---
title: 'Operations Specialist - Betty Shop at Betty'
canonical: 'https://feeny.ai/job/operations-specialist-betty-shop-betty-sofia-rysvav20c2vy'
type: 'job'
last_seen: '2026-10-17'
---

# Operations Specialist - Betty Shop at Betty 

- **Company:** Betty 
- **Location:** Sofia, Bulgaria
- **Posted:** 2026-10-12
- **Last confirmed live:** 2026-10-17
- **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5263119007

## Job description

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.

About the Role: We are looking for a highly structured, detail-driven operator to support and gradually take ownership of the operational execution of the Betty Shop. This role focuses on precision, consistency, and reliability. You will work closely with the Head of Betty Shop to configure items, run promotions, maintain the shop structure, improve features, and analyze performance, always with the goal of delivering the best possible experience for Betty’s players. This is an execution-heavy role with room to grow into broader ownership through demonstrated quality, judgment, and initiative. The Betty Shop is a core part of that experience. It allows players to earn and spend loyalty coins on rewards such as free spins, features, and physical merchandise. The Betty Shop is not a storefront, it is a live system that directly impacts player engagement, retention, and satisfaction. Every item, promotion, and configuration must be carefully planned and executed to ensure a consistent, fair, and high-quality experience for players.

Key Responsibilities:

- Configure and manage shop items, rewards, and promotions using internal back-office tools, ensuring accurate setups, consistent item placement, and well-organized categories that follow established rules and requirements.
- Support the planning, coordination, and execution of shop updates, initiatives, and releases, ensuring all changes are properly prepared before launch.
- Collaborate with the Content team on new game launches and shop additions, while coordinating with CRM on communications related to sales, promotions, and other shop initiatives.
- Monitor shop performance through regular reporting, analyze the impact of changes, identify successful and underperforming initiatives, and provide actionable insights to support continuous optimization.
- Support experimentation by tracking results, evaluating outcomes, and identifying opportunities for improvement.
- Maintain and update spreadsheets used as configuration backups and shop catalogs, ensuring data accuracy and reliable documentation.
- Perform thorough quality checks before launching any changes, proactively identifying potential risks, inconsistencies, and edge cases to prevent errors.
- Take accountability for mistakes, communicate issues transparently and promptly, and collaborate with relevant teams to resolve them effectively.
- Identify opportunities to improve operational workflows, internal processes, and documentation to increase efficiency, accuracy, and consistency.

Requirements:

- Exceptional attention to detail and a zero-mistake mindset
- Strong spreadsheet skills (Google Sheets / Excel). Comfortable with formulas, structured tables, and maintaining data integrity
- Highly structured, calm, and methodical working style
- Ability to work with data, reports, and performance metrics
- Clear communication and comfort asking questions when something is unclear
- Strong sense of responsibility and ownership over delivered work
- Alignment with a players-first mindset in decision-making and execution

Nice to have:

- Experience with analytics tools (e.g. Tableau)
- Basic SQL knowledge or willingness to learn
- Experience in iGaming, marketplaces, or complex digital products
- Interest in improving operational processes and documentation

What we offer:

- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space

## About Betty 

## Company Overview
- **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2022
- **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed

## Core Business
- **Primary industry**: Online casino / iGaming / mobile gaming
- **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada)
- **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos.

## Products & Services
- **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed)
- **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership)
- **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023

## Competitive Advantages
- **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms.
- **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance.
- **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos.
- **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets.

## Strategic Focus
- **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform.
- **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience.
- **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention.

## Why Work Here
- **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products.
- **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia.
- **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category.
- **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance.
- **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives.

## Sources
1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming)
2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard)
3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca)
4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard)

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