---
title: 'Optimization Analyst at VML'
canonical: 'https://feeny.ai/job/optimization-analyst-vml-mexico-city-mexico-city-aqf4gpyakyhs'
type: 'job'
last_seen: '2026-09-04'
---

# Optimization Analyst at VML

- **Company:** VML
- **Location:** Mexico City Mexico City, Mexico
- **Posted:** 2026-01-20
- **Last confirmed live:** 2026-09-04
- **Apply:** https://www.vml.com/careers/job/8381959002?gh_jid=8381959002

## Job description

## Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of [WPP](https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit [www.vml.com](http://www.vml.com/) and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML.

Objetivo del puesto

Realizar investigación que derive en el diseño de propuestas para mejorar el engagement y conversiones de los websites, vía pruebas A/B y targueteo de contenidos.

Responsabilidades principales

- Llevar a cabo investigación para obtener distinciones sobre el comportamiento de los usuarios en los websites.
- Localizar y obtener la data necesaria (e.g., behavioral, VOC, transactional, demográfica) para la investigación.
- Idear y diseñar pruebas a aplicar como potenciales mejores en los websites, por medio de pruebas A/B y targeteo de contenidos.
- Aprender a manejar la herramienta Adobe Target para el seteo de las pruebas A/B y targueteo de contenidos en los websites.
- Dar seguimiento a las pruebas en curso, analizar resultados, obtener insights, definir conclusiones y siguientes pasos.

Hard Skills (Técnicas)

- Experiencia realizando investigación y análisis para comprender el comportamiento de los usuarios en websites.
- Integración de herramientas AI para investigación.
- Conocimientos en UX y CX.
- Conocimientos en Data Analysis.
- Entendimiento de arquitectura de websites.
- Inglés avanzado (lectura técnica).

Soft Skills (Competencias blandas)

- Liderazgo: Saber motivar a compañeros de trabajo.
- Gestión de proyectos: Priorizar adecuadamente tareas que imapcten al negocio.
- Comunicación efectiva: Saberse expresar eficientemente con equipos internos y clientes.
- Solución de problemas: Entender cuándo continuar bajo la misma ruta y cuándo pivotear oportunamente, para lograr los objetivos.
- Trabajo en equipo: Colaboración efectiva con equipos externos, internos, técnicos y de cuentas.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML

## Company Overview
- **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach.
- **Entity Type**: Public (subsidiary of WPP, LSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864)
- **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook

## Core Business
- **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting
- **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.)
- **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy.

## Products & Services
- **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint.
- **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships.
- **Commerce**: Seamless, innovative commerce solutions that convert interest into action.
- **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open.
- **Health**: Specialized healthcare marketing and communications (VML Health).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). 
- **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn.
- **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed).
- **Growth Signals**: 
  - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise.
  - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings.
  - Named No. 3 on an unspecified industry ranking (vml.com/expertise).
  - VML Foundation has contributed over $3.2 million to charitable causes.

## Competitive Advantages
- **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective.
- **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering.
- **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML.
- **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions.
- **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities.

## Strategic Focus
- Deepening the integration of creativity and technology to deliver “connected brands.”
- Expanding AI-driven marketing and personalization through WPP Open.
- Growing the Health practice and Commerce capabilities.
- Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program).
- Continuing to build a diverse, inclusive workforce and culture of belonging.

## Why Work Here
- **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy.
- **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth.
- **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement.
- **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health.
- **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks.

## Sources
1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values.
2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history.
3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities.
4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures.

## Other roles at VML

- [Digital Art Director_Fixed Term Contract](https://feeny.ai/job/digital-art-director-fixed-term-contract-vml-milan-pmcp14zzvwf9) — Milan, Italy
- [Senior Brand Executive](https://feeny.ai/job/senior-brand-executive-vml-kuala-lumpur-xf90z7fxhvsd) — Kuala Lumpur, Malaysia
- [Brand Executive](https://feeny.ai/job/brand-executive-vml-kuala-lumpur-5w8em77w085y) — Kuala Lumpur, Malaysia
- [Media Director](https://feeny.ai/job/media-director-vml-new-york-new-york-0qz3pn3y0b1b) — New York New York, United States
- [Media Director](https://feeny.ai/job/media-director-vml-kansas-city-missouri-cp80k2d9ppxb) — Kansas City Missouri, United States
- [Account Manager](https://feeny.ai/job/account-manager-vml-chicago-illinois-yvw66vcx1g1d) — Chicago Illinois, United States
- [Graphic Designer_FREELANCE](https://feeny.ai/job/graphic-designer-freelance-vml-luxembourg-aqcaqy9azhke) — Luxembourg, Luxembourg
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- [Senior Consultant - Cross train](https://feeny.ai/job/senior-consultant-cross-train-vml-noida-7tfmwthpmsdb) — Noida, India
- [Motion Designer / Editor(a) - Freelance](https://feeny.ai/job/motion-designer-editor-a-freelance-vml-lima-vfb5p5vamxgr) — Lima, Peru