---
title: 'Organic Social Content Intern at Base Power Company'
canonical: 'https://feeny.ai/job/organic-social-content-intern-base-power-company-austin-bwxrxg734hed'
type: 'job'
last_seen: '2026-11-10'
---

# Organic Social Content Intern at Base Power Company

- **Company:** [Base Power Company](https://feeny.ai/companies/base-power-company)
- **Location:** Austin, TX
- **Employment:** internship
- **Work type:** onsite
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-11-10
- **Apply:** https://jobs.ashbyhq.com/base-power/c52ee85f-368f-4fdf-ad6d-b44b5c4a9977

## Job description

## About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

## About the Role

Our marketing team combines creative, customer-focused strategy with data-driven precision to reach the right customers at the right time. We’re hiring an Organic Social Content Manager to build Base into one of the most distinctive, entertaining, and trusted energy brands on social. You’ll own the day-to-day operation of Base’s organic channels, from developing the content calendar and creating original content to publishing, engaging with our audience, and learning from performance. You’ll turn Base’s products, customers, employees, and mission into platform-native stories people want to watch, share, and join. This is a hands-on creative role. You’ll develop recurring social series, respond quickly to relevant cultural moments, and personally bring ideas from concept through production. You should be as comfortable scripting and filming a video as you are writing a caption, organizing a calendar, or interpreting performance data.

## What You’ll Do

- Own Base’s organic social strategy, content calendar, and publishing cadence across Instagram, TikTok, YouTube, LinkedIn, X, and emerging platforms.
- Develop original, recurring content series that make Base, energy, and the grid interesting, useful, and fun to follow.
- Concept, script, capture, edit, write, and publish platform-native content, including short-form video, photos, graphics, carousels, and written posts.
- Find compelling stories across Base’s customers, products, installations, employees, markets, and mission, then turn them into content people want to watch and share.
- Balance planned programming with reactive content, moving quickly on trends, customer conversations, cultural moments, and company news when Base has something meaningful to add.
- Maintain the content calendar and manage the workflows behind it, including briefs, assets, approvals, deadlines, and platform-specific adaptations.
- Collaborate with design, marketing, product, operations, and other teams to support launches, events, market expansions, and major company moments.
- Build relationships with Base’s audience by responding to comments and messages, amplifying customer stories and user-generated content, and identifying advocates who can help grow the community.
- Track organic reach, shares, saves, watch time, engagement, audience growth, and the performance of recurring series. Turn those insights into better ideas and stronger future content.
- Stay close to platform changes, emerging formats, internet culture, and the brands and creators setting the standard for social content.

## What You’ll Bring

- Experience creating and managing organic social content for a consumer brand, product-led company, creative agency, media company, or similarly fast-moving organization.
- A portfolio of original social work that demonstrates strong ideas, platform-native execution, and measurable audience or engagement growth.
- Hands-on content creation skills. You can take an idea from concept to published post, including scripting, filming, editing, copywriting, and packaging it for the platform.
- Strong short-form video instincts, including hooks, pacing, framing, captions, sound, and storytelling. You are comfortable using mobile-first editing tools such as CapCut, Premiere, or similar software.
- Excellent writing skills and the ability to make a technical or unfamiliar subject feel clear, human, and interesting.
- Deep familiarity with Instagram, TikTok, YouTube, LinkedIn, and X, including an understanding of what audiences expect from each platform.
- Strong creative judgment and a high bar for what is worth publishing. You know how to participate in culture without forcing the brand into conversations where it does not belong.
- Comfort working both behind and in front of the camera when the idea calls for it. You can also help coworkers, customers, and partners feel natural on camera.
- A data-informed mindset. You can interpret content performance, explain what worked, and apply those lessons to the next creative cycle.
- Strong organizational skills and attention to detail, with the ability to manage a high-output calendar, multiple collaborators, and fast-moving deadlines.
- A proactive, resourceful attitude and comfort creating structure in a fast-paced, high-ownership environment.

Portfolio Please include a portfolio or links to three to five examples of social content you helped create. For each example, briefly explain the idea, your specific contribution, and what you learned from its performance.

## About the Team

The Marketing team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias toward action. Marketing works closely with design, sales, product, and operations to build scalable systems that support the rapid buildout of America’s next-generation power company.

Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

## Our Values

- First Principles Thinking: Question assumptions. Principles > rules.
- Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
- Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
- Everyone’s an Owner: Follow through on commitments and own results.
- Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
- Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
- Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.

Do the best work of your life at Base.

## About Base Power Company

## Company Overview
- **One-liner**: Base Power is a technology-driven energy provider deploying a network of distributed home batteries in Texas to provide reliable, affordable backup power and grid-balancing services.
- **Entity Type**: Private (Series C, $1.3B+ raised to date)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2023
- **Founders**: Zach Dell (CEO & Co-Founder), Justin Lopas (COO & Co-Founder)

## Core Business
- **Primary industry/industries**: Energy Technology (Energy-as-a-Service, Grid Storage, Distributed Energy)
- **Target customers**: B2C (Texas homeowners), B2G (grid operators / ERCOT)
- **Mission or purpose statement**: "Build the future of American power." — The company aims to protect American families from outages, strengthen the aging U.S. grid, and move toward energy abundance by deploying a large-scale network of home batteries.

## Products & Services
- **Home Battery + Energy Membership**: A vertically integrated service where Base installs a large battery (25–50 kWh) at a customer's home for a low one-time fee ($695–$995). Customers pay a fixed energy rate (8–4¢/kWh) and a small monthly membership ($19–$29/mo). Base earns revenue from the grid (grid-balancing services), not from customer bills, enabling rates legally guaranteed to stay below market average. The system provides whole-home backup, protecting against 97% of outages.
- **Grid Services Platform**: Proprietary software that orchestrates the distributed battery network — charging when demand is low and discharging when the grid needs support — generating revenue and grid resilience.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Private company with $1.3B+ total funding)
- **Key Metric (Funding)**:
  - **Series A** (May 2024): $68M led by Thrive Capital
  - **Series B** (April 2025): $200M led by Lightspeed Venture Partners, Andreessen Horowitz, and others
  - **Series C** (November 2025): $1.0B from 26 investors
  - **Total raised**: ~$1.27B (converted from 1,268,000,000)
- **Notable Investors/Partners**: Thrive Capital, Lightspeed Venture Partners, Andreessen Horowitz (also key talent source: 42 former Tesla employees, 6 from SpaceX, 4 from Anduril Industries)
- **Growth Signals**:
  - **Headcount**: 266 (as of mid-2026), with **+186.4% YoY growth** and a rapid monthly growth rate of +12.6%
  - Named one of **TIME's 10 most influential energy companies of 2026**
  - Operating in 5 countries (primarily US, with presence in Canada, Philippines, France, India)
  - 100+ active job postings with +104% increase YoY
  - 12,500+ batteries installed; serving thousands of monthly customers
  - CEO cited in the careers page as saying the company has 400+ team members ("400+" likely includes contractors and field installation/service workforce)

## Competitive Advantages
- **Vertically Integrated Model**: Base designs, manufactures, and installs every battery system itself, controlling the full stack from hardware through software to field operations.
- **Unique Business Model / No-Customer-Profit**: Base earns revenue from grid balancing, not from customer energy bills. This allows guaranteed-below-market rates and a low-cost battery membership, making it dramatically cheaper than competitors (e.g., Tesla Powerwall equivalents).
- **Strong Investor and Talent Backing**: World-class VC backing combined with a heavy talent influx from Tesla, SpaceX, and Anduril (companies known for high-velocity hardware/software execution).
- **Massive Capital Advantage**: $1B+ Series C provides a significant moat for scaling hardware production, dealer network, and software.

## Strategic Focus
- **Scale distribution in Texas**: Continue deploying home batteries at a rapid pace across Texas, entering new zip codes and neighborhoods.
- **Grid partnership expansion**: Deepen relationships with ERCOT to expand the value of grid-balancing services.
- **Product development**: Improve battery technology (safety, capacity, cost), increase whole-home backup coverage (currently 97%), and develop new hardware/firmware generations.
- **Geographic expansion**: potential to move beyond Texas into other states (currently operating in 5 countries for support functions, but service is Texas-focused).

## Why Work Here
- **Culture**: Described as "intense, fast-paced, and deeply mission-driven." The company demands high output, ownership, and a bias toward action. It's explicitly stated as "not for everyone, and that's by design." This is a high-ownership, low-ambiguity environment.
- **Work Model**: **On-site at Base HQ in Austin, Texas.** Proximity to the product and team is central to how they move fast. "Do I need to be based in Texas? Yes."
- **Hiring Speed**: Fast process — aim for 1st conversation to offer in ~2 weeks.
- **Interview Process**: 3-4 hour on-site including technical assessments and behavioral/team conversations. Focus on "how [you] approach problems, communicate tradeoffs, and collaborate."
- **Non-traditional backgrounds**: Explicitly welcome: "We care about what you've built and how you think, not the logos on your resume. Some of our best people came from non-traditional paths."
- **Engineering Culture**: Heavy focus on hardware + software + field operations. Talent sources heavily from Tesla, Anduril, SpaceX — firms known for hardcore engineering and manufacturing excellence. Roles span hardware engineering, firmware, software, manufacturing, field installation/service, operations, growth, and design.
- **Team Composition**: ~29% of employees are in technical roles; ~15% in operations; significant representation of trades workers (11).
- **Notable Perks**: Opportunity to work on physical infrastructure deployed at scale; chance to contribute meaningfully to grid modernization and American energy resilience.

## Sources
1. [Base Power Careers Page](https://www.basepowercompany.com/careers)
2. [Base Power About Page](https://www.basepowercompany.com/about)
3. [Base Power Home Page (Product & Pricing)](https://www.basepowercompany.com/)
4. [Base Power LinkedIn Company Page](https://www.linkedin.com/company/basepowercompany)
5. [Base Power Open Roles (Ashby)](https://jobs.ashbyhq.com/base-power)

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