---
title: 'Organic Growth & Discovery Lead (SEO/AEO) at Dave'
canonical: 'https://feeny.ai/job/organic-growth-discovery-lead-seo-aeo-dave-united-states-y74ak7epe73b'
type: 'job'
last_seen: '2026-10-14'
---

# Organic Growth & Discovery Lead (SEO/AEO) at Dave

- **Company:** Dave
- **Location:** United States
- **Compensation:** $158k–$204k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/dave/32f7b706-cd4f-447e-95f5-ab9a2098d083

## Job description

Dave vs. Goliath. We’re Dave. Dave is a financial app on a mission to build products that level the financial playing field. It is redefining the financial landscape by leveraging technology to create an affordable, transparent, and user-centric access to liquidity for millions of Americans. As a leading innovator in the U.S. financial services sector, Dave’s digital financial platform offers products designed to meet the credit needs of those underserved by traditional financial institutions. Dave’s offerings include its flagship ExtraCash product, providing members up to $500 within minutes. The company is on track to launch several new product offerings in 2026, including a Buy Now Pay Later (BNPL) option.

Dave is focused on serving Americans who are financially vulnerable or living paycheck to paycheck. Dave is leading the charge in creating a new era of credit products that prioritizes speed, affordability, and accessibility, making it the go-to financial partner for those who need it most.

We're looking for an Organic Growth & Discovery Lead to own the on-site and off-site content that makes Dave findable in search and AI answer engines, and to turn that visibility into new members at an efficient cost.

The Opportunity This role sits within the User Acquisition team and focuses on how Dave gets found. You will own the onsite content portfolio that earns the ranking, the offsite authority that earns the citation, and the reporting that proves any of it worked. Content is the whole job - most of what wins here is a well-built portfolio with real topical authority behind it and the editorial judgment to know what is worth publishing. Dave is an app-first business, so the bar for this channel is filling and converting the web-to-app funnel, generating new members at an efficient cost, not solely traffic acquisition. You will not own the technical layer. Your Product and martech partner owns site structure, site speed, the technical roadmap, and tooling. You need to be fluent enough in technical aspects of SEO and AEO to know what is limiting discoverability and to make the case for it cross-functionally. You’ll work closely with teams across brand, content, product, martech, analytics, partnerships, and compliance. AEO is new; not everything will be fully defined - part of the role is helping shape what organic discovery should even mean for a consumer fintech, including how we measure a surface the industry hasn’t standardized yet based on your SEO expertise.

## What you Build & Own

- Channel strategy: Define the strategy and roadmap for organic discovery across search and AI answer engines, and own the forecast, budget, and reporting cadence for marketing leadership.
- Onsite Content: Own the onsite content portfolio end-to-end: topical authority and content architecture, keyword and prompt research, intent mapping, the editorial roadmap, and the briefs that direct writers and agencies. Write and edit to a publishable standard, and run a consistent cadence of refresh, consolidation, and pruning so the portfolio gets stronger rather than just bigger.
- Offsite Content & Authority: Own where and how Dave shows up beyond [dave.com](http://dave.com), including forums, communities like Reddit, and other third-party sources that influence search and AI answers, working with marketing partnership and affiliate teams to earn the placements, coverage, and citations that build real authority.
- Answer Engine Visibility: Own how Dave shows up in ChatGPT, Claude, Perplexity, Gemini, and AI Overviews, including the measurement approach for citations, share of voice, and accuracy.
- Technical and tooling partnership: You will partner with Product and Martech leads on the technical work that unlocks discoverability and the tools this channel needs, bringing each a business case they can prioritize against.
- Measurement & Experimentation: Build the reporting that ties organic and AI-sourced traffic to installs, new members, and acquisition cost efficiency, including the content side of the web-to-app path.
- Trust & Compliance: Own the trust signals that make Dave's content credible to both search and answer engines: E-E-A-T, sourcing, author attribution, and factual accuracy. Financial content is held to a higher standard, so keep organic practices aligned with fintech regulatory requirements and Dave's brand safety standards.

The Impact People look for ways to cover a bill before payday in many places, and more of that searching now happens within an AI assistant. The work you build here puts an affordable, transparent option in front of them at that moment, instead of leaving them to whatever surfaces first.

## What we’re looking for

- 8+ years of experience in SEO, content marketing, organic growth, or growth marketing, including at least 2 years of hands-on work on AEO, GEO, or AI search optimization and a track record of leading cross-functional initiatives (specifically for consumer products/b2c).
- Demonstrated success growing organic into a real acquisition channel measured against a business outcome and cost efficiency rather than traffic, with specific work you can walk through and explain.
- Onsite content strategy depth - you’ve built topical authority from scratch, mapped content to real search and prompt intent, directed writers through briefs, and made hard calls about what to consolidate or kill, with the writing and editing judgment to hold the work to a publishable standard.
- Offsite experience earning placements, coverage, or citations through partnerships, affiliates, or digital PR, and the judgment to explain why a given placement was worth pursuing.
- Current, hands-on experience improving visibility in AI answer engines, and a defensible point of view on how to measure it.
- Technical and data fluency without needing to be the expert - you can read a site audit, understand how structure and performance affect discoverability, brief a product team credibly, and pull and interrogate your own data in GA4, Search Console, spreadsheets, or SQL.

Bonus if you have

- Fintech or financial services industry experience
- Experience with programmatic or templated content at scale
- Familiar with organic strategies for App channels (App Store Optimization, etc)

What to expect You own the outcome, not just the ranking. You think about how organic discovery affects the broader business - from acquisition cost to member quality and long-term retention - and you get traction on work you don’t own by bringing a business case rather than a best practice. You exercise judgment about brand safety and regulatory risk without waiting to be policed. You also work well across teams. Organic discovery requires coordination across product, martech, brand, content, partnerships, and compliance, and you build trust with those partners along the way. When new information changes the path forward, you adjust thoughtfully while keeping momentum. Feedback and collaboration sharpen the work. You’ll have meaningful ownership in shaping how organic discovery contributes to Dave’s growth. Some opportunities will be clear. Others will require experimentation and creative thinking. Decisions here are grounded in data, member impact, and long-term business outcomes.

## Why join Dave

- Mission-driven impact — You'll build organic growth and discovery strategies for financial products that serve millions of underserved Americans. Your work directly impacts financial health and accessibility for people who need it most.
- Significant scope and growth — Dave is fast-growing and expanding into multiple new product categories in 2026. You'll have the opportunity to shape a multi-product content strategy across multiple launches and scale from day one.
- Strategic autonomy — This is a founding role for AEO. You'll have significant autonomy to build strategies, test tactics, and make decisions with limited constraints or playbooks to follow.
- Strong resources and support — You'll partner with world-class Product, Engineering, Analytics, and Marketing teams equipped to support your initiatives. You'll have the budget to test, learn, and scale.
- Meaningful challenges — You'll solve complex problems: reaching underserved audiences, building acquisition models for emerging financial products, managing unit economics in competitive channels, and driving profitable growth.

Ready to build for the underdog? Reports to: Director, User Acquisition

Don’t let imposter syndrome get in the way of an incredible opportunity. We’re looking for people who can help us achieve our mission and vision, not just check off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles.

Why you’ll love working here: At Dave, our people are just as important as our product. Our culture reflects the values that guide who we are, how we work, and what we aspire to be. Daves are member-centric, helpful, transparent, persistent, and better together. We strive to create an environment where all Daves feel valued, heard, and empowered to do their best work. As a virtual-first company, team members can live and work anywhere in the United States, except Hawaii.

A few of our benefits & perks: 💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals 💻 Flexible hours and virtual-first work culture with a home office stipend 🏥 Premium Medical, Dental, and Vision Insurance plans 👶 Generous paid parental and caregiver leave 💰 401(k) savings plan with matching contributions 📈 Financial advisor and financial wellness support 🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break 🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

Dave Operating LLC is proud to be an Equal Employment Opportunity employer and is dedicated to cultivating a diverse and inclusive workplace. We will consider for employment all qualified applicants and do not discriminate on any basis protected by federal, state, or local law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

## #LI-REMOTE

## About Dave

## Company Overview
- **One-liner**: Dave is a US neobank building AI-powered financial products that provide short-term liquidity and cash flow management tools for everyday Americans.
- **Entity Type**: Public (Ticker: DAVE on Nasdaq)
- **Headquarters**: Los Angeles, California, USA
- **Founded**: 2017
- **Founders**: Jason Wilk

## Core Business
- **Primary industry/industries**: Consumer fintech, neobanking, short-term credit, AI-powered underwriting
- **Target customers**: 185 million Americans who regularly need help covering basic necessities between paychecks; primarily B2C with a focus on underbanked and credit-challenged consumers
- **Mission or purpose statement**: To level the financial playing field for Americans who need it most

## Products & Services
- **ExtraCash®**: Flagship product; cash advance of up to $500 between paychecks with no credit check, no late fees, and no compound interest. Clear pricing at $5 per $100 borrowed. Uses CashAI™ for underwriting.
- **CashAI™**: Proprietary AI underwriting model that analyzes cash flow (not credit scores) across 180+ data points including income, bank balance, spending patterns, and transaction history. Processes billions of data points to deliver high credit limits and low loss rates.
- **DaveGPT**: Generative AI assistant integrated into the app for real-time member support, handling account management, direct deposit setup, ExtraCash management, and general questions.
- **Pay In Four Card (forthcoming)**: A short-term credit product aimed at disrupting subprime credit cards with no credit check, late fees, or compound interest, expected to launch in future.

## Market Standing
- **Valuation/Market Cap**: ~$555.9 million market cap as of 2025
- **Key Metric**: Over 14 million members; CashAI has originated more than 180 million transactions; loss rates declined to nearly 1% while originations per user grew triple digits; customer acquisition cost under $20 (vs. incumbents spending hundreds)
- **Notable Investors/Partners**: Publicly traded; leadership team includes Jason Wilk (Co-Founder & CEO), Kyle Beilman (CFO & COO), Kevin Frisch (CMO), Joan Aristei (CLO)
- **Growth Signals**: 30% of new members join via word of mouth; triple-digit growth in originations per user; loss rates declining to near 1%; developing next-generation Pay In Four card; mission-driven growth narrative

## Competitive Advantages
- **CashAI moat**: Proprietary cash-flow underwriting engine that delivers better outcomes for short-duration liquidity than traditional FICO scoring, leading to higher credit limits and lower loss rates
- **Member-centric, transparent pricing**: Flat fee structure ($5 per $100) with no hidden terms, no compound interest, and no debt sent to collections
- **Low-cost customer acquisition**: Word-of-mouth referrals drive 30% of new members at a fraction of incumbent marketing costs (<$20 vs. hundreds of dollars)
- **Speed to value**: Members can be approved for up to $500 within minutes of joining, creating a strong conversion funnel

## Strategic Focus
- **Scale the flagship**: Continue growing ExtraCash membership and transaction volume, leveraging word-of-mouth flywheel and AI-driven underwriting
- **Build next-generation credit**: Develop the Pay In Four card as a new product line aimed at subprime credit card replacement
- **Deepen AI capabilities**: Continue refining CashAI and DaveGPT as core infrastructure for underwriting and member support
- **Operating efficiency**: Maintain low operating costs to pass savings to members and sustain competitive pricing

## Why Work Here
- **Fully remote-first**: Dave is a fully virtual company; team members can work from anywhere in the U.S. (except Hawaii for now); company brings the team together 1–2 times per year plus team offsites [dave.com](https://dave.com/careers)
- **Same competitive pay regardless of location**: Compensation is not differentiated by employee work location [dave.com](https://dave.com/careers)
- **Culture values**: Member-centric, helpful, transparent, persistent, "better together" [dave.com](https://dave.com/about)
- **Benefits**: 401(k) with company match, free financial advising, generous parental and caregiver leave, comprehensive health/dental/vision/disability/life insurance, flexible PTO, Juneteenth and winter break off [dave.com](https://dave.com/careers)
- **Open roles**: Active hiring in Software Engineering, Data Analytics, Machine Learning Platform Engineering, Product Management, Security & IT (9 current openings) [jobs.ashbyhq.com](https://jobs.ashbyhq.com/dave)
- **Mission-driven**: Focus on building products that level the financial playing field for everyday Americans [dave.com](https://dave.com/about)

## Sources
1. [dave.com - About Page](https://dave.com/about)
2. [dave.com - Careers Page](https://dave.com/careers)
3. [investors.dave.com - Our Story](https://investors.dave.com/our-story)
4. [jobs.ashbyhq.com - Dave Jobs](https://jobs.ashbyhq.com/dave)
5. [linkedin.com - Dave Jobs](https://www.linkedin.com/company/dave-com/jobs)

## Other roles at Dave

- [Lead Technical Program Manager](https://feeny.ai/job/lead-technical-program-manager-dave-united-states-38swcv0rf5e9) — United States
- [Marketing Operations Project Manager](https://feeny.ai/job/marketing-operations-project-manager-dave-united-states-z17az8wq8jpc) — United States
- [Lead GRC & Security Governance](https://feeny.ai/job/lead-grc-security-governance-dave-united-states-8dza0wtd8yfq) — United States
- [Senior Product Manager, Financial Data Intelligence](https://feeny.ai/job/senior-product-manager-financial-data-intelligence-dave-united-states-zcmyvmeeva5d) — United States
- [Sr Director, Assistant General Counsel, Product & Regulatory](https://feeny.ai/job/sr-director-assistant-general-counsel-product-regulatory-dave-united-states-t2g2xmq9sn06) — United States
- [Lead User Acquisition Manager](https://feeny.ai/job/lead-user-acquisition-manager-dave-united-states-cx0yvpkmy4vw) — United States
- [Sr. Member Experience Manager](https://feeny.ai/job/sr-member-experience-manager-dave-united-states-f1zazfz8sas9) — United States