---
title: 'Organic Growth Specialist (Games / Hardware / Services) at PlayStation Global'
canonical: 'https://feeny.ai/job/organic-growth-specialist-games-hardware-services-playstation-global-london-3b3mk36vx38a'
type: 'job'
last_seen: '2026-10-17'
---

# Organic Growth Specialist (Games / Hardware / Services) at PlayStation Global

- **Company:** PlayStation Global
- **Location:** London, United Kingdom
- **Posted:** 2026-10-05
- **Last confirmed live:** 2026-10-17
- **Apply:** https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal/jobs/6181183004

## Job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Location: London / Hybrid Duration: 6-12 Months Day Rate: £320 - £350 per day Engagement Method: Umbrella/PAYE

We’re looking for a Organic Growth Specialist to join our Growth Marketing team for an initial 6-12 month period. Please note this role has been assessed as Inside IR35, and payment will be processed via PAYE or an umbrella company through our third-party partner.

Role overview:

The Organic Growth Specialist (Games / Hardware / Services) is responsible for improving the discoverability of PlayStation’s game catalogue across traditional search engines and AI-powered answer engines.

Working closely with Editorial, Product Marketing and Analytics, you will optimise content throughout the game lifecycle, from announcement through launch and evergreen support, ensuring players can easily discover the games, franchises and experiences that matter most.

This is a hands-on optimisation role combining SEO fundamentals with emerging GEO practices. You will identify opportunities, optimise content and contribute to initiatives that improve visibility, engagement and organic growth across PlayStation’s global gaming portfolio.

What you’ll be doing:

- Own SEO and GEO optimisation across a portfolio of PlayStation game franchises.
- Identify opportunities through keyword, intent and entity research.
- Partner with Editorial teams to optimise game pages, franchise hubs, buying guides and evergreen content.
- Optimise page structure, metadata, headings, FAQs, internal linking and structured data.
- Support major first-party and third-party game launches through search planning and optimisation.
- Monitor search performance and identify opportunities for continuous improvement.
- Work closely with Analytics teams to evaluate performance and prioritise opportunities.
- Contribute to GEO initiatives that improve content retrieval and citation within AI-powered experiences.
- Collaborate with Product teams to improve page templates, components and customer journeys.
- Stay current with developments across Search, AI and the gaming industry.

What we’re looking for:

- Experience delivering SEO programmes for large websites or digital brands.
- Strong understanding of keyword research, search intent and on-page optimisation.
- Experience using enterprise SEO platforms and analytics tools.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication.
- Ability to work collaboratively across multiple teams.
- Passion for gaming with strong knowledge of PlayStation products and franchises.

Desirable:

- Experience with GEO or AI Search.
- Experience using Adobe Experience Manager.
- Experience working across multilingual or international websites

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our [Candidate Privacy Notice](https://www.playstation.com/legal/careers-privacy-notice/) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

## About PlayStation Global

## Company Overview
- **One-liner**: Sony Interactive Entertainment (SIE) is the global leader in interactive entertainment behind the PlayStation brand, delivering generation-defining hardware, pioneering network services, and award-winning games.
- **Entity Type**: Private (wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: San Mateo, California, USA (with global functions in London, United Kingdom, and Tokyo, Japan)
- **Founded**: 1994 (with the launch of the original PlayStation in Japan)
- **Founders**: Not publicly available as a single founder; the PlayStation brand was created by Sony Corporation

## Core Business
- **Primary industry**: Gaming & Interactive Entertainment
- **Target customers**: B2C (gamers and consumers worldwide), B2B (game developers, publishers, and partners)
- **Mission or purpose statement**: "To be the best place to play" – pushing the boundaries of play and inspiring remarkable experiences for players everywhere.

## Products & Services
- **PlayStation 5 (PS5)**: Flagship home video game console, including PS5 Pro model, with cutting-edge hardware and immersive gaming experiences.
- **PlayStation Network (PSN)**: Online service platform enabling multiplayer, digital storefront, and social features.
- **PlayStation Plus**: Subscription service offering online multiplayer, monthly games, and cloud storage.
- **PlayStation VR2**: Next-generation virtual reality headset for PS5.
- **PlayStation Studios**: A collective of first-party game development studios producing iconic franchises (The Last of Us, God of War, Horizon, Spider-Man, etc.).
- **PlayStation Accessories**: Controllers (DualSense), headsets, and other peripherals.
- **PlayStation Store**: Digital marketplace for games, add-ons, and media.
- **PlayStation 5 Console & Games**: Hardware and software sold globally.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (wholly owned subsidiary of Sony Group Corporation)
- **Key Metric**: PS5 generation has generated more than **$136 billion in sales** and **$13 billion in operating income** as of March 31, 2026. PlayStation 5 sold-in over **93 million units** worldwide. **125 million monthly active users** (as of March 31, 2026). **Over 1.64 billion software units** sold across PS4 and PS5. **51 billion hours** of annual gameplay (as of March 31, 2025).
- **Notable Investors/Partners**: Sony Group Corporation (parent company); extensive network of third-party publishers, developers, and platform partners.
- **Growth Signals**: Record-high engagement levels; continued expansion of first-party studios; successful launch of PS5 Pro; increasing digital and subscription revenue; strong global brand recognition.

## Competitive Advantages
- **Integrated Ecosystem**: End-to-end control over hardware, software, network services, and first-party content creation.
- **Iconic IP Portfolio**: Beloved franchises (The Last of Us, God of War, Horizon, Gran Turismo, etc.) that drive platform loyalty.
- **Global Brand Power**: PlayStation is one of the most recognized entertainment brands worldwide.
- **Scale & Reach**: 125 million MAU, 93 million PS5 consoles sold, and a massive library of software.
- **Innovation Track Record**: Consistently pushing boundaries in graphics, haptics, VR, and online services.

## Strategic Focus
- Continuing to grow the PlayStation 5 install base and expand into new hardware (PS5 Pro, PS VR2).
- Strengthening first-party game development and acquiring/expanding studios.
- Growing network services and subscription revenue through PlayStation Plus.
- Leveraging IP across other media (film, TV, merchandise) via Sony Pictures.
- Enhancing cloud gaming and streaming capabilities.
- Fostering an inclusive, diverse, and innovative workplace culture.

## Why Work Here
- **Culture**: Celebrated for being "trailblazers, passionate, one" – a united, diverse, and innovative global team. Recognized as a 2025 & 2026 Company Leader in LGBTQ+ Workplace Inclusion (Human Rights Campaign Corporate Equality Index 100).
- **Flexible Work**: "Flex Modes" blend in-person collaboration and remote flexibility, allowing teams to connect when it counts and work from anywhere.
- **Benefits & Perks**: Comprehensive benefits package including learning & development tailored paths, well-being initiatives, and top-tier amenities.
- **Engineering & Tech**: Opportunities across software engineering, game development, network services, cybersecurity, data analytics, and more.
- **Global Presence**: Offices in San Mateo (HQ), London, Tokyo, and additional studios worldwide.
- **Internship Program**: "Internships that Inspire" for students and early-career talent.

## Sources
1. [playstation.com](https://www.playstation.com/en-us/corporate/about-us/) – About Us, facts, and leadership
2. [sonyinteractive.com](https://sonyinteractive.com/en/our-company/) – Company overview, values, fast facts
3. [careers.playstation.com](https://careers.playstation.com/) – Careers page with culture, benefits, and hiring process
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal) – Current job listings (e.g., Corporate Development, Business Analyst)

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