---
title: 'Omnichannel Operations Specialist at Rush Street Interactive'
canonical: 'https://feeny.ai/job/omnichannel-operations-specialist-rush-street-interactive-united-states-nr3qkkpy1s6w'
type: 'job'
last_seen: '2026-09-15'
---

# Omnichannel Operations Specialist at Rush Street Interactive

- **Company:** Rush Street Interactive
- **Location:** United States
- **Compensation:** $55k–$75k
- **Work type:** remote
- **Posted:** 2026-07-28
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/rushstreetinteractive/jobs/6122813004

## Job description

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

The Omnichannel Operations Specialist serves as a key link between online and retail marketing efforts. Ensuring consistent player experiences across all customer touchpoints. This position reports into the Director of Revenue Operations and will collaborate with the Director of Omnichannel Strategy and Omnichannel Marketing Analyst to translate customer insights into targeted campaigns that improve player value, retention, and overall business performance.

What You'll Do:

- Own the end-to-end execution of omnichannel promotions connecting brick-and-mortar casino properties with online gaming experiences to drive cross-channel player engagement and value.Set up and maintain promotional campaigns within back-office systems, including award scenarios, eligibility, offer mechanics, audience criteria, and required testing.
- Develop and execute CRM campaigns across email and push channels to engage and retain omnichannel casino and sportsbook players.
- Manage online promotional execution, including promotion pages, terms and conditions, banners, creative placements, campaign messaging, and site updates needed to support each offer.
- Coordinate campaign assets, copy, approvals, promotional terms, creative needs, and launch requirements across internal teams to ensure promotions are accurate, compliant, and ready for release.
- Partner with Revenue Operations, Omnichannel Strategy, Partnerships, property teams, Marketing, Analytics, Product Marketing, and other key stakeholders to develop promotional concepts, timelines, targeting strategies, and execution plans.
- Recommend and identify omnichannel opportunities for targeted communication, retention, reactivation, and cross-channel growth.
- Develop and optimize omnichannel lifecycle campaigns to acquire, retain, and reactivate omni channel players.
- Monitor and report on KPIs around omni channel segments covering cross sell, acquisition, retention and reactivation.
- Execute A/B testing and audience experiments to improve campaign effectiveness and player engagement.
- Partner with the Omnichannel Analyst to develop actionable customer segments, measure campaign effectiveness, analyze retention and player value trends, and identify opportunities for incremental revenue growth.
- Support linked-account initiatives by developing campaigns that encourage cross-channel engagement between online and brick-and-mortar properties.
- Prepare campaign summaries and performance insights for marketing, property, and executive stakeholders.
- Maintain data integrity and ensure compliance with responsible gaming and privacy standards.

What You'll Bring:

- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred or equivalent relevant work experience.
- 2+ years of experience in CRM marketing, digital communications, or customer engagement within gaming, entertainment, or hospitality industries.
- Experience working with customer segmentation, lifecycle marketing, and campaign optimization.
- Hands-on experience designing, launching, and managing targeted marketing campaigns using CRM platforms, such as Optimove.
- Ability to interpret customer performance, including retention, conversion, player value, and campaign ROI.
- Experience working with customer data platforms and business intelligence tools.
- Understanding of player lifecycles, loyalty programs, promotional strategy, and customer retention within gaming, hospitality, or sports betting environments.
- Must be able to obtain and maintain applicable gaming licenses.
- Candidates located in the Central or Eastern Time Zones are preferred.
- Minimal travel required; occasional visits to brick-and-mortar properties for meetings or collaboration #LI-REMOTE  #LI-PROMOTE

This role spans a wide breadth of experience at Rush Street Interactive, welcoming candidates with diverse experiences, backgrounds, and locations. The pay range reflects potential variations in experience, skills, and location. The pay range does not reflect total compensation, which includes base pay, benefits, and/or bonuses. For candidates outside the US (Canada, Europe, Latin America), we take a locally informed approach to compensation and will share specific ranges based on your country of residence.

Location Eligibility (for nationwide roles): Open to candidates in eligible locations in the Continental US or Canada.

Location Eligibility (for other roles): Location requirements may vary and will be specified in the job posting.

Benefits:

- Discretionary annual company bonus (Eligibility Varies by Role)
- 401(k) plan with 100% company match on the first 4%
- Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
- Paid Time Off (Eligibility Varies by Role)
- Employee Assistance Program (EAP)

Pay Range $55,000—$75,000 USD

What Makes Us Great:

- Comprehensive compensation
- Work-life balance initiatives
- Autonomy – we embrace personal freedom and responsibility
- Creativity – we are open to new ideas of how we can be better
- Growth – we want you to develop personally as well as professionally
- Top-notch professionals who are passionate about what they do
- People-oriented environment and supportive atmosphere

As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.

Be at the forefront of this ground-breaking industry! Apply now!

Rush Street Interactive uses AI-assisted tools at select stages of the hiring process to enhance efficiency, consistency, and communication. AI does not make hiring decisions - final decisions are made exclusively by our recruiting and hiring teams.

Rush Street Interactive participates in E-Verify for U.S.-based positions. As required by federal law, we provide the following notices to all prospective U.S. employees: https://rushstreet.cdn.prismic.io/rushstreet/aiGqugeQX7-eWvvC_E-VerifyParticipationNotice-English%26Spanish-.pdf https://rushstreet.cdn.prismic.io/rushstreet/aiGqvQeQX7-eWvvD_RighttoWorkNotice-English%26Spanish-.pdf

## About Rush Street Interactive

## Company Overview
- **One-liner**: Rush Street Interactive (RSI) is a leading online gaming and entertainment company that operates real-money online casino, sports betting, and social gaming platforms across the Americas.
- **Entity Type**: Public (NYSE: RSI)
- **Headquarters**: Chicago, Illinois, USA
- **Founded**: 2012
- **Founders**: Neil Bluhm (Executive Chairman) and Richard Schwartz (CEO)

## Core Business
- **Primary industry/industries**: Online Gaming & Gambling (Online Casino, Sports Betting, Social Gaming)
- **Target customers**: B2C – recreational gamblers and sports fans in the U.S., Canada, and Latin America
- **Mission or purpose statement**: "To engage and delight players by delivering friendly, fun and fair betting experiences." [rushstreetinteractive.com](https://www.rushstreetinteractive.com/about)

## Products & Services
- **BetRivers.com**: Real-money online casino and sportsbook brand in the U.S. and Canada.
- **PlaySugarHouse.com**: Real-money online casino and sportsbook brand in the U.S.
- **RushBet.co**: Leading online casino and sportsbook brand across Latin America.
- **BetRivers Poker Network**: Multi-state online poker network launched in June 2025, unifying players across four U.S. states. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/)
- **Social Gaming**: Free-to-play games using virtual credits (where permitted).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed in this search; as a public company, analyst reports and stock prices are available (ticker: RSI).
- **Key Metric**: The company announced Q1 2026 results and raised full-year guidance on April 28, 2026. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/)
- **Notable Investors/Partners**: Sightline Payments (launched integrated payments debit solution in September 2025). [rushstreetinteractive.com](https://www.rushstreetinteractive.com/)
- **Growth Signals**: 
  - 10% headcount growth year-over-year, with 800+ total employees across 9 global offices and 25 countries. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/careers)
  - Operating real-money online casino, online sports betting, and/or retail sports betting in 16 U.S. states and 4 international markets (per 2026 10-K). [stocklight.com](https://stocklight.com/stocks/us/nyse-rsi/rush-street-interactive/annual-reports/nyse-rsi-2026-10K-26649869.pdf)
  - Multiple industry awards: EGR North America Operator of the Year, Casino Operator of the Year, Customer Service Operator of the Year, Social Gaming Operator of the Year, Digital Operator of the Year (2020-2024). [rushstreetinteractive.com](https://www.rushstreetinteractive.com/about)
  - 5,500+ monthly average active users. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/)

## Competitive Advantages
- **First-to-market innovation**: Industry's first integrated payments debit solution (in partnership with Sightline Payments), launched BetRivers Poker Network across multiple states.
- **Multi-channel integration**: Building bridges between online, social, and land-based gaming to create integrated player experiences.
- **Strong brand portfolio**: Three major consumer-facing brands (BetRivers, PlaySugarHouse, RushBet) covering U.S., Canada, and Latin America.
- **Award-winning customer service**: Consistently recognized as Customer Service Operator of the Year (EGR North America).
- **Player-first mission**: Commitment to industry-leading responsible gaming practices and transparency.

## Strategic Focus
- Expanding geographic footprint: Already in 16 U.S. states and 4 international markets with ambition for further growth.
- Product innovation: Launch of multi-state poker network and integrated payments solutions.
- Technology leadership: Appointment of Shubham Tyagi as CTO (September 2025) signals focus on tech-forward strategy. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/)
- Talent development: 15% of employees promoted internally, demonstrating a commitment to internal mobility. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/about)

## Why Work Here
- **Culture**: "Treat employees like they make a difference, and they will." The company emphasizes openness, transparency, and access to leadership at all levels, including the CEO. Core values: **Fun, Fair, Friendly, Focused**. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/careers)
- **Empowerment**: "We don't hire smart people and tell them what to do, we ask them what to do!" — every employee has a daily impact on products and the company. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/about)
- **Growth opportunities**: 15% of employees promoted internally. The company invests in personal and professional growth, viewing "personal growth is business growth." [rushstreetinteractive.com](https://www.rushstreetinteractive.com/about)
- **Remote/office policy**: Mix of remote and in-office roles available. With 9 global offices (including USA, Canada, Estonia, Malta, Serbia) and employees in 23 countries, many roles are location-flexible. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/careers)
- **Global team**: 800+ employees across 25 countries, offering a diverse and international work environment. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/careers)
- **Recognition**: Multiple EGR North America "Operator of the Year" awards highlight industry respect and a strong brand to work for.

## Sources
1. [Rush Street Interactive Official Site](https://www.rushstreetinteractive.com/)
2. [Rush Street Interactive About Page](https://www.rushstreetinteractive.com/about)
3. [Rush Street Interactive Careers Page](https://www.rushstreetinteractive.com/careers)
4. [Jobs at Rush Street Interactive (Greenhouse)](http://job-boards.greenhouse.io/rushstreetinteractive)
5. [Rush Street Interactive 2026 Form 10-K Annual Report](https://stocklight.com/stocks/us/nyse-rsi/rush-street-interactive/annual-reports/nyse-rsi-2026-10K-26649869.pdf)

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