---
title: 'Organic & AI Search Manager at Paddle'
canonical: 'https://feeny.ai/job/organic-ai-search-manager-paddle-united-kingdom-w2a20jzbj9my'
type: 'job'
last_seen: '2026-11-02'
---

# Organic & AI Search Manager at Paddle

- **Company:** Paddle
- **Location:** United Kingdom
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.ashbyhq.com/paddle/1e918d49-41c6-49b4-98ca-d9dcd6748102

## Job description

What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 10,000 software sellers in 245 territories globally.

The Role: The way people find information is changing. Search now includes AI-generated answers, large language model (LLM) citations, and zero-click journeys. People often get an answer without visiting a website, so how a brand is understood and cited matters as much as where its pages rank. We’re looking for an Organic & AI Search Manager to help Paddle show up well in those answers. You’ll shape how Paddle is understood, cited, and recommended by both people and machines. Ranking pages is part of that. Being cited and recommended is the rest. You’ll work across organic strategy, AI discoverability, and content, partnering closely with our Brand, product marketing (PMM), and Growth teams so the content we create is easy to find, trust, and surface in AI-generated answers. Reporting to the Head of Web, you’ll connect the people who create content with the changing landscape of organic and AI-powered discovery. You’ll turn insight into strategy, and strategy into decisions. You’ll also help move the work forward. You’ll help shape new content, and you’ll steer business-as-usual (BAU) updates, refreshes, and improvements that strengthen organic visibility, AI discoverability, and performance. Where it helps, you’ll draft first versions for review, using AI to speed that up. This is a broad role for someone who can move between spotting opportunities, making recommendations, and moving the work forward.

What you'll do:

- Own Paddle’s organic and AI discoverability strategy, from brand awareness to category-level consideration, so we’re visible wherever our audience looks for answers
- Audit our presence across traditional search, AI-generated responses, and LLM citation patterns, then build and maintain a prioritized roadmap based on the gaps
- Turn organic and AI visibility data into clear content decisions for Brand, PMM, and Growth
- Work with Creative, Social, and PR within Brand to structure, frame, and distribute content so search engines and LLMs can find and use it
- Work with PMM to align messaging, terminology, and the topics we want Paddle to be known for, so we’re represented consistently wherever people look
- Steer BAU content updates and refreshes, drafting first versions for review with the help of AI, and bring SEO and AEO input to new content
- Define and track the metrics that show real discoverability (AI citation share, share of voice in LLM outputs, and organic visibility trends), and use them to create accountability across content functions
- Link organic and AI visibility to commercial goals, and influence pipeline through the content and topics we prioritise

We'd love to hear from you if you:

- Have a strong foundation in search engine optimisation (SEO), across technical, on-page, and off-page work, and are building expertise in AI and LLM discoverability, answer engine optimisation (AEO), or generative engine optimisation (GEO)
- Understand how LLMs surface, cite, and recommend content, and have an informed view on how brands can influence that
- Have experience working cross-functionally with content, brand, or product marketing teams, and have shaped and influenced how they work
- Can steer content updates and produce a first draft for review, using AI to help
- Are comfortable turning complex organic data and trends into clear direction for non-specialist stakeholders
- Can connect organic performance to commercial outcomes such as pipeline, and explain the link to stakeholders
- Can balance long-term strategic thinking with moving quickly and testing your hypotheses
- Are curious about how information discovery is changing and have strong opinions on where it’s heading

Everyone is welcome at Paddle At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

## Our Values

- Paddle Together - “None of us, is as smart as all of us”
- Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple”
- Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs”

## Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

## About Paddle

## Company Overview
- **One-liner**: Paddle provides a complete payments, billing, tax, and compliance platform for SaaS and digital product businesses, acting as a Merchant of Record to simplify global selling.
- **Entity Type**: Private (venture-backed)
- **Headquarters**: London, England, UK
- **Founded**: 2012
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Fintech / Payments
- **Target customers**: B2B SaaS companies, mobile app developers, and digital product businesses (SMB to Enterprise)
- **Mission**: “We help digital product companies operate and grow, automatically.” [careers page]

## Products & Services
- **Paddle Billing**: Fully managed subscription billing, payments, localized checkout, sales tax and regulatory compliance across 300+ markets (Merchant of Record model).
- **ProfitWell Metrics**: Real-time subscription, retention, and growth analytics for digital businesses.
- **Retain**: Automated revenue recovery – recovers failed payments, reduces cancellations, and optimizes subscriptions to protect revenue.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Over 10,000 customers using Paddle; $6B+ in transactions processed; $130M in sales taxes remitted globally last year; 94% average payment acceptance rate [paddle.com]
- **Notable Investors**: FTV Capital, Kindred, Notion, 83North [builtin.com]
- **Growth Signals**: Rapid expansion across global tech hubs (UK, US, Canada, Portugal, Ireland, Philippines); headcount growing (355 total employees per Built In, with many open engineering and commercial roles); customer base growing from 3,000 (earlier) to over 10,000.

## Competitive Advantages
- Full Merchant of Record insurance and liability coverage, reducing compliance risk for customers
- Handles tax compliance across 300+ markets globally – removes the need for customers to manage multiple registrations
- Intelligent automation for billing, revenue optimization, and fraud prevention
- Unified platform replaces a fragmented stack of payments, tax, and analytics tools

## Strategic Focus
- Enable digital product businesses to scale globally without operational complexity
- Continuously improve revenue performance through automation and data-driven insights (ProfitWell/Retain acquisitions)
- Expand into new markets and deepen partnerships with SaaS platforms

## Why Work Here
- **Work model**: Digital-first company with hub offices in London, New York, Toronto, and Austin; remote options available for many roles; flexible work from abroad up to 45 days/year (“Navigate” program).
- **Perks & benefits**: Competitive compensation + share options; unlimited vacation; generous learning & development budget; 26 weeks paid leave for primary caregivers / 17 weeks for non-primary; private healthcare & mental health support; home workstation budget (standing desk, Herman Miller chair); transportation subsidies (train, cycle to work).
- **Culture**: Values include “Paddle simply”, “Paddle for others”, and “Paddle together”; company retreats, happy hours, and inclusive events; strong engineering culture with roles across UK, Portugal, and Ireland.
- **Growth**: Rapidly scaling company with clear career progression and exposure to complex infrastructure challenges.

## Sources
1. [paddle.com](https://www.paddle.com/) – Homepage product and customer highlights
2. [paddle.com/careers](https://www.paddle.com/careers) – Open roles, perks, and culture description
3. [paddle.com/about](https://www.paddle.com/about) – Leadership, company stats, and MoR explanation
4. [builtin.com](https://builtin.com/company/paddle) – Employee count, investors, office locations, and job listings

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