - **Current openings**: Experience Designer, 3D Design Intern (Fall 2026), Executive Producer, Creative Technology Intern. [Greenhouse](https://job-boards.greenhouse.io/deeplocal) ## Sources 1. [deeplocal.com](https://www.deeplocal.com/) 2. [deeplocal.com/about](https://www.deeplocal.com/about) 3. [deeplocal.com/careers](https://www.deeplocal.com/careers) 4. [LinkedIn](https://www.linkedin.com/company/deeplocal) 5. [Greenhouse](https://job-boards.greenhouse.io/deeplocal) ## Other roles at Deeplocal - [Fabricator III](https://feeny.ai/job/fabricator-iii-deeplocal-pittsburgh-3e03c906b376) — Pittsburgh, PA - [Creative Technology Director](https://feeny.ai/job/creative-technology-director-deeplocal-pittsburgh-qba6y98fy9ez) — Pittsburgh, PA - [Design Intern - Winter / Spring 2027](https://feeny.ai/job/design-intern-winter-spring-2027-deeplocal-pittsburgh-qkgmqfk0x1an) — Pittsburgh, PA